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3 Reasons Why Gift Cards Are a Win for Small Businesses During the COVID-19 Pandemic

Local Communities Are Supporting Their Favorite Businesses by Buying Gift Cards



POMPANO BEACH, Fla. - March 31, 2020 - (Newswire.com)

We are in unprecedented times, and just about every small business in the United States – and most of the world – is struggling right now. Some companies, like ShortRunCards.com, are doing their part to help.

The world changed overnight and most small businesses have been forced to restructure by switching to take-out or work-from-home models. And those are the lucky businesses that were not forced to temporarily close their doors entirely due to coronavirus.

If there is a silver lining to all of this, it’s that even with social distancing, communities are coming together (from afar) to help support the local restaurants and small businesses that they love.

MarketWatch recently listed buying gift cards as the #1 way consumers can support local businesses during the pandemic.

1. Restaurants and businesses receive cash upfront.

When a business sells a gift card, it’s almost like they are receiving an interest-free loan from their customer. Getting cash upfront can help with today’s unexpected expenses. Some businesses have been selling regular gift cards, while others have been doubling down with special promotions such as selling a $100 gift card for $50.

2. Communities are eager to support small businesses that are struggling.

Selling gift cards will give your customers satisfaction in knowing they are supporting your business while allowing them to daydream about a time in the near future when they’ll be able to leave their house and use it. If a business already has a following on social media or email marketing list, this is a great time to reach out to fans. Keep them in the loop on what’s going on and how they can help.

3. No upfront costs.

Some gift card manufacturers such as www.ShortRunCards.com are going the extra mile to support struggling small businesses by offering a COVID-19 Business Support Package which includes free design services + 40% off gift card printing. In addition, they have partnered with Paypal Credit to provide interest-free financing for up to six months.




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Original Source: 3 Reasons Why Gift Cards Are a Win for Small Businesses During the COVID-19 Pandemic
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