Bringing Over 35 Years of Beauty Industry Leadership

NEW YORK CITY, NY / ACCESS Newswire / February 5, 2026 / Osmosis today announced the appointment of Brian McGee as President, marking a new chapter of strategic growth and leadership for the wellness brand. McGee brings more than 35 years of top-level experience across retail, sales, marketing, and operations within the beauty industry.

In his new role, McGee will oversee brand strategy, product innovation, and global growth initiatives, while continuing to advance the brand's mission of results-driven, science-backed skincare. His appointment underscores the company's commitment to strong leadership rooted in deep industry expertise and a forward-thinking vision.

"Osmosis has a strong foundation built on innovation and purpose," said McGee. "I'm honored to step into the role of President and excited to work with the team to continue evolving the brand while staying true to its core values."

With a career defined by transformation and growth, McGee has worked extensively with both emerging brands and retailers to help them attain to the next level, as well as with mature organizations seeking to breathe new life into their businesses. Driven to solve complex business challenges, he is known for renewing and revitalizing brands while propelling revenue growth.

Renowned as a Venture Catalyst, McGee has a proven ability to identify ideal growth opportunities and to create and execute powerful programs that inspire consumer engagement and drive sales. His strategic approach combines operational rigor with creative brand building, positioning companies for sustainable success in an evolving marketplace.

"Brian's depth of experience and passion for meaningful innovation make him the ideal leader for this next phase of Osmosis," said Katy Hébert as Chief Operating Officer (COO), "His ability to bridge strategy, execution, and brand vision has consistently elevated the organizations he has led."

With McGee at the helm, Osmosis is poised to expand its impact within the professional skincare community as well as the consumer, all while continuing to deliver thoughtful, high-performance solutions for practitioners and consumers worldwide.

About Osmosis

Osmosis is a professional wellness brand dedicated to improving skin health through innovative, science-based formulations. The brand partners with licensed professionals globally to deliver transformative results while supporting the skin's natural function. Since its founding in 2007 by Dr. Ben Johnson, Osmosis has redefined what skincare can be, shifting the focus from quick fixes to lasting skin health. What began as a small team with a holistic vision has grown into a globally recognized brand rooted in science, integrity, and transformational results. From early innovations in toxin‑free beauty and oncology‑friendly formulas to award‑winning skincare, makeup, and wellness offerings, our journey reflects a commitment to healing the skin at its source and inspiring confidence from the inside out.

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Colleen Mathis
Colleen@absoluterrelations.com
Absolute R relations

SOURCE: Osmosis