Bryan, TX - August 21, 2026 - AI is quickly becoming part of how people search online. Google is putting more focus on AI-powered search experiences, while tools such as ChatGPT are giving consumers another way to research businesses, products, and services.
That means a website redesign shouldn't focus only on updated colors, photos, and layouts. DSC Web Services says businesses should also consider clear website structure, useful service information, local SEO, mobile performance, and content that search engines and AI systems can understand.
The change doesn't mean traditional SEO is disappearing. Instead, websites now need to compete for visibility across traditional Google results as well as AI-generated answers.
“Your website still needs to look good and be easy for people to use, but now there's another audience reading it,” said Doug Stewart, founder of DSC Web Services. “We want to make sure AI can understand what a business does, where they do it, and why that information is useful.”
Website design still matters for the people who actually visit the site. Hostinger also reports that poor design and content can drive 38% of visitors away.
About DSC Web Services
Founded in 1999, DSC Web Services is a Bryan, Texas-based company providing WordPress website development, website redesign, local search engine optimization, and lead generation strategies. The company works with businesses in Bryan, College Station, and surrounding communities to improve how they're found online and turn that visibility into customer leads. DSC Web Services has built decades of experience in digital marketing, including recognition from TopSEOs as the #1 SEO company in Bryan, Texas. Its core focus is helping businesses build stronger websites, improve search visibility, and connect with more potential customers.
Video Link: https://www.youtube.com/embed/b7CKrm48-io?si=iICX0FRrVNBsZWcu
Media Contact
Company Name: DSC Web Services
Contact Person: Doug Stewart
Email: Send Email
Phone: 9793519400
Address:828 Tanglewood Drive
City: Bryan
State: TX
Country: United States
Website: https://dsc-webservices.com
