UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 

FORM 10-QSB


 x
QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended March 31, 2008

 o
TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT

For the transition period from ________ to ________

Commission File Number 333-62236
 

 
MYSTARU.COM, INC.
(Exact name of small business issuer as specified in its charter)

Delaware
35-2089848
(State or other jurisdiction of
incorporation or organization)
(IRS Employer
Identification No.)

9/F., Beijing Business World
56 Dongxinglong Avenue
CW District
Beijing, China 100062
(Address of principal executive offices)
 
(86) 10 6702 6968
(Issuer's Telephone Number)
 
(Former Name, Former Address and Former Fiscal Year, if Changed Since Last Report)
 

Check whether the issuer (1) filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the past 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x No o

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes o No  x 

State the number of shares outstanding of each of the issuer's classes of common equity, as of the latest practicable date: 156,014,316 shares of common stock, $.001 par value per share, outstanding as of May 15, 2008.

Transitional Small Business Disclosure Format (Check One): Yes o No x



TABLE OF CONTENTS

   
Page
PART I. FINANCIAL INFORMATION
 
     
ITEM 1.
FINANCIAL STATEMENTS
 
     
 
Condensed Consolidated Balance Sheets as of March 31, 2008 and September 30, 2007
3
     
 
Condensed Consolidated Statements of Operations and Comprehensive Income for the Six and Three Months Ended March 31, 2008 and 2007
4
     
 
Condensed Consolidated Statements of Cash Flows for the Six Months Ended March 31, 2008 and 2007
5
     
 
Notes to Condensed Consolidated Financial Statements
6
     
ITEM 2.
MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITIONS AND RESULTS OF OPERATIONS
22
     
ITEM 3.
CONTROLS AND PROCEDURES
25
     
PART II. OTHER INFORMATION
 
     
ITEM 1.
LEGAL PROCEEDINGS
25
     
ITEM 2.
UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS
25
     
ITEM 3.
DEFAULTS UPON SENIOR SECURITIES
25
     
ITEM 4.
SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
25
     
ITEM 5.
OTHER INFORMATION
25
     
ITEM 6.
EXHIBITS
26
     
SIGNATURES
27
2

 
PART I. FINANCIAL INFORMATION
 
Item 1. Financial Statements.
MYSTARU.COM, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED BALANCE SHEETS
           
   
March 31, 2008
 
 September 30,2007
 
   
Unaudited
 
 Audited
 
ASSETS
          
Current Assets
          
Cash
 
$
1,271,398
 
$
1,150,422
 
Accounts Receivable, Net of Allowances for Doubtful Accounts of $257,199
(September 30, 2007 - $413,036) (Note 4)
   
13,230,217
   
7,982,668
 
Accounts Receivable, Related Party (Notes 4, 12)
   
1,054,834
   
1,107,359
 
Inventory
   
10,641
   
-
 
Prepaid Expenses
   
1,750,955
   
1,778,966
 
Deposit on Commercial Real Estate Contract (Note 5)
   
600,000
   
-
 
Other Current Assets
   
338,482
   
598,588
 
               
Total Current Assets
   
18,256,527
   
12,618,003
 
               
Property, Plant & Equipment, Net (Note 9)
   
7,578,713
   
8,376,420
 
               
Intangible Assets
             
Copyrights, Net of Accumulated Amortization of $2,526,119
(September 30, 2007 - $2,534,178) (Note 8)
   
5,490,790
   
6,262,456
 
Goodwill (Notes 6, 8)
   
556,896
   
354,615
 
               
Total Intangible Assets
   
6,047,687
   
6,617,071
 
               
TOTAL ASSETS
 
$
31,882,927
 
$
27,611,494
 
LIABILITIES & STOCKHOLDER'S EQUITY
             
Current Liabilities
             
Accounts Payable
 
$
3,039,088
 
$
3,435,530
 
Accrued Liabilities
   
443,529
   
257,712
 
Customer Deposits
   
594,550
   
-
 
Due to Related Party (Note 2)
   
5,934
   
-
 
               
Total Current Liabilities
   
4,083,101
   
3,693,242
 
               
Total Liabilities
   
4,083,101
   
3,693,242
 
               
Minority Interest in Consolidated Subsidiaries (Note 12)
   
6,097,392
   
3,801,642
 
               
Commitment and Contingencies (Note13)
             
               
Stockholders’ Equity (Note 10)
             
Preferred stock, $0.001 par value, authorized: 50,000,000 shares, zero shares issued and outstanding at March 31, 2008 and September 30, 2007
   
-
   
-
 
Common stock, $0.001 par value, authorized: 300,000,000 shares, - and 156,014,316 and 146,288,000 shares issued and outstanding at March 31, 2008 and September 30, 2007
   
156,014
   
146,288
 
Additional Paid in Capital
   
24,274,069
   
22,905,224
 
Shares to be Issued
   
-
   
2,065
 
Deferred Stock-Based Compensation
   
(1,928,201
)
 
(479,225
)
Accumulated Other Comprehensive Income (loss)
   
56,422
   
(7,016
)
Accumulated Deficit
   
(855,870
)
 
(2,450,726
)
               
Total Stockholders’ Equity
   
21,702,434
   
20,116,610
 
               
TOTAL LIABILITIES & STOCKHOLDERS’ EQUITY
 
$
31,882,927
 
$
27,611,494
 
               
The accompanying notes are an integral part of the condensed consolidated financial statements.

3


MYSTARU.COM, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME
FOR THE SIX AND THREE MONTHS ENDED MARCH 31, 2008 AND 2007

   
Six Months Ended
 
Three Months Ended
 
   
March 31
 
March 31
 
   
2008
 
2007
 
2008
 
2007
 
   
Unaudited
 
Unaudited
 
Unaudited
 
Unaudited
 
Revenue
     
(Restated)
     
(Restated)
 
Licensing and Royalty Revenues
 
$
3,953,352
 
$
792,390
 
$
2,629,390
 
$
671,776
 
Online Membership Services
   
4,023,102
   
3,357,012
   
2,300,823
   
730,854
 
Import and Export Sales
   
7,190,979
   
3,708,980
   
2,826,396
   
1,670,720
 
Media and Marketing Management
   
641,486
   
-
   
340,357
   
-
 
Software Sales
   
-
   
819,100
   
-
   
-
 
Software Sales - Related Party
   
-
   
720,000
   
-
   
360,000
 
Total Revenue
   
15,808,919
   
9,397,481
   
8,096,966
   
3,433,350
 
                           
Costs of Sales
   
11,508,634
   
6,087,345
   
5,723,492
   
2,946,458
 
                           
Gross Profit
   
4,300,285
   
3,310,136
   
2,373,474
   
486,892
 
                           
Operating Expenses
                         
Salaries and Wages
   
128,668
   
335,785
   
65,661
   
179,679
 
Stock Based Compensation
   
867,024
   
1,707,154
   
503,155
   
680,124
 
Bad Debt (Recovery) Expense
   
(161,415
)
 
3,030,049
   
-
   
1,890,724
 
Other Selling, General and Administrative Expenses
   
1,333,779
   
1,042,221
   
699,213
   
448,440
 
                           
Total Operating Expenses
   
2,168,056
   
6,115,209
   
1,268,029
   
3,198,967
 
                           
Income (loss) From Continuing Operations
   
2,132,229
   
(2,805,073
)
 
1,105,445
   
(2,712,075
)
                           
Other Income and Expenses
   
14,251
   
26,788
   
5,807
   
5,208
 
                           
Net Income (Loss) From Operations Before Income Taxes
   
2,146,480
   
(2,778,285
)
 
1,111,252
   
(2,706,867
)
                           
Provision for Income Taxes
   
(1,052
)
 
(1,159
)
 
(1
)
 
(286
)
                           
Net Income (Loss) From Continuing Operations Before Minority Interest
   
2,145,428
   
(2,779,444
)
 
1,111,251
   
(2,707,153
)
                           
Minority Interest in Income of Subsidiaries
   
(550,572
)
 
(490,505
)
 
(286,957
)
 
96,086
 
                           
Net Income (Loss) From Continuing Operations
   
1,594,856
   
(3,269,949
)
 
824,294
)
 
(2,611,067
)
                           
Foreign Currency Translation Adjustment
   
(64,720
)
 
5,877
   
(38,365
)
 
(1,017
)
                           
Comprehensive Income (Loss)
 
$
1,530,136
 
$
(3,264,072
)
$
785,929
 
$
(2,612,084
)
                           
Basic Net Income (Loss) Per Common Share
 
$
0.01
 
$
(0.03
)
$
0.01
 
$
(0.02
)
                           
Diluted Net Income (Loss) Per Common Share
 
$
0.01
 
$
(0.03
)
$
0.01
 
$
(0.02
)
                           
Number of Common Shares Used to Compute Basic Weighted Average
   
150,466,746
   
117,363,549
   
152,278,052
   
117,363,549
 
Number of Common Shares Used to Compute Diluted Weighted Average
   
150,466,746
   
117,363,549
   
152,278,052
   
117,363,549
 
                           
The accompanying notes are an integral part of the condensed consolidated financial statements.
4

MYSTARU.COM, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF CASHFLOWS
FOR THE SIX MONTHS ENDED MARCH 31, 2008 AND 2007
           
   
 2008
 
 2007
 
   
 Unaudited 
 
 Unaudited
(Restated)
 
Cash flows from operating activities
           
Net income (loss)
 
$
1,594,856
   
(3,269,949
)
Adjustments to reconcile net income (loss) to net cash provided by (used in) operating activities:
             
Depreciation
   
2,075,164
   
1,951,390
 
Bad debt expense
   
25,014
   
3,030,049
 
Recovery of bad debts
   
(185,431
)
 
-
 
Minority interests
   
550,572
   
490,505
 
Amortization of prepaid entertainment arts advertising
   
384,506
   
-
 
Amortization of stock based compensation
   
867,024
   
2,412,155
 
Changes in operating assets and liabilities:
             
Accounts receivable
   
(6,039,187
)
 
(2,569,502
)
Inventory
   
(10,641
)
 
-
 
Prepaid expenses
   
(356,495
)
 
