UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  SCHEDULE 14A
           Proxy Statement Pursuant to Section 14(a) of the Securities
                      Exchange Act of 1934 (Amendment No.)
Filed by the Registrant [X]

Filed by a Party other than the Registrant [ ]

Check the appropriate box:

[X]  Preliminary Proxy Statement.

[ ]  Confidential, for Use of the Commission Only (as permitted by
     Rule 14a-6(e)(2))

[ ]  Definitive Proxy Statement

[ ]  Definitive Additional Materials

[ ]  Soliciting Material Pursuant to [SEC]240.14a-12

                                  Bluefly, Inc.
                                  -------------
                (Name of Registrant as Specified In Its Charter)

    (Name of Person(s) filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[X]  No fee required.

[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

        1)  Title of each class of securities to which transaction applies:

        2)  Aggregate number of securities to which transaction applies:

        3)  Per unit price or other underlying value of transaction computed
            pursuant to Exchange Act Rule 0-11 (set forth the amount on which
            the filing fee is calculated and state how it was determined):

        4)  Proposed maximum aggregate value of transaction:

        5)  Total fee paid:

[ ]  Fee paid previously with preliminary materials.

[ ]  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2) and identify the filing for which the offsetting fee was paid
     previously. Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.

        1)  Amount Previously Paid:

        2)  Form, Schedule or Registration Statement No.:

        3)  Filing Party:

        4)  Date Filed:


                                  BLUEFLY, INC.
                               42 West 39th Street
                               New York, NY 10018

Dear Stockholder:

    You are cordially  invited to attend  the annual meeting  of stockholders of
Bluefly, Inc. (the "Company"), which will be held on May 29, 2008 at 9:00  a.m.,
local time,  at the  Company's offices  at 42  West 39th  Street, 9th Floor, New
York, New York. The formal Notice  of Annual Meeting and Proxy Statement,  fully
describing the matters to be acted upon at the meeting, appear on the  following
pages.

    The matters scheduled to  be considered at the  meeting are the election  of
directors and the approval of  the conversion provisions of certain  convertible
promissory notes.

    The  Board  of Directors  recommends  a vote  FOR  all the  proposals  being
presented at the meeting  as being in the  best interest of the  Company and its
stockholders. We urge you to read  the Proxy Statement and give these  proposals
your careful attention before completing the enclosed proxy card.

    Your vote is important regardless of the number of shares you own. Please be
sure you are represented  at the meeting, whether  or not you plan  to attend in
person, by signing, dating and  mailing the proxy card promptly.  A postage-paid
return envelope is enclosed for your convenience.

    If you would like additional copies  of the proxy material, or if  you would
like  to ask  questions about  the proposals,  you should  contact our  Investor
Relations Department by telephone at (212) 944-8000.

                                                   Sincerely,

                                                   /s/ DAVID WASSONG

                                                   DAVID WASSONG
                                                   Interim Chairman of the Board


                                  BLUEFLY, INC.
                               42 West 39th Street
                            New York, New York 10018
                            ------------------------

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                             To Be Held May 29, 2008
                          ----------------------------

    NOTICE IS HEREBY GIVEN that  the annual meeting of stockholders  of Bluefly,
Inc. (the "Company") will be held at  9:00 a.m., local time, on May 29,  2008 at
the Company's offices at 42 West 39th Street, 9th Floor, New York, New York, for
the following purposes:

  1.  To elect ten directors of the Company to hold office until the next annual
      meeting of stockholders.

  2.  To approve the conversion provisions of certain convertible promissory
      notes.

  3.  To transact such other business as may properly come before the meeting.

    Only  holders of  record of  the Company's  Common Stock  and the  Company's
Series F Convertible Preferred Stock at the close of business on April 25,  2008
are entitled  to notice  of, and  to vote  at, the  meeting and  any adjournment
thereof. Such stockholders may vote in person or by proxy.

    WHETHER OR NOT YOU PLAN TO ATTEND IN PERSON, PLEASE FILL IN, SIGN, DATE  AND
RETURN THE ACCOMPANYING PROXY CARD IN  THE ENCLOSED ENVELOPE IN ORDER TO  ASSURE
THAT YOUR  SHARES ARE  REPRESENTED AT  THE MEETING.  NO POSTAGE  IS REQUIRED  IF
MAILED IN THE UNITED STATES.

                                  By Order of the Board of Directors,

                                  /s/ DAVID WASSONG

                                  DAVID WASSONG
                                  Interim Chairman of the Board

April 29, 2008


                                  BLUEFLY, INC.
                               42 West 39th Street
                            New York, New York 10018
                          ----------------------------

                                 PROXY STATEMENT

    This Proxy Statement is furnished in connection with the solicitation by the
board  of directors  (the "Board  of Directors")  of Bluefly,  Inc., a  Delaware
corporation (the  "Company"), of  proxies to  be used  at the  annual meeting of
stockholders of the Company to be held at 9:00 a.m., local time, on May 29, 2008
at the Company's offices at 42 West 39th Street, 9th Floor, New York, New  York,
and at any adjournment thereof. The purposes of the meeting are:

  1.  To elect ten directors of the Company to hold office until the next annual
      meeting of stockholders.

  2.  To  approve the  conversion provisions  of certain  convertible promissory
      notes (the "Note Conversion Provisions").

  3.  To transact such other business as may properly come before the meeting.

    If proxy cards in the accompanying form are properly executed and  returned,
the shares of the Company's Common Stock, $.01 par value per share (the  "Common
Stock"), and shares of  the Company's Series F  Preferred Stock, par value  $.01
per share (the "Series F Preferred Stock," and, together with the Common  Stock,
the "Voting  Stock"), represented  thereby will  be voted  as instructed  on the
proxy card. If no instructions are given, such shares will be voted (i) for  the
election as directors  of the nominees  of the Board  of Directors named  below;
(ii)  for the  approval of  the Note  Conversion Provisions;  and (iii)  in the
discretion of  the proxies  named in  the proxy  card on  any other proposals to
properly come before the  meeting or any adjournment  thereof. Any proxy may  be
revoked by a stockholder of record prior to its exercise upon written notice  to
the Secretary of the Company, or by the vote of such stockholder cast in  person
at the  meeting. The  approximate date  of mailing  of this  Proxy Statement and
accompanying form of proxy card is April 29, 2008.

    The Company effected a 1-for-10 reverse  stock split of its Common Stock  on
April 3, 2008.  All share numbers  in this Proxy  Statement are presented  after
giving effect to the reverse stock  split, despite the fact that such  split did
not occur until after the end of the 2007 fiscal year.

                                     VOTING

    Holders of record of Voting Stock as  of the close of business on April  25,
2008  (the  "Record Date")  will  be entitled  to  vote at  the  meeting or  any
adjournment thereof. Each share of  Common Stock entitles the holder  thereof to
one vote on  all matters to  come before the  stockholders at the  meeting. Each
share of Series F Preferred Stock  entitles the holder thereof to the  number of
votes equal to the number of shares  of Common Stock (rounded up to the  nearest
whole number) into which such share is convertible as of the Record Date. As  of
the Record Date,  each share of  Series F Preferred  Stock was convertible  into
approximately 121.95 shares of Common Stock and, therefore, entitles the  holder
thereof to  122 votes  on all  matters to  come before  the meeting. None of the
Voting Stock is entitled to cumulative voting.

    Holders of a majority of the votes  entitled to be cast at the meeting  will
constitute a  quorum for  the transaction  of business.  As of  the Record Date,
there were 13,276,998 shares of  Common Stock outstanding, each entitled  to one
vote and 571 shares of Series F Preferred Stock, each entitled to 122 votes. The
total  number  of  votes entitled  to  be  cast at  the  meeting  is, therefore,
13,346,660. Abstentions  and so-called  "broker non-votes"  (instances in  which
brokers are  prohibited from  exercising discretionary  authority for beneficial
owners who have not  returned a proxy) are  counted for purposes of  determining
the presence or absence of a quorum for the transaction of business.

    The favorable vote of a plurality of the votes cast by holders of shares  of
Voting Stock, present in person or  represented by proxy at the meeting,  voting
together as a class, is necessary to elect the nominees for the directors of the
Company. The favorable vote of a majority of the votes cast by holders of shares
of Voting  Stock, present  in person  or represented  by proxy  at the  meeting,
voting  together  as  a  class, is  necessary  to  approve  the Note  Conversion
Provisions.


Abstentions and broker non-votes will not be counted as votes cast with  respect
to, and  therefore will  have no  effect on,  any of  the matters.  The Board of
Directors recommends a vote FOR each of the proposals set forth above.

                                 PROPOSAL NO. 1

                              ELECTION OF DIRECTORS

    Ten directors  are to  be elected  at the  meeting to  serve until  the next
annual  meeting of  stockholders. The  Board of  Directors has  recommended the
persons named in the table below as nominees for election as directors. All such
persons are presently  directors of the  Company. Unless otherwise  specified in
the accompanying proxy, the  shares voted pursuant to  it will be voted  for the
persons named below as nominees for  election as directors. If, for any  reason,
at the time of the election, any  of the nominees should be unable or  unwilling
to accept election, such proxy will be voted for the election, in such nominee's
place, of a substitute nominee  recommended by the Board of  Directors. However,
the Board of Directors has no reason to believe that any nominee will be  unable
or unwilling to serve as a director.

                   NOMINEES FOR DIRECTOR; PREFERRED DESIGNEES

Name of Director                                   Age           Director of the
                                                                   Company Since

Riad Abrahams                                       30           2007 to present

Barry Erdos                                         64           2005 to present

Ann Jackson                                         56           2005 to present

Martin Miller                                       78           1991 to present

Neal Moszkowski                                     42           1999 to present

Christopher G. McCann                               47           2005 to present

Melissa Payner                                      49           2003 to present

Anthony Plesner                                     49           2008 to present

David Wassong                                       37           2001 to present

Lawrence J. Zigerelli                               49           2008 to present

Riad  Abrahams  has  served  as  a  director  since  August  2007.  Mr. Abrahams
previously served as a director of the Company from August 2006 to October 2006.
He has  served as  a Managing  Partner and  co-founder of  BlackSwan Partners, a
private equity firm, since October 2006.  Prior thereto, from 2001 to 2006,  Mr.
Abrahams was  a Managing  Director at  Maverick Capital,  working in  the retail
sector. From 1999-2001, Mr. Abrahams worked in the Principal Investment Area  at
The Blackstone Group. Mr. Abrahams is a graduate of Harvard Business School  and
Harvard College. He also serves on the board of Ali Wing, Inc. d/b/a giggle.

Barry Erdos has  served as the  Company's President and  Chief Operating Officer
since January 2008  and as a  director since February  2005. From April  2004 to
January 2007, Mr.  Erdos was President  and Chief Operating  Officer of Build  a
Bear Workshop, Inc., a specialty retailer of plush animals and related products.
Mr. Erdos was  a director of  Build a Bear  Workshop, Inc. from  July 2005 until
January 2007. Mr. Erdos  was the Chief Operating  Officer and a director  of Ann
Taylor Stores Corporation and Ann Taylor Inc., a women's apparel retailer,  from
November 2001 to  April 2004. He  was Executive Vice  President, Chief Financial
Officer and Treasurer of Ann Taylor Stores Corporation and Ann Taylor Inc.  from
1999 to 2001. Prior  to that, he was  Chief Operating Officer of  J. Crew Group,
Inc., a specialty retailer of apparel, shoes and accessories, from 1998 to 1999.

                                        2


Ann Jackson has served as a director since August 2005. Since February 2007, Ms.
Jackson  has served  as the  EVP, Global  Director of  Business Development  of
Sotheby's. From 2005 to 2007, Ms. Jackson was the Chief Executive Officer of WRC
Media, Inc. From 2003 to 2005, Ms. Jackson was a partner at Ripplewood Holdings,
a  private  equity  fund. From  1980  to  2003, Ms.  Jackson  worked  in various
departments and  publications at  Time, Inc.  From 2002  to 2003,  she served as
Group President of InStyle, Real Simple, Parenting and Essence Magazines. She is
the founding publisher of InStyle, which launched in 1994. During her tenure  at
Time, Inc., Ms.  Jackson also held  positions in corporate  finance, direct mail
for Time-Life Books  Europe, served as  business manager for  Money Magazine and
general manager for Sports Illustrated and People.

Martin Miller has  served as a  director since July  1991. Since July  1999, Mr.
Miller has  served as  the President  of The  Terbell Group,  Inc., a consulting
company. From October 1997 to April 2003,  Mr. Miller had been a partner in  the
Belvedere Fund, L.P., a fund of hedge funds.

Neal Moszkowski has served  as a director since  August 1999. Since April  2005,
Mr. Moszkowski has  served as co-Chief  Executive Officer of  TowerBrook Capital
Partners L.P. ("TowerBrook"), a private equity investment company. Prior to  the
formation of TowerBrook, Mr. Moszkowski was Co-Head of Soros Private Equity, the
private equity investment business of Soros Fund Management LLC, where he served
since August 1998. From  August 1993 to August  1998, Mr. Moszkowski worked  for
Goldman, Sachs & Co., where he served as a Vice President and Executive Director
in the Principal Investment Area. Mr. Moszkowski currently serves as a  director
of  JetBlue  Airways  Corporation, WellCare  Health  Plans,  Inc., Integra  Life
Sciences Holdings Corporation and Spheris, Inc.

Christopher  G. McCann  has served  as a  director since  February 2005.  Since
September 2000, Mr.  McCann has been  the President of  1-800-flowers, a leading
retailer  of  floral  products and  other  gifts,  and prior  to  that  was that
company's Senior Vice President. Mr. McCann has been a director of 1-800-flowers
since its inception.  Mr. McCann serves  on the board  of directors of  Neoware,
Inc.,  a provider  of software,  services and  solutions to  enable thin  client
appliance computing,  and is  a member  of the  Board of  Trustees of the Marist
College.

Melissa Payner, has served as  the Company's President since September  2003 and
became Chief Executive Officer in August 2004. From December 2000 to March 2003,
Ms. Payner served as CEO and President of Spiegel Catalog. She was also a  board
member of The Spiegel Group, Inc. ("Spiegel") from December 2000 to March  2003.
From 1997 to 2000, Ms. Payner was the Senior Vice President of Merchandising and
Advertising of Spiegel. From 1995 to 1997, Ms. Payner was President and a  board
member of Chico FAS,  Inc. Ms. Payner has  also held senior executive  positions
with Guess?, Inc., Pastille (a Division of Neiman Marcus) and Henri Bendel.

Anthony Plesner was  appointed to the  board in February  2008. Mr. Plesner  has
served  as  Chief  Financial   Officer  and  Chief  Administrative   Officer  of
Intralinks, Inc., a provider of online workspaces for secure document  exchange,
since April 2005.  From August 2004  to March 2005  he worked as  an independent
consultant through Snap Solutions. From January  2003 to July 2004 he served  as
Chief Financial Officer and Chief Operating Officer of The NewsMarket, an online
video  archive and  delivery platform.  From January  2000 to  December 2002  he
served as  President and  Chief Operating  Officer of  24/7 Real  Media, Inc., a
NASDAQ-listed provider of interactive  marketing and technology services.  Prior
to that, he served as Senior Vice President of Finance and Business  Development
at Medscape, Inc.  Mr. Plesner holds  a Bachelor of  Arts in Economics  from the
University of  Manchester in  England, and  a Master  of Business Administration
from the University of Pittsburgh.

