SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549


                                    FORM 8-K

                             CURRENT REPORT PURSUANT
                         TO SECTION 13 OR 15 (d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934


Date of report (Date of earliest event reported)  October 21, 2003
                                                ---------------------

                               The St. Joe Company
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             (Exact Name of Registrant as Specified in Its Charter)


                                     Florida
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                 (State or Other Jurisdiction of Incorporation)


              1-10466                                59-0432511
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      (Commission File Number)              (IRS Employer Identification No.)


245 Riverside Avenue, Suite 500, Jacksonville, FL             32202
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   (Address of Principal Executive Offices)                 (Zip Code)


                                 (904) 301-4200
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              (Registrant's Telephone Number, Including Area Code)

                                       N/A
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          (Former Name or Former Address, if Changed Since Last Report)






ITEM 9.  REGULATION FD DISCLOSURE
         -----------------------

The following  information is being  furnished  pursuant to Item 12, "Results of
Operations and Financial Condition," in accordance with SEC Release No. 33-8216.

The Company  issued a Press  Release  dated  October 21,  2003,  announcing  the
Company's financial results for the third quarter 2003. A copy is furnished with
this Form 8-K as Exhibit 99.1 and is incorporated by reference.



                                   SIGNATURES

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.


                                                     THE ST. JOE COMPANY



Dated:  October 21, 2003                      By: /s/ Michael N. Regan
                                                  ------------------------------
                                                   Name:  Michael N. Regan
                                                  Title:  Senior Vice President