(725,137
)
Prepaid deposit on commercial real estate contract
   
(600,000
)
  -  
Other current assets
   
260,106
   
-
 
Copyrights
    784,717     -  
Accounts payable and accrued expenses
   
(210,625
)
 
(2,504,051
)
Customer deposits
   
594,550
   
-
 
Net cash provided by (used in) operating activities
   
(265,870
)
 
(1,184,540
)
               
Cash flows from investing activities:
             
Cash received in acquisition of MGI
   
2,834
   
-
 
Capital expenditures
   
-
   
(8,153
)
Net Cash Used In Investing Activities
   
2,834
 
 
(8,153
)
               
Cash flows from financing activities
             
Repayments to related party
   
-
   
(57,854
)
Proceeds from issuance of common stock
   
600,000
   
695,000
 
Net cash flows provided by financing activities:
   
600,000
)
 
637,146
 
               
Effect of exchange rate changes on cash
   
(215,988
)
 
(4,033
)
               
Net increase (decrease) in cash
   
120,976
   
(559,580
)
               
Cash - beginning of period
   
1,150,422
   
1,211,542
 
               
Cash - end of period
 
$
1,271,398
 
$
651,962
 
               
Supplemental disclosure of cash flow information:
             
Taxes paid
 
$
-
 
$
-
 
Interest paid
 
$
-
 
$
-
 
Non cash investing and financing activities:
             
Common stock issued in lieu of cash payment of accounts payable
 
$
-
 
$
705,000
 
Acquisition of MGI through issuance of common stock
 
$
200,000
 
$
-
 
Issuance of stock for services, deferred compensation
 
$
577,550
 
$
5,910,000
 
Issuance of stock for services by subsidiary, deferred compensation
 
$
1,738,450
 
$
-
 
Accounts receivable used for acquisition of websites in 2008 and software in 2007
 
$
1,000,000
 
$
3,000,000
 
Acquired websites through issuance of common stock
 
$
-
 
$
2,619,000
 
               
The accompanying notes are an integral part of the condensed consolidated financial statements.
5

MYSTARU.COM, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE SIX AND THREE MONTHS ENDED MARCH 31, 2008 AND 2007

Note 1 - BUSINESS DESCRIPTION AND ORGANIZATION

MyStarU.com, Inc., a Delaware corporation (together with its consolidated subsidiaries, “MYST” or the “Company”) is a fully integrated information and entertainment service provider to the business, internet, and consumer markets in the People’s Republic of China (the “PRC”). The Company was originally incorporated on January 6, 1997 in the State of Indiana under the corporate name MAS Acquisition XXI Corp. On December 21, 2000, the Company acquired Telecom Communications of America, a sole proprietorship in California, and changed its name to Telecom Communications, Inc. On February 28, 2005, the Company reincorporated in the State of Delaware by merging with a Delaware corporation of the same name. The surviving Delaware corporation succeeded to all of the rights, properties and assets and assumed all of the liabilities of the original Indiana corporation. On July 10, 2007, the Company changed its name from Telecom Communications, Inc. to MyStarU.com, Inc. The Company's common stock continues to be quoted under the symbol, “MYST.OB,” on the over-the-counter bulletin board (“OTCBB”) in the United States of America.

The Company operates under the following business segments:

1.     Investments in Entertainment Arts Productions - The Company purchases and licenses or resells copyrights of entertainment-related assets.
 
2.     Online Content and Member Services Provider - The Company provides online content and member services for commercial use.
 
3.     Software Sales - The Company provides web-based and mobile software platforms.
 
4.     Media and Marketing Management - The Company’s subsidiary, Media Group International, coordinates product placement activities for filmmakers and advertisers within the entertainment arts industry of the PRC.
 
5.     Importing and Exporting of Goods - The Company conducts international trade using the PRC as its base of operations.

On April 25, 2006, the Company’s majority-owned subsidiary, Subaye.com, Inc. (“Subaye.com”), acquired 100% of the shares of Guangzhou Panyu Metals & Minerals Import and Export Co., Limited (“Panyu M&M”), a PRC limited company, from the sole shareholder, Wukang IE Limited for $500,000. Panyu M&M’s principal activity is conducting import and export trade in PRC. On October 1, 2006, Subaye.com sold 100% of the shares of Panyu M&M to MYST.

On June 28, 2006, the Company acquired 53.92% of the outstanding common stock, par value of $0.001 of Subaye.com (F/K/A HRDQ Group, Inc.) by acquiring 2,024,190 shares of common stock of Subaye.com for $1,060,000. Concurrently, Subaye.com acquired certain valuable assets by selling 798,747 shares of its common stock to China Dongguan Networks, Inc (“CDN”) for $415,348 and 500,000 shares of its common stock to Top Rider Group Limited for $1,100,000.

Subaye.com also issued 200,000 Series A Convertible Preferred Stock, par value $0.01, to Top Rider Group Limited for $660,000. Each share of Subaye.com’s Series A Convertible Preferred Stock is convertible into two shares of Subaye.com’s common stock. The proceeds from the issuance of Subaye.com’s common stock and preferred stock were used primarily to acquire a new website, www.subaye.com.

On September 1, 2006, the Company formed Guangzhou Subaye Computer Technology Limited (“GSTC”) as a PRC limited company, wholly-owned by the Company. GSTC provides computer services, such as web development, networking infrastructure and web infrastructure support services.

On May 16, 2007, Subaye.com issued 1,150,000 shares of its common stock for $2,300,000 to the Company. As a result of this transaction, the Company held a direct 64.60% ownership interest in Subaye.com. An independent valuation of Subaye.com was completed as of September 30, 2006 in order to facilitate an impartial and best efforts arms-length transaction between the majority and minority shareholders of Subaye.com.

On July 10, 2007, the Company filed appropriate documents with the Secretary of State of Delaware and changed its name from Telecom Communications, Inc. to MyStarU.com, Inc.

On October 1, 2007, the Company sold 100% of the outstanding ownership units of GSTC to its majority-owned subsidiary, Subaye.com for $3,894,720. Payment of the purchase price was made in the form of 2,748,788 shares of Subaye.com common stock. In accordance with Accounting Principles Board Opinion No. 16, as amended, the transaction was accounted for as a reorganization using the historical cost basis of the Company’s investments and cash advances in GSTC, rather than the fair market value of Subaye.com common stock.

6


On October 1, 2007, Top Rider Group Limited, the sole holder of the Subaye.com preferred stock, converted its shares of preferred stock to 400,000 shares of Subaye.com’s common stock.
 
On October 23, 2007, the Company’s subsidiary, Subaye.com, acquired 100% of the outstanding ownership units of Media Group International Limited, a Hong Kong company, for consideration of $200,000, which was paid in the form of 100,000 shares of common stock of Subaye.com Subaye.com will immediately begin executing the planned integration of the Corporate Video Online/Offline, commercial movie advertising markets, and overseas business operations and networks. Subaye.com expects the acquisition and the subsequent integration to be a leading provider of corporate video online/offline and product placement advertising in movies. The acquisition broadens its product portfolio and addressable market, helps develop overseas markets, and will immediately increase corporate video members and revenue.
 
On February 29, 2008, the Company disposed of two of its non operating subsidiaries, Arran Services Limited and Alpha Century Holdings Limited. The subsidiaries’ sole function in recent reporting periods was to maintain and disburse funds on behalf of the Company for payment to vendors and for other administrative purposes.
 
Subsequent to the above transactions and certain other transactions disclosed in Note 9, the Company holds a 69.01% ownership in Subaye.com, Inc.
 
CONTROL BY PRINCIPAL STOCKHOLDERS
 
The directors, executive officers and their affiliates or related parties, own beneficially and in the aggregate, the majority of the voting power of the outstanding shares of the common stock of the Company. Accordingly, the directors, executive officers and their affiliates, if they voted their shares uniformly, would have the ability to control the approval of most corporate actions, including increasing the authorized capital stock of the Company and the dissolution, merger or sale of the Company's assets or business.

NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
These condensed interim consolidated financial statements have been prepared in accordance with generally accepted accounting principles in the United States of America (“US GAAP”).

The interim results of operations are not necessarily indicative of the results to be expected for the fiscal year ending September 30, 2008. The Company’s financial statements contained herein are unaudited and, in the opinion of management, contain all adjustments (consisting only of normal recurring accruals) necessary for a fair presentation of financial position, results of operations and cash flows for the period presented. The Company’s accounting policies and certain other disclosures are set forth in the notes to the consolidated financial statements contained in the Company’s Annual Report on Form 10-KSB for the year ended September 30, 2007. These financial statements should be read in conjunction with the Company’s audited consolidated financial statements and notes thereto. The preparation of financial statements in conformity with US GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosures of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

Principles of Consolidation

The consolidated financial statements, prepared in accordance with US GAAP, include the assets, liabilities, revenues, expenses and cash flows of the Company and all its subsidiaries. This basis of accounting differs in certain material respects from that used for the preparation of the books and records of the Company’s principal subsidiaries, which are prepared in accordance with the accounting principles and the relevant financial regulations applicable to enterprises with limited liabilities established in the PRC (“PRC GAAP”) the accounting standards used in the place of their domicile. The accompanying consolidated financial statements reflect necessary adjustments not recorded in the books and records of the Company’s subsidiaries to present them in conformity with US GAAP.

The consolidated financial statements of the Company reflect the activities of the parent and the following subsidiaries. All significant intercompany accounts, transactions and cash flows are eliminated on consolidation.
           
 
Countries Registered In
 
Percentage of
Ownership
 
MyStarU Limited
 
Hong Kong, The People’s Republic of China
 
100.00
%
3G Dynasty Inc.
 
British Virgin Islands
 
100.00
%
Subaye.com, Inc.
 
