From a KFC-themed Lifetime movie to a Taco Bell resort: Why Yum Brands’ over-the-top marketing stunts work By: MarketWatch December 09, 2020 at 16:17 PM EST Yum stock is up 7.6% over the past year and has rallied 14% over the past three months. Read More >> Related Stocks: Netflix PepsiCo Wal-Mart Stores, Inc. Yum Brands