Consumers turn to online reviews when making a purchase, yet often are unable to distinguish between a fake and authentic review. ConsumerRunner.com reports they serve as an expert source on products.
Portland, Oregon - December 4, 2017 /MarketersMedia/ —
According to Bright Local, 79 percent of consumers have seen a false review in the past 12 months, but 84 percent of individuals are unable to tell a fake review from an authentic one. Furthermore, 85 percent of individuals state they trust online reviews as much as they do a recommendation from a friend or family,so this inability to distinguish between the two is of concern. To ensure people are getting accurate information about a product or service, they need to find an independent source, one that is not responsible for making, selling or promoting the product. Consumer Runner (www.consumerrunner.com) is this site.
When researching a product, individuals also need to ensure they know what to look for. Buying guides are of great help at this time, as they examine the various features of the product and help consumers determine the importance or necessity of each. This is especially helpful when a consumer is looking at a brand new product or is buying an item of this type for the first time.
"Consumer Runner provides buying guides for a wide range of products, from dry erase markers to hookahs, as consumers have different interests. The goal of the site is to review numerous products, as consumers need more than a retailer's website to obtain accurate information about a product. Often, the retailer's site and the manufacturer's site are the only two offering this information. Our site strives to change that," Jeffrey Jobs, spokesperson for consumerrunner.com, announces.
Statista reports 74 percent of consumers visit an online retailer to obtain product information. As mentioned above, however, 85 percent cannot distinguish between a fake review and an authentic one. This helps to explain why 36 percent head to an expert source to learn more about a product before making a purchase.
Consumers want value for their money. They wish to ensure the product they are buying will meet their needs in every way. The more information a person has, the easier it becomes to obtain this item the first time. The buying guides provided at Consumer Runner are of great help in learning more about a product and the many features available. The comparison chart makes it easy to determine which item is most appropriate for the individual making the purchase.
"Visit our site today to see the wealth of information offered about a wide range of products. In addition to dry erase markers and hookahs, we also look at products such as 140mm case fans and calligraphy pens. Learn about prices, ratings and more with a quick trip to our site. Doing so helps to narrow the product choices considerably," Jobs explains.
About Consumer Runner:
Consumer Runner provides consumer product reviews for a wide range of categories.
Name: Jeffery Jobs
Organization: Consumer Runner
Address: Portland, OR 97205
For more information, please visit https://www.consumerrunner.com/
Release ID: 272583