United States of America, Delaware
 
69.01
%
Subaye IIP Limited
 
British Virgin Islands
 
69.01
%
Guangzhou Panyu Metals & Materials Limited
 
The People’s Republic of China
 
100.00
%
Guangzhou Subaye Computer Tech Limited
 
The People’s Republic of China
 
69.01
%
Media Group International Limited
 
Hong Kong, The People’s Republic of China
 
69.01
%

7

General Statement

The Securities and Exchange Commission ("SEC") has issued Financial Reporting Release No.60, Cautionary Advice Regarding Disclosure About Critical Accounting Policies (“FRR 60”), suggesting companies provide additional disclosure and commentary on their most critical accounting policies. In FRR 60, the SEC defined the most critical accounting policies to be the ones that are most important to the portrayal of a company’s financial condition and operating results, and require management to make its most difficult and subjective judgments, often as a result of the need to make estimates of matters that are inherently uncertain. The methods, estimates and judgments the Company uses in applying these most critical accounting policies have a significant impact on the results the Company reports in its consolidated financial statements.

We believe the following critical accounting policies and procedures, among others, affect our more significant judgments and estimates used in the preparation of our consolidated financial statements:

·  Revenue recognition;

·  Valuation of common stock issuances in lieu of cash compensation;

·  Valuation of intangible assets and long lived assets, review for impairment losses.

Foreign currency translation

The reporting currency of the Company is the US dollar. The Company’s principal operating subsidiaries established in the PRC and Hong Kong, use their local currency, Renminbi (RMB), and Hong Kong Dollar (HKD), as their functional currency. Results of operations and cash flows are translated at average exchange rates during the period, and assets and liabilities are translated at the unified exchange rate as quoted by the People’s Bank of China at the end of the period. Translation adjustments resulting from this process are included in accumulated other comprehensive income in stockholders’ equityon the balance sheets. Transaction gains and losses that arise from exchange rate fluctuations on transactions denominated in a currency other than the functional currency are included in the results of operations as incurred.

Translation adjustments resulting from this process are included in accumulated other comprehensive income in stockholders' equity on the balance sheets and amounted to $56,422 and $7,016 as of March 31, 2008 and September 30, 2007, respectively.

Revenue Recognition
 
In accordance with the SEC Staff Accounting Bulletin No. 104, Revenue Recognition ("SAB 104"), the Company recognizes revenue when the following fundamental criteria are met: (i) persuasive evidence of an arrangement exists, (ii) delivery has occurred or services have been rendered, (iii) the price to the customer is fixed or determinable and (iv) collection of the resulting receivable is reasonably assured. These criteria are usually met at the time of product shipment or performance of service.

Revenue for the monthly subscription from the members who subscribed to the Company’s website(s) is recognized on a pro-rata basis, is calculated on a day-to-day basis and invoiced at the end of each month. The Company does not currently charge a cancellation fee or penalty if and when a customer decides to terminate their membership with our website(s).

Revenue for the monthly subscription of the Company’s licensed products, including all post-delivery support and the right to receive unspecified upgrades/enhancements of the licensed products, is charged at a monthly basic price. Pursuant to the terms of the agreements, a fixed sum is due at the beginning of each month regardless of whether the customer requires service during that month. The Company recognizes the subscription on the first day of each month for which the support service agreement is in place.

Licensing revenue derived from the Company’s copyrights is recognized in accordance with Statement of Position 00-2, Accounting by Producers or Distributors of Films (“SOP 00-2”). SOP 00-2 specifies that revenue is to be recognized when all of the following conditions are met:

 
1.
Persuasive evidence of a sale or licensing arrangement with a customer exists.

 
2.
The film is complete and, in accordance with the terms of the arrangement, has been delivered or is available for immediate and unconditional delivery.

 
3.
The license period of the arrangement has begun and the customer can begin its exploitation, exhibition, or sale.

 
4.
The arrangement fee is fixed or determinable.

 
5.
Collection of the arrangement fee is reasonably assured.
 

8



When the Company's licensing fee is based on a percentage or share of a customer's revenue from the exploitation of the films, the Company recognizes revenue as the customer exploits the films and the Company meets all of the other revenue recognition conditions. In those circumstances, the Company receives reports from the customers on a periodic basis and uses those reports as the basis for recording revenue.

Revenues generated by MGI for media placement and advertising-related services contracted and placed with other third parties are recognized as services are rendered and are calculated by the agreed-upon sum on a straight-line basis over the contract period. For advertising placed by MGI with the Company or any of its subsidiaries, revenues are recognized as media placements are utilized by the customers, whether or not the media placements occur throughout the contract period or are placed and utilized at one particular time.

The Company negotiates contracts with its customers which may include revenue arrangements with multiple deliverables, as outlined by Emerging Issues Task Force No. 00-21 (EITF 00-21). The Company’s accounting policies are defined such that each deliverable under a contract is accounted for separately. Historically, the Company has negotiated and signed contracts with its customers that outline the contract amount and specific terms and conditions associated with each deliverable. In these arrangements, our fee includes both the initial selling price of our software package profits and the monthly subscription of the licensed products for the contract period, usually for two years. The Company has historically separated out the various components of revenues as outlined within its contracts and has accounted for each component of the contract separately, in accordance with the terms of the contracts applicable to each component of the Company’s revenues.

The Company recognizes revenue on import and export sales when products are delivered and the customer takes ownership and assumes risk of loss, collection of the relevant receivable is probable, persuasive evidence of an arrangement exists and the sales price is fixed or determinable. Net sales of products represent the invoiced value of goods, net of value added taxes, sales returns, trade discounts and allowances. In December 1999, the Securities Exchange Commission issued Staff Accounting Bulletin (SAB) No. 101, "Revenue Recognition" and in July 2000, the Emerging Issues Task Force ("EITF") issued EITF Abstract No. 99-19 "Reporting Revenue Gross as a Principal versus Net as an Agent" ("EITF 99-19") which provided further guidance to SAB 101 on revenue recognition in certain circumstances. Prior to the introduction of EITF 99-19, the manner in which the Company recognized revenues depended on the goods and services sold. We reviewed the considerations included in EITF 99-19 with respect to sales of products within each of our business segments but with particular attention to our importing and exporting business segment. We determined that while EITF 99-19 outlines the variety of types of business transactions which would require the Company to report its revenues and costs of goods sold on a net basis, we do not believe our importing and exporting business should be accounted for with net reporting of revenues and costs of sales. The Company takes full ownership and assumes the risk of loss for its imported goods while the goods are in transit. The Company does not consider itself an agent for its customers, as described by EITF 99-19. After reviewing EITF 99-19, management believes that the Company is correct in continuing to present its revenues and costs of goods sold on a gross basis.

Sales revenue represents the invoiced value of goods, net of a value-added tax (VAT). All of the Company’s products sold in the PRC are subject to a Chinese value-added tax at a rate of 6% of the gross sales price or at a rate approved by the Chinese local government.

Amortization of Copyrights

The Company amortizes its copyrights using the individual-film-forecast-computation method, in accordance with the SOP 00-2, which amortizes or accrues (expenses) such costs in the same ratio that current period actual revenue (numerator) bears to estimated remaining unrecognized ultimate revenue as of the beginning of the current fiscal year (denominator). The Company began amortization of certain movie copyrights in December 2006, when the Company began to recognize revenue from one of its copyrighted titles, “Big Movie: Subaye.” Amortization related to the movies was $0 and $496,188 and $0 and $430,555 for the six and three months ended March 31, 2008 and 2007, respectively, and was included in cost of sales.

The ultimate revenue to be included in the denominator of the individual-film-forecast-computation method fraction is subject to certain limitations as set forth in the SOP. If an event or change in circumstance indicates that the Company should assess whether the fair value of the copyright is less than its unamortized costs, the Company will determine the fair value of the film and will write off the amount by which the unamortized capitalized costs exceeds the episode's fair value. Accordingly, the Company cannot subsequently restore any amounts written off in previous fiscal years to income.
 
Concentrations of Credit Risk
 
Cash
 
Cash includes cash on hand and demand deposits in accounts maintained with state-owned banks within the PRC and Hong Kong. Certain financial instruments, which subject the Company to concentration of credit risk, consist of cash and accounts receivable. Balances at financial institutions or state-owned banks within the PRC are not covered by insurance. Total cash in PRC or Hong Kong banks and cash on hand at March 31, 2008 and September 30, 2007, amounted to $1,271,398 and $1,150,422, respectively, of which no deposits are covered by insurance. The Company has not experienced any losses in such bank accounts and believes it is not exposed to any specifically identifiable risks on its cash in bank accounts. Cash on hand is susceptible to misappropriation. However, the Company has not experienced any losses of this nature and believes appropriate controls are in place to avoid a possible misappropriation of funds.
 

9


Accounts Receivable
 
We have a concentration of customers in each of our business segments. We are diligent in attempting to ensure that we issue credit to credit-worthy customers. However, our customer base is small and our accounts receivable balances are usually over 90 days outstanding, and that exposes us to significant credit risk. Therefore, a credit loss can be significant relative to our overall profitability.
 
Geographic, Political, Economic, Taxation and Legal
 
The Company’s operations are carried out in the PRC. Accordingly, the Company’s business, financial condition and results of operations may be influenced by the political, economic and legal environments in the PRC, and by the general state of the PRC economy. The Company’s operations in the PRC are subject to specific considerations and significant risks not typically associated with companies in North America and Western Europe. These include risks associated with, among others, the political, economic and legal environments and foreign currency exchange. The Company’s results may be adversely affected by changes in governmental policies with respect to laws and regulations, anti-inflationary measures, currency conversion and remittance abroad, and rates and methods of taxation, among other things.
 
Trade Accounts Receivable
 
Trade accounts receivable are recorded at the invoiced amount and do not bear interest. The allowance for doubtful accounts represents the Company’s best estimate of the amount of probable credit losses in the existing accounts receivable balance. The Company determines the allowance for doubtful accounts based upon historical write-off experience and current economic conditions. The Company reviews the adequacy of its allowance for doubtful accounts on a regular basis. Receivable balances past due over 120 days, which exceed a specified dollar amount, are reviewed individually for collectibility. Account balances are charged off against the allowance after all means of collection have been exhausted and the potential for recovery is considered remote. The Company does have off-balance sheet credit exposure related to its customers. The concentration of customers owing at least 5% of the Company’s outstanding accounts receivable as of March 31, 2008 was 85% of the Company’s accounts receivable.
 
Allowances for doubtful accounts receivable balances are recorded when circumstances indicate that collection is doubtful for particular accounts receivable or as a general reserve for all accounts receivable. Management estimates such allowances based on historical evidence such as amounts that are subject to risk. Accounts receivable are written off if reasonable collection efforts are not successful.
 
