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How to Attract More Returning Visitors to Your Small Business Website

How to Attract More Returning Visitors to Your Small Business WebsitePhoto by bruce mars

Originally Posted On: https://triadwebservice.com/web-design-blog/how-to-attract-more-returning-visitors-small-business-website/

 

Various studies have estimated it is between five to 25 times more expensive to find a new customer compared to retaining one. While you shouldn’t ignore attracting new customers to your small business website, you must focus much time and attention on securing your existing customers’ loyalty and encouraging return visits.

By doing so, you could enjoy a bigger annual revenue and generate positive word of mouth.

If you are looking for tips on how to get started, read the below advice on how to attract more returning visitors to your small business website.

1. Offer a Superb User Experience

A poor user experience (UX) could lead to a visitor choosing a more forward-thinking brand.

While you might offer the same products and affordable pricing, they might try a competitor due to a better user experience.

Secure their loyalty by investing in a clean, attractive, and easy-to-use website.

When it comes to your small business’ website design, keep it simple and focus on the essentials.  For instance, your website must be responsive, feature a simple and visually appealing color scheme, provide easy navigation, and include clear calls to actions (CTAs). It could be the key to turning a visitor into a brand advocate.

2. Keep Customers Engaged with Email Marketing

Email marketing is one tactic to consider when attempting to turn visitors into customers and retain their loyalty.

Keep subscribers engaged by sending attention-grabbing emails straight into their inbox.

For example, you must hook them in with a compelling subject line that will make them want to read what your brand has to say.

You also could increase your clickthrough rate by personalizing an email to complement a subscriber’s exact needs.

If you can provide users with exciting content, exclusive deals, or discounts that match their specific needs, they will be more likely to open your email and buy from your business.

3. Launch a Remarketing Campaign

It can be frustrating when a visitor spends much time on your website browsing your products but then chooses to click away from a page.

If you have noticed visitors are spending much time on your website, but fail to convert, your business could benefit from a remarketing campaign via Facebook and Instagram.

Facebook’s tracking pixel will allow you to launch a custom advertising campaign. It can deliver targeted advertisements based on a user’s online behavior.

Remarketing ads can remind a visitor of both your products and brand on a social media platform. As a result, they will be more likely to return to your website and place an order.

4. Reward Their Loyalty

Prove how much you value your customers by finding ways to thank them for their custom or word of mouth.

For example, you could:

  • Provide a loyalty scheme – and advertise it on your website to encourage orders
  • Promote exclusive offers on social media
  • Send a discount code following their first order or on their birthday

Give your visitors a reason to buy a product from your brand and return time and again.

5. Publish High-Quality Content

If you would like to generate a substantial amount of leads, aim to publish at least 4 blog posts per month.

Fresh content can be a powerful method for attracting visitors to your website. The higher the quality, the more likely they will return.

To grab your visitors’ attention and maintain their interest, publish content that complements your core demographic’s wants and needs.

Browse the internet for inspiration on successful articles in your niche. Plus, you shouldn’t be afraid to tackle topics your competitors have failed to comment on.

By doing so, you could increase your presence in the search engines, establish your brand as a thought leader, and secure a loyal readership.

Don’t underestimate the power of high-quality copy for attracting new and returning visitors.

Content Marketing Institute found that content marketing provides brands with three times the leads compared to traditional marketing tactics. Plus, it could cost 62% less.

6. Improve Site Speed

According to Think with Google, a page load time delay of 1 to 3 seconds could increase a bounce rate by 32%.

Modern consumers can be impatient when it comes to websites. If it takes more than a second to load, don’t be surprised if they click away from a page and buy from your rivals.

If you fail to increase a site’s speed, you will decrease the likelihood of a visitor converting into a customer. Plus, they might never revisit your brand due to poor experience.

Perform the following actions to improve your website speed:

  • Change to a reliable web host
  • Enable compression
  • Use a content distribution network (CDN)
  • Minify JavaScript, HTML and CSS
  • Reduce page redirects

The above tactics could help you to develop a lightning-fast website that encourages return visits.

8. Hook in Visitors

Blow your competition out of the water by hooking visitors in as soon as they arrive on your homepage.

For example, you could provide a free eBook or feature an instructional video. By doing so, they will be more likely to subscribe to your email newsletter or trust in your brand and place an order.

A hook will prove you offer much more than a standard product or service and care about providing customers with a value for money service.

It could encourage a visitor to become a loyal customer who will return to your small business website each time they need your products or services.

Conclusion

Attracting return visitors to your website isn’t complicated. All you must do is focus on providing a superb user experience, value for money, and compelling marketing campaigns.

It is also imperative to keep track of your progress by monitoring Google Analytics. Once you have logged in, click on ‘Audience’