David Wassong has served  as a director since  February 2001 and became  Interim
Chairman of  the Board  in February  2007. Mr.  Wassong is  currently a managing
director at Soros Fund  Management LLC ("SFM") and  previously was a partner  of
Soros  Private Equity  which he  joined in  June 1998.  Prior to  joining Soros
Private Equity, from July 1997 to June 1998, Mr. Wassong was Vice President, and
previously Associate, at Lauder Gaspar Ventures, LLC, a media, entertainment and
telecommunications-focused venture capital fund.

Lawrence J. Zigerelli  was appointed to  the board in  March 2008. From  January
2007 to  January 2008  he acted  as Chairman  of the  Board and  Chief Executive
Officer of Levitz Furniture, which filed for Chapter 11 bankruptcy protection in
November 2007.  Prior thereto,  Mr. Zigerelli  served as  a retail consultant to
Prentice  Capital  Management,  L.P.  ("Prentice").  He  began  his career  with
Procter & Gamble in 1980 and rose to the position of Vice President and  General
Manager of Puerto Rico/Caribbean, food and beverage for Latin America. In  1999,
he joined drug store CVS Corp. as

                                        3


Executive Vice President of Corporate Development and eventually added the  role
of  Executive  Vice  President  of  Marketing.  In  September  2002,  he  joined
supercenter  retailer Meijer  Inc. as  Senior Vice  President of  Marketing and
Merchandising. He became  President and a  member of the  Board of Directors  of
Meijer in April 2005  and served in that  capacity until November 2006.  He also
serves on the Board of Directors of True Value Company, a hardware retailer. Mr.
Zigerelli holds a Bachelor of Science degree in administrative science from Yale
University.

                              CORPORATE GOVERNANCE

    The Board of  Directors reviewed the  independence of each  of the Company's
directors in March 2008 on the basis of the standards adopted by Nasdaq.  During
this review,  the Board  considered transactions  and relationships  between the
Company, on the  one hand, and  each director, members  of his or  her immediate
family, and  other entities  with which  he or  she is  affiliated, on the other
hand. The purpose of this review was to determine which of such transactions  or
relationships  were  inconsistent  with a  determination  that  the director  is
independent under the  Nasdaq rules. As  a result of  this review, the  Board of
Directors affirmatively determined  that each of  the Company's directors  other
than Ms. Payner and Mr. Erdos are "independent directors" within the meaning  of
the Nasdaq rules.

    During the fiscal year ended December 31, 2007, the Board of Directors met 5
times and  acted by  unanimous written  consent 4  times. Each  of the  director
attended  75% or  more of  the aggregate  number of  meetings of  the Board  of
Directors and committee(s) on which he or she served during the 2007 fiscal year
except for Ms. Jackson, who only attended 67% of the total meetings. The Company
does  not have  a policy  with regard  to the  attendance by  directors at  the
Company's annual meeting  of stockholders. Ms.  Payner and Mr.  Wassong attended
last year's annual meeting of stockholders.

    The  Board  of  Directors   has  established  an  Audit   Committee  ("Audit
Committee") in accordance  with Section 3(a)(58)(A)  of the Securities  Exchange
Act of 1934, as amended (the  "Exchange Act"). The Audit Committee is  comprised
of Anthony Plesner, Chris McCann and Martin Miller. Mr. Plesner acts as Chairman
of the Audit Committee. The  Audit Committee is responsible for  the appointment
of the Company's outside accountants, examining the results of audits, reviewing
internal  accounting  controls  and reviewing  related  party  transactions. The
duties of the Audit Committee are fully set forth in the charter adopted by that
committee, a  copy of  which is  filed as  Annex A  to this Proxy Statement. The
Board has determined that Mr. Plesner is an "audit committee financial  expert,"
as defined by Item 407(d) of Regulation  S-K of the Exchange Act, and that  each
member of the Audit Committee is "independent," as required by the Exchange  Act
and the Nasdaq  Marketplace Rules (the  "Nasdaq Rules"). During  the fiscal year
ended December  31, 2007,  the Audit  Committee met  4 times  and did not act by
unanimous written consent.

    The Compensation Committee has three members, consisting of Neal Moszkowski,
Lawrence Zigerelli  and Riad  Abrahams, and  met 1  time and  acted by unanimous
written consent 5 times in fiscal 2007. The Compensation Committee is  comprised
solely  of non-employee  Directors, all  of whom  the Board  has determined  are
independent pursuant to  the Nasdaq Rules.  The Compensation Committee  does not
have a written charter.

The Compensation Committee's responsibilities  include, among other duties,  the
responsibility to:

o establish the base salary, incentive compensation and any other compensation
for the officers of the Company;

o monitor the Company's management incentive and stock based compensation plans,
retirement  and  welfare  plans  and   discharge  the  duties  imposed  on   the
Compensation Committee by the terms of those plans; and

o perform  other  functions  or  duties  deemed  appropriate  by  the  Board  of
Directors.

    The agenda for meetings of  the Compensation Committee is determined  by its
Chairman. The Compensation Committee reports directly to the Board of Directors.
The Compensation Committee has the authority to engage and from time to time has
engaged independent consultants to advise on particular aspects of compensation.

    The Compensation Committee  has authority to  retain, terminate and  approve
fees for advisors, consultants and agents as it deems necessary to assist in the
fulfillment  of its  responsibilities. The  Compensation Committee  reviews the
total  fees  paid to  outside  consultants by  the  Company to  ensure  that the
consultant maintains its objectivity  and independence when rendering  advice to
the Compensation Committee.

                                        4


    The  Board  of  Directors  also  established  a  Nominating  and  Governance
Committee  ("Nominating  Committee"),  consisting  of  Barry  Erdos  and Anthony
Plesner. The purposes  of the Nominating  Committee are to  assist the Board  of
Directors by identifying individuals qualified to become directors, and  setting
criteria for, and evaluating, candidates for director nominees, and to recommend
to the  Board of  Directors the  director nominees  for election  at the  annual
meetings of stockholders or for appointments to fill vacancies; recommend to the
Board of Directors nominees for each committee of the Board; advise the Board of
Directors about appropriate composition of the Board and its committees;  advise
the Board of Directors about and recommend to the Board of Directors appropriate
corporate  governance  practices  and  to  assist  the  Board  of  Directors  in
implementing those practices; lead the  Board of Directors in its  annual review
of the performance  of the Board  of Directors and  its committees; and  perform
such other functions  as the Board  of Directors may  assign to it  from time to
time. The duties of the Nominating Committee are fully set forth in the  charter
adopted by that committee, a copy of which was included as Annex B to this Proxy
Statement. The Nominating Committee met one time during 2007 and did not act  by
unanimous written consent during 2007.

    The  Nominating  Committee  will  consider  many  factors  when   evaluating
candidates  for the  nomination to  the Board  of Directors,  with the  goal of
fostering  a  Board  of  Directors comprised  of  directors  with  a variety  of
experience and backgrounds. Important factors that will be considered as part of
the Nominating  Committee's evaluation  include (without  limitation) diversity,
skill,  specialized  expertise, experience,  business  acumen, understanding  of
strategy and  policy-setting. Depending  upon the  Company's then-current needs,
certain factors may be weighed  more or less heavily. In  considering candidates
for the Board of Directors, the Nominating Committee will consider the  entirety
of  each  candidate's  credentials  and  does  not  have  any  specific  minimum
qualifications that must be met. However, the Nominating Committee does  believe
that all members of the Board of Directors should have the highest character and
integrity and sufficient time to devote to Company matters.

    The Nominating Committee will  consider persons recommended by  stockholders
as candidates for nomination as a director. In evaluating such nominations,  the
Nominating  Committee  will  use  the  same  selection  criteria  the Nominating
Committee uses to evaluate  other potential nominees. Recommendations  should be
submitted to the Secretary of the Company. Each recommendation should include  a
personal biography of the suggested  candidate, an indication of the  background
or experience that qualifies such person for consideration, and a statement that
such person has agreed to serve if nominated and elected. Stockholders who  wish
to nominate a person for election  to the Board of Directors themselves,  rather
than  recommending  a  candidate  to  the  Nominating  Committee  for  potential
nomination by the Board of Directors, must comply with applicable law.

    Communication by stockholders may  be made to any  or all of the  members of
the Board of Directors  by writing directly to  them c/o Bluefly, Inc.,  42 West
39th Street, New York, New York  10018. All such communications will be  relayed
to the appropriate members of the Board of Directors.

    The  Company has  adopted a  Code of  Ethics applicable  to all  directors,
officers and employees, which  meets the requirements of  a "code of ethics"  as
defined  in  Item  406  of Regulation  S-K,  and  maintains  procedures for  the
confidential,  anonymous submission  by employees  of complaints  regarding the
Company's accounting, internal accounting  controls, auditing matters and  other
issues. A copy of the Company's code of ethics is available on the Company's Web
site at www.bluefly.com. Any amendment to  or waiver of a provision of  the code
of ethics that applies to  the Company's principal executive officer,  principal
financial  officer,   principal  accounting   officer,  controller   or  persons
performing similar functions  and relates to  elements of the  code specified in
the rules of the  Securities and Exchange Commission  will be posted on  the Web
site.

             REPORT OF THE AUDIT COMMITTEE OF THE BOARD OF DIRECTORS

    The  Audit  Committee   met  and  held   discussions  with  management   and
PricewaterhouseCoopers LLP ("PwC"). The  Audit Committee reviewed and  discussed
the  audited  financial  statements  for fiscal  2007  with  management  and has
discussed with  the independent  registered public  accounting firm  the matters
required  to  be   discussed  by  Statement   on  Auditing  Standards   No.  61,
"Communication with Audit Committees."

    The Company's independent registered public accounting firm also provided to
the Audit Committee  certain written communications  and the letter  required by
Independence  Standards Board  Standard No.  1, "Independence  Discussions with
Audit  Committees."  The Audit  Committee  also discussed  with  the independent
registered public accounting firm their independence from the Company.

                                        5


    Based on the Audit Committee's  review and discussions described above,  the
Audit Committee recommended  to the Board  that the Company's  audited financial
statements for fiscal 2007  be included in the  Company's Annual Report on  Form
10-K for fiscal 2007 filed with the Securities and Exchange Commission.

                                 AUDIT COMMITTEE

                                 ANTHONY PLESNER
                                 CHRISTOPHER G. MCCANN
                                 MARTIN MILLER

                                        6


                                 SHARE OWNERSHIP

Common Stock

The following table sets forth certain information with respect to the
beneficial ownership of the Common Stock of the Company as of the Record Date
for (i) each person who is known by the Company to own beneficially more than 5%
of the Common Stock, (ii) each of the Company's directors, (iii) each of the
Named Executive Officers, (as defined under the caption "Executive Compensation"
below) and (iv) all directors and Named Executive Officers as a group.



                                                                   Number of Shares          Percentage
Name (1)                                                           Beneficially Owned           (2)
--------                                                           ------------------           ---
                                                                                          
Riad Abrahams                                                                  1,875(3)            *
Patrick C. Barry (27)                                                        229,803(4)          1.7%
Barry Erdos                                                                    5,437(5)            *
Ann Jackson                                                                    3,500(6)            *
Bradford Matson                                                               22,241(7)            *
Martin Miller                                                                  5,866(8)(9)         +
Neal Moszkowski (10)                                                           5,125(11)           *
Christopher G. McCann                                                          5,000(12)           *
Melissa Payner                                                               169,296(13)         1.3%
Anthony Plesner                                                                1,500(14)           *
David Wassong (15)                                                             6,500(16)           *
Lawrence Zigerelli                                                                 -               *
SFM Domestic Investments LLC                                                 160,506(17)         1.2%
Quantum Industrial Partners LDC                                            4,903,883(18)(19)    36.8%
George Soros                                                               5,064,389(20)        38.0%
Prentice Capital Offshore, Ltd. (21)                                         905,147(22)         6.8%
S.A.C. Capital Associates, LLC (21)                                        1,143,861(23)         8.6%
Prentice Capital Management, LP (21)                                       3,038,629(23)        22.9%
Michael Zimmerman (24)                                                     3,038,629(23)        22.9%
Maverick Fund, L.D.C. (25)                                                 1,322,023(28)        10.0%
Maverick Fund II, Ltd. (25)                                                1,153,626(29)         8.7%
Maverick Fund USA, Ltd. (25)                                                 582,777(30)         4.4%
All directors and Named Executive Officers as a group (12 persons)           455,843(26)         3.4%


--------------
    *Less than 1%.

      (1)  Except as otherwise indicated, the address of each of the individuals
           listed is c/o Bluefly, Inc., 42 West 39th Street, New York, New  York
           10018.
      (2)  Beneficial ownership  is determined in  accordance with the  rules of
           the Commission and generally includes voting or investment power with
           respect  to  securities. Shares  of  Common Stock  issuable  upon the
           exercise of options or warrants currently exercisable or  exercisable
           within 60 days  are deemed outstanding  for computing the  percentage
           ownership of the person holding such options or warrants but are  not
           deemed  outstanding for  computing the  percentage ownership  of any
           other person.
      (3)  Includes 1,875 shares of Restricted Stock granted under the Company's
           1997,  2000  and  2005   Stock  Incentive  Plans  (collectively   the
           "Plans").

