UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 14A
(Rule 14a-101)
Proxy Statement Pursuant to Section 14(a) of the
Securities Exchange Act of 1934
Filed by the Registrant x
Filed by a party other than the Registrant ¨
Check the appropriate box:
| ¨ | Preliminary Proxy Statement |
| ¨ | Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2)) |
| ¨ | Definitive Proxy Statement |
| x | Definitive Additional Materials |
| ¨ | Soliciting Material under §240.14a-12 |
J. C. Penney Company, Inc.
(Name of Registrant as Specified in Its Charter)
(Name of Person(s) Filing Proxy Statement, if other than the Registrant)
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| x | No fee required. |
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*** Exercise Your Right to Vote ***
IMPORTANT NOTICE Regarding the Availability of Proxy Materials for the Stockholder Meeting To Be Held on May 21, 2010
J. C. PENNEY COMPANY, INC.
Meeting Information
Meeting Type: Annual
For holders as of: March 22, 2010
Date: May 21, 2010 Time: 10:00 a.m. CDT
Location: JCPenney Home Office
6501 Legacy Drive
Plano, Texas 75024-3698
Every Day Matters
JCPenney
J. C. PENNEY COMPANY, INC.
6501 LEGACY DRIVE
PLANO, TX 75024
You are receiving this communication because you hold
shares in the above named company.
This is not a ballot. You cannot use this notice to vote
these shares. This communication presents only an
overview of the more complete proxy materials that are
available to you on the Internet. You may view the proxy
materials online at www.proxyvote.com or easily request a
paper copy (see reverse side).
We encourage you to access and review all of the
important information contained in the proxy materials
before voting.
See the reverse side of this notice to obtain proxy materials and voting instructions.
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Before You Vote
How to Access the Proxy Materials
Proxy Materials Available to VIEW or RECEIVE:
NOTICE AND PROXY STATEMENT ANNUAL REPORT ON FORM 10-K SUMMARY ANNUAL REPORT
How to View Online:
Have the 12-Digit Control Number available (located on the following page) and visit: www.proxyvote.com.
How to Request and Receive a PAPER or E-MAIL Copy:
If you want to receive a paper or e-mail copy of these documents, you must request one. There is NO charge for
requesting a copy. Please choose one of the following methods to make your request:
1) BY INTERNET: www.proxyvote.com
2) BY TELEPHONE: 1-800-579-1639
3) BY E-MAIL*: sendmaterial@proxyvote.com
* If requesting materials by e-mail, please send a blank e-mail with the 12-Digit Control Number (located on the
following page) in the subject line.
Requests, instructions and other inquiries sent to this e-mail address will NOT be forwarded to your investment
advisor. Please make the request as instructed above on or before May 7, 2010 to facilitate timely delivery.
How To Vote
Please Choose One of the Following Voting Methods
Vote In Person: Many stockholder meetings have attendance requirements. Please check the meeting materials for
any special requirements for meeting attendance. For directions to the Meeting, please call (972) 431-1000. At the
Meeting you will need to request a ballot to vote these shares.
Vote By Internet: To vote now by Internet, go to www.proxyvote.com. Have the 12 Digit Control Number available
and follow the instructions.
Vote By Mail: You can vote by mail by requesting a paper copy of the materials, which will include a proxy card.
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Voting Items
Directors recommend a vote FOR Proposals 1 and 2.
1. Election of Directors: Board’s nominees for Directors for the term set forth in the Proxy Statement are:
Nominees:
1a. C. C. Barrett
1b. M. A. Burns
1c. M. K. Clark
1d. T. J. Engibous
1e. K. B. Foster
1f. G. B. Laybourne
1g. Burl Osborne
1h. L. H. Roberts
1i. J. G. Teruel
1j. R. G. Turner
1k. M. E. Ullman, III
1l. M. E. West
2. To ratify the appointment of KPMG LLP as independent auditor for the fiscal year ending January 29, 2011.
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