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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 

 
FORM 6-K
 
REPORT OF FOREIGN PRIVATE ISSUER PURSUANT TO RULE 13a-16 OR 15d-16 UNDER THE
SECURITIES EXCHANGE ACT OF 1934
 
For the month of July, 2009

Commission File Number 1-15250
 

 

BANCO BRADESCO S.A.
(Exact name of registrant as specified in its charter)
 

BANK BRADESCO
(Translation of Registrant's name into English)
 

Cidade de Deus, s/n, Vila Yara
06029-900 - Osasco - SP
Federative Republic of Brazil
(Address of principal executive office)
 

Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F. 

Form 20-F ___X___ Form 40-F _______

 Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.  

Yes _______ No ___X____

.


B r a d e s c o

Publicly-held Company
Corporate Taxpayer’s ID (CNPJ) # 60.746.948/0001 -12

Notice to the Market

Bradesco announces reclassifications on its Accounting and
Managerial Statements of Income

By means of this press release, Banco Bradesco (BOVESPA: BBDC3, BBDC4; NYSE: BBD and Latibex: XBBDC) announces to its shareholders, clients and the market that, in continuing the process of improving its accounting and managerial statements of income, it has reclassified some lines in order to: (i) improve readability and analysis in relation to financial information, (ii) increase information disclosure and (iii) obtain a better market comparability.

1) Reclassifications on the “Accounting Statement of Income”:

      1.1) Cost of Products Sold (Scopus, CPM and Visanet):

   
Previous Classification    Current Classification 
   
Other Operating Expenses    Personnel, Administrative and Tax 
    Expenses 
   

      1.2) Income and Expenses with Interbank Fees (Reimbursed from Operating Expenses):

   
Previous Classification    Current Classification 
   
Fee and Commission Income     
Other Administrative Expenses    Other Operating Income and Expenses 
   

2) Reclassifications on the “Managerial Statement of Income”:

      2.1) Expenses with Commission in the Placement of Financing and Loans (BMC and Finasa):

   
Previous Classification    Current Classification 
   
Other Operating Expenses    Financial Margin 
    (Income from Loan Operations)
   

      2.2) Insurance Group Financial Income and Expenses:

   
Previous Classification    Current Classification 
   
Other Operating Expenses and Revenues    Financial Margin 
    (Financial Income from Insurance)
   

      2.3) Financial Income and Expenses:

   
Previous Classification    Current Classification 
   
Other Operating Expenses and Revenues    Financial Margin (Income from Loan and 
    Securities Operations)
   


      2.4) Expenses with Discounts Granted:

   
Previous Classification    Current Classification 
   
Other Operating Expenses    Expenses with Allowance for Doubtful 
    Accounts 
   

      2.5) Loss in the sale of Foreclosed Assets - BNDU:

   
Previous Classification    Current Classification 
   
Non-Operating Income    Expenses with Allowance for Doubtful 
    Accounts 
   

      2.6) Credit Recovery:

   
Previous Classification    Current Classification 
   
    Expenses with Allowance for Doubtful 
Financial Margin    Accounts 
   

      2.7) Third-Party Services (1):

   
Previous Classification    Current Classification 
   
Other Administrative Expenses    Fee and Commission Income 
   
(1) Expenses with Third-Parties that have related fee and commission income. 

      2.8) Income/Expenses from Commissions and Card Issue Fees, Insurance Premium Commissions, Income from Policy Issues and Expenses with Operating Niches:

   
Previous Classification    Current Classification 
   
Other Operating Expenses and Revenues    Fee and Commission Income 
   

      2.9) Leasing Operation Write-Offs:

   
Previous Classification    Current Classification 
   
Financial Margin    Expenses with Allowance for Doubtful 
Leasing Operations Income    Accounts 
   

      2.10) Expenses from Operations Exchange with Credit Cards:

   
Previous Classification    Current Classification 
   
Other Operating Expenses    Other Administrative Expenses 
   

Below is a summary of the Managerial Income Statement incorporating the reclassifications mentioned in items 1 and 2:


MANAGERIAL STATEMENT OF INCOME COMPARISON

 
    1st quarter 2009 
   
R$ million    Statement of        Statement of 
    Income “Before”    Reclassifications    Income “After” 
    Reclassifications        Reclassifications 
       
Financial Margin    7,661    (546)   7,115 
       
Allowance for Doubtful Accounts    (2,920)   (19)   (2,939)
       
Gross Income from Intermediation    4,741    (565)   (4,176)
       
Income from Insurance, Private Pension Plans, and Certificated Savings Plans Operations    537      537 
       
Fees and Commission Income    2,837    (114)   2,723 
       
Personnel Expenses    (1,776)   (76)   (1,852)
       
Other Administrative Expenses    (2,127)   (28)   (2,155)
       
Tax Expenses    (585)   (2)   (587)
       
Equity in the Earnings (Losses) of Unconsolidated Companies       
       
Other Operating Income/Expenses    (1,262)   674    (588)
       
 Other Operating Income    472    (274)   198 
       
 Other Operating Expenses    (1,734)   948    (786)
       
Operating Income    2,371    (111)   2,260 
       
Non-Operating Income    (39)   111    72 
       
Taxes and Social Contribution and Minority Interest    (609)     (609)
       
Net Income    1,723    -    1,723 
       

In order to allow income projections and comparisons that incorporate these changes, we have disclosed on our Investor Relations Website – www.bradesco.com.br/ir – the quarterly Managerial Statements of Income from June 2007 through 1st quarter 2009, updated with the new classifications, which will be adopted as of 2nd quarter 2009.

Cidade de Deus, Osasco, SP, July 3rd, 2009

Banco Bradesco S.A.
Domingos Figueiredo de Abreu
Executive Vice President and
Investor Relations Officer


Jean Philippe Leroy
Departament Officer
telephone: (55 11) 2178-6201

If you have any questions or for further information, please contact Mrs. Ivani Benazzi de Andrade, telephone: (55 11) 2178-6204 and e-mail: 4823.ivani@bradesco.com.br or Mrs. Tsai Wen I Araújo, telephone: (55 11) 2178-6224 and e-mail 4823.tsai@bradesco.com.br.


 
SIGNATURES
 
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

Date: July 03, 2009

 
BANCO BRADESCO S.A.
By:
 
/S/ Domingos Figueiredo de Abreu

    Domingos Figueiredo de Abreu
Executive Vice President and Investor Relations Officer


 

 
FORWARD-LOOKING STATEMENTS

This press release may contain forward-looking statements. These statements are statements that are not historical facts, and are based on management's current view and estimates of future economic circumstances, industry conditions, company performance and financial results. The words "anticipates", "believes", "estimates", "expects", "plans" and similar expressions, as they relate to the company, are intended to identify forward-looking statements. Statements regarding the declaration or payment of dividends, the implementation of principal operating and financing strategies and capital expenditure plans, the direction of future operations and the factors or trends affecting financial condition, liquidity or results of operations are examples of forward-looking statements. Such statements reflect the current views of management and are subject to a number of risks and uncertainties. There is no guarantee that the expected events, trends or results will actually occur. The statements are based on many assumptions and factors, including general economic and market conditions, industry conditions, and operating factors. Any changes in such assumptions or factors could cause actual results to differ materially from current expectations.