                                        7


      (4)  Includes  124,236 shares  of Common  Stock issuable  upon exercise of
           options granted under the  Plans. Excludes 172,716 shares  underlying
           deferred stock units, which are vested or will vest within 60 days of
           the Record Date, but are not deliverable within such time.
      (5)  Includes 4,500  shares of   Common Stock  issuable  upon  exercise of
           options.  Excludes 250,000  shares underlying  deferred stock  units,
           which are vested or will vest within 60 days of the Record Date,  but
           are not deliverable within such time.
      (6)  Includes 1,000  shares of  Common  Stock  issuable upon  exercise  of
           options and 750 shares of Restricted Stock granted under the Plans.
      (7)  Includes  8,055   shares of  Common Stock  issuable upon  exercise of
           options.  Excludes  25,189 shares  underlying  deferred stock  units,
           which are vested or will vest within 60 days of the Record Date,  but
           are not deliverable within such time.
      (8)  Includes 300 shares of Common Stock held by Madge Miller, the wife of
           Martin Miller, as to which Mr. Miller disclaims beneficial ownership.
      (9)  Includes 3,125  shares  of  Common  Stock  issuable upon  exercise of
           options and 750 shares of Restricted Stock granted under the Plans.
      (10) Mr. Moszkowski's address  is c/o, TowerBrook Capital  Partners, L.P.,
           430 Park Avenue New York, New York, 10022.
      (11) Includes 3,125  shares  of  Common  Stock  issuable upon  exercise of
           options and 750 shares of  Restricted Stock granted under the  Plans.
           Certain of the options are held for the benefit of QIP.
      (12) Includes  3,500  shares of  Common Stock  issuable upon   exercise of
           options and 750 shares of Restricted Stock granted under the Plans.
      (13) Includes  36,149 shares  of Common  Stock issuable  upon exercise  of
           options granted under the  Plans. Excludes 184,593 shares  underlying
           deferred stock units, which are vested or will vest within 60 days of
           the Record Date, but are not deliverable within such time.
      (14) Includes 1,500 shares of Restricted Stock granted under the Plans.
      (15) Mr. Wassong's address is  c/o Soros Fund Management LLC,  888 Seventh
           Avenue, 33rd floor, New York,  New York 10106. Mr. Wassong  disclaims
           beneficial ownership of the shares of Common Stock beneficially owned
           by George Soros,  SFMDI and QIP  (as defined in  notes (17) and  (18)
           below) and none  of such shares  are included in  the table above  as
           being beneficially owned by him.
      (16) Includes  3,500  shares  of  Common Stock  issuable upon  exercise of
           options and 1,500 shares of Restricted Stock granted under the Plans.
           Certain of the options are held for the benefit of QIP.
      (17) Represents 159,074 shares of Common Stock and 1,432 shares of  Common
           Stock issuable  upon exercise  of warrants  (collectively, the "SFMDI
           Shares") held in the  name of SFM Domestic Investments LLC ("SFMDI").
           SFMDI is  a Delaware  limited liability  company. George  Soros ("Mr.
           Soros") may also be deemed the beneficial owner of the SFMDI  Shares.
           The principal address of SFMDI is at 888 Seventh Avenue, 33rd  Floor,
           New York, New York 10106.  The foregoing information was derived,  in
           part,  from  certain  publicly  available  reports,  statements   and
           schedules filed with the Commission.
      (18) Represents  4,860,115 shares  of Common  Stock and  43,768 shares  of
           Common Stock  issuable upon  exercise of  warrants (collectively, the
           "QIP Shares")  held in  the name  of Quantum  Industrial Partners LDC
           ("QIP"). The  number of  shares beneficially  owned by  QIP does  not
           include the options held by  Messrs. Moszkowski and Wassong held  for
           the benefit of QIP. See notes (11) and (16).
      (19) QIP is an exempted limited duration company formed under the laws  of
           the Cayman Islands  with its principal  address at Kaya  Flamboyan 9,
           Willemstad, Curacao, Netherlands  Antilles. QIH Management  Investor,
           L.P. ("QIHMI"), an investment  advisory firm organized as  a Delaware
           limited partnership, is a minority shareholder of, and is vested with
           investment discretion with respect  to portfolio assets held  for the
           account of QIP. The sole  general partner of QIHMI is  QIH Management
           LLC, a Delaware limited  liability company ("QIH Management").  Soros
           Fund Management LLC, a Delaware limited liability company ("SFM"), is
           the sole managing member of QIH Management Mr. Soros may be deemed to
           have shared voting  power and sole  investment power with  respect to
           the QIP Shares. Accordingly, each of QIP, QIHMI, QIH Management,  SFM
           and Mr. Soros may  be deemed to be  the beneficial owners of  the QIP
           Shares. Each has their principal  office at 888 Seventh Avenue,  33rd
           Floor,  New  York,  New York  10106.  The  foregoing information  was
           derived, in part, from certain publicly available reports, statements
           and schedules filed with the Commission.
      (20) See (18) and (19) above.  The number of shares beneficially owned  by
           Mr. Soros does not include the options held by Messrs. Moszkowski and
           Wassong held for the benefit of QIP. See notes (11) and (16).

                                        8


      (21) The address of S.A.C.  Capital Associates, LLC, is 72  Cummings Point
           Road, Stamford,  CT 06902.  The address  of each  of Prentice Capital
           Offshore, Ltd., Prentice Capital Management, LP and Michael Zimmerman
           is 623 Fifth Avenue, 32nd Floor, New York, New York 10022.
      (22) Prentice Capital Management, LP has investment and voting power  with
           respect to the securities held by Prentice Capital Offshore, Ltd. Mr.
           Michael Zimmerman is  the member of  the general partner  of Prentice
           Capital Management, LP. Each  of Prentice Capital Management,  LP and
           Mr.  Zimmerman  disclaim  beneficial   ownership  of  any  of   these
           securities.
      (23) Pursuant to an  investment management agreement among  S.A.C. Capital
           Advisors, LLC,  Prentice Capital  Management, LP  and Mr.  Zimmerman,
           Prentice Capital  Management, LP  manages an  investment account that
           contains certain securities, including those referenced herein,  held
           by  S.A.C.  Capital  Associates,  LLC  (the  "Managed  Account"). The
           securities in  the Managed  Account are  held in  the name  of S.A.C.
           Capital Associates, LLC. Prentice Capital Management, LP has,  except
           in limited circumstances, the power to vote or to direct the vote and
           to dispose  or to  direct the  disposition of  the securities  in the
           Managed Account, including the securities referenced herein. Each  of
           S.A.C.  Capital  Advisors,   LLC,  S.A.C.  Capital   Management,  LLC
           (investment  managers  to  S.A.C.  Capital  Associates,  LLC),  S.A.C
           Capital Associates, LLC and Mr. Steven A. Cohen, who controls each of
           S.A.C.  Capital Advisors,  LLC and  S.A.C.  Capital  Management, LLC,
           disclaim beneficial ownership  of any of  the securities held  in the
           Managed Account,  and each  disclaims group  ownership with  Prentice
           Capital  Management, LP  as to  the securities  held in  the  Managed
           Account and as to any other securities that are beneficially owned by
           Prentice Capital Management, LP  or its affiliates. Each  of Prentice
           Capital  Management,  LP   and  Mr.  Zimmerman   disclaim  beneficial
           ownership of any securities held in the Managed Account except to the
           extent of their pecuniary interest.
      (24) Consists of: (a) 81,678 shares held by Prentice Capital Partners, LP;
           (b) 403,773  shares held  by Prentice  Capital Partners  QP, LP;  (c)
           905,147 shares held by Prentice Capital Offshore, Ltd. (see note (22)
           above); (d) 1,143,861 shares  held by S.A.C. Capital  Associates, LLC
           (see note (23) above); (e) 200,306 shares held by GPC XLIII, LLC; and
           (f) 303,862 shares held by  PEC I, LLC. Prentice Capital  Management,
           LP and Mr. Zimmerman control the investing and trading in  securities
           held by each of these entities. Each of Prentice Capital  Management,
           LP and Mr.  Zimmerman disclaim beneficial  ownership of any  of these
           securities.
      (25) Maverick  Capital,  Ltd. is  an investment  adviser registered  under
           Section 203 of the Investment Advisers Act of 1940 and, as such,  has
           beneficial ownership of the shares  held by Maverick Fund USA,  Ltd.,
           Maverick  Fund,  L.D.C.  and  Maverick  Fund  II,  Ltd.  through  the
           investment  discretion  it exercises  over  these accounts.  Maverick
           Capital Management, LLC is  the General Partner of  Maverick Capital,
           Ltd.  Lee  S.  Ainslie  III  is  the  manager  of  Maverick   Capital
           Management, LLC who possesses sole investment discretion pursuant  to
           Maverick  Capital  Management,  LLC's  regulations.  The  address  of
           Maverick Capital, Ltd.  and Maverick Capital  Management, LLC is  300
           Crescent Court, 18th Floor, Dallas, TX 75201; and the address of each
           of Lee S. Ainslie III, Maverick Fund, L.D.C., Maverick Fund II,  Ltd.
           and  Maverick  Fund USA,  Ltd.  is c/o  Maverick  Capital, Ltd.,  300
           Crescent Court, 18th Floor, Dallas, TX 75201.
      (26) Includes  260,777 shares  of Common  Stock issuable  upon exercise of
           options  and  Restricted Stock.  Excludes  382,499 shares  underlying
           deferred stock units, which are vested or will vest within 60 days of
           the Record Date, but are not deliverable within such time.
      (27) Mr. Barry resigned as an executive officer of the Company in  January
           2008.
      (28) Represents 1,313,466  shares of   Common Stock  and  8,557  shares of
           Common Stock issuable upon the exercise of warrants held by  Maverick
           Fund, L.D.C.
      (29) Represents  1,146,158  shares of  Common Stock  and  7,467  shares of
           Common Stock issuable upon the exercise of warrants held by  Maverick
           Fund II, Ltd.
      (30) Represents 579,004 shares of Common Stock and 3,772 shares of  Common
           Stock issuable upon  the exercise of  Warrants held by  Maverick Fund
           USA, Ltd.

                                        9


Series F Preferred Stock

The  following  table  sets  forth  certain  information  with  respect  to  the
beneficial ownership of the  Series F Preferred Stock  of the Company as  of the
Record Date, for (i) each person who is known by the Company to own beneficially
more than 5% of the  Series F Preferred Stock of  the Company, (ii) each of  the
Company's directors, (iii) the Named Executive Officers, and (iv) all  directors
and Named Executive Officers as a group.



                                                              Number of Shares
Name                                                          Beneficially Owned            Percentage (1)
----                                                          ------------------            --------------
                                                                                          
Riad Abrahams                                                        -                           -
Patrick C. Barry (3)                                                 -                           -
Barry Erdos                                                          -                           -
Ann Jackson                                                          -                           -
Bradford Matson                                                      -                           -
Martin Miller                                                        -                           -
Neal Moszkowski                                                      -                           -
Christopher G. McCann                                                -                           -
Melissa Payner                                                       -                           -
Anthony Plesner                                                      -                           -
David Wassong                                                        -                           -
Lawrence Zigerelli                                                   -                           -
Portside Growth Opportunity Fund (2)                                571                         100%
All directors and executive officers as a group (12 persons)         -                           -


--------------
*Less than 1%.

(1) Beneficial  ownership  is determined  in accordance  with the  rules of  the
    Commission and generally includes voting or investment power with respect to
    securities. Shares of Common Stock issuable upon the exercise of options  or
    warrants  currently exercisable  or exercisable  within 60  days are  deemed
    outstanding for  computing the  percentage ownership  of the  person holding
    such options or  warrants but are  not deemed outstanding  for computing the
    percentage ownership of any other person.

(2) Ramius Capital  Group, LLC ("Ramius  Capital") is the  investment advisor of
    Portside  Growth  and  Opportunity Fund  ("Portside")  and  consequently has
    voting and investment power over securities held by Portside. Ramius Capital
    disclaims beneficial  ownership of  the shares  held by  Portside. Peter  A.
    Cohen, Morgan B.  Stark, Thomas W.  Strauss and Jeffrey  M. Solomon are  the
    sole managing members of C4S & Co., LLC, the sole managing member of  Ramius
    Capital.  As a  result, Messrs.  Cohen, Stark,  Strauss and  Solomon may  be
    considered beneficial owners of any  shares deemed to be beneficially  owned
    by  Ramius  Capital.  Messrs. Cohen,  Stark,  Strauss  and Solomon  disclaim
    beneficial ownership of these shares.

(3) Mr. Barry resigned as an executive officer of the Company in January 2008.

                                       10


                        EXECUTIVE OFFICERS OF THE COMPANY

    The following table sets forth the names, ages and all positions and offices
with the Company held by the Company's present executive officers.



Name                     Age         Positions and Offices Presently Held
----                     ---         ------------------------------------
                               
Melissa Payner           48          Chief Executive Officer
Barry Erdos              64          President and Chief Operating Officer
Bradford Matson          49          Chief Marketing Officer
Martin Keane             42          Senior Vice President of E-Commerce
Kara B. Jenny            39          Chief Financial Officer


---------------

       Following is information with respect to the Company's executive officers
who are not also directors of the Company:

Bradford Matson has served as our Chief Marketing Officer since September  2005.
Mr. Matson was a marketing executive at Spiegel Catalog from 1981 to 2003, where
he  held various  senior level  positions, including  Senior Vice  President of
Advertising  and  Brand Communications  from  2001 to  2003,  Vice President  of
Advertising from 2000  to 2001 and  Vice President of  Advertising and Marketing
for Portfolio SBUs from 1997 to 1999.  From 2004 to 2005, Mr.  Matson served  as
Director of Marketing and Communications for the Steppenwolf Theatre Co.

Martin Keane served as the  Company's Vice President of Product  Development and
E-Commerce from January 1999 through September 2004 when he assumed the role  of
Senior Vice  President of  E-Commerce. From  1997 to  1999, Mr.   Keane was  the
Design Director for Music Boulevard, an E-Commerce site owned by N2K, Inc.  From
1990  to 1997,  Mr.  Keane  served as  Regional Manager  for APCO  Graphics, an
architectural graphics company.

Kara B. Jenny  has served as  the Company's Vice  President of Finance  from May
1999 until March  2008, when she  assumed the role  of Chief Financial  Officer.
Prior  to that,  she was  an Audit  Manager at  Arthur Andersen  LLP. She  is a
Certified Public Accountant and a member of the American Institute of  Certified
Public Accountants.

                             EXECUTIVE COMPENSATION

Summary Compensation Table

    The  following  table sets  forth  information for  the  fiscal years  ended
December  31,  2007 and  2006  concerning compensation  of  (1) all  individuals
serving as our principal executive officer during the fiscal year ended December
31, 2007 and (2) the two other most highly compensated executive officers of the
Company  who  were  serving  as  executive  officers  as  of  December  31, 2007
(collectively, the "Named Executive Officers"):

                                       11


                           SUMMARY COMPENSATION TABLE



                                                                                Stock                 All Other
                                               Salary           Bonus           Awards              Compensation           Total
Name and Principal Position         Year         ($)             ($)            ($)(1)                   ($)                ($)
                                                                                                       
Melissa Payner, President           2007       $500,000       $166,804(2)             --              $62,471(3)           $729,275
 and Chief Executive Officer        2006       $500,000       $944,686(4)     $4,673,992(5)           $48,655(3)         $6,167,333
Patrick C. Barry,                   2007       $350,000       $131,379(6)             --              $10,896(7)           $492,275
 Chief Operating Officer and        2006       $325,000(8)    $395,204(9)     $4,159,569(10)           $ 590 (7)         $4,905,363
Chief Financial Officer (15)
Bradford Matson, Chief              2007       $350,000       $120,000(11)      $208,478(12)          $12,129(7)           $482,129
 Marketing Officer                  2006       $350,000        $60,000(13)      $330,000(14)               $ --            $740,000


(1)    For a discussion of the assumptions made in the valuation of the Stock
       Awards and Option Awards, see Note 9 of the Notes to Financial
       Statements, included in our annual report on Form 10-K for the fiscal
       year ended December 31, 2007, which accompanies this proxy statement.
(2)    Represents: (a) a bonus of $66,804 in order to cover taxes incurred in
       connection with the vesting of deferred stock units and (b) a bonus of
       $100,000 bonus awarded in March 2008 for the fiscal year ended
       December 31, 2007.
(3)    Includes $48,000 in connection with a housing allowance and $14,471 and
       $655 paid in 2007 and 2006 respectively, in connection with life
       insurance premiums.
(4)    Represents: (a) a bonus of $400,000 awarded in June 2006 in connection
       with the consummation of an equity financing; (b) a bonus of $150,000
       awarded in March 2007 for the fiscal year ended December 31, 2006 and
       (c) a bonus of $394,686 awarded in November 2006 in order to cover taxes
       incurred in connection with the grant of restricted stock referred to in
       note (5) below.
(5)    Represents the value of the following awards granted during the year
       ended December 31, 2006: (a) 59,125 shares of Restricted Stock granted
       in November 2006 in exchange for Ms. Payner forfeiting her rights to
       certain fully vested stock options that would have been exercisable to
       purchase an aggregate of 166,522 shares of Common Stock; (b) 12,690
       Deferred Stock Units granted in November 2006 in exchange for Ms. Payner
       forfeiting her rights to certain unvested options that would have been
       exercisable to purchase an aggregate of 23,478 shares of Common Stock;
       and (c) 420,183 additional Deferred Stock Units granted in November 2006.
(6)    Represents: (a) a bonus of a bonus of $59,379 in order to cover taxes
       incurred in connection with the vesting of deferred stock units; and (b)
       a bonus of $72,000 awarded in March 2008 for the fiscal year ended
       December 31, 2007.
(7)    Represents amounts paid in connection with life insurance premiums.
(8)    Mr. Barry's annual salary was increased from $300,000 to $350,000 in
       July 2006.
(9)    Represents: (a) a bonus of $200,000 awarded in June 2006 in connection
       with the consummation of an equity financing; (b) a bonus of $72,000
       awarded in March 2007 for the fiscal year ended December 31, 2006; and
       (c) a bonus of $123,204 awarded in November 2006 in order to cover taxes
       incurred in connection with the grant of restricted stock referred to in
       note (10) below.
(10)   Represents the value of the following awards granted during the year
       ended December 31, 2006: (a) 26,996 shares of Restricted Stock granted
       in November 2006 in exchange for Mr. Barry forfeiting his rights to
       certain fully vested stock options that would have been exercisable to
       purchase an aggregate of 85,323 shares of Common Stock; (b) 4,583
       Deferred Stock Units granted in November 2006 in exchange for Mr. Barry
       forfeiting his rights to certain unvested options that would have been
       exercisable to purchase an aggregate of 9,167 shares of Common Stock;
       and (c) 406,269 additional Deferred Stock Units granted in November 2006.
(11)   Represents: (a) a bonus of $70,000 awarded in March 2008 for the fiscal
       year ended December 31, 2007 and (b) a relocation bonus of $50,000.
(12)   Represents the value of the following awards granted during the year
       ended December 31, 2007: (a) 5,186 shares of Restricted Stock granted to
       Mr. Matson in February 2007 pursuant to the Company's Offer to Exchange,
       in exchange for Mr. Matson forfeiting his rights to certain fully vested
       stock options that would have been

                                       12


       exercisable to purchase an aggregate of 12,240 shares of Common Stock;
       and (b) 18,506 Deferred Stock Units granted in February 2007 pursuant to
       the Company's Offer to Exchange, in exchange for Mr. Matson forfeiting
       his rights to certain unvested options that would have been exercisable
       to purchase an aggregate of 27,760 shares of Common Stock;
(13)   Represents a bonus of $60,000 awarded in March 2007 for the year ended
       December 31, 2006.
(14)   Represents the value of 37,500 Deferred Stock Units granted in November
       2006.
(15)   Mr. Barry resigned as an executive officer of the Company in 2008.

