UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 6-K
Report of Foreign Private Issuer Pursuant to Rule 13a-16 or 15d-16
of the Securities Exchange Act of 1934
For the Month of December 2009
Commission File Number: 000-50984
eLong, Inc.
(Exact Name of Registrant as Specified in its Charter)
Block B, Xingke Plaza Building
10 Middle Jiuxianqiao Road
Chaoyang District
Chaoyang District
Beijing 100016, People’s Republic of China
(Address of principal executive offices)
Indicate by check mark whether the registrant files or will file annual reports under cover Form
20-F or Form 40-F.
Form 20-F þ Form 40-F o
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by
Regulation S-T Rule 101(b)(1): o No þ
Note: Regulation S-T Rule 101(b)(1) only permits the submission in paper of a Form 6-K if submitted
solely to provide an attached annual report to security holders.
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by
Regulation S-T Rule 101(b)(7): o No þ
Note: Regulation S-T Rule 101(b)(7) only permits the submission in paper of a Form 6-K if submitted
to furnish a report or other document that the registrant foreign private issuer must furnish and
make public under the laws of the jurisdiction in which the registrant is incorporated, domiciled
or legally organized (the registrant’s “home country”), or under the rules of the home country
exchange on which the registrant’s securities are traded, as long as the report or other document
is not a press release, is not required to be and has not been distributed to the registrant’s
security holders, and, if discussing a material event, has already been the subject of a Form 6-K
submission or other Commission filing on EDGAR.
Indicate by check mark whether by furnishing the information contained in this Form, the registrant
is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the
Securities Exchange Act of 1934.
Yes o No þ
If “Yes” is marked, indicate below the file number assigned to the registrant in connection with
Rule 12g3-2(b): 82-
On December 30, 2009 (Beijing time), eLong, Inc. (NASDAQ: LONG), a leading online travel
company in China, held its annual general meeting of shareholders. At the meeting the following
nine persons were elected to the Board of Directors of eLong, Inc.:
Fernando Gil de Bernabé
Thomas Gurnee,
Arthur Hoffman,
Henrik Kjellberg,
Jens Parkitny,
Cyril Ranque,
Michael Scown,
Johan Svanstrom, and
Justin Tang.
The above directors, with the exception of Mr. Gil de Bernabé, were re-elected to the Board
of Directors. Mr. Gil de Bernabé was elected to fill the Board vacancy created as Mr. Leo Austin
did not stand for re-election.
Mr. Gil de Bernabé also has been appointed by our Board of Directors to the Audit Committee. The members of the
Audit Committee of the Board of Directors are now Fernando Gil de Bernabé, Thomas Gurnee and Michael Scown. Mr. Gil de
Bernabé is Vice President, Market Development China 3.0 of Cisco Systems.
In addition, the annual general meeting of shareholders voted to amend the eLong, Inc. 2009 Share and Annual
Incentive Plan (the “2009 Plan”) to permit members of the Board of Directors to be eligible for grants thereunder, and
to approve the 2009 Plan as so amended.
About eLong, Inc.
eLong, Inc. (NASDAQ: LONG) is a leading online travel company in China. Headquartered in Beijing,
eLong has a national presence across China, and uses web-based distribution technologies and a
24-hour call center to provide consumers with accurate travel information and high quality travel
booking services. Aiming to deliver value and a worry-free travel booking experience to leisure and
business travelers, eLong empowers consumers to make informed decisions by providing convenient
online and offline hotel and air ticket booking services as well as easy to use tools such as maps,
destination guides, photographs, virtual tours and user reviews. In addition to a selection of more
than 9,300 hotels in China, eLong also offers consumers the ability to make bookings at over
100,000 international hotels in more than 100 countries worldwide, and fulfill domestic and
international air ticket reservations in 80 major cities across China. eLong is a subsidiary of
Expedia, Inc. (NASDAQ: EXPE).
eLong operates websites including http://www.elong.com, http://www.elong.net, http://www.lohoo.com
and http://www.xici.net.
For further information:
eLong, Inc.
Investor Relations
ir@corp.elong.com
+86-10-6436-7570
* * *
The information herein and in the press releases is intended to be furnished and shall not be
deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934 (the “Exchange
Act”) or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated
by reference in any filing under the Securities Act of 1933, as amended or the Exchange Act, except
as expressly set forth by specific reference in such filing.