Shopko Optical Rebrands Project Eyecare Program to Kids in Focus

Optical center relaunches program providing complimentary eyewear and exams to kids in need


Green Bay, WI, February 10, 2021 – Shopko Optical, a leader in providing trusted eye care to communities for over 40 years, is excited to announce the rebrand of its Project Eyecare program to Kids in Focus. In partnership with the Lion’s Club, the mission of Kids in Focus is to continue to enrich the lives of children in need by contributing to their visual wellness through complimentary eye care and eyewear in the communities Shopko Optical serves.

The Lions Club will continue to identify children in need between the ages of 5 and 17 to receive a comprehensive eye exam and a pair of eyeglasses at no-charge from Shopko Optical. Throughout the coming year, approximately 1,500 vouchers will be available for children in need at a value of over $300,000.

“Giving back to the communities where our employees live and work is deeply rooted in Shopko Optical’s culture,” said Kirk Lauterback, Shopko Optical chief operations officer. “Every child deserves to have quality eye care and Kids in Focus will help children who have a need.”

According to the Wisconsin Optometric Association, 80 percent of all learning during a child’s first 12 years of life is obtained through vision and over half of students who have academic difficulties have an undetected and undiagnosed vision issue.

As Shopko Optical expands, many communities will have access to the Kids in Focus program. Those who are interested in receiving a voucher or know of individuals in need that can benefit from this program can contact their local Lions Club. To find a Shopko Optical center near you, visit


About Shopko Optical

Shopko Optical is the trade name of Shoptikal LLC, an affiliate of Monarch Alternative Capital LP. For more than 40 years, Shopko Optical has provided excellent patient-centric care and high-quality eyewear through its dedicated team of nearly 700 optometrists (independent doctors of optometry in IA, ID, MT, SD and WA) and opticians. Shopko Optical expects further growth in 2021 and beyond. For more information, visit

Media Contact:

Chloe Albrecht
Public Relations Manager, Element
Phone: (920) 702-1245

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