Based on the fair value of equity awards granted to named executive officers  in
2007 and 2006, and the base salary of the named executive officers: (a) "Salary"
accounted for approximately 70% and 11%  of the total compensation of the  named
executive officers in  2007 and 2006,  respectively; (b) incentive  compensation
accounted for approximately 12% and 88%  of the total compensation of the  named
executive officers in  2007 and 2006,  respectively; and (c)  benefits accounted
for  approximately  1% and  1%  of the  total  compensation of  named  executive
officers in  2007 and  2006, respectively.  Because the  value of certain equity
awards included  below is  based on  the FAS  123(R) value  rather than the fair
value, these percentages  cannot be derived  using the amounts  reflected in the
applicable table above.

  Employment Agreements

    Melissa Payner

    On  November 14,  2006, the  Company entered  into a  thirty-six (36)  month
employment agreement (the "Payner Agreement") with Melissa Payner providing  for
her continued service as its Chief  Executive Officer and a member of  our Board
of Directors. The Payner Agreement was effective as of July 1, 2006 and replaced
Ms. Payner's prior  employment agreement, which  would have expired  on March 1,
2007. Under  the Payner  Agreement, Ms.  Payner is  entitled to  an annual  base
salary  of  $500,000,  subject  to  increases  in  the  sole  discretion  of the
Compensation Committee. She  is also eligible  to receive an  annual performance
bonus based upon the  achievement of certain targets  to be set for  each fiscal
year by the Compensation Committee in its sole discretion. The Payner  Agreement
provided for the grant to Ms. Payner of: (i) a restricted stock award under  the
Plan for  59,125 shares  of Common  Stock, plus  a cash  bonus of  approximately
$394,686  intended  to compensate  her  for the  income  taxes payable  on  such
restricted stock  award, in  exchange for  Ms.  Payner  forfeiting her  right to
certain fully  vested and  out-of-the-money stock  options that  would have been
exercisable to purchase an aggregate of  166,522 shares of Common Stock, (ii)  a
deferred stock unit award under the Plan for and representing 12,690  underlying
shares of  Common Stock,  in exchange  for Ms.  Payner forfeiting  her right  to
certain  unvested  and  out-of-the-money  stock  options  that  would  have been
exercisable to purchase an aggregate of 23,478 shares of Common Stock, and (iii)
a deferred stock unit award under  the Plan for and representing 420,183  shares
of  Common  Stock. The  foregoing  equity awards,  together  with stock  options
previously granted to  Ms. Payner, represent  approximately 3% of  the Company's
equity, inclusive of management equity awards and stock options. The  restricted
stock award referred to in the foregoing clause (i) vested in full on January 1,
2007. A portion of the deferred  stock unit awards referred to in  the foregoing
clauses (ii) and (iii) vest over  a one-year period, with the remainder  vesting
over either a two or three year period. If Ms. Payner's employment is terminated
without cause  (as defined  in the  Payner Agreement)  or through a constructive
termination (as defined in the Payner Agreement), all equity benefits previously
granted, including  stock options,  restricted stock  awards and  deferred stock
unit awards shall be deemed fully vested as of the date of termination, and  she
would be entitled to  receive her base salary  through the date of  termination,
plus  unreimbursed  business expenses  and  bonuses that  have  been earned  and
awarded but not yet paid, as well  as her then-current base salary for a  period
of twelve (12) months from the date of termination and the reimbursement of  the
cost of maintaining (or  the Company shall maintain)  in effect the medical  and
dental  insurance,  disability  and hospitalization  plans,  and  life insurance
policies in which Ms. Payner participates for a period of one-year from the date
of termination.

    In the event of  a change of control  (as defined in the  Payner Agreement),
any unvested stock options, restricted stock awards and one-half of any deferred
stock unit awards granted to Ms. Payner which are outstanding as of the date  of
the change of control and have  not yet vested (the "Payner COC  Unvested DSUs")
shall be  deemed fully  vested as  of the  date of  the change  of control.  The
remaining one-half of the Payner COC Unvested DSUs shall vest on the earliest to
occur of: (a)  the scheduled vesting  date and (b)  twelve (12) months  from the
date of the change of control. In the event that Ms. Payner would be subject  to
tax under Section  4999 of the  Internal Revenue Code  of 1986, as  amended (the
"Code"), the payments to her under  the Payner Agreement will be reduced  to the
maximum amount that she could receive without being subject to such tax.

                                       13


    The Payner Agreement provides Ms. Payner with a monthly housing allowance of
$4,000 and an annual allowance  of approximately $27,500 for life  insurance and
supplemental disability insurance.  Ms. Payner is  subject to certain  covenants
under the Payner  Agreement, including a  non-competition covenant covering  the
term  of  her  employment  and an  additional  period  of  eighteen (18)  months
thereafter.

    Patrick C. Barry

    On January  28, 2008  (the "Effective  Date"), Mr.  Barry resigned  from his
position as an  executive officer of  the Company. In  connection therewith, the
Company and Mr. Barry terminated  his previous employment agreement and  entered
into an  employment agreement  (the "Barry  Agreement") with  Mr. Patrick  Barry
providing for Mr. Barry's continued service with the Company as a  non-executive
employee. The term of  the Barry Agreement commences  on the Effective Date  and
ends on May 2, 2008, unless both  parties agree to extend the term. Pursuant  to
the Barry Agreement, Mr. Barry is entitled to continuation of his current salary
of  $350,000  per  year through  May  2,  2008. During  the  term  of the  Barry
Agreement, Mr.  Barry is  also entitled  to benefits  (other than equity grants)
comparable in the aggregate  to the benefits which  Mr. Barry received from  the
Company as of the Effective Date, including an appropriately prorated portion of
the life  and disability  insurance allowance  of $1,458.33  per month. Provided
that (a) Mr. Barry does not voluntary terminate employment prior to May 2,  2008
or (b) the Company does not terminate Mr. Barry employment for Cause (as defined
in  the  Barry Agreement)  then  upon his  termination  of employment  with  the
Company, Mr. Barry  will receive a  severance payment equal  to nine (9)  months
salary. Mr.  Barry shall  also receive  an insurance  allowance of $17,500 which
shall be payable over a twelve (12) month period. In addition, the Company shall
maintain in effect,  or reimburse Mr.   Barry for the  cost of maintaining,  the
medical and  dental insurance  and disability  and hospitalization  plans of the
Company as  well as  any Company  sponsored life  insurance policy  in which Mr.
Barry participates as of the date of  termination for a period of one year  from
the  date of  termination. Mr.  Barry's unvested  stock options  that have  been
granted to Mr. Barry which are  outstanding as of the date of  termination shall
be deemed  fully vested  as of  the date  of termination  and such stock options
shall be exercisable for a period equal  to the lesser of (i) one year  from the
date of Mr.  Barry's  termination or (ii) the  remaining term of the  applicable
vested stock option.  The shares underlying  any deferred stock  units that have
vested through the  termination date, shall  be delivered to  Mr. Barry six  (6)
months and one  day thereafter and  any deferred stock  units that have  not yet
vested as of the date of termination shall be forfeited by Mr.  Barry.

    Bradford Matson

    In September  2005, the  Company entered  into an  Employment Agreement with
Bradford Matson (the  "Matson Agreement"). Pursuant  to the terms  of the Matson
Agreement,  the  Company  retained  the services  of  Mr.  Matson  as the  Chief
Marketing Officer of  the Company for  a term of  approximately three years  and
agreed to pay him a base  salary of $350,000 per year (subject  to discretionary
annual increases). The Matson Agreement provided that Mr. Matson was entitled to
receive a minimum bonus of $50,000 for  the year ended December 31, 2006, and  a
discretionary bonus for  all other years  of the agreement.  Mr. Matson's actual
bonus  for  the  year ended  December  31,  2006 was  $60,000.  Pursuant  to the
Employment Agreement, the Company also paid for certain relocation expenses  and
allowances in 2005. In addition, pursuant to the terms of the Matson  Agreement,
Mr. Matson was issued options to purchase 40,000 shares of the Company's  Common
Stock (the "Options") under the Plan. In February 2007, Mr. Matson exchanged the
Options for 5,168 shares of restricted  stock (which vested in full in  February
2008) and  18,506 deferred  stock units  (a portion  of which  vest in quarterly
installments  over  two  years,  and  a  portion  of  which  vest  in  quarterly
installments over three years) pursuant to  the terms of the Company's Offer  to
Exchange, dated January 25, 2007.  Under the terms of the  Employment Agreement,
if Mr. Matson  is terminated without  cause or constructively  terminated, he is
entitled to severance payments equal to six months of his base salary.

    In April 2008, the Matson Agreement was amended and restated, extending  the
term through March  31, 2011.  Pursuant  to the amended  and restated agreement,
the Company  agreed that,  in the  event that,  prior to  December 31, 2008, Mr.
Matson opts to terminate his employment  by providing the Company with 30  days'
written notice and  an effective termination  date occurring after  December 31,
2008,  he shall  receive a  bonus of  $116,555 as  part of  the first  regularly
scheduled payroll of 2009 in lieu of any other bonuses that would have been paid
for the 2008 year. In the event that Matson does not so terminate his employment
he will be eligible to  receive a bonus for the  2008 year as determined by  the
Compensation  Committee.  In addition,  for  the months  from  May 2008  through
December 2008,  the Company  will pay  up to  $9,500 per  month for  appropriate
monthly temporary  housing, and  will pay  Matson a  monthly "gross-up" bonus to
compensate for any taxes due on such housing allowance.

                                       14


Outstanding Equity Awards at Fiscal Year End

    The  following  table  sets  forth  information  concerning  exercisable and
unexercised  options  and  stock that  has  not  vested for  each  of  the Named
Executive Officers that is outstanding as of December 31, 2007:

        OUTSTANDING EQUITY AWARDS AT FISCAL YEAR-END -- DECEMBER 31, 2007



                                         Option Awards                                       Stock Awards
                       ------------------------------------------------------------ ---------------------------------
                                                                                                        Market
                           Number of        Number of                                  Number of       Value of
                          Securities       Securities                                  Shares or      Shares or
                         Underlying        Underlying                                   Units of       Units of
                         Unexercised       Unexercised      Option                     Stock That     Stock That
                           Options           Options       Exercise       Option        Have Not       Have Not
                             (#)               (#)           Price      Expiration       Vested         Vested
            Name         Exercisable     Unexercisable        ($)          Date            (#)            ($)
                                                                                     
Melissa Payner                13,749          6,250(1)       $12.60      3/23/2015             --             --
                              16,666          8,333(2)       $12.00     12/27/2015             --             --
                                                                                           12,690        $162,437
                                                                                          280,122      $5,378,346

Patrick C. Barry
  (5)                        100,000             --(3)        $9.10     12/26/2012             --              --
                               6,874          3,125(1)       $12.60      3/23/2015             --              --
                              13,333          6,668(2)       $12.00     12/27/2015             --              --
                                                                                            4,583         $58,671
                                                                                          270,846      $3,466,831

Bradford Matson                6,666          3,333(4)       $16.90      9/19/2015             --              --
                                                                                           25,000        $225,000
                                                                                           18,506        $233,184


(1)    The options vested at a rate of 2.778% per month for 36 months beginning
       3/23/2003.
(2)    The options vested at a rate of 2.778% per month for 36 months beginning
       12/27/2005.
(3)    The options vested at a rate of 2.778% per month for 36 months beginning
       12/26/2002.
(4)    The options vested at a rate of 2.778% per month for 36 months, beginning
       9/19/2005 after six months.
(5)    Mr. Barry resigned as an executive officer of the Company in January
       2008.

                                       15


Potential Payments Upon Termination or Change-in-Control

    We have entered into agreements that will require us to provide compensation
to the Named Executive Officers in the event of a termination of employment or a
change in control of us. See  "Employment Agreements" for a description of  such
agreements. The amount of compensation  payable to each Named Executive  Officer
in each situation  is listed in  the tables below,  if their employment  were to
have been terminated as of December 31, 2007.

    The  following table  describes and  quantifies the  estimated payments  and
benefits that would have been provided  upon termination or a change in  control
of the Company  as of December  31, 2007 for  Melissa Payner, our  President and
Chief Executive Officer:



                                                                                 Termination
                                                       ---------------------------------------------------------
                                                       Employment       Employment
                                                        Agreement        Agreement
                                                        Severance           No                                     Change in
               Benefits and Payments                        (1)         Severance(2)      Death       Disability   Control(3)
                                                                                                    
Base Salary                                            $     500,000    $         --    $       --      $    --    $       --
Stock Options (Accelerated Vesting)(4)                            --              --            --           --            --
Restricted Stock (Accelerated Vesting)(4)                         --              --            --           --            --
Deferred Stock Units (Accelerated Vesting)(4)              2,196,093              --            --           --     1,098,047
Insurance Proceeds(5)                                             --              --     3,000,000       90,000            --
Insurance Premiums (Life, Health and Disability)(6)           30,563              --            --           --            --
                                                       -------------    ------------    ----------      -------    ----------
   Total                                               $   2,726,656    $         --    $3,000,000      $90,000    $1,098,047


---------

(1)    Ms.  Payner's  employment  agreement  provides  her  with  the  severance
       payments  upon  (1)  termination of  employment  by  the Company  without
       "Cause" and (2) termination of employment by Ms. Payner as a result of  a
       "Constructive Termination."

