The factors such as assistance in understanding the instantaneous requirements of the customer, increasing deployment of the cloud-based platform, decreasing the consumer churn rate, along with a growing demand for big data analytics, is responsible for the growth of Digital Experience Platform Market.
Dallas, United States - October 23, 2020 /MarketersMedia/ —
The global digital experience of the platform market size is projected to reach USD 16 billion by 2028. In the past few years, the consumer experience has evolved as an important competitive differentiator for enterprises owing to the inclination towards an omnichannel approach and enhanced digitization, Businesses are implementing digital experience platforms to connect with customers throughout multiple touchpoints using customized and dynamic content based on customer’s product preferences or specific needs.
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Moreover, the competency of the digital experience platforms to analyze and collect the consumer buying behavior and integrate customer data obtained from several points of interaction to build a centralized view is also a key factor backing the industry growth. Also, incorporation of evolving technologies, such as big data, Artificial Intelligence (AI), and Machine Learning (ML) have facilitated key solution enablers to upgrade their DXs, thus triggering the demand for digital experience platforms within multiple applications.
Digital Experience Platform Market Inches Growth with Large Scale Adoption across Contact Center Companies
In a business environment across verticals where customer interaction plays a crucial role in sustaining revenue cycles, digital experience remains a core influencer that is defined as an integrated amalgamation of various technologies to unravel customer journeys and optimization of the same to ensure futuristic sustainability of businesses. Adroit Market Research has included in a new business intelligence report to understand the crux of concurrent developments and market forces in fostering a healthy growth trajectory for digital experience market.
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In present times when customers prefer hyper personalized interactions with plethora of digital channels to support it, organizations are fast adopting integrated tools to nurture and develop apt channels for maintaining uninterrupted communication with their existing and potential customers across a multi-channel system. What drives a successful digital experience offering for businesses is a cohesively integrated mix of marketing content, optimized across a multi-channel platform to persistently nurture and connect to customers across multiple devices, in a bid to influence final development outcome.
Concentrix Adds New AI Integrated Bots and Cloud-based Contact Center Capabilities to its Latest Digital Experience Platform
Players in digital experience space are investing thoroughly towards new technological leaps to further enhance digital experience practices for desired customer relationship outcome. Citing this, Concentrix, a notable market contributor with a legacy footprint has recently launched its digital experience platform, under the brand Concentrix Experience Platform (XP) to augment customer interactions and experience supporting remote workculture matrix. The latest version of its digital experience platform boasts of advanced AI and cloud integrated capabilities targeted for customer contact centers and other digital-first services. Core features available with the suite include cloud-based contact center functions, virtual assistants and bots which are adequately orchestrated by Amazon Connect that delivers cloud integrated customer contact services, favoring work and product efficiency.
The global digital experience platform market is a wide range to North America, Asia Pacific, Europe, South America, and the Middle East & Africa. North America is considered a mature market in the digital experience platform applications, owing to an outsized presence of an organization with the availability of technical expertise and advanced IT infrastructure. The US and Canada are the highest contributory countries to the expansion of the digital experience platform market in North America.
The major players of the global digital experience platform market are Adobe Systems, SAP, IBM, Microsoft, Oracle, Salesforce, SDL, Sitecore, Acquia, OpenText, Jahia, Episerver, BloomReach, Liferay, Squiz, Kentico, and more. The digital experience platform market is fragmented with the existence of domestic as well as renowned global players across the geographic regions.
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Segment Overview of Global Digital Experience Platform Market
Component Overview, 2018-2028 (USD Billion)
• Platform
• Services
Deployment Type Overview, 2018-2028 (USD Billion)
• Cloud
• On-premise
End-User Overview, 2018-2028 (USD Billion)
• BFSI
• Healthcare
• IT & Telecom
• Manufacturing
• Media & Entertainment
• Public Sector
• Retail
• Travel & Hospitality
• Others
Regional Overview, 2018-2028 (USD Million)
• North America
• U.S.
• Canada
• Europe
• UK
• Germany
• France
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• Rest of Asia-Pacific
• Middle East and Africa
• UAE
• South Africa
• Rest of Middle East and Africa
• South America
• Brazil
• Rest of South America
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Website: https://www.adroitmarketresearch.com/industry-reports/digital-experience-platform-market
Source: MarketersMedia
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