Inventory

Inventory is stated at the lower of cost or market. The cost is determined under the first-in-first-out (FIFO) method valuation method. An allowance for excess or obsolete inventory is maintained by the Company. The Company determines an appropriate balance in this account based on historical data and specific identification of certain inventory items. The Company’s subsidiary, Panyu M&M, routinely ships and accepts deliveries of goods without insuring for potential losses on the goods during the course of delivery from Panyu M&M’s suppliers. Additionally, in certain cases, the Company may accept liability for losses incurred on its goods as they are en route for delivery to Panyu M&M’s customers. The Company has not historically encountered significant losses during the delivery process (both to and from Panyu M&M) but there is potential for significant losses to occur at any time.
 
Research and Development
 
Research, development, and engineering costs are expensed as incurred, in accordance with SFAS No. 2, Accounting for Research and Development Costs. Research, development, and engineering expenses primarily include payroll and headcount related costs, contractor fees, infrastructure costs, and administrative expenses directly related to research and development support.
 
Due to Related Party
 
The caption "Due to Related Party" on the accompanying consolidated balance sheet consists of a loan that is unsecured, non-interest bearing and has no fixed terms of repayment, and therefore, is deemed payable on demand. As of March 31, 2008, the amount included in due to related party consisted of a balance owed to an officer of Subaye.com’s Media Group International Limited subsidiary.
 
Net Earnings (Loss) Per Share
 
The Company utilizes SFAS No. 128, Earnings per Share to calculate gain or loss per share. Basic gain or loss per share is computed by dividing the gain or loss available to common stockholders (as the numerator) by the weighted-average number of common shares outstanding (as the denominator). Diluted gain or loss per share is computed similar to basic gain or loss per share except that the denominator is increased to include the number of additional common shares that would have been outstanding if all potential common stock (including common stock equivalents) had all been issued, and if such additional common shares were dilutive. Under SFAS No. 128, if the additional common shares are dilutive, they are not added to the denominator in the calculation. Where there is a loss, the inclusion of additional common shares is anti-dilutive (since the increased number of shares reduces the per share loss available to common stock holders). For certain periods in which the Company incurred a loss, common stock equivalents have been excluded from the calculation of diluted loss per share.
 
There were no common stock equivalents as of March 31, 2008 or 2007, respectively.
 
Use of Estimates
 
The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements, as well as the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. Estimates and assumptions are periodically reviewed and the effects of revisions are reflected in the consolidated financial statements in the period they are determined to be necessary.
 
Reclassifications
 
Certain reclassifications to the Company’s balance sheet and income statement have been made in 2007, in order for the 2008 financial statements to conform to the presentation of these financial statements. These reclassifications did not impact the Company’s total assets, total liabilities, net income (loss) or stockholders equity for the six months ended March 31, 2008 and 2007, respectively.


10


NOTE 3 - GOING CONCERN

The Company’s financial statements have been prepared on a going concern basis, which contemplates continuity of operations, realization of assets and liquidation of liabilities in the normal course of business. The Company had cumulative losses of $855,870 as of March 31, 2008 and negative cash flows from operations during the six months ending March 31, 2008 of $(295,902). The Company has committed to its new business segment, “Investments in Entertainment Arts,” which requires substantial capital in order to invest in and manage the Company’s investments. The Company’s other business segments also may require outside sources of capital as well. The ability of the Company to operate as a going concern depends upon its ability to obtain outside sources of working capital and/or generate positive cash flow from operations. Management is aware of these requirements and is undertaking specific measures to address these liquidity concerns. Specifically, to increase revenues and generate strong operating cashflows, the Company has focused on increasing its member users of its websites, is determined to sell off assets it does not intend to utilize in the near future and will focus on continued sales of its master franchise licenses through its proprietary web-based educational platforms. The Company believes its outlook is promising and in particular that internal cashflows will improve and sources of external financing will continue to be available upon demand. The Company reached operating profitability during the first quarter of fiscal year 2008. We expect to continue to generate profits throughout the remainder of fiscal year 2008. Notwithstanding the foregoing, there can be no assurance that the Company will be successful in obtaining such financing, that it will have sufficient funds to execute its business plan or that it will generate positive operating results. The financial statements do not include any adjustments relating to the recoverability and classification of asset carrying amounts or the amount and classification of liabilities that might result should the Company be unable to continue as a going concern.
 
NOTE 4 - ACCOUNTS RECEIVABLE 

The Company’s business operations are conducted in the PRC. During the normal course of business, the Company extends unsecured credit to its customers. Management reviews its accounts receivable on a regular basis to determine if the allowance for doubtful accounts is adequate. An estimate for doubtful accounts is made when collection of the full amount is no longer probable. Trade accounts receivable at March 31, 2008 and September 30, 2007 consisted of the following:

   
March31, 
2008
 
September30, 
2007
 
   
 Unaudited
 
 Audited
 
Trade accounts receivable
 
$
13,487,416
 
$
8,395,704
 
Less: allowance for doubtful accounts
   
(257,199
)
 
(413,036
)
Totals
 
$
13,230,217
 
$
7,982,668
 

The activity in the allowance for doubtful accounts for trade accounts receivable for the six months ended March 31, 2008 and 2007 is as follows:
           
   
March31, 
2008
 
September30, 
2007
 
   
 Unaudited
 
 Audited
 
Beginning allowance for doubtful accounts
 
$
413,036
 
$
883,220
 
Additional charge to bad debt expense
   
25,014
   
28,996
 
Recovery of accounts charged to bad debt expense in 2006 and 2005
   
(185,431
)
 
(503,972
)
Gain on foreign currency translation
   
4,580
   
4,792
 
Ending allowance for doubtful accounts
 
$
257,199
 
$
413,036
 


11


The Company has the following concentrations of business with customers constituting greater than 5% of the Company’s accounts receivable as of March 31, 2008 and September 30, 2007. The nonpayment of these accounts receivables, individually or in the aggregate, could have a material impact on our future results of operations.
 
These accounts receivable totaled $11,247,374 and $4,669,069 or 85% and 52% of our total accounts receivable as of March 31, 2008 and December 31, 2007, respectively.
 
 
March31,
2008
 
September30,
2007
 
   
 Unaudited
 
 Audited
 
TaiKang Capital Management Corporation (Note 12)
   
8
%
 
-
%
IC China Corporation
   
8
%
 
-
%
QXS Enterprise
   
17
%
 
6
%
SSTH
   
11
%
 
-
%
China Industry Park Holdings Ltd.
   
 8
%
 
21
%
Fenglin Qimao
   
10
%
 
-
%
Fengcun Electronic
   
 9
%
 
25
%
Stareast Net Ltd.     14
%
  -
%

NOTE 5 - COMMERCIAL REAL ESTATE DEPOSIT ON CONTRACT
 
On March 8, 2008, the Company signed a contract with DA-TON Construction, a PRC-based developer, to purchase a new construction commercial building in the Panyu District in the PRC. Once completed, the building will consist of approximately 26,264 square feet of office space and is expected to be fully occupied by the Company and its subsidiaries. Construction is currently expected to be completed in December 2008. The purchase price of the building, once it is completed and other specific terms of the agreement are reached will be approximately $2,990,516 (21 million RMB). The Company paid a non-refundable deposit on the contract on March 8, 2008 of $600,000. The construction of the building is solely at the risk of DA-TON Construction. DA-TON Construction can break the contract and sell the building to another buyer under certain terms until a purchase and sale agreement is formalized and signed by both parties. In that event, the deposits on the contract will become refundable. The Company cannot be held liable for any expenses incurred above the contract price and will only be liable for the contract price if and when the construction is completed and the building is accepted by the Company "as is." Under the terms of the contract, the Company is scheduled to make payments to DA-TON Construction as follows:
 
First payment, upon signing the initial purchase contract (paid in full on March 8, 2008)
 
$
600,000
 
Second payment, upon the signature of a formalized contract, currently scheduled to occur on June 7, 2008
   
600,000
 
Third payment, due on September 7, 2008
   
600,000
 
Final payment, due on December 7, 2008
   
1,190,516
 
            
Total
 
$
2,990,516
 


12

NOTE 6 - BUSINESS ACQUISITIONS

Acquisitions of Interests in Panyu Metals & Minerals Import & Export Co. Limited

On April 1, 2006, the Company’s subsidiary, Subaye.com, acquired a 100% interest in Panyu Metals & Minerals Import & Export Co. Limited (“Panyu M&M”) for total consideration of $500,000, which was payable in the form of $500,000 of the Company’s yet-to-be collected accounts receivable. The net assets received by the Company from the acquisition of Panyu M&M totaled $179,986. In accordance with the purchase method of accounting, the results of Panyu M&M and the estimated fair market value of the assets and liabilities assumed have been included in the consolidated financial statements from the date of acquisition.

The purchase price of Panyu M&M was allocated to the assets acquired and liabilities assumed by Subaye.com. The Company recorded $354,051 of goodwill, which was the excess of acquisition costs over fair value of net assets of Panyu M&M.
 
Accounts receivables
 
$
193,453
 
Property, plant, and equipment
   
12,024
 
Other current assets
   
368,951
 
Goodwill
   
354,051
 
Liabilities assumed
   
(608,465
)
Net assets acquired
 
$
320,014
 
         
Purchase consideration
 
$
500,000
 
Net assets acquired
   
(320,014
)
Net cash inflow from acquisition of the Panyu M&M
 
$
179,986
 
         
On October 1, 2006, the Company acquired 100% of the outstanding ownership interests in Panyu M&M from its majority owned subsidiary, Subaye.com, for gross consideration of $500,000. The net assets received by the Company from the acquisition of Panyu M&M totaled $145,385. In accordance with the purchase method of accounting, the results of Panyu M&M and the estimated fair market value of the assets and liabilities assumed have been included in the consolidated financial statements from the date of acquisition.

The purchase price of Panyu M&M was allocated to the assets acquired and liabilities assumed by the Company less the goodwill of $320,014, which was recorded upon Subaye.com’s acquisition of Panyu M&M. The Company recorded $354,615 of intangible assets, which was the excess of acquisition cost over fair value of net assets of Panyu M&M.
 