       Under the Payner Agreement: (a) "Cause"  shall be deemed to occur if  Ms.
       Payner (i) has been convicted of a felony or any serious crime  involving
       moral  turpitude,  or  engaged  in  materially  fraudulent  or materially
       dishonest actions in connection with the performance of her duties  under
       the Payner Agreement, (ii) has willfully and materially failed to perform
       her  reasonably assigned  duties under  the Payner  Agreement, (iii)  has
       breached the terms and provisions of the Payner Agreement in any material
       respect or (iv)  has failed to  comply in any  material respect with  the
       Company's written  policies of  conduct of  which she  had actual notice,
       including with  respect to  trading in  securities (subject  to a  20-day
       notice period and opportunity to cure in the case of an event of the type
       described in  clauses (ii)-(iv));  and (b)  a "Constructive  Termination"
       shall be deemed to have occurred upon (i) the removal of Ms. Payner  from
       her position as Chief Executive Officer of the Company, (ii) the material
       breach by  the Company  of the  Payner Agreement,  including any material
       diminution in the nature or  scope of the authorities, powers,  functions
       duties or responsibilities of Ms. Payner as Chief Executive Officer and a
       senior  executive officer  of the  Company (or  to the  extent that  the
       Company  becomes  a  division  or  subsidiary  of  another  entity,   the
       authorities, powers, functions, duties  or responsibilities of the  Chief
       Executive  Officer  or  senior  executive  officer  of  such  division or
       subsidiary (subject to a 30-day notice period and opportunity to cure).

       Receipt of severance benefits is  subject to Ms. Payner's execution  of a
       mutual release reasonably acceptable to the Company and Ms. Payner.

(2)    This column  covers termination  of Ms.  Payner's  employment  under  her
       employment agreement under  any circumstances not  described in note  (1)
       above.

                                       16


(3)    Under  the Payner  Agreement, a  "Change in  Control" shall  be deemed to
       occur upon:

          (1)  the acquisition by any individual, entity or group (within the
               meaning of Section 13(d)(3) or 14(d)(2) of the Securities
               Exchange Act of 1934, as amended (the "Exchange Act")) (a
               "Person") of beneficial ownership (within the meaning of Rule
               13d-3 promulgated under the Exchange Act) of fifty percent (50%)
               or more (on a fully diluted basis) of either (A) the then
               outstanding shares of common stock of the Company, taking into
               account as outstanding for this purpose such common stock
               issuable upon the exercise of options or warrants, the
               conversion of convertible stock or debt, and the exercise of any
               similar right to acquire such common stock (the "Outstanding
               Company Common Stock") or (B) the combined voting power of the
               then outstanding voting securities of the Company entitled to
               vote generally in the election of directors (the "Outstanding
               Company Voting Securities"), provided, however, that for
               purposes of the Payner Agreement, the following acquisitions
               shall not constitute a Change of Control: (I) any acquisition by
               the Company or any affiliate, (ii) any acquisition by any
               employee benefit plan sponsored or maintained by the Company or
               any affiliate, (III) any acquisition by Soros or (IV) any
               acquisition which complies with clauses (A), (B) and (C) of
               clause (5) below;

          (2)  individuals who, on the date of the Payner Agreement, constitute
               the Board (the "Incumbent Directors") cease for any reason to
               constitute at least a majority of the Board, provided that any
               person becoming a director subsequent to such date, whose
               election or nomination for election was approved by a vote of at
               least two-thirds of the Incumbent Directors then on the Board
               (either by a specific vote or by approval of the proxy statement
               of the Company in which such person is named as a nominee for
               director, without written objection to such nomination) shall be
               an Incumbent Director, provided, however, that no individual
               initially elected or nominated as a director of the Company as a
               result of an actual or threatened election contest with respect
               to directors or as a result of any other actual or threatened
               solicitation of proxies or consents by or on behalf of any
               person other than the Board shall be deemed to be an Incumbent
               Director;

          (3)  the dissolution or liquidation of the Company; or

          (4)  the sale of all or substantially all of the business or assets
               of the Company;

          (5)  the consummation of a merger, consolidation, statutory share
               exchange or similar form of corporate transaction involving the
               Company that requires the approval of the Company's
               stockholders, whether for such transaction or the issuance of
               securities in the transaction (a "Business Combination"), unless
               immediately following such Business Combination: (A) more than
               fifty percent (50%) of the total voting power of (x) the
               corporation resulting from such Business Combination (the
               "Surviving Corporation"), or (y) if applicable, the ultimate
               parent corporation that directly or indirectly has beneficial
               ownership of sufficient voting securities eligible to elect a
               majority of the directors of the Surviving Corporation (the
               "Parent Corporation"), is represented by the Outstanding Company
               Voting Securities that were outstanding immediately prior to
               such Business Combination (or, if applicable, is represented by
               shares into which the Outstanding Company Voting Securities were
               converted pursuant to such Business Combination), and such
               voting power among the holders thereof is in substantially the
               same proportion as the voting power of the Company's Voting
               Securities among the holders thereof immediately prior to the
               Business Combination, (B) no person or entity (other than Soros
               or any employee benefit plan sponsored or maintained by the
               Surviving Corporation or the Parent Corporation), is or becomes
               the beneficial owner, directly or indirectly, of thirty percent
               (30%) or more of the total voting power of the outstanding
               voting securities eligible to elect directors of the Parent
               Corporation (or, if there is no Parent Corporation, the
               Surviving Corporation) following the consummation of the
               Business Combination were Board members at the time of the
               Board's approval of the execution of the initial agreement
               providing for such Business Combination.

(4)    Pursuant to the Payner Agreement: (a) all unvested stock options,
       deferred stock units and shares of restricted stock granted to Ms.
       Payner vest upon a termination without "Cause" or a "Constructive
       Termination; and (b) all stock options, restricted stock and one half of
       any deferred stock units and granted to Payner which are outstanding as
       of the date of a Change of Control and have not yet vested ("COC
       Unvested Awards") shall be deemed to be fully vested as of that date,
       and (subject to certain tax limitations) the remaining one half of the

                                       17


       COC Unvested Awards shall vest on the earliest to occur of (x) the
       scheduled vesting date and (y) twelve (12) months from the date of such
       Change of Control, subject, in each case, to Ms. Payner's continued
       employment with the Company on such dates and (z) Ms. Payner's
       Constructive Termination or termination without Cause following such
       Change of Control.

       The dollar values in the table assume that the benefit of acceleration of
       the deferred stock units equals the closing sale price of the Common
       Stock on December 31, 2007 ($7.50 after giving effect to the reverse
       stock split) multiplied by the number of shares of Common Stock subject
       to unvested deferred stock units held by Ms.  Payner at December 31,
       2007. Options were excluded as they were out of the money, and as of
       December 31, 2007, all Restricted Stock awards had previously vested.

(5)    The life insurance proceeds represent the aggregate face value of life
       insurance policies for which we pay the premiums and Ms. Payner
       designates the beneficiary. The payments are actually paid by the life
       insurance company in a lump sum.

       The disability insurance proceeds represent the annual payout of
       disability policies for which we pay the premiums.

(6)    These premiums are paid by us when due for one year after termination.
       The numbers in the table are based on the premiums paid in fiscal 2007.

       The following table describes  and quantifies the estimated  payments and
benefits that would have been provided  upon termination or a change in  control
of the Company as of  December 31, 2007 for Patrick  C. Barry, who was then  our
Chief Operating Officer and Chief  Financial Officer (Mr.  Barry resigned  as an
executive officer of the Company in January 2008):



                                                                           Termination
                                                      ----------------------------------------------------
                                                      Employment     Employment
                                                      Agreement      Agreement                                   Change
                                                      Severance     No Severance                               In Control
              Benefits and Payments                      (1)           (2)          Death       Disability         (3)
                                                                                                
Base Salary                                           $    350,000  $        --   $         --   $       --    $         --
Stock Options (Accelerated Vesting) (4)                         --           --             --           --              --
Restricted Stock (Accelerated Vesting) (4)                      --           --             --           --              --
Deferred Stock Units (Accelerated Vesting) (4)           2,065,724           --             --           --       1,032,862
Insurance Proceeds (5)                                          --           --      4,000,000      215,400              --
Insurance Premiums (Life, Health and Disability) (6)        26,293           --             --           --              --
                                                      ------------  -----------   ------------   ----------    ------------

   Total                                              $  2,442,017  $        --   $  4,000,000   $  215,400    $  1,032,862


(1)  Mr. Barry's employment agreement  provides him with the severance  payments
     upon (1) termination of employment  by the Company without "Cause"  and (2)
     termination  of employment  by Mr.  Barry as  a result  of a  "Constructive
     Termination."

     Under the  Barry Agreement:  (a) "Cause"  shall be  deemed to  occur if Mr.
     Barry (i) has  been convicted of  a felony or  any serious crime  involving
     moral  turpitude,  or  engaged  in  materially  fraudulent  or   materially
     dishonest actions in  connection with the  performance of his  duties under
     the Barry Agreement,  (ii) has willfully  and materially failed  to perform
     his  reasonably  assigned  duties  under  the  Barry  Agreement,  (iii) has
     breached the terms  and provisions of  the Barry Agreement  in any material
     respect or  (iv) has  failed to  comply in  any material  respect with  the
     Company's  written  policies of  conduct  of which  he  had actual  notice,
     including with respect to trading in securities (subject to a 20-day notice
     period  and  opportunity to  cure  in the  case  of an  event  of the  type
     described in clauses (ii)-(iv)); and (b) a "Constructive Termination" shall
     be deemed  to have  occurred upon  (i) the  removal of  Mr. Barry  from his
     positions as  Chief Operating  Officer and  Chief Financial  Officer of the
     Company (it being understood that the removal of Mr. Barry from either such
     position  shall  not  be deemed  a  "Constructive  Termination"), (ii)  the
     material breach by the Company of the Barry Agreement,

                                       18


       including any material diminution in the nature or scope of the
       authorities, powers, functions duties or responsibilities of Mr. Barry as
       Chief Operating Officer and Chief Financial Officer and a senior
       executive officer of the Company (or to the extent that the Company
       becomes a division or subsidiary of another entity, the authorities,
       powers, functions, duties or responsibilities of the Chief Operating
       Officer and Chief Financial Officer or senior executive officer of such
       division or subsidiary (subject to a 30-day notice period and opportunity
       to cure).

       Receipt of severance benefits is subject to Mr. Barry's execution of a
       mutual release reasonably acceptable to the Company and Mr. Barry.

(2)    This column covers termination of Mr. Barry's employment under his
       employment agreement under any circumstances not described in note (1)
       above.

(3)    The definition of "Change of Control" under the Barry Agreement is
       substantially the same as the definition of such term under the Payner
       Agreement.

(4)    Pursuant to the Barry Agreement: (a) all unvested stock options,
       restricted stock and deferred stock units granted to Mr. Barry vest upon
       a termination without "Cause" or a "Constructive Termination; and (b) all
       unvested stock options and all restricted stock and one half of any
       deferred stock units granted to Barry which are outstanding as of the
       date of a Change of Control and have not yet vested ("COC Unvested DSUs")
       shall be deemed to be fully vested as of that date, and (subject to
       certain tax limitations) the remaining one half of the COC Unvested DSUs
       shall vest on the earliest to occur of (x) the scheduled vesting date and
       (y) twelve (12) months from the date of such Change of Control, subject,
       in each case, to Mr. Barry's continued employment with the Company on
       such dates and (z) Mr. Barry's Constructive Termination or termination
       without Cause following such Change of Control.

       The dollar values in the table assume that the benefit of acceleration of
       the deferred stock units equals the closing sale price of the Common
       Stock on December 31, 2007 ($7.50 after giving effect to the reverse
       stock split) multiplied by the number of shares of Common Stock subject
       to unvested deferred stock units held by Mr.  Barry at December 31, 2007.
       Options were excluded as they were out of the money, and as of December
       31, 2007, all Restricted Stock awards had previously vested.

(5)    The life insurance proceeds represent the aggregate face value of life
       insurance policies for which we pay the premiums and Mr. Barry designates
       the beneficiary. The payments are actually paid by the life insurance
       company in a lump sum.

       The disability insurance proceeds represent the annual payout of
       disability policies for which we pay the premiums.

(6)    These premiums are paid by us when due for one year after termination.
       The numbers in the table are based on the premiums paid in fiscal 2007.

           The following table describes and quantifies the estimated payments
and benefits that would have been provided upon termination or a change in
control of us as of December 31, 2007 for Bradford Matson, our Chief Marketing
Officer:



                                                                           Termination
                                                      -------------------------------------------------------
                                                      Employment     Employment
                                                      Agreement      Agreement                                    Change
                                                      Severance     No Severance                                In Control
              Benefits and Payments                      (1)           (2)           Death        Disability        (3)
                                                                                                
Base Salary                                           $   350,000   $        --   $         --   $         --  $         --


                                       19



                                                                                                  
Insurance Premiums                                         27,527            --             --             --            --
Insurance Proceeds (3)                                         --            --      1,534,677        102,000            --
                                                      -----------   -----------   ------------    -----------    ----------
   Total                                              $   377,527   $        --   $  1,534,677    $   102,000    $       --


(1)    Mr.  Matson's  employment  agreement  provides  him  with  the  severance
       payments  upon  (1)  termination of  employment  by  the Company  without
       "Cause" and (2) termination of employment by Mr. Matson as a result of  a
       "Constructive Termination."

       Under the Matson Agreement: (a) "Cause"  shall be deemed to occur if  Mr.
       Matson (i) has been convicted of a felony or any serious crime  involving
       moral  turpitude,  or  engaged  in  materially  fraudulent  or materially
       dishonest actions in connection with the performance of his duties  under
       the Matson Agreement, (ii) has willfully and materially failed to perform
       his duties under the Matson Agreement, (iii) has willfully or negligently
       breached the terms and provisions of the Matson Agreement in any material
       respect or (iv)  has failed to  comply in any  material respect with  the
       Company's written policies of conduct that have been communicated to him,
       including with respect to trading in securities; and (b) a  "Constructive
       Termination" shall be deemed to have occurred upon (i) the removal of Mr.
       Matson without his consent from  his position as Chief Marketing  Officer
       of the Company or (ii) the  material breach by the Company of  the Matson
       Agreement (subject to a 30-day notice period and opportunity to cure).

       Receipt of severance benefits is  subject to Mr. Matson's execution  of a
       full release in favor of the company in a form reasonably satisfactory to
       the Company.

(2)    This column  covers termination  of  Mr.  Matson's employment  under  his
       employment agreement under  any circumstances not  described in note  (1)
       above.

(3)    The life  insurance proceeds represent  the aggregate face  value of life
       insurance  policies  for  which  we  pay  the  premiums  and  Mr.  Matson
       designates the beneficiary.  The payments are  actually paid by  the life
       insurance company in a lump sum.

       The  disability  insurance  proceeds  represent  the  annual  payout   of
       disability policies for which we pay the premiums.

