SearchMedia Appoints Mr. Johnny Lo to Chief Operating Officer

Shanghai, China, August 22, 2011 — SearchMedia Holdings Limited (“SearchMedia”
or the “Company”) (NYSE Amex: IDI, IDI.WS), one of China's leading nationwide
multi-platform media companies, today announced it has appointed Mr. Johnny Lo
as the Company’s Chief Operating Officer and CEO of China Operations, effective
September 1, 2011.
Mr. Lo brings to SearchMedia over two decades of outdoor advertising experience
in China and Hong Kong. He joins SearchMedia from Sky Media, an integrated
outdoor advertising company he founded in 2004, whose client base includes
well-recognized brands such as McDonald’s, the NBA, and Johnnie Walker. Prior to
founding Sky Media, Mr. Lo was the Founding Managing Director of Portland China,
a full service outdoor advertising company in China owned by WPP/MindShare
(NASDAQ: WPPGY); General Manager of Greater China for Leo Burnett Ltd (“Leo
Burnett”); and held various roles at the Hong Kong Mass Transit Railway
Corporation (“MTRC”). At Leo Burnett, Mr. Lo served high profile multinational
corporate clients including Procter &Gamble, McDonald’s, Smartone, Standard
Charter Bank, Coca Cola and Motorola and was instrumental in launching Leo
Burnett’s new media company Starcom in Hong Kong and China. At MTRC, Mr. Lo was
responsible for annual revenue of over HK$500 million across various business
areas including poster advertising, Kiosk rental and all other
revenue-generating concessions.

Mr. Lo has also received various awards in recognition for his accomplishments
in the advertising industry, including “The Most Important Leader Contributing
to the Growth of China’s Outdoor Market” at the Fifth China Outdoor Advertising
Conference in 2008 and “Outdoor Person of the Year” at the Inaugural China
Outdoor Conference in 2005. Mr. Lo received an MBA from the University of Hong
Kong and a Bachelor of Science degree in Mathematics from the Chinese University
of Hong Kong.

Mr. Paul Conway, CEO of SearchMedia commented, “We are delighted to welcome a
veteran of China’s outdoor advertising industry to our executive management
team.  We believe Mr. Lo’s expertise in the outdoor advertising business in
China as well as his experience in serving leading global and national brands
will help us better penetrate China’s compelling advertising market and grow our
concession base. Furthermore, his managerial and business development experience
will prove invaluable to SearchMedia as we continue to develop towards our
growth objectives and execute new strategic initiatives.”

About SearchMedia
SearchMedia is a leading nationwide multi-platform media company and one of the
largest operators of integrated outdoor billboard and in-elevator advertising
networks in China. SearchMedia operates a network of high-impact billboards and
one of China’s largest networks of in-elevator advertisement panels in 50 cities
throughout China. SearchMedia’s core outdoor billboard and in-elevator platforms
are complemented by its transit advertising platform, which together enable it
to provide multi-platform, “one-stop shop” services for its local, national and
international advertising clients.

Forward-Looking Statements
Any statements contained in this press release that do not describe historical
facts, including statements about SearchMedia’s beliefs and expectations, may
constitute forward-looking statements as that term is defined by the United
States Private Securities Litigation Reform Act of 1995. These forward-looking
statements can be identified by terminology such as “will,” “expect,”
“anticipate,” “future,” “intend,” “plan,” “believe,” “estimate,” “confident” and
similar statements. Any forward-looking statements contained herein are based on
current expectations, but are subject to a number of risks and uncertainties
that may cause actual results to differ materially from expectations. A number
of important factors could cause actual results to differ materially from those
contained in any forward-looking statement. Potential risks and uncertainties
include, but are not limited to, Mr. Lo’s ability to effectively serve as COO
and CEO of China Operations; whether Mr. Lo can navigate the business
environment in China and lead the Company to long-term growth, as well as
whether Mr. Lo can help the Company penetrate China’s advertising market and
grow the Company’s concession base and other risks outlined in the Company’s
filings with the U.S. Securities and Exchange Commission. SearchMedia cautions
readers not to place undue reliance upon any forward-looking statements, which
speak only as of the date made. SearchMedia does not undertake or accept any
obligation or undertaking to release publicly any updates or revisions to any
forward-looking statement to reflect any change in the Company’s expectations or
any change in events, conditions or circumstances on which any such statement is
based.


For more information, please contact:

ICR, Inc.
In New York: 	Ashley De Simone: (646) 277-1227
In Beijing: 	Wen Lei Zheng: 86 10 6583-7510