Black Friday automotive deployment demonstrates high-performance execution and cost efficiency during one of the year’s most competitive retail periods

KNOREX Ltd. (NYSE American: KNRX) ("KNOREX" or the "Company"), a leading provider of AI-driven programmatic advertising solutions, today announced results from a large-scale automotive campaign demonstrating how its unified AI-powered XPO platform converts national digital awareness campaigns into dealership visits at scale.

The initiative was conducted with a leading U.S.-based automotive digital engagement and reputation management platform serving thousands of dealership rooftops nationwide, reinforcing KNOREX’s growing presence in the automotive vertical and its ability to support enterprise-scale, multi-location advertisers.

The campaign was executed during the highly competitive Black Friday retail period—one of the most demanding advertising environments of the year—where media demand intensifies and advertising costs typically rise sharply.

High-Performance Full-Funnel Execution

Across more than 106 million impressions, XPO coordinated high-impact video engagement with performance-driven display activation designed to convert digital attention into dealership visits.

Campaign Highlights:

• 6.9+ million video interactions delivered at national scale
• Engagement rates reaching up to 28%, supported by dynamic creative optimization to sustain audience relevance
• 54,000+ tracked offline dealership visits, directly linking digital engagement to physical showroom traffic
• Display CPMs maintained below $2.50 and video CPMs between $3.40 and $4.20 during peak seasonal demand
• Cost-per-acquisition below $4 for dealership visits

The XPO platform’s AI engine continuously optimized bidding, creative sequencing, and cross-channel budget allocation in real time. Automated decisioning enabled the campaign to maintain cost efficiency while scaling reach and sustaining engagement levels during peak competition.

KNOREX’s managed services team provided strategic oversight to align awareness objectives with measurable dealership outcomes.

Expanding Demand for Measurable Automotive Advertising

Automotive advertisers are increasingly prioritizing media strategies that connect brand awareness directly to measurable customer acquisition and dealership traffic. As dealership networks navigate competitive promotional cycles and evolving consumer behavior, advertisers are seeking unified AI-driven platforms capable of delivering both scale and accountability.

“This campaign reflects the strength of our unified AI architecture and our ability to execute at national scale,” said Abhishek Kumar, Vice President of Product and Engineering of KNOREX. “Automotive advertisers are moving beyond engagement metrics and demanding measurable business outcomes. Our platform’s ability to convert awareness campaigns into dealership visits—while maintaining cost efficiency during one of the most competitive retail periods of the year—demonstrates the performance capability and scalability of XPO.”

KNOREX is seeing increasing demand within the automotive sector for AI-optimized advertising strategies that directly connect digital engagement to measurable dealership outcomes.

Positioning for Scalable Growth

The Company believes campaigns of this scale validate XPO’s ability to support enterprise-level automotive clients and multi-location dealership networks with measurable, performance-driven outcomes. As advertisers shift budgets toward accountable and AI-optimized media solutions, KNOREX expects continued opportunity to expand adoption of its unified platform across automotive and other multi-location retail verticals.

About KNOREX Ltd.

Founded in 2009, KNOREX Ltd. (NYSE American: KNRX) is a B2B technology company that provides AI-driven cross-channel programmatic advertising products and solutions to help businesses to simplify digital advertising. The Company's flagship platform, KNOREX XPO^sm, is an AI-powered, cloud-based advertising technology platform that enables marketers to efficiently plan, execute, and optimize cross-channel ad campaigns across a diverse range of digital media, including social media, search, CTV/OTT, video, audio, display, native, and DOOH advertising.

By leveraging advanced AI/ML-driven automation, KNOREX XPO allows advertisers to enhance campaign performance, reduce wasted ad spend, and scale their marketing efforts while maintaining efficiency and transparency. The platform is designed to address the growing complexity in digital marketing by centralizing campaign execution and analytics into a unified, data-driven workflow.

KNOREX serves global enterprises, agencies, and brands across multiple industries, helping them navigate the rapidly evolving digital advertising landscape with automated, intelligent, and data-driven solutions. The Company has operations in the United States, Vietnam, India, Malaysia, and Singapore.

For additional information, please visit www.knorex.com.

FORWARD-LOOKING STATEMENTS

Certain statements in this press release are “forward-looking statements” as defined under the federal securities laws, including, but not limited to, the Company’s expectations regarding the completion, timing and size of the proposed Offering and statements regarding the use of proceeds from the sale of the Company’s shares in the Offering. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company’s current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs, including the expectation that the Offering will be successfully completed. Investors can find many (but not all) of these statements by the use of words such as “believe,” “plan,” “expect,” “intend,” “should,” “seek,” “estimate,” “will,” “aim,” and “anticipate,” or other similar expressions in this press release. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company’s registration statement and other filings with the SEC.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260223187816/en/