                                       20


Compensation of Directors

   The following table sets forth information concerning the compensation of our
directors for the fiscal year ended December 31, 2007:

              DIRECTOR COMPENSATION -- YEAR ENDED DECEMBER 31, 2007



                                                                Fees
                                                               Earned
                                                              or Paid     Restricted Stock
                                                              in Cash          Awards           Total
                    Name (1)                                    ($)            ($) (2)           ($)
                                                                                     
Riad Abrahams (3)                                              $    --         $ 9,450        $ 9,450
Barry Erdos (4)                                                $18,000         $11,813        $29,813
Michael Gross (5)                                              $    --         $ 9,450        $ 9,450
Ann Jackson                                                    $11,500         $22,050        $33,550
Christopher G. McCann                                          $14,500         $ 9,450        $23,950
Martin Miller                                                  $13,000         $21,315        $34,315
Neal Moszkowski                                                $    --         $15,750        $15,750
Alex Rafal (3)                                                 $    --         $    --        $    --
David Wassong                                                  $    --         $18,900        $18,900


---------
(1)    Melissa Payner is not included in the table because she is also a Named
       Executive Officer in the Summary Compensation Table above. She receives
       no additional compensation for her service as one of our directors.
       Messrs. Plesner and Zigerelli were appointed to the Board of Directors
       during 2008 and therefore are not included in the table.

(2)    Represents the grant date fair values of the following Restricted Stock
       Awards all of which were issued in accordance with the terms of the 2005
       Plan: 1,125 shares of Restricted Stock issued to Mr. Abrahams on August
       6, 2007; 937 shares of Restricted Stock issued to Mr. Erdos on February
       23, 2007; 750 shares of Restricted Stock issued to Mr. Gross on February
       23, 2007; 750 shares of Restricted Stock issued to Ms.  Jackson on
       February 23, 2007; 1,000 shares of Restricted Stock issued to Ms. Jackson
       in exchange for stock options pursuant to the Offer to Exchange on
       February 26, 2007; 750 shares of Restricted Stock issued to Mr. McCann on
       February 23, 2007; 750 shares of Restricted Stock issued to Mr. Miller on
       February 23, 2007; 941 shares of Restricted Stock issued to Mr. Miller in
       exchange for stock options pursuant to the Offer to Exchange on February
       26, 2007; 750 shares of Restricted Stock issued to Mr. Moszkowski on
       February 23, 2007; 500 shares of Restricted Stock issued to Mr.
       Moszkowski in exchange for stock options pursuant to the Offer to
       Exchange on February 26, 2007; and 1,500 shares of Restricted Stock
       issued to Mr.  Wassong on February 23, 2007.

(3)    Mr. Rafal resigned as a director in August 2007 and was replaced by Mr.
       Abrahams.

(4)    Mr. Erdos was appointed as the Company's President and Chief Operating
       Officer in January 2008 and accordingly no longer receives separate
       compensation for his service as a director. However, Mr. Erdos did not
       hold such positions during 2007, and therefore received compensation for
       his service as a director during 2007.

(5)    Mr. Gross resigned as a director of the Company in March 2008.

           The Company's independent, outside non-employee directors (other than
the  directors who  are designated  under the  Company's Voting  Agreement with
Soros, Maverick and Prentice) are paid  a cash stipend of $1,500 for  each board
or committee meeting attended in person (and, in the case of the Audit Committee
Chairman, $2,000 per  audit committee meeting)  and are reimbursed  for expenses
incurred on behalf of  the Company. In addition,  each such director is  paid an
annual retainer  of $10,000  at the  first regularly  scheduled Board meeting of
each fiscal year. The maximum

                                       21


aggregate stipend and retainer  paid to any such  director in a year  is $16,000
(or, in the case of the Audit Committee Chairman, $18,000).

           Under the terms  of the Plan,  each non-employee director  (including
the  directors designated  under the  Voting Agreement  by Soros,  Maverick and
Prentice) receives  a restricted  stock grant  of 1,125  shares of  Common Stock
(1,875 shares in the case of the  Chairman of the Board and 1,500 shares  in the
case of the Chairman of the Audit Committee) at the time of the first  regularly
scheduled  Board  meeting after  such  director is  appointed  to the  Board  of
Directors and an  annual restricted stock  grant of 750  shares of Common  Stock
(1,500 shares in  the case of  the Chairman of  the Board and  937 shares in the
case of the Chairman  of the Audit Committee)  at the first regularly  scheduled
Board  meeting  of  each fiscal  year  (even  if such  director  is  receiving a
restricted  stock  grant in  connection  with his  or  her appointment  at  such
meeting). All such restricted stock grants  vest on the one year anniversary  of
the date of grant.

Section 16(a) Beneficial Ownership Reporting Compliance

           Section 16(a)  of the  Securities Exchange  Act of  1934 requires our
officers  and  directors,  and  persons  who own  more  than  ten  percent  of a
registered class  of our  equity securities,  to file  reports of  ownership and
changes  in ownership  with the  Securities and  Exchange Commission.  Officers,
directors and greater than  ten-percent shareholders are required  by Securities
and Exchange  Commission regulation  to furnish  us with  copies of  all Section
16(a) reports they file.  Based solely on review  of the copies of  such reports
furnished  to   us  during   or  with   respect  to   fiscal  2007,  or  written
representations that no Forms 5 were required, we believe that during the fiscal
year ended December 31, 2007 all Section 16(a) filing requirements applicable to
our  officers, directors  and greater  than ten-percent  beneficial owners  were
complied with.

Certain Relationships and Related Transactions

           Review and Approval of Related Person Transactions

           Our Code of Ethics and  Standards of Business Conduct applies  to all
directors and  employees (including  our named  executive officers).   Under the
Code of Ethics and Standards of Business Conduct, all employees are required  to
take  all  reasonable  efforts  to identify  actual  or  potential  conflicts of
interest  between   Company  interests   and  their   personal  or  professional
relationships and  to bring  such conflicts  to the  attention of  the Company's
counsel. Members of the Board of  Directors who have any personal interest  in a
transaction upon which  the Board of  Directors passes are  required to disclose
such interest to the other directors and to recuse themselves from participation
in any decision in  which there is a  conflict between their personal  interests
and our interests.

           Our  Audit  Committee  reviews  any  related  party  transaction  and
transactions  involving  conflicts  of  interest  with  officers  and  directors
whenever possible in  advance of the  creation of such  transaction or conflict,
unless either the Compensation Committee or a another committee of the Board  of
Directors,  consisting of  independent directors  has previously  reviewed such
transaction.

           Related Person Transactions

           Subordinated Debt Financing Commitment
           --------------------------------------

           In March 2008, we entered  into an agreement (the "Commitment")  with
affiliates of Soros Fund Management  LLC ("Soros") and private funds  associated
with  Maverick  Capital, Ltd.  ("Maverick")  pursuant to  which  they agreed  to
provide up to $3 million of debt financing to us, on a standby basis, during the
next year,  provided that  the commitment  amount will  be reduced  by the gross
proceeds of any equity financing consummated  during the year. As of the  Record
Date, Soros  and Maverick  owned 38%  and 23%,  respectively, of  our issued and
outstanding  shares of  Common Stock.   We can  draw down  debt in  one or  more
tranches, provided that our cash balances  are less than $1 million at  the time
of any draw down. The draw  downs will be evidenced by subordinated  convertible
notes (the "Subordinated Notes") that have a term expiring on the later of  June
26, 2011 and three years from the date of issuance of the Subordinated Notes and
bear interest at  the rate of  8% per annum,  compounded annually.  Interest  is
payable  upon maturity  or conversion.  The Subordinated  Notes are  convertible
(subject to approval of the Note Conversion Provisions as described in  Proposal
No.  2),  at the  holder's option  (a) into  equity securities  that the Company
might issue in any subsequent round of financing at a

                                       22


price that was equal to the lowest price per share paid by any investor in  such
subsequent round  of financing  or (b)  into Common  Stock at  a price per share
equal to the trailing 20-day average stock price on the date of issuance of  the
note.  In  connection with  the  Commitment, we  issued  warrants to  Soros  and
Maverick to purchase an aggregate of 52,497 of Common Stock at an exercise price
equal to $5.10. Stockholder approval of the Note Conversion Provisions is  being
sought pursuant to this Proxy Statement. See Proposal No. 2 below.

           In connection with the Commitment, Soros and Maverick entered into  a
Subordination and  Intercreditor Agreement  with us  and our  Wells Fargo Retail
Finance, LLC ("Wells Fargo") pursuant to  which they have the right to  purchase
all of our obligations from  Wells Fargo at any time  if we are then in  default
under our credit facility with Wells Fargo.

           Offer to Exchange
           -----------------

           In  January  2007,  the  Company  commenced  an  exchange  offer (the
"Exchange  Offer")  pursuant to  which  it offered  eligible  employees and  non
-employee directors the opportunity to exchange, on a grant-by-grant basis:  (a)
their outstanding eligible stock options that were vested as of August 31,  2006
for restricted stock awards consisting of the right to receive restricted common
stock of the Company (the "Restricted Stock Awards"); and (b) their  outstanding
eligible stock options that were not  vested as of August 31, 2006  for deferred
restricted stock unit awards consisting of rights to receive common stock of the
Company  on specified  dates subsequent  to vesting  (the "Deferred  Stock Unit
Awards,"  and,  together  with the  Restricted  Stock  Awards, the  "Replacement
Awards").

           In order  to be  eligible to  participate in  the Exchange  Offer, an
option holder was required to (a) have been an employee or non-employee director
of the Company on the date of the Exchange Offer, (b) have neither ceased to  be
an employee or non-employee director, nor have submitted or received a notice of
termination  of  employment  or  resignation, prior  to  the  expiration  of the
Exchange Offer and (c) owned eligible options. Options eligible for exchange  in
the Exchange  Offer were  outstanding options  granted under  the Plans that, in
each case, had an exercise price per share that is greater than $1.50.

           The number of Replacement Awards an eligible participant was eligible
to receive  in exchange  for an  eligible option  was determined  by a  specific
exchange ratio applicable to that option, as set forth in the Offer to  Exchange
included  as  an exhibit  to  the Schedule  TO  filed by  the  Company with  the
Securities and Exchange  Commission in connection  with the Exchange  Offer (the
"Offer to Exchange").

           Restricted Stock Awards granted pursuant to the Exchange Offer vested
and became free from restriction one year from the date of the exchange,  except
if the grantee made an election under Section 83(b) of the Internal Revenue Code
of 1986, as amended, then the restrictions on such Restricted Stock Award lapsed
with respect only to the number  of shares needed to satisfy any  applicable tax
withholding as  of the  date that  the Company  received such  election, as more
fully described in the Offer to Exchange. The minimum period for full vesting of
Deferred Stock Unit Awards is two years from the date of exchange. The length of
the vesting schedule applicable to each  Deferred Stock Unit Award was based  on
the final vesting date of the option as of the date it was canceled in  exchange
for those deferred stock units, as follows:

                   Deferred Stock Unit Awards Vesting Schedule



 Final Vesting Date of Eligible
  Stock Option as of Date of       Total Vesting Period of Deferred    Percentage of Deferred Stock Unit
          Cancellation                     Stock Unit Awards               Awards Vested Quarterly*
 ------------------------------    --------------------------------    ---------------------------------
                                                                              
    Prior to August 31, 2007                    2 years                             12 1/2%

  On or after August 31, 2007                   3 years                              8 1/3%


*Deferred Stock Unit Awards  vest in substantially equal  quarterly installments
over  the  applicable  vesting period,  subject  to  the participant's  continue
employment with (or service on the Board of Directors of) the Company.

                                       23


           The shares of common stock  underlying the Deferred Stock Unit  Award
will be delivered on the Delivery Date.  The Delivery Date is the date on  which
the earliest to occur of the following occurs:

                                  Delivery Date
    ------------------------------------------------------------------------
    o      2 years from the date of grant (with respect to Deferred Stock
           Units exchanged for eligible options with a vesting date prior to
           August 31, 2007)
           OR
           3 years from the date of grant (with respect to Deferred Stock
           Units exchanged for eligible options with a vesting date on or
           after August 31, 2007)
    ------------------------------------------------------------------------
    o      Death
    ------------------------------------------------------------------------
    o      The date on which the employee is "disabled" (as such term is
           defined in Section 409A(a)(2)(C) of the Internal Revenue of
           1986, as amended (referred to as the "Code") and the official
           guidance issued thereunder)
    ------------------------------------------------------------------------

           Melissa Payner-Gregor, the Company's chief executive officer, and
Patrick C. Barry, the Company's chief financial officer, were not eligible to
participate in the Exchange Offer, but previously participated in an exchange
through each of their employment agreements, which are described in the Offer to
Exchange. However, other executive officers of the Company, as well as
non-employee directors, were eligible to participate in the Exchange Officer,
and therefore may be deemed to have a material interest in the terms thereof.

           Pursuant to the Exchange Offer options to purchase an aggregate of
1,562,000 shares of Common Stock were exchanged in return for an aggregate of
47,247 Restricted Stock Awards and an aggregate of 39,440 Deferred Stock Unit
Awards.

           The Exchange Offer was approved by the Board upon the recommendation
           of the Compensation Committee.

   June 2006 Private Placement

           In June  2006, the  Company entered  into a  Stock Purchase Agreement
(the  "Purchase Agreement")  with Soros,  Maverick and  investment entities  and
accounts managed and advised by Prentice Capital Management, LP ("Prentice" and,
together with Maverick, the "Investors"), pursuant to which, among other things,
the Company agreed to  sell to Maverick and  Prentice an aggregate of  6,097,561
shares of Common  Stock at a  price of $8.20  per share, in  a private placement
(the "Private Placement")  for an aggregate  of $50 million,  half of which  was
agreed to be purchased by each  Investor. The purchase price represented an  11%
premium over the closing price of the Company's Common Stock as of the date that
the definitive  agreement was  signed and  announced. The  Private Placement was
consummated on June 15, 2006. At the closing, 20,301 shares were purchased by  a
holder of the Company's then-outstanding Series D Convertible Preferred Stock in
connection with the exercise of its preemptive rights. This amount reduced on  a
pro rata basis the amount of  shares Maverick and Prentice otherwise would  have
been entitled to purchase under the Purchase Agreement.

           In connection with the Private Placement, Soros converted all of  its
outstanding  Series A,  Series B,  Series C,  Series D,  Series E  and Series  F
Convertible Preferred Stock into 4,472,996 shares of the Company's Common  Stock
in accordance with the terms  of such Preferred Stock. Approximately  566 shares
of the Series D Convertible Preferred Stock, which were held by investors  other
than  Soros, automatically  converted into  an aggregate  of 107,393  shares of
Common Stock in accordance with the terms of the Series D Convertible  Preferred
Stock. As a result of the Private Placement, and in accordance with the terms of
the  anti-dilution   provisions  contained   in  the   Certificate  of   Powers,
Designations, Preferences and  Rights of Series  F Convertible Preferred  Stock,
the conversion price of the Series F Convertible Preferred Stock was adjusted to
$8.20 per share.

           On the date of the closing of the Private Placement, the Company paid
Soros $25  million in  cash, which  represented $4,000,000  of the principal and
$1,488,375 of accrued but unpaid interest on the outstanding convertible notes

                                       24


held by Soros (the "Convertible Notes") and substantially all of the accrued but
unpaid dividends on the shares of  Preferred Stock that were converted by  Soros
in connection with the Private Placement.

           The Company agreed  with Soros, Maverick  and Prentice that  it would
use commercially reasonable best efforts to register the resale of the shares of
Common Stock sold in the Private Placement within 120 days of the Closing  Date,
and  to cause  a registration  statement covering  such shares  to be  declared
effective within 180 days of the Closing Date.  Such registration statement  has
since been filed and declared effective.  The Company agreed to pay such selling
stockholders'  expenses  in  connection  therewith  (exclusive  of  any  selling
commissions  or similar  fees). In  addition, the  Company agreed  to indemnify
Soros,  Maverick and  Prentice for  any and  all liabilities,  losses, damages,
claims, costs and expenses,  interest, awards, judgments, penalties  (including,
without limitation, reasonable attorneys'  fees and expenses) actually  suffered
or  incurred  by them,  arising  out of  or  resulting from  any  breach of  the
Company's   representations   and   warranties   in   the   Purchase  Agreement.
Notwithstanding the foregoing, the Company  has no obligation to compensate  any
of such parties for punitive damages  and the Company's liability to each  party
under such indemnification  provision cannot exceed  100% of the  purchase price
for the shares purchased  by such party in  the Private Placement. In  addition,
the  Company  agreed  to  indemnify Soros,  Maverick  and  Prentice  for certain
liabilities arising under the registration statement referred to above.

