LONDON, UNITED KINGDOM - 12th November, 2025 - A new player has entered the UK insurance industry. UtterlyCovered.com, a next-generation insurance comparison platform, officially launches with a mission to modernise how consumers find and manage their insurance — using artificial intelligence to cut through jargon, save time, and uncover the fairest deals available.
Unlike traditional comparison sites that bombard users with ads and upsells, UtterlyCovered takes a refreshingly simple approach. Its AI agent, nicknamed George (based on the founder’s sausage dog), compares policies from more than 40 trusted UK insurers to help customers secure the best coverage for their car insurance, home, travel, life insurance, pet insurance, medical insurance, or bike insurance — without the usual paperwork or pressure.
“Insurance has always been a pain point for consumers,” said Stefan Michalak, founder of UtterlyCovered.com. “We built this platform to make insurance feel less like a chore and more like an intelligent, transparent service that works for you. Our goal is to modernise insurance — one policy at a time.”
With its conversational, customer-first ethos, UtterlyCovered aims to become the go-to destination for anyone seeking clarity in a cluttered industry. The website also includes educational guides on claims, coverage types, and FCA-regulated advice, helping users make informed decisions with confidence.
UtterlyCovered.com is part of a growing wave of AI-powered consumer tools that are reshaping financial services for the digital age. The company plans to expand into business insurance and international markets in 2026.
Key Features
AI-Driven Comparison: Instantly compares 40+ FCA-regulated UK insurers.
Personalised Results: Matches users with the most relevant and cost-effective policies.
No Hidden Fees: Transparent pricing with no middleman markup.
Data Privacy First: User information is never sold or shared.
Consumers can visit www.UtterlyCovered.com to compare quotes in under 60 seconds.
About UtterlyCovered.com
UtterlyCovered.com is an AI-powered insurance comparison platform based in the UK. Founded in 2025 by content creator and entrepreneur Stefan Michalak, the platform simplifies how people find insurance by combining cutting-edge technology with a friendly, customer-centric experience.
UtterlyCovered partners only with trusted, FCA-regulated insurers to ensure fairness and transparency in every comparison.
Media Contact: Press Office – UtterlyCovered.com
Media Contact
Company Name: UtterlyCovered.com
Contact Person: Stef Michalak
Email: Send Email
Country: United Kingdom
Website: https://www.utterlycovered.com
