UNITED STATES
               SECURITIES AND EXCHANGE COMMISSION
                     WASHINGTON, D.C. 20549




                            FORM 8-K


                         CURRENT REPORT
            Pursuant to Section 13 or 15(d) of the
                 Securities Exchange Act of 1934


Date of Report (Date of earliest event reported):  April 28, 2005


              MAUI LAND & PINEAPPLE COMPANY, INC.
     (Exact name of registrant as specified in its charter)


           HAWAII                     1-6510          99-0107542
(State or other jurisdiction of    (Commission     (I.R.S. Employer
incorporation or organization)     File Number)   Identification No.)



120 Kane Street, P. O. Box 187, Kahului, Maui, Hawaii   96733-6687
  (Address of Principal Executive Offices)              (Zip Code)


Registrant's telephone number, including area code:  (808) 877-3351


                              NONE
Former Name or Former Address, if Changed Since Last Report


Check the appropriate box below if the Form 8-K filing is
intended to simultaneously satisfy the filing obligation of the
registrant under any of the following provisions:


[   ] Written communications pursuant to Rule 425 under the
Securities Act (17 CFR 230.425)

[   ] Soliciting material pursuant to Rule 14a-12 under the
Exchange Act (17 CFR 240.14a-12)

[   ] Pre-commencement communications pursuant to Rule 14d-2(b)
under the Exchange Act (17 CFR 240.14d-2(b))

[    ]  Pre-commencement communications pursuant to Rule 13e-4(c)
under the Exchange Act (17 CFR 240.13e-4(c))







ITEM 2.02 RESULTS OF OPERATIONS AND FINANCIAL CONDITION

        On April 28, 2005, Maui Land & Pineapple Company, Inc.
        issued a press release, which sets forth our results of
        operations for the quarter ended March 31, 2005.  A copy
        of the press release is filed herewith as Exhibit 99.1
        and incorporated herein by reference.  Such information
        shall not be deemed "filed" for purposes of Section 18
        of the Securities Exchange Act of 1934, as amended, and
        is not incorporated by reference into any filing of the
        company, whether made before or after the date hereof,
        regardless of any general incorporation language in such
        filing.

        
ITEM 9.01 FINANCIAL STATEMENTS AND EXHIBITS

        (c) Exhibits
            99.1  Maui Land & Pineapple Company, Inc. Press Release
                  dated April 28, 2005.







                           SIGNATURE


      Pursuant to the requirements of the Securities Exchange Act
of  1934, the registrant has duly caused this report to be signed
on its behalf by the undersigned thereunto duly authorized.



                              MAUI LAND & PINEAPPLE COMPANY, INC.



May 2, 2005                    /S/Fred W. Rickert
Date                              Fred W. Rickert
                                  Vice President/Chief Financial Officer
                                  (Principal Financial Officer)