           In  connection  with  the  Private  Placement,  the  Company,  Soros,
Maverick and Prentice entered into a voting agreement (the "Voting  Agreement"),
pursuant  to which  Soros has  the right  to designate  three designees  to the
Company's Board of Directors and each of Maverick and Prentice have the right to
designate one designee, subject to  minimum ownership thresholds and subject  to
compliance with applicable Nasdaq rules. The Voting Agreement also provides that
one designee of  Soros and the  designee of each  of Maverick and  Prentice will
have the right  to serve on  the Compensation Committee  and the Governance  and
Nominating  Committee of  the Board  of Directors,  subject to  compliance with
Nasdaq's rules regarding  independent directors serving  on such committees,  or
Nasdaq's transitional rules, to the extent applicable. If the Board of Directors
establishes  an  Executive  Committee,  the  designees  of  Soros,  Maverick and
Prentice will be entitled to serve on such committee.

           Pursuant to the terms of the Purchase Agreement, Soros, Maverick  and
Prentice each agreed that it will not, without the approval of a majority of the
independent directors of the  Company (i) for a  period of three years  from the
Closing Date, purchase or acquire, or  agree to purchase or acquire, any  shares
of  the  Company's  capital  stock,  subject  to  certain  exceptions, including
exceptions for (x) the purchase of shares pursuant to the Right of First Refusal
(defined below) and, (y) after eighteen months from the Closing Date, a purchase
by any Investor of shares of capital stock up to a level which does not equal or
exceed the lesser of  (A) 30% of the  outstanding shares of our  Common Stock at
the time of  such purchase, or  (B) the ownership  of Soros at  the time of such
purchase; or a purchase by Soros of  shares of capital stock in an amount  up to
15% of the outstanding  shares of Common Stock  on the Closing Date,  (ii) for a
period of five  years from the  Closing Date, except  as provided in  the Voting
Agreement or the  Purchase Agreement, join  a partnership, limited  partnership,
syndicate or other  group within the  meaning of Section  13(d) of the  Exchange
Act,  including  a  group  consisting of  other  Investors  for  the purpose  of
acquiring, holding  or voting  any shares  of capital  stock of  the Company, or
(iii) for  a period  of three  years from  the Closing  Date, seek to commence a
proxy contest  or other  proxy solicitation  for the  purposes of  modifying the
composition of the Board of Directors.

           The  Purchase Agreement  further provided  that, subject  to certain
limited exceptions, Soros, Maverick and Prentice would not, for a period of  six
(6) months after the Closing Date,  sell, offer to sell, solicit offers  to buy,
dispose of,  loan, pledge  or grant  any right  with respect  to, any  shares of
capital stock of the Company.

           The Purchase Agreement  also provided a  right of first  refusal (the
"Right  of  First Refusal")  to  Soros, Maverick  and  Prentice to  provide  the
financing in any private placement of the Company's Common Stock that it  sought
to consummate within one  year of the Closing  Date. The Right of  First Refusal
was  subject  to  certain  maximum  ownership  restrictions  and  certain  other
exceptions set forth in the Purchase Agreement.

           The  Private   Placement  was   approved  by   the  Board   upon  the
recommendation of a special committee comprised solely of independent directors.

Extension of Maturity Dates of Convertible Notes

           In February 2006, the maturity dates on the Convertible Notes  issued
to Soros in July and October 2003 was extended. The maturity dates of the Notes,
which were originally due in January and April 2004, respectively, were each

                                       25


extended for one year,  from May 1, 2006  to May 1, 2007.  The Convertible Notes
were repaid in full  with the proceeds of  the Private Placement, as  more fully
discussed above.

           The extension  of the  maturity dates  on the  Convertible Notes  was
approved by the Board with the Soros designees on the Board abstaining.

Transactions with Soros Relating to the Credit Facility

           Historically, the Company's credit facility was secured, in part,  by
a $2  million letter  of credit  issued by  Soros in  favor of  the lender.  The
Company paid Soros an annual fee in connection with the issuance of such  letter
of credit, and granted Soros a lien  on all of the Company's assets as  security
to Soros in the event that the lender was to draw down on the letter of  credit.
In July 2006, the lender agreed to release the Soros letter of credit.

                                       26


                    PROPOSAL NO. 2 NOTE CONVERSION PROVISIONS

           As  discussed  above  under the  caption  "Certain  Relationships and
Related Transactions," in March 2008, the Company entered into an agreement with
Soros and Maverick pursuant to which  they agreed to provide up to  $3.0 million
of financing to be  evidenced by the issuance  of the Subordinated Notes.  As of
the Record  Date, Soros  and Maverick  owned 38%  and 23%,  respectively, of our
issued and outstanding  shares of Common  Stock.  The terms  of the Subordinated
Notes provide that, subject to stockholder approval of this Proposal No. 2, they
will be convertible at the holder's  option (a) into equity securities that  the
Company might issue in  any subsequent round of  financing at a price  that will
equal to  the lowest  price per  share paid  by any  investor in such subsequent
round of financing or (b)  into common stock at a  price per share equal to  the
trailing 20-day average stock price on the date of issuance of the  Subordinated
Notes (the "20-Day Average").

           Pursuant to the  Nasdaq Rules, stockholder  approval is required  for
any transaction involving the sale,  issuance or potential issuance by  a listed
company of  common stock  (or securities  convertible into  or excercisable  for
common stock) equal to 20% or more of the presently outstanding stock or 20%  or
more of  the voting  power outstanding  before the  issuance for  less than  the
greater of book or market value of the common  stock.  When the number of shares
of common  stock to  be issued  in a  transaction is  indeterminable, the Nasdaq
staff will look to the maximum  potential issuance of shares of common  stock to
determine whether there will  be an issuance of  20% or more of  the outstanding
common stock.   In the  case of  securities referred  to in  the Nasdaq Rules as
"future  priced  securities"  for  which  the  actual  conversion  price  of the
securities  depends on  the market  price of  the underlying  security or  other
factors, such as, in the case  of the conversion of the Subordinated  Notes, the
lowest  price  per  share  paid  by any  investor  in  any  subsequent  round of
financing, so that the number of shares  of common stock that will be issued  is
uncertain until  conversion, the  Nasdaq staff  looks to  the maximum  potential
issuance at the time such securities  are issued. As a result, the  Nasdaq Rules
require  stockholder  approval   prior  to  the   issuance  of  "future   priced
securities."

           In addition, pursuant  to the Nasdaq  Rules, stockholder approval  is
required when an equity compensation arrangement is made pursuant to which stock
may  be  acquired  by  officers,  directors,  employees  or  consultants. Nasdaq
guidance  interpreting  this  rule  provides  that  the  issuance  of securities
convertible  into  common  stock  by  a  company  to  its  officers,  directors,
employees, or consultants, or an  affiliated entity (which, for these  purposes,
Nasdaq  may  deem  to include  Soros and Maverick) of such  person, in a private
placement  at  a  price  less than the market value of the stock is considered a
form of "equity compensation" and requires stockholder approval.

           Since the Subordinated Notes  (i) are "future priced  securities" and
(ii) may be  converted at the  20-Day Average, which  may be less  than the fair
market vale of the common stock on the date of the issuance of the  Subordinated
Notes, the Board of Directors has determined that it is advisable to submit  the
Note Conversion  Provisions to  the Company's  stockholders for  their approval.
Pending such approval, the Subordinated  Notes are not convertible. Since  Soros
and  Maverick collectively  own over  a majority  of the  outstanding shares  of
common stock, the requisite majority approval of the Note Conversion  Provisions
is assured.

           Given their substantial holdings of the issued and outstanding Voting
Stock, Soros and Maverick each have substantial influence over whether, and  the
terms upon which, the Company may consummate any subsequent round of  financing.
Moreover, they have  historically provided the  Company with much  of its needed
capital. Although there  can be no  assurance that the  Company will be  able to
raise  additional capital,  the Board  of Directors  believes that  it will  be
substantially more difficult to raise additional, either from Soros, Maverick or
a  third  party,  in the  event  that  the Note  Conversion  Provisions  are not
approved.

           The Board  of Directors  recommends a  vote FOR  approval of the Note
Conversion Provisions.

                                       27


                         INDEPENDENT PUBLIC ACCOUNTANTS

           The  Audit  Committee  of   the  Board  of  Directors   has  selected
PricewaterhouseCoopers LLP ("PwC")  as independent registered  public accounting
firm  for the  fiscal year  ending December  31, 2008.  The Company's  financial
statements for the 2007 fiscal year were audited by PwC.

           A  representative of  PwC will  be present  at the  meeting, will  be
provided the opportunity to make a statement if he or she desires to do so,  and
will be available to respond to appropriate questions from stockholders.

Audit Fees

           The aggregate fees billed  for professional services rendered  by PwC
for the audit of the Company's consolidated financial statements, including  the
reviews of the Company's condensed consolidated financial statements included in
its quarterly reports on Form 10-Q, for fiscal 2007 and 2006 were  approximately
$264,000  and  $210,000,  respectively.  In  addition,  the  Company  paid   PwC
approximately $8,000 in 2006  in connection with professional  services rendered
to the Company in connection with  the Offer to Exchange filed on  Schedule T/O.
All of the  foregoing services rendered  by PwC were  pre-approved by the  Audit
Committee.

Audit Related Fees

           Other than the fees described  under the caption "Audit Fees"  above,
PwC did not  bill any fees  for services rendered  to the Company  during fiscal
2007 and 2006 for assurance and related services in connection with the audit or
review of the Company consolidated financial statements.

Tax Fees

           PwC did not bill the  Company for any professional services  rendered
to the Company during fiscal 2007 and 2006 for tax compliance, tax advice or tax
planning.

Other Fees

           PwC did  not bill  the Company  for any  other professional  services
rendered  during fiscal  2007 and  2006 other  than those  described under  the
caption "Audit Fees."

Audit Committee Pre-Approval Policies

           The Company's policy is that, before PwC is engaged by the Company to
render audit  or non-audit  services, the  engagement is  approved by  the Audit
Committee.

                                 OTHER BUSINESS

           The Board  of Directors  currently knows  of no  other matters  to be
presented at the meeting. However, if any other matters properly come before the
meeting,  or  any  adjournment  thereof, it  is  intended  that  proxies in  the
accompanying form will be voted in  accordance with the judgment of the  persons
named therein.

                              STOCKHOLDER PROPOSALS

           The  Company's  bylaws  provide that  a  stockholder  who intends  to
present a  proposal for  stockholder vote  at the  Company's next annual meeting
must give written notice to the Secretary  of the Company not less than 90  days
prior  to the  date that  is one  year from  the date  of this  annual  meeting.
Accordingly, any such proposal must  be received by the Company  before February
28,  2009. The  notice must  contain specified  information about  the  proposed
business and the stockholder making the proposal. If a stockholder gives  notice
of  a  proposal  after  the deadline,  the  Company's  proxy  holders will  have
discretionary authority to vote on this proposal when and if raised at the  next
annual meeting. In addition, in order  to include a stockholder proposal in  the
Company's proxy statement and  form of proxy for  the next annual meeting,  such
proposal must be received by the  Company at its principal executive offices  no
later than the close of business on December 30, 2008 and must otherwise  comply
with the rules of the Commission for inclusion in the proxy materials.

                                       28


                              COST OF SOLICITATION

           The cost of soliciting proxies  in the accompanying form has  been or
will be borne by the Company.  Directors, officers and employees of the  Company
may solicit proxies personally or by telephone or other means of communications.
Although there is no  formal agreement to do  so, arrangements may be  made with
brokerage houses and other custodians, nominees and fiduciaries to send  proxies
and proxy material to their principals,  and the Company may reimburse them  for
any attendant expenses.

           WHETHER OR NOT YOU PLAN TO ATTEND THE MEETING IN PERSON, PLEASE  SIGN
THE ENCLOSED  PROXY CARD  AND RETURN  IT IN  THE ENCLOSED  STAMPED AND ADDRESSED
ENVELOPE AS PROMPTLY AS POSSIBLE.

                                             By Order of the Board of Directors,

                                             DAVID WASSONG
                                             Interim Chairman of the Board

Dated: April 29, 2008

                                       29


                                                                         ANNEX A

                         CHARTER OF THE AUDIT COMMITTEE

                                     OF THE

                               BOARD OF DIRECTORS

                                       OF

                                  BLUEFLY, INC.

  I.          AUDIT COMMITTEE PURPOSE

    The  Audit  Committee  of  the Board  of  Directors  of  Bluefly, Inc.  (the
    "Company") is appointed  by the Board  of Directors to  assist the Board  of
    Directors   in  fulfilling   its  oversight   responsibilities.  The   Audit
    Committee's primary duties and responsibilities are to:

   (o)        Monitor and review the  processes pursuant to which the  Company's
              financial statements  are prepared  and audited,  the fairness  of
              those financial statements and monitor and ensure the adequacy  of
              the  Company's systems  of internalm  controls regarding  finance,
              accounting, and legal compliance.

   (o)        Appoint  and  monitor the   independence  and  performance of  the
              Company's independent auditors.

   (o)        Provide  an  avenue  of  communication   between  the  independent
              auditors, management and the Board of Directors.

   The Audit Committee has the authority to conduct or authorize investigations
   into any matter within the scope of its responsibilities, and it shall have
   direct access to the independent auditors as well as anyone in the
   organization.The Audit Committee has the ability to retain, at the Company's
   expense, special legal, accounting, or other financial consultants or experts
   it deems necessary in the performance of its duties or to assist in the
   conduct of any investigation.

 II.          AUDIT COMMITTEE COMPOSITION AND MEETINGS

    The Audit Committee shall be comprised of directors determined by the Board
    of Directors to meet the listing standards of The Nasdaq Stock Market, or
    such other market or exchange on which the Company's securities may be
    primarily traded at any time in the future. All members of the Audit
    Committee shall have a basic understanding of finance and accounting and be
    able to read and understand fundamental financial statements, and at least
    one member of the Audit Committee shall have accounting or related financial
    management expertise.Members of the Audit Committee may enhance their
    familiarity with finance and accounting by participating in educational
    programs.

                                       30


    Audit Committee members shall be appointed by the Board of Directors. If an
    audit committee Chair is not designated or present, the members of the Audit
    Committee may designate a Chair by majority vote of the Audit Committee
    membership.

    The Audit Committee will have regular meetings at least four times per year
    (which should coincide with, and precede, the Company's public announcement
    of its quarterly and annual results) or more frequently as circumstances
    dictate. The Audit Committee should meet privately and separately, on a
    regular basis, with management and with the independent auditors, to discuss
    any matters that the Audit Committee or each of these groups believes should
    be discussed.

