How Newswire Helps Major Brands Establish Consistent Messaging During Uncertain Times

With business service providers scrambling to assist their clients through product support, Newswire is helping by offering a great deal with the Value Pack Guided Tour

NEW YORK - June 9, 2020 - (

​​As companies turn to remote work environments and video conferencing to communicate to one another during these times of mass social distancing, customers are turning to the media to learn about the ever-changing economy. Retail and e-commerce news has been trending since the beginning of the outbreak, and that is in large part thanks to the efforts of business service providers. These companies have been providing brands of all sizes the software they need to stay on top of their daily operations. Through the Value Pack Guided Tour, Newswire is offering these business service providers a way to promote their company news as they navigate this crisis. 

Software companies such as Oracle and Salesforce have continued to provide applications to clients in the B2B space that help manage marketing campaigns, human capital management, sales reports, and more. These kinds of technologies are integral to the success of thousands of small and midsize businesses worldwide. 

The aforementioned companies have both secured major wins in the past few weeks, with Oracle winning deals with video conferencing industry leaders Zoom and 8x8, and Salesforce signing a major partnership agreement with telecommunications giant AT&T. 

"Most industries took a tough hit during the second quarter due to COVID-19-related shutdowns or delays," said Charlie Terenzio, VP of Earned Media Business. 

"However, certain companies in the business services industry have quietly been able to hold their ground during this chaos. A large part of that is probably attributed to the contactless nature of the products and services that these companies offer, but there have been a substantial amount of stories that highlight excellent management and strategic decision-making. At Newswire, we want to help these companies position themselves for the new normal that all businesses are trying to navigate."

Newswire’s Value Pack Guided Tour is an excellent tool for major brands and publicly traded companies that are looking to maintain their messaging and promote their wins to their clients, investors, and the general public. 

Purchasing additional software to maximize the use of campaigns quickly adds up. Through the VP GT, software is bundled with bulk press releases, allowing business service providers the opportunity to increase their return on media spend. Full access is granted to their assigned campaign manager, who gives the companies a report of the analytics of each campaign to create continued improvement for future campaigns based on the results.

The VP Guided Tour offers agencies a wide array of price points and distribution networks. Competitively priced for less than three cups of coffee a day, the agency selects the number of annual distributions they need to satisfy their clients’ needs and pays for release services on a monthly basis for the 12-month term. Each distribution as part of the guided tour includes unlimited words, images and links and also includes four custom-built media lists. Agencies can choose between five different distribution networks including Digital, Digital Plus, State, National, Global or Financial, which include distribution to Google News, Yahoo News and AP.

To learn how you can save time, money and effort with your press release campaigns, visit the VP GT page for more information. With its flat-fee predictable pricing and unlimited words, you can stay within budget and expand your messaging.

About Newswire​

Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.​

To learn more about how Newswire can help you, visit

Contact Information

Charlie Terenzio
VP of Earned Media Business
​Office: 813-480-3766

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Original Source: How Newswire Helps Major Brands Establish Consistent Messaging During Uncertain Times
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