Accounts receivables
   
642,262
 
Property, plant, and equipment
   
13,214
 
Other current assets
   
4,821
 
Goodwill
   
354,615
 
Accounts payable and accrued liabilities assumed
   
(586,254
)
Customer deposits liability assumed
   
(40,365
)
Net assets acquired
 
$
388,293
 
         
Purchase consideration
 
$
500,000
 
Net assets acquired
   
(388,293
)
Net cash inflow from acquisition of Panyu M&M
 
$
111,707
 

Acquisition of Media Group International Limited

On October 23, 2007, the Company’s subsidiary, Subaye.com, acquired 100% of the outstanding ownership units of Media Group International Limited (“MGI”) for 100,000 shares of common stock of Subaye.com, valued at $200,000 which was the fair market value of recent arms length transactions involving the common stock of Subaye.com Inc. The net assets received by Subaye.com from the acquisition of MGI totaled $197,166. In accordance with the purchase method of accounting, the results of MGI and the estimated fair market value of the assets and liabilities assumed have been included in the consolidated financial statements from the date of acquisition.

13



The purchase price of MGI was allocated to the assets acquired and liabilities assumed by Subaye.com less the goodwill of $202,453, which was recorded upon Subaye.com’s acquisition of MGI. The Company recorded $202,453 of goodwill, which was the excess of acquisition cost over fair value of net assets of MGI.
 
Fixed assets, net
 
$
653
 
Goodwill
   
202,453
 
Due to related party
   
(5,940
)
Net assets acquired
 
$
197,166
 
         
Purchase consideration
 
$
200,000
 
Net assets acquired
   
(197,166
)
Net cash inflow from acquisition of MGI
 
$
2,834
 

Goodwill is comprised of the residual amount of the purchase price over the fair value of the acquired tangible and intangible assets. The operating results of MGI have been included in our subsidiary, Subaye.com’s statement of operations from October 23, 2007 and within the Company’s statement of operations since October 23, 2007. If the operating results had been included since the beginning of the current fiscal year, October 1, 2007, the Company’s pro-forma consolidated revenue and the Company’s pro-forma net income would have been $15,808,919 (unchanged) and $1,543,059, respectively.

NOTE 7 - SALE OF ASSETS

First Open

On December 30, 2007, the Company sold all rights under its copyright for the internet programming rights to First Open. Once the sale was complete, the Company had no remaining assets or copyrights associated with the First Open production. The details of the sale are listed below:
       
Gross proceeds from the sale of Copyright - First Open: internet rights
 
$
279,824
 
Adjusted cost basis
   
(332,291
)
Net loss
 
$
(52,467
)
         
The copyright’s adjusted cost basis was net of an impairment loss write down in 2006 of $332,291 and was not net of any amortization or depreciation.

Internet Broadcast Copyrights

On February 1, 2008, the Company sold all rights under its copyrights for the internet programming rights for a total of 11 distinct productions. These copyrighted films had been acquired through the Company's contract with ZesTV. Below is the list of the 11 movies included in the sale:
 
ZuiAiZongDongYuan
ShiFenAi
HongMeiLi
Xin Xiang
TianDiGaoBai
FengKuangFenShiWong
TuYaDeKunShi
YongShi
GongBu
NianCaiNuMo
DaTangFengYun
 
Gross proceeds from the sale of copyrights - ZesTV: internet rights
 
$
1,457,481
 
Adjusted cost basis
   
(1,374,982
)
Net gain
 
$
82,499
 


14


Once the sale was complete, the Company had an additional $549,539 on deposit with ZesTV for additional internet programming rights which are expected to be produced and delivered to the Company during 2008.

The Company reviewed its business plan with regard to whether the Company will continue to sell off assets it doesn’t consider having immediate benefit to the Company. As a result, the Company believes the sale of these copyrights is in the ordinary course of business and should not be reported as an extraordinary event or as other income. Accordingly, the Company has reported the proceeds from the sales in “licensing and royalty revenues” within the consolidated statement of operations and the adjusted cost basis associated with the sale in costs of sales on the consolidated statement of operations.
 
NOTE 8 - GOODWILL & INTANGIBLE ASSETS

Intangible assets are stated at cost (estimated fair value upon contribution or acquisition), less accumulated amortization and impairment.
 
The following table summarizes the lives and the carrying values of all the Company's goodwill and intangible assets by category, as of March 31, 2008 and September, 30, 2007:
 
 
2008 
 
2007 
 
   
 Unaudited
 
 Audited
 
Copyrights - Motion Picture, Television, Internet and DVD Productions
 
$
8,016,910
 
$
8,796,635
 
Accumulated Amortization
   
(2,526,119
)
 
(2,534,178
)
     
5,490,791
   
6,262,457
 
               
Goodwill
   
556,896
   
354,614
 
Total
 
$
6,047,687
 
$
6,617,071
 

The following table summarizes the copyrights held by the Company as of March 31, 2008, all of which are or will be PRC productions or are being held for investment purposes. All copyrights are wholly-owned by the Company unless noted otherwise.

Copyrights for Movies, DVDs, Television and Internet Broadcasting*

Big Movie: Subaye
DaYouCun
PaoBu
YeLangQuan a/k/a Pye Dog (50% ownership)
 
*The copyrights for “Big Movie: Subaye” do not include rights for television broadcasting.
 
Copyrights for Internet Broadcasting Only

Big Movie 2: Two Stupid Eggs

The Company amortizes its copyrights using the individual-film-forecast-computation method, in accordance with the SOP 00-2, which amortizes or accrues (expenses) such costs in the same ratio that current period actual revenue (numerator) bears to estimated remaining unrecognized ultimate revenue as of the beginning of the current fiscal year (denominator). The Company began amortization of the Big Movie: Subaye movie copyrights in December 2006, when the Company began to recognize revenue from the film. Total amortization of the copyrights was $0 and $496,188 and $0 and $430,555 for the six and three months ended March 31, 2008 and 2007, respectively, and was included in cost of sales.

The ultimate revenue to be included in the denominator of the individual-film-forecast-computation method fraction is subject to certain limitations as set forth in SOP 00-2. If an event or change in circumstance indicates that the Company should assess whether the fair value of the copyright is less than its unamortized costs, the Company will determine the fair value of the film and will write off the amount by which the unamortized capitalized costs exceeds the episode's fair value. Accordingly, the Company cannot subsequently restore any amounts written off in previous fiscal years to income.

15

Given the environment in which the Company currently operates, it is reasonably possible that management’s estimate of the economic useful lives of these assets or the assumption that they will recover their carrying amounts from future operations, could change in the future.

Intangible assets of the Company are reviewed annually or more often if circumstances dictate, to determine whether their carrying value has become impaired. The Company considers assets to be impaired if the carrying value exceeds the future projected cash flows from related operations. The Company also re-evaluates the periods of amortization to determine whether subsequent events and circumstances warrant revised estimates of useful lives. As of March 31, 2008 and September 30, 2007, respectively, the Company expects these assets, at their current carrying value, to be fully recoverable.

The portion of the acquisition costs of Panyu M&M that has been allocated to goodwill totaled $354,614. Such allocation was made on the basis of the Company’s appraised value of Panyu M&M’s net assets as of the acquisition date. See Note 6.

The portion of the acquisition costs of MGI that has been allocated to goodwill totaled $202,453. Such allocation was made on the basis of recent arms length transactions involving the common stock of Subaye.com, Inc. See Note 6.
 
NOTE 9 - PROPERTY AND EQUIPMENT, NET

Property and equipment consisted of the following:

   
March 31,
 
September 30, 
 
   
2008 
 
2007 
 
Computer Software & Equipment
 
$
9,091,399
 
$
8,650,977
 
Websites
   
9,710,674
   
8,702,399
 
Motor Vehicle
   
83,876
   
83,689
 
Leasehold Improvements
   
225,855
   
211,101
 
Furniture & Fixtures
   
6,898
   
30,277
 
     
19,118,702
   
17,678,443
 
Less: Accumulated depreciation and amortization
   
(11,539,989
)
 
(9,302,023
)
   
$
7,578,713
 
$
8,376,420
 

Depreciation and amortization related to the assets listed above totaled $2,075,164 and $1,951,390, and $668,114 and $1,942,348 for the six and three months ended March 31, 2008 and 2007, respectively.

Included within accumulated depreciation as of March 31, 2008 is $1,111 of accumulated depreciation from the MGI acquisition.

NOTE 10 - STOCKHOLDERS’ EQUITY

The Company was incorporated on January 6, 1997 in the State of Indiana under the corporate name MAS Acquisition XXI Corp. On December 21, 2000, the Company acquired Telecom Communications of America, a sole proprietorship in Los Angeles, California since August 15, 1995, and changed its name to Telecom Communications, Inc. On February 28, 2005, the Company reincorporated in the State of Delaware by merging with a Delaware corporation of the same name. The surviving Delaware corporation succeeded to all of the rights, properties and assets and assumed all of the liabilities of the original Indiana corporation. On July 10, 2007, the Company changed its name from Telecom Communications, Inc. to MyStarU.com, Inc.

The Company is authorized to issue 350,000,000 shares, in aggregate, consisting of 300,000,000 shares of common stock, $0.001 par value, and 50,000,000 shares of preferred stock, $0.001 par value. The Company's Certificate of Incorporation authorizes the Board of Directors (the "Board") to determine the preferences, limitations and relative rights of any class or series of Company preferred stock prior to issuance and each such class or series must be designated with a distinguishing designation prior to issuance. As of the date of the report, no shares of the Company’s preferred stock and 156,014,316 shares of the Company’s common stock were issued or outstanding.

Stock-Based Compensation


16


On May 1, 2005, the Company issued 4,000,000 shares of common stock to two consultants as part of their compensation at market price of $.29 with a total of $1,160,000. The Company amortized such consultancy fee as expense over its service period of 24 months commenced from May 1, 2005. The stock-based compensation expense for the six and three months ended March 31, 2008 and 2007 was $0 and $290,000 and $0 and $145,000, respectively.

On July 22, 2005, the Company issued 3,500,000 shares of common stock to two consultants as part of their compensation at market price of $.24 with a total of $840,000. The stock-based compensation expense for the six and three months ended March 31, 2008 and 2007 was $0 and $183,529 and $0 and $60,000, respectively.

On January 1, 2006, the Company issued 3,000,000 shares of common stock to three consultants as part of their compensation at market price of $.50 with a total of $1,500,000. The Company amortized the consultancy fee of $1,500,000 over services period of a 12 month period. The terms for these agreements are 12 months starting from January 1, 2006 to December 31, 2006. The stock-based compensation expense for the six and three months ended March 31, 2008 and 2007 was $0 and $375,000 and $0 and - respectively.

On April 12, 2006, the Company issued 4,000,000 shares of common stock to five consultants as part of their compensation at a market price of $.52 with a total of $2,080,000. The Company amortized the consultancy fee of $1,300,000 over services period of a 24 month period, the remaining $780,000 is amortized over services period of a 12 month period. It resulted in an expense of $119,167 for each month for 12 months and the remaining 12 months will have an expense of $54,167. The stock-based compensation expense for the six and three months ended March 31, 2008 and 2007 was $325,000 and $715,000 and $162,500 and $357,500, respectively.

On November 27, 2006, the Company issued 300,000 shares of the Company’s common stock to Mary Kratka for investor relations and promotions services at price of $0.26 per share for a total consideration equal to $78,000. The shares were amortized over 3 months with a stock-based compensation expense of $26,000 each month. The total stock-based compensation expense for the six and three months ended March 31, 2008 and 2007 was $0 and $78,000 and $0 and $52,000, respectively.

On January 10, 2007, the Company issued 250,000 shares of common stock to Mary Kratka for investor relations and promotions services at price of $.45 per share for total consideration equal to $112,500. The shares are being amortized over 12 months with a stock-based compensation expense of $9,375 each month. The total stock-based compensation expense for the six and three months ended March 31, 2008 and 2007 was $28,125 and $28,125 and $0 and $28,125, respectively.

On January 31, 2007, the Company issued 750,000 shares of common stock to Bon Air Group Limited for investor relations and promotion services at price of $.30 per share for a total consideration equal to $225,000. The shares are being amortized over 12 months with stock-based compensation expense of $18,750 each month. The total stock-based compensation expense for the six and three months ended March 31, 2008 and 2007 was $75,000 and $37,500 and $18,750 and $37,500, respectively.

On July 16, 2007, the Company agreed to issue 365,000 shares of common stock to a consultant for international business consulting services at price of $.16 per share for a total consideration equal to $58,400. The shares are being amortized over 24 months with stock-based compensation expense of $2,433 each month. The total stock-based compensation expense for the six and three months ended March 31, 2008 and 2007 was $14,600 and $0 and $7,300 and $0, respectively.

On October 3, 2007, the Company issued 735,000 shares of common stock to the Company’s Chief Financial Officer for services to be provided over a two year period at price of $.13 per share for a total consideration equal to $95,550. The shares are being amortized over 24 months with stock-based compensation expense of $3,981 each month. The total stock-based compensation expense for the six and three months ended March 31, 2008 and 2007 was $23,888 and $0 and $11,944 and $0, respectively.

On October 3, 2007, the Company issued 1,000,000 shares of common stock to the Company’s Chief Executive Officer for services to be provided over a two year period at price of $.13 per share for a total consideration equal to $130,000. The shares are being amortized over 24 months with stock-based compensation expense of $5,417 each month. The total stock-based compensation expense for the six and three months ended March 31, 2008 and 2007 was $32,500 and $0 and $16,250 and $0, respectively.

On October 3, 2007, the Company issued 400,000 shares of common stock to an investor relations consultant, for services to be provided over a 24 month period at price of $.13 per share for a total consideration equal to $52,000. The shares are being amortized over 24 months with stock-based compensation expense of $2,167 each month. The total stock-based compensation expense for the six and three months ended March 31, 2008 and 2007 was $13,000 and $0 and $6,500 and $0, respectively.

On October 3, 2007, the Company issued 526,316 shares of common stock for investor relations purposes, for services to be provided over a 12 month period at price of $.57 per share for a total consideration equal to $300,000. The shares are being amortized over 12 months with stock-based compensation expense of $25,000 each month. The total stock-based compensation expense for the six and three months ended March 31, 2008 and 2007 was $150,000 and $0 and $75,000 and $0, respectively.


17


Subaye.com Stock Based Compensation

On October 1, 2007, Subaye.com issued 170,000 shares of common stock to Subaye.com’s Chief Executive Officer for services to be provided over a two year period from January 2, 2008 through December 31, 2009 at a price of $2.00 per share for a total consideration equal to $340,000. The shares will be amortized over 24 months with stock-based compensation expense of $14,167 each month. The total stock-based compensation expense for the six and three months ended March 31, 2008 and 2007 was $42,500 and $0 and $42,500 and $0, respectively.

On October 1, 2007, Subaye.com issued 50,000 shares of common stock to an employee of Subaye.com for services to be provided beginning January 1, 2008 at a price of $2.00 per share for a total consideration equal to $100,000. The shares will be expensed once the employee has satisfied other terms within their employment contract, including certain aspects with regard to relocation terms and considerations. The total stock-based compensation expense for the six and three months ended March 31, 2008 and 2007 was $12,500 and $0 and $12,500 and $0, respectively.

On October 1, 2007 and January 2, 2008, Subaye.com issued 200,000 and 250,000 shares of common stock to an investor relations consultant, for services to be provided over a 24 month period at price of $2.00 per share for a total consideration equal to $900,000. The shares will be amortized over 24 months with stock-based compensation expense of $37,500 each month. The total stock-based compensation expense for the six and three months ended March 31, 2008 and 2007 was $112,500 and $0 and $112,500 and $0, respectively.

On January 2, 2008, Subaye.com issued 50,000 shares of common stock to an executive, for services to be provided over a 24 month period at price of $2.00 per share for a total consideration equal to $100,000. The shares will be amortized over 24 months with stock-based compensation expense of $4,167 each month. The total stock-based compensation expense for the six and three months ended March 31, 2008 and 2007 was $12,500 and $0 and $12,500 and $0, respectively.

On January 2, 2008, Subaye.com issued 70,800 shares of common stock to an executive, for services to be provided over a 24 month period at price of $2.00 per share for a total consideration equal to $141,600. The shares will be amortized over 24 months with stock-based compensation expense of $5,900 each month. The total stock-based compensation expense for the six and three months ended March 31, 2008 and 2007 was $17,700 and $0 and $17,700 and $0, respectively.

On February 26, 2008, Subaye.com issued 78,425 shares of common stock to its Chief Financial Officer, for services to be provided over a 24 month period at price of $2.00 per share for a total consideration equal to $156,850. The shares will be amortized over 24 months with stock-based compensation expense of $6,535 each month. The total stock-based compensation expense for the six and three months ended March 31, 2008 and 2007 was $7,211 and $0 and $7,211 and $0, respectively.

Total stock compensation expense reported was $867,024 and $1,707,154 and $503,155 and $680,124 for the six and three months ended March 31, 2008 and 2007, respectively.

Purchase of Websites

On October 3, 2006, the Company issued 4,000,000 shares at a price of $0.20 per share, as consideration equivalent to $800,000, to World-East Corporation Ltd., in exchange for the website known as www.mystaru.com .

On October 20, 2006, the Company issued 5,300,000 shares at a price of $0.17 per share as consideration equivalent to $901,000, to Bloomen Corporation Ltd., in exchange for the website known as www.icurls.com .

On October 20, 2006, the Company issued 5,400,000 shares at a price of $0.17 per share as consideration equivalent to $918,000, to China IPTV Industry Park Holdings Ltd., in exchange for the website known as www.goongreen.org.

On January 20, 2008, the Company exchanged $1,000,000 in accounts receivable as consideration to Essential Gallery Enterprise, in exchange for the websites known as www.goongood.com and www.x381.com.

On February 20, 2008, the Company sold www.goongreen.org, www.goongood.com and x381.com to its subsidiary, Subaye.com, Inc., for 1,000,000 shares of Subaye.com, Inc. common stock valued $1,534,914, which is the historical cost basis net of any accumulated depreciation of the Company's investment in each website.

Sales of Common Stock Securities


18


On October 31, 2006, pursuant to three stock purchase agreements, the Company issued 10,000,000 shares of its common stock for $1,400,000.

On March 8, 2008, pursuant to a stock purchase agreement, the Company issued 5,000,000 shares of its common stock for $600,000.

NOTE 11 - INCOME TAX
 
United States of America
 
Since the Company had no operations within the United States, there is no provision for US taxes and there are no deferred tax amounts as of March 31, 2008 and September 30, 2007, respectively.

Delaware
 
The Company is incorporated in Delaware but does not conduct business in Delaware. Therefore, the Company is not subject to corporate income tax. However, the Company does have to pay Franchise Tax to the Delaware Department of State. Regardless of where the Company conducts business, it must file an Annual Franchise Tax Report and pay Franchise Tax for the privilege of incorporating in Delaware. The minimum Franchise Tax is $35 with a maximum of $165,000. The Company’s Franchise Tax owed to Delaware was approximately $500 and $200 for the fiscal years ended September 30, 2007 and 2006, respectively.
 
British Virgin Islands
 
3G Dynasty and Subaye IIP are incorporated in the British Virgin Islands and, under the current laws of the British Virgin Islands, are not subject to income taxes.
 
Hong Kong
 
Media Group International Ltd and MyStarU Ltd. are incorporated in Hong Kong and are subject to Hong Kong taxation on its activities conducted in Hong Kong and income arising in or derived from Hong Kong. No provision for Hong Kong profits tax has been made as the Company's Hong Kong subsidiaries incurred a loss during the six and three months ended March 31, 2008 and 2007, respectively. The applicable Hong Kong statutory tax rate for the six and three months ended March 31, 2008 and 2007 is 17.5%, respectively.

People’s Republic of China
 
Enterprise income tax in PRC is generally charged at 33% of a company’s assessable profit, of which 30% is a national tax and 3% is a local tax. The Company’s subsidiaries incorporated in the PRC are subject to PRC enterprises income tax at the applicable tax rates on the taxable income as reported in their Chinese statutory accounts in accordance with the relevant enterprises income tax laws applicable to foreign enterprises. Pursuant to the same enterprises income tax laws, the Company’s subsidiaries are fully exempted from PRC enterprises income tax for two years starting from the first profit-making year, followed by a 50% tax exemption for the next three years.
 
No provision for enterprise income tax in the PRC had been made for March 31, 2008 and 2007 due to the fact that the Company had a net loss for the six and three months ended March 31, 2008 and 2007 and was exempt from PRC tax based on the statutory provisions granting a tax holiday for a two year period, as stated above, for the years ended September 30, 2006 and 2005. The Company is currently reviewing its financial forecast for 2008 and is considering the potential of certain tax liabilities for 2008.

The Company is governed by the Income Tax Law of the People’s Republic of China concerning Foreign Investment Enterprises and Foreign Enterprises and various local income tax laws (“the Income Tax Laws”). Under the Income Tax Laws, foreign investment enterprises (“FIE”) generally are subject to an income tax at an effective rate of 33% (30% state income taxes plus 3% local income taxes) on income as reported in their statutory financial statements after appropriate tax adjustments unless the enterprise is located in specially designated regions of cities for which more favorable effective tax rates apply. Upon approval by the PRC tax authorities, FIEs scheduled to operate for a period of 10 years or more and engaged in manufacturing and production may be exempt from income taxes for two years, commencing with their first profitable year of operations, after taking into account any losses brought forward from prior years, and thereafter with a 50% exemption for the next three years.

Beginning January 1, 2008, the new Enterprise Income Tax (“EIT”) law of the People’s Republic of China replaced the existing laws for Domestic Enterprises (“DES”) and FIEs.

The key changes are:
 
a.
The new standard EIT rate of 25% will replace the 33% rate currently applicable to both DES and FIEs, except for “high tech companies” who pay a reduced rate of 15%. The Company currently believes it will qualify as a high tech company under the rule.
   
b.
Companies established before March 16, 2007 will continue to enjoy tax holiday treatment approved by local government for a grace period of the next five years or until the tax holiday term is completed, whichever is sooner.


19


The Company and all of its subsidiaries, except for Subaye IIP, were established before March 16, 2007. Subaye IIP is a British Virgin Islands entity and is 100% owned by the Company. Subaye IIP is therefore treated as a pass-through entity for PRC tax purposes and is therefore not subject to PRC taxes. The Company is qualified to continue enjoying the reduced tax rate as described above. Since the detailed guidelines of the new tax law have not been published yet, the Company cannot determine what the new tax rate applicable to the Company will be after the end of their respective tax holiday terms.

20


The following table reconciles the PRC statutory rates to the Company’s effective tax rate for the six months ended March 31, 2008 and March 31, 2007:
   
2008 
 
2007 
 
U.S. Statutory rates
   
35.0
%
 
35.0
%
Foreign income
   
(35.0
)
 
(35.0
)
China tax rates
   
33.0
   
33.0
 
China income tax exemption
   
(33.0
)
 
(33.0
)
Effective income tax rates
   
0
%
 
0
%

Value Added Tax

Enterprises or individuals who sell products, engage in repair and maintenance or import and export goods in the PRC are subject to a value added tax in accordance with Chinese laws. The value added tax rate applicable to the Company is 6% of the gross sales price. No credit is available for VAT paid on the purchases.
 
NOTE 12 - RELATED PARTY TRANSACTIONS

TaiKang Capital Management Corporation (“Taikang”) held more than 5% of the outstanding common stock of the Company as of March 31, 2008 and September 30, 2007, respectively. The table below details sales to Taikang during the six and three months ended March 31, 2008 and 2007, respectively.
                     
   
Six Months Ended March 31,
 
 Three Months Ended March 31,  
 
   
2008
 
2007
 
 2008
 
 2007
 
   
Unaudited
 
Unaudited
 
 Unaudited
 
 Unaudited
 
Taikang Capital Management Corporation
 
$
-
 
$
720,000
 
$
-
 
$
360,000
 
                           
 
Additionally, TaiKang Capital Management Corporation owed the Company $1,054,834 and $1,107,359 as of March 31, 2008 and September 30, 2007.
 
NOTE 13 - MINORITY INTEREST
 
Minority interest represents the minority stockholders’ proportionate share of 30.99% (2006 - 46.08%) of the equity of Subaye.com. The Company’s 69.01% controlling interest requires that Subaye.com’s operations be included in the Consolidated Financial Statements. The 30.99% (2006 - 46.08%) equity interest of Subaye.com that is not owned by the Company is shown as “Minority interests in consolidated subsidiaries” in the financial statements is shown as $6,097,392 and $3,801,642, respectively. Included within Minority interests as of December 31, 2006, are 200,000 Series A Convertible Preferred stock outstanding in Subaye.com valued at $780,000. This preferred stock was convertible into 400,000 shares of common stock, at a conversion rate of two shares of common stock for every one share of preferred stock. On October 1, 2007, the preferred stock was converted into 400,000 shares of common stock.
           
 
 
March 31, 
2008 
 
September 30, 
2007 
 
Minority interest of shareholders
 
$
6,097,392
 
$
3,021,642
 
Minority interest of preferred stock
   
-
   
780,000
 
Minority interest in consolidated subsidiaries
 
$
6,097,392
 
$
3,801,642
 

NOTE 14 - COMMITMENTS & CONTINGENCIES
 
Operating Leases - In the normal course of business, the Company leases office space under operating lease agreements. The Company rents office space, primarily for regional sales administration offices, in commercial office complexes that are conducive to administrative operations. The operating lease agreements generally contain renewal options that may be exercised at the Company's discretion after the completion of the base rental terms. In addition, many of the rental agreements provide for regular increases to the base rental rate at specified intervals, which usually occur on an annual basis. As of March 31, 2008, the Company had operating leases that have remaining terms of 3 and 6 months. The following table summarizes the Company’s future minimum lease payments under operating lease agreements as of March 31, 2008:

Fiscal Year Ended September 30, 2008
 
$
39,408
 
            
     
39,408
 


21



Rent expense under operating leases was $161,638 and $203,493, and $55,823 and $133,174 for the six and three months ended 2008 and 2007, respectively.

We may be involved from time to time in ordinary litigation that will not have a material effect on our operations or finances. We are not aware of any pending or threatened litigation against the company or our officers and directors in their capacity as such that could have a material impact on our operations or finances.

NOTE 15 - SEGMENT REPORTING

The Company operates under the following business segments:

 
1.
Investments in Entertainment Arts Productions - The Company purchases and licenses or resells copyrights of entertainment-related assets.
     
 
2.
Online Content and Member Services Provider - The Company provides online content and member services for commercial use.
     
 
3.
Software sales - The Company provides web-based and mobile software platforms.
     
 
4.
Entertainment Arts Media and Marketing Management - The Company’s subsidiary, MGI, coordinates product placement activities for filmmakers and advertisers within the entertainment arts industry of the PRC.
     
 
5.
Importing and exporting of goods - The Company conducts international trade using the PRC as its base of operations
 
Six Months Ended
March 31, 2008
 
 
Investments in
Entertainment
Arts Productions
 
 
Online Content
and Member
Services
Provider
 
 
Entertainment
Arts Media and
Marketing
Management
 
 
Importing and
Exporting of
Goods
 
 
Corporate/
Others
 
 
Consolidated
Total
 
Net sales
 
$
3,953,352
 
$
4,023,102
 
$
641,486
 
$
7,190,979
   
-
 
$
15,808,919
 
Cost of sales
   
2,115,601
   
1,658,315
   
702,935
   
7,031,783
   
-
   
11,508,634
 
Segment net income (loss) from continuing operations
   
1,807,459
   
1,872,321
   
(89,450
)
 
20,989
   
(2,016,463
)
 
1,594,856
 
Segment assets
   
13,840,594
   
11,639,440
   
152,623
   
3,769,251
   
2,481,019
   
31,882,927
 
Expenditures for segment assets
   
952,588
   
1,000,000
   
-
   
-
   
-
   
1,952,588
 

Six Months Ended
March 31, 2007
 
 Investments in
Entertainment
Arts Productions
 
 Online
Memberships
for the B2B
Marketplace
 
 Entertainment
Arts Media and
Marketing
Management
 
 Importing and
Exporting of
Goods
 
 Corporate/
Others
 
 Consolidated
Total
 
Net sales
 
$
792,389
 
$
3,357,012
 
$
-
 
$
3,708,980
 
$
1,539,100
 
$
9,397,481
 
Cost of sales
   
605,558
   
  557,634
   
-
   
3,641,220
   
1,282,933
   
6,087,345
 
Segment net income (loss) from continuing operations
   
(205,897
)
 
 2,016,847
 
 
-
   
1,557
   
(5,082,456
)
 
(3,269,949
)
Segment assets
   
4,728,194
   
13,459,128
   
-
   
752,379
   
4,415,044
   
23,354,745
 
Expenditures for segment assets
   
-
   
2,606,588
   
-
   
20,565
   
-
   
2,627,153
 

NOTE 16 - STOCK AWARDS PLAN

On June 8, 2005, a Registration Statement on Form S-8 was filed by the Company with the Securities and Exchange Commission pursuant to the Securities Act of 1933, as amended (the “Securities Act”), for registration under said Securities Act of an additional 30,000,000 shares of common stock in connection with the Company's 2005 Stock Awards Plan (the “Plan”). All shares issued under the Plan may be either authorized and unissued shares or issued shares reacquired by the Company.

ITEM 2. Management's Discussion and Analysis of Financial Conditions and Results of Operations.

Special Note Regarding Forward-Looking Statements

22



This report contains forward-looking statements within the meaning of the federal securities laws that relate to future events or our future financial performance. In some cases, you can identify forward-looking statements by terminology, such as "may," "will," "should," "could," "expect," "plan," "anticipate," "believe," "estimate," "project," "predict," "intend," "potential" or "continue" or the negative of such terms or other comparable terminology, although not all forward-looking statements contain such terms.

In addition, these forward-looking statements include, but are not limited to, statements regarding implementing our business strategy; development and marketing of our products; our estimates of future revenue and profitability; our expectations regarding future expenses, including research and development, sales and marketing, manufacturing and general and administrative expenses; difficulty or inability to raise additional financing, if needed, on terms acceptable to us; our estimates regarding our capital requirements and our needs for additional financing; attracting and retaining customers and employees; sources of revenue and anticipated revenue; and competition in our market.

Forward-looking statements are only predictions. Although we believe that the expectations reflected in these forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. All of our forward-looking information is subject to risks and uncertainties that could cause actual results to differ materially from the results expected. Although it is not possible to identify all factors, these risks and uncertainties include the risk factors and the timing of any of those risk factors described in the Company’s Form 10-KSB for the year ended September 30, 2007 and those set forth from time to time in our filings with the Securities and Exchange Commission (“SEC”). These documents are available on the SEC’s Electronic Data Gathering and Analysis Retrieval System at http://www.sec.gov.

Results of Operations

 Income Statement Items

The following table summarizes the results of our operations during the three months ended March 31, 2008 and 2007 and provides information regarding the dollar and percentage increase or (decrease) from the current fiscal period to the prior fiscal period:
 
CONDENSED CONSOLIDATED STATEMENTS OF INCOME
AND COMPREHENSIVE INCOME
FOR THE SIX MONTHS ENDED MARCH 31, 2008 AND 2007
(UNAUDITED)

 
March 31,
2008
 
March 31,
2007
 
$ Increase
(Decrease)
 
% Increase
(Decrease)
 
 
 
(Unaudited)
 
(Unaudited)
 
 
 
 
 
Net revenues
 
$
15,808,919
 
$
9,397,481
 
$
6,411,438
   
68
%
Cost of sales
   
11,508,634
   
6,087,345
   
5,421,289
   
89
%
Gross profit
   
4,300,285
   
3,310,136
   
990,149
   
30
%
Operating expenses
   
2,168,056
   
6,115,209
   
(3,947,153
)
 
(65
)%
Income (Loss) from continuing operations
   
2,132,229
   
(2,805,073
)
 
4,937,302
   
(236
)%
Other income
   
14,251
   
26,788
   
(12,537
)
 
(47
)%
Income from continued operations before income taxes
   
2,146,480
   
(2,778,285
)
 
4,924,765
   
(177
)%
Provision for income taxes
   
(1,052
)
 
(1,159
)
 
(107
)
 
(9
)%
Minority interest in income of subsidiaries
   
(550,572
)
 
(490,505
)
 
(60,067
)
 
12
%
Net income (loss) from continuing operations
   
1,594,856
   
(3,269,949
)
 
4,864,805
   
(149
)%
Other comprehensive (loss) income
   
(64,720
)
 
5,877
   
(70,597
)
 
(1179
)%
Comprehensive income (loss)
   
1,530,136
   
(3,264,072
)
 
4,794,208
   
(147
)%
 
                         
Earnings per common shares
                         
-Basic
 
$
0.01
 
$
(0.03
)
           
- Fully diluted
 
$
0.01
 
$
(0.03
)
           
 
                         
Weighted average common share Outstanding
                         
-Basic
   
150,466,746
   
117,363,549
             
- Fully diluted
   
150,466,746
   
117,363,549
             

23

 
Revenues increased by $6,411,438 due primarily to:

Revenues totaled $15,808,919 for the six months ended March 31, 2008 compared to $9,397,481 for the six months ended December 31, 2007. The increase of $6,411,438 is due primarily to the increase in revenues of $3,160,962, $666,090 and $3,481,999 for the investments in entertainment arts, online content and member services provider and the importing and exporting of goods business segments. The investments in entertainment arts business segment generated revenues from the sale of the Company’s “Master Franchise Licenses,” which accounted for $1,203,269 and $0 in revenues for the six months ended March 31, 2008 and March 31, 2007, respectively. Additionally, the Company sold certain copyrights for $1,737,305 during the six months ended March 31, 2008 and did not sell any copyrights during the six months ended March 31, 2007. The Company's subsidiary, Subaye.com, increased its memberships and corporate profiles which resulted in increased revenues of $666,090 for the six months ended March 31, 2008 versus the six months ended March 31, 2007. Lastly, the Company benefited from increased sales in its import and export business segment, which increased $3,481,999 for the six months ended March 31, 2008 versus the six months ended March 31, 2007. The import and export business segment has produced consistent and significant growth each fiscal quarter since it was acquired in April 2006.

Costs of Sales increased by $5,421,289 due primarily to:

Costs of sales totaled $11,508,634 and $6,087,345 for the six months ended March 31, 2008 and 2007, respectively. The Company’s import and export business segment had higher costs in 2008 versus 2007, which was in line with expectations. Costs of sales for Panyu M&M, which is the sole contributor to the import and export business, totaled $7,031,783 for 2008 versus total costs of $3,641,220 for 2007. The Company also sold certain copyrights and included the adjusted cost of those copyrights, $1,707,273, in costs of sales for the six months ended March 31, 2008. No copyrights were sold during the six months ended March 31, 2007 and therefore no related costs were included in costs of sales.

Operating Expenses decreased by $3,947,153 due primarily to:

For the six months ended March 31, 2008, we incurred stock based compensation expenses of $867,024 versus $1,707,154 for the six months ended March 31, 2007. The Company entered into less significant stock based compensation agreements in 2007 and many of the contracts signed in 2005 had been fully amortized as of October 1, 2007. Additionally, during the course of the last quarter of fiscal year 2007 and first quarter of 2008, the Company completed a full review of its accounts receivable balances and determined that it had over-reserved for its potentially uncollectible accounts receivable in past years. The Company recorded a bad debt recovery of approximately $185,000 in three months ended December 31, 2007 and believes its allowance for doubtful accounts and accounts receivable balances are fairly presented as of March 31, 2008.

Other income and expenses decreased by $12,537 due primarily to:

The total other income was $14,251 and $26,788 for the six months ended March 31, 2008 and 2007, respectively. In 2006, the Company reported a gain on the sale of one of its automobiles.

OVERALL

We reported net income for the six months ended March 31, 2008 of $1,594,856. Earnings per share for the six and three months ended March 31, 2008 and 2007 was $0.01 and $(0.03) versus $0.01 and $(0.02), respectively.

Liquidity and Capital Resources

We believe that our currently-available working capital should be adequate to sustain our operations for the twelve month period ending March 31, 2009.

As of March 31, 2008, we had a cash balance of $1,271,398 held in PRC and Hong Kong banks and including cash on hand. Historically, we have funded our operations with receipts from customers and have sold shares of our common stock in private placement transactions as necessary.

Management has invested substantial time evaluating and considering numerous proposals for possible investments, acquisitions or business combinations, either looked for by management or presented to management by investment professionals, the Company’s advisors and others. We continue to consider acquisitions, business combinations, or start up proposals, which could be advantageous to our shareholders. No assurance can be given that any such project, acquisition or combination will be concluded, or that any such actions will be approved by our Board of Directors.


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Net cash used in operations for the six months ended March 31, 2008 was $(265,870). The Company's accounts receivable balances have continued to increase over the last two quarters. However, the Company's actual cash balances have remained consistent over the six month period ended March 31, 2008.

Net cash provided by investing activities for the six months ended March 31, 2008 was 2,834. The Company received cash of $2,834 upon the acquisition of MGI.

Net cash provided by financing activities for the six months ended March 31, 2008 was $600,000. The Company completed a private placement and sold 5,000,000 shares of common stock for $600,000.

Our future growth is dependent on our ability to raise capital for expansion, and to seek additional revenue sources. If we decide to pursue any acquisition opportunities or other expansion opportunities, we may need to raise additional capital, although there can be no assurance such capital-raising activities would be successful.

ITEM 3. Controls and Procedures.

Our Chief Executive Officer and Chief Financial Officer (collectively, the "Certifying Officers") are responsible for establishing and maintaining disclosure controls and procedures for us. Based upon such officers' evaluation of these controls and procedures as of a date within 90 days of the filing of this Quarterly Report, and subject to the limitations noted hereinafter, the Certifying Officers have concluded that our disclosure controls and procedures were not effective to ensure that information required to be disclosed by us in this Quarterly Report is accumulated and communicated to management, including our principal executive officers as appropriate, to allow timely decisions regarding required disclosure.

We have taken several actions in order to remedy the shortcomings in our disclosure controls and procedures, including the appointment of a new CFO with more experience in U.S. public company reporting. We are also in the process of migrating our financial data into accounting software that we believe will better facilitate the control and review process. We will continue to identify and correct any deficiencies in order for our Certifying Officers to be able to conclude that our controls and procedures are effective.

The Certifying Officers have also indicated that, except as set forth above, there were no significant changes in our internal controls or other factors that could significantly affect such controls subsequent to the date of their evaluation, and there were no corrective actions with regard to significant deficiencies and material weaknesses.
   
PART II. OTHER INFORMATION
ITEM 1. Legal Proceedings.

None.
 
ITEM 2. Unregistered Sales of Equity Securities and Use of Proceeds.

On March 8, 2008, pursuant to a stock purchase agreement, the Company issued 5,000,000 shares of its common stock for $600,000.

ITEM 3. Defaults Under Senior Securities.

None.
 
ITEM 4. Submission of Matters to a Vote of Security Holders.

None.
 
ITEM 5. Other Information.

None.
 

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ITEM 6. Exhibits.

Exhibit Number
31.1 Rule 13a-14(a)/15d-14(a) Certification (CEO)*
31.2 Rule 13a-14(a)/15d-14(a) Certification (CFO)*
32.1 Section 1350 Certification (CEO)*
32.2 Section 1350 Certification (CFO)*

*Filed herewith.

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SIGNATURES

In accordance with the requirements of the Exchange Act, the registrant has caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

Date: May 16, 2008
MYSTARU.COM, INC.
 
 
 
 
By:
/s/ Alan R. Lun
   
Alan R. Lun
President and Chief Executive Officer
   
(Principal Executive Officer)
     
Date: May 16, 2008
   
 
 
 
 
By:
/s/ James T. Crane
   
James T. Crane
   
Chief Financial Officer
   
(Principal Accounting and Financial Officer)