III.          AUDIT COMMITTEE RESPONSIBILITIES AND DUTIES

    Section 1. Review Procedures
               -----------------

    1.        Review  and  reassess  the  adequacy  of  this  Charter  at  least
              annually.

    2.        Review the Company's annual audited financial statements,  related
              disclosures, including the MD&A portion of the Company's  filings,
              and discuss with the independent accountants the matters  required
              to be  discussed by  Statement on  Auditing Standards  No. 61,  as
              amended,  including  (a)  significant  issues  and   disagreements
              regarding accounting principles, practices and judgments, (b)  any
              significant  difficulties  encountered during  the  course of  the
              audit, including any restrictions on  the scope of work or  access
              to  required information  and (c)  the effect  of using  different
              accounting principles, practices and judgments.

    3.        Review  and  discuss with  management  and  with  the  independent
              auditors  the Company's  quarterly earnings  releases and  reports
              prior to public distribution.

    4.        Review any  reports or other  documents filed with  the Securities
              and Exchange Commission that include public financial  disclosures
              prior to filing  or distribution and  discuss with management,  if
              appropriate, whether the information contained in these  documents
              is  consistent with  the information  contained in   the Company's
              financial statements.

    5.        In consultation  with management  and  the  independent  auditors,
              consider  the  integrity  of  the  Company's  financial  reporting
              processes and adequacy of controls. Discuss significant  financial
              risk  exposures and  the steps  management has  taken to  monitor,
              control  and report  such exposures.  Review significant  findings
              prepared by  the independent  auditors together  with management's
              responses including the status of previous recommendations.

    6.        Review written  reports and significant  findings prepared by  the
              independent  auditors, if  any, and  if  appropriate,  discuss the
              information  contained  in   the  reports  with   the  independent
              auditors. Review management's responses,  if any, to such  reports
              and findings, including the status of previous recommendations.

    7.        Receive  copies  of   reports  to  management  prepared   by   the
              independent  auditors  and  management's  responses  to  any  such
              reports. Obtain  confirmation from  the independent  auditors that
              the  Company  is  in  compliance  with  its  financial   reporting
              requirements.

                                       31


    8.        Review, annually, the procedures, structure, and qualifications of
              the  Company's  financial reporting  personnel.  Discuss with  the
              independent auditors  the performance  of the  financial reporting
              personnel  and any  recommendations the  independent auditors  may
              have.

    9.        Review  and approve  the partners  or managers  of the independent
              auditors who were engaged on the Company's audit.

    10.       To the extent that they have not been reviewed by the Compensation
              Committee of the  Board of Directors  or another committee  of the
              Board  of  Directors  composed  of  independent  directors, review
              related party transactions and transactions involving conflicts of
              interest with officers and directors, whenever possible in advance
              of  the creation  of such  transaction or  conflict. Cause  to be
              reviewed  compensation,  expenses, perquisites  and  related party
              transactions with officers and  directors to verify that  they are
              in accordance with corporate  policies and with any  agreements or
              arrangements approved by the Board of Directors.

    11.       Review and approve the disclosures required to be included in  the
              Form  10-K  relating  to  management's  establishment  of adequate
              internal controls and management's assessment of the effectiveness
              of such controls.

    12.       Review disclosures  made to the  Audit Committee by  the Company's
              chief executive officer and  chief financial officer during  their
              certification  process for  the periodic  reports filed  with the
              Commission  about   any  significant   deficiencies  or   material
              weaknesses in the  design or operation  of internal controls  over
              financial reporting  and any  fraud involving  management or other
              employees who have  a significant role  in the Company's  internal
              control function.

    13.       Review with  the independent auditor  and management the  internal
              and disclosure control functions required to comply with the rules
              of  the   Commission  including   the  responsibilities,   budget,
              qualifications and  staffing and  any recommended  changes in  the
              planned scope  of the  personnel responsible  for implementing and
              maintaining the Company's internal controls.

    Section 2.     Independent Auditors
                   --------------------

    14.       The independent auditors  are ultimately accountable to  the Audit
              Committee and the Board of Directors, and the Audit Committee  has
              the ultimate authority and responsibility to select, evaluate and,
              where  appropriate, replace  the independent  auditors. The  Audit
              Committee shall  review the  independence and  performance of  the
              independent auditors and the experience and qualifications of  the
              senior  members  of  the  independent  auditor  team.  The   Audit
              Committee  shall  annually  appoint  the  independent  auditors or
              approve   any   discharge  of   the   independent  auditors   when
              circumstances warrant.

    15.       Approve the  audit fees and  other significant compensation  to be
              paid to the independent auditors.




                                       32


    16.       Approve the retention and related fees of the independent auditors
              for any significant non-  audit services and consider  whether the
              provision of these other  services is compatible with  maintaining
              the auditors' independence consistent with applicable standards.

    17.       On an  annual basis, the  Audit Committee should  receive from the
              independent auditors  a formal  written statement  delineating all
              relationships between the independent auditors and the Company and
              representing to the Company the independent auditors' independence
              consistent with applicable  standards. The Audit  Committee should
              discuss with the independent auditors the disclosed  relationships
              or services that  may impact the  objectivity and independence  of
              the auditors, and take, or  recommend that the Board of  Directors
              take,  appropriate  action  to  ensure  the  independence  of  the
              auditors.

    18.       Review  the  independent  auditors'  audit plan  -  discuss scope,
              staffing, reliance upon management and audit approach.

    19.       Discuss  certain matters  required  to be  communicated  to  audit
              committees in accordance with the American Institute of  Certified
              Public  Accountants:  A  Statement of  Auditing  Standards  No. 61
              including such matters  as (i) the  consistency of application  of
              the  Company's  accounting  policies;  (ii)  the  completeness  of
              information  contained  in the  financial  statements and  related
              disclosures;  (iii)  the  selection  of  new  or  changes  to  the
              Company's  accounting  policies;  (iv)  estimates,  judgments  and
              uncertainties;  (v)  unusual  transactions  and  (vi)   accounting
              policies  relating  to  significant  financial  statements  items,
              including the timing of transactions and the period in which  they
              are recorded.

    20.       Obtain and consider the independent auditors' judgments about  the
              quality and appropriateness of the Company's accounting principles
              as  applied  in  its financial  reporting;  the  discussion should
              include  such   issues  as   the  degree   of  aggressiveness   or
              conservatism of the Company's accounting principles and underlying
              estimates the clarity of  the Company's financial disclosures  and
              other significant  decisions made  by management  in preparing the
              financial disclosures.

    Section 3.     Legal Compliance
                   ----------------

    21.       On at least an  annual basis, review, with the  Company's counsel,
              any legal  matters that  could have  a significant  impact on  the
              Company's  financial  statements,  the  Company's  compliance with
              applicable  laws  and  regulations,  and  inquiries  received from
              regulators or governmental agencies.

    Section 4.     Other Audit Committee Responsibilities
                   --------------------------------------

    22.       Annually prepare  a report  to  shareholders  as required  by  the
              Securities and Exchange Commission. The report should be  included
              in the Company's annual proxy statement.

    23.       Report  Audit Committee  actions to  the Board  of Directors  on a
              regular basis  including any  recommendations the  Audit Committee
              deems appropriate.

                                       33


    24.       Perform  any other  activities consistent  with this  Charter, the
              Company's By-laws and governing law, as the Audit Committee or the
              Board of Directors deems necessary or appropriate.

    25.       Maintain minutes of meetings and periodically report to the  Board
              of Directors on significant results of the foregoing activities.

    26.       Review  financial and  accounting   personnel succession  planning
              within the Company.

    27.       The Audit Committee will engage in an annual self-assessment  with
              the goal of continuing  improvement, and will annually  review and
              reassess the adequacy of its charter, and recommend any changes to
              the full Board.

                                       34


                                                                         ANNEX B

                                  BLUEFLY, INC.

                    NOMINATING & GOVERNANCE COMMITTEE CHARTER

                          (Adopted as of June 16, 2004)

              The board of directors of Bluefly, Inc. (the "Company") has
established the Nominating & Governance Committee of the Board of Directors of
the Company (the "Board").

              (a)     Purposes

              The purposes of the Nominating and Governance Committee are:

               o  To assist the Board by identifying individuals qualified to
                  become Board members, and setting criteria for, and
                  evaluating, candidates for director nominees, and to recommend
                  to the Board the director nominees for election at the annual
                  meetings of stockholders or for appointments to fill
                  vacancies;

               o  To recommend to the Board director nominees for each
                  committee of the Board;

               o  To advise the Board about appropriate composition of the
                  Board and its committees;

               o  To advise the Board about and recommend to the Board
                  appropriate corporate governance practices and to assist the
                  Board in implementing those practices;

               o  To lead the Board in its annual review of the performance of
                  the Board and its committees; and

               o  To perform such other functions as the Board may assign to
                  the Nominating & Governance Committee from time to time.

              (b)     Composition

              The Nominating & Governance Committee shall consist of at least
two members of the Board. The Board shall appoint the members of the Nominating
& Governance Committee. The Board may remove or replace any member of the
Nominating & Governance Committee at any time. The composition of the Nominating
& Governance Committee shall, at all times, be in compliance with all applicable
listing standards of The Nasdaq Stock Market, or such other market or exchange
on which the Company's securities may be primarily traded at any time in the
future.

              (c)     Authority and Responsibilities

              The Nominating & Governance Committee is delegated all the
authority of the Board as may be required or advisable to fulfill the purposes
of the Nominating & Governance Committee. The Nominating & Governance Committee
may form and delegate some or all of its authority to subcommittees when it
deems appropriate. Without limiting the generality of the preceding statements,
the Nominating & Governance Committee shall have authority, and is entrusted
with the responsibility, to do the following actions:

  1.          The Nominating & Governance Committee shall prepare and recommend
              to the Board for adoption corporate governance guidelines.

  2.          The Nominating & Governance Committee shall assess individuals
              qualified to become directors for recommendation to the Board. The
              Nominating & Governance Committee's assessment as to the
              qualifications

                                       35


              of director candidates shall include, without limitation,
              consideration of diversity, skill, specialized expertise,
              experience, business acumen, understanding of strategy and
              policy-setting. Depending upon the Company's then-current needs,
              certain factors may be weighed more or less heavily.

  3.          The Nominating & Governance Committee shall establish, review and
              modify as appropriate policies and procedures for submission of
              recommendations for director candidates by stockholders to the
              Nominating & Governance Committee and evaluating nominees for
              director recommended by stockholders.

  4.          Each year, the Nominating & Governance Committee shall:

                  o  review the advisability or need for any changes in the
                     number and composition of the Board;
                  o  review the advisability or need for any changes in the
                     number, charters or titles of committees of the Board;
                  o  recommend to the Board the composition of each committee of
                     the Board and the individual director to serve as
                     chairperson of each committee;
                  o  ensure that the chairperson of each committee report to the
                     Board about the committee's annual evaluation of its
                     performance, to be discussed with the full Board following
                     the end of each fiscal year; and
                  o  review and reassess the adequacy of the corporate
                     governance guidelines of the Company and recommend any
                     proposed changes to the Board for approval.

  5.          The Nominating & Governance Committee shall have the authority to
              obtain advice and assistance from internal or external legal,
              accounting or other advisors, to approve the fees and expenses of
              such outside advisors, and to cause the Company to pay the fees
              and expenses of such outside advisors.

              (d)     Procedures

  1.          Meetings. The Nominating & Governance Committee shall meet at the
              call of its chairperson, two or more members of the Nominating
              and Governance Committee, or the Chairman of the Board. Meetings
              may, at the discretion of the Nominating & Governing Committee,
              include members of the Company's management, independent
              consultants, and such other persons as the Nominating &
              Governance Committee or its chairperson may determine. The
              Nominating & Governance Committee may meet in person, by
              telephone conference call, or in any other manner in which the
              Board is permitted to meet under law or the Company's bylaws. The
              Nominating & Governance Committee shall keep a written record of
              its meetings and actions and shall file a copy of such record of
              its meetings and actions and shall file a copy of such record in
              the corporate minutes of the Company.

  2.          Quorum and Approval. A majority of members of the Nominating &
              Governance Committee shall constitute a quorum. The Nominating &
              Governance Committee shall act on the affirmative vote of a
              majority of members present at a meeting at which a quorum is
              present. The Nominating & Governance Committee may also act by
              unanimous written consent in lieu of a meeting.

  3.          Rules. The Nominating & Governance Committee may determine
              additional rules and procedures, including designation of a
              chairperson pro tempore in the absence of the chairperson and
              designation of a secretary of the Nominating & Governance
              Committee, at any meeting thereof.

  4.          Reports. The Nominating & Governance Committee shall make regular
              reports to the Board, directly or through the chairperson.

  5.          Review of Charter. Each year the Nominating & Governance
              Committee shall review the need for changes in this Charter and
              recommend any proposed changes to the Board for approval.

  6.          Performance Review. Each year the Nominating & Governance
              Committee shall review and evaluate its own performance and shall
              submit itself to the review and evaluation of the Board.

                                       36


[FRONT]

                                  BLUEFLY, INC.
                                  -------------
                                      PROXY
                                      -----
                          Annual Meeting, May 29, 2008
                                 ------------

           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

              The undersigned hereby appoints MELISSA PAYNER AND BARRY ERDOS  as
Proxies, each with full power  to appoint his substitute, and  hereby authorizes
them to appear and vote as designated on the reverse side, all shares of  Voting
Stock of Bluefly, Inc.  held on record by  the undersigned on April  25, 2008 at
the  Annual  Meeting  of Stockholders  to  be  held on  May  29,  2008, and  any
adjournments thereof.

THIS PROXY, WHEN PROPERLY EXECUTED, WILL BE VOTED IN THE MANNER DIRECTED  HEREIN
BY THE  UNDERSIGNED STOCKHOLDER.  IF NO  DIRECTION IS  MADE, THIS  PROXY WILL BE
VOTED FOR PROPOSALS 1 AND 2.

                (Continued and to be signed on the reverse side.)


Please mark your
votes as in this
example.


                       VOTE FOR              VOTE FOR              VOTE WITHHELD
                     ALL NOMINEES       ALL NOMINEES, except         AUTHORITY
                                     as marked to the contrary   FROM ALL NOMINEES
                                                           
1.ELECTION                                    below                                                           FOR  AGAINST  ABSTAIN
  OF DIRECTORS                                                                      2. PROPOSAL TO APPROVE
                                                                                       THE NOTE CONVERSION
Nominees:             [     ]                [     ]                 [     ]           PROVISIONS.
 Riad Abrahams
 Barry Erdos
 Ann Jackson
 Christopher G.
 McCann
 Martin Miller
 Neal Moszkowski
 Melissa Payner
 Anthony Plesner
 David Wassong
 Lawrence Zigerelli

The undersigned acknowledges receipt of the accompanying Proxy Statement dated April 29, 2008.

                                    SHARES REPRESENTED BY THIS PROXY WILL BE VOTED AT THE ANNUAL MEETING IN
                                    ACCORDANCE WITH THE STOCKHOLDER'S SPECIFICATIONS ABOVE. THE PROXY CONFERS
                                    DISCRETIONARY AUTHORITY IN RESPECT TO MATTERS NOT KNOWN OR DETERMINED AT THE
                                    TIME OF THE MAILING OF THE NOTICE OF THE ANNUAL MEETING OF STOCKHOLDERS TO THE
                                    UNDERSIGNED.

                                                                                                             DATE
                                    SIGNATURE IF HELD JOINTLY

SIGNATURE OF STOCKHOLDER


NOTE: Please mark, date, sign and return this Proxy promptly using the enclosed
envelope. When shares are held by joint tenants, both should sign. If signing as
an attorney, executor, administrator, trustee or guardian, please give full
title. If a corporation or partnership, please sign in corporate or partnership
name by an authorized person.

                                       2