Dallas, Texas, United States, 05/14/2020 / Dallas SEO COMPANY KISS PR /
In 2014, Google published its new Search Quality Guidelines that included that mnemonic “E.A.T." These guidelines suggested that all websites must focus on Expertise, Authoritativeness, and Trustworthiness for better performance on Google’s search quality evaluations, and to increase rankings.
It wasn’t until 2020 that Google brought it back up, this time, with a vengeance. Google has now given its evaluators more of a say in determining the rankings of your website.
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