Edgar Filing: BOSTON BEER CO INC

Ownership Submission

FORM 4

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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3235-0287

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(Print or Type Responses)

1. Name and Address of Reporting Person ^*

Lance Thomas W

2. Issuer Name and Ticker or Trading Symbol
BOSTON BEER CO INC [SAM]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

_____ Director	_____ 10% Owner
__X__ Officer (give title below)	_____ Other (specify below)
VP Operations

(Last)

(First)

(Middle)

C/O THE BOSTON BEER COMPANY, INC., ONE DESIGN CENTER PLACE, SUITE 850

3. Date of Earliest Transaction (Month/Day/Year)
03/12/2015

(Street)

BOSTON, MA 02210

4. If Amendment, Date Original Filed(Month/Day/Year)

6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person

(City)

(State)

(Zip)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned

1.Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1.Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common	03/12/2015		M		2,000	A	$ 95.09	5,342 ⁽¹⁾	D
Class A Common	03/12/2015		M		2,880	A	$ 108.56	8,222 ⁽¹⁾	D
Class A Common	03/12/2015		M		1,820	A	$ 134.45	10,042 ⁽¹⁾	D
Class A Common	03/12/2015		S		1,766	D	$ 266.12 ⁽²⁾	8,276	D
Class A Common	03/12/2015		S		125	D	$ 267.01 ⁽³⁾	8,151	D
Class A Common	03/12/2015		S		300	D	$ 268	7,851	D
Class A Common	03/12/2015		S		970	D	$ 269.29 ⁽⁴⁾	6,881	D
Class A Common	03/12/2015		S		698	D	$ 270.76 ⁽⁵⁾	6,183	D
Class A Common	03/12/2015		S		328	D	$ 271.86 ⁽⁶⁾	5,855	D
Class A Common	03/12/2015		S		1,072	D	$ 272.93 ⁽⁷⁾	4,783	D
Class A Common	03/12/2015		S		74	D	$ 274.48 ⁽⁸⁾	4,709	D
Class A Common	03/12/2015		S		1,030	D	$ 275.73 ⁽⁹⁾	3,679	D
Class A Common	03/12/2015		S		337	D	$ 276.66 ⁽¹⁰⁾	3,342	D

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
	Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.		SEC 1474 (9-02)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)

1. Title of Derivative Security
(Instr. 3)

2. Conversion or Exercise Price of Derivative Security

3. Transaction Date (Month/Day/Year)

3A. Deemed Execution Date, if any (Month/Day/Year)

4. Transaction Code
(Instr. 8)

5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)

6. Date Exercisable and Expiration Date
(Month/Day/Year)

7. Title and Amount of Underlying Securities
(Instr. 3 and 4)

8. Price of Derivative Security
(Instr. 5)

9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)

10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)

11. Nature of Indirect Beneficial Ownership
(Instr. 4)

Code

(A)

(D)

Date Exercisable

Expiration Date

Title

Amount or Number of Shares

Class A Common Stock Option

$ 95.09

03/12/2015

2,000

03/01/2012⁽¹¹⁾

12/31/2020

Class A Common

5,000

$ 0

Class A Common Stock Option

$ 108.56

03/12/2015

2,880

03/01/2013⁽¹²⁾

12/31/2021

Class A Common

4,800

$ 0

1,920

Class A Common Stock Option

$ 134.45

03/12/2015

1,820

03/01/2014⁽¹³⁾

12/31/2022

Class A Common

4,725

$ 0

Reporting Owners

Reporting Owner Name / Address	Relationships
Reporting Owner Name / Address	Director	10% Owner	Officer	Other
Lance Thomas W C/O THE BOSTON BEER COMPANY, INC. ONE DESIGN CENTER PLACE, SUITE 850 BOSTON, MA 02210			VP Operations

Signatures

Kathleen Wade under POA for the benefit of Thomas W. Lance		03/13/2015
^**Signature of Reporting Person		Date

Explanation of Responses:

*	If the form is filed by more than one reporting person, see Instruction 4(b)(v).
**	Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1)	The shares reported include 487 shares of restricted stock subject to vesting conditions.
(2)	The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,766 shares is from $265.53 to $266.50. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
(3)	The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 125 shares is from $266.84 to $267.055. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
(4)	The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 970 shares is from $269.00 to $269.98. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
(5)	The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 698 shares is from $270.05 to $271.00. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
(6)	The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 328 shares is from $271.51 to $272.15. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
(7)	The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,072 shares is from $272.53 to $273.37. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
(8)	The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 74 shares is from $274.00 to $274.65. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
(9)	The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,030 shares is from $275.28 to $276.20. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
(10)	The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 337 shares is from $276.37 to $276.96. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
(11)	On 01/01/2011, the Issuer granted the Reporting Person a contingent vesting option of 5,000 shares of Class A Common Stock. The option will vest in five equal installments: The first on on 03/01/2012, the second on 01/01/2013, the third on 01/01/2014, the fourth on 01/01/2015, and the fifth on 01/01/2016.
(12)	On 01/01/2012, the Issuer granted the Reporting Person a contingent vesting option of 4,800 shares of Class A Common Stock. The option will vest in five equal installments: The first on on 03/01/2013, the second on 01/01/2014, the third on 01/01/2015, the fourth on 01/01/2016, and the fifth on 01/01/2017.
(13)	On 01/01/2013, the Issuer granted the Reporting Person a contingent vesting option of 4,725 shares of Class A Common Stock. The option will vest in five equal installments: The first on on 03/01/2014, the second on 01/01/2015, the third on 01/01/2016, the fourth on 01/01/2017, and the fifth on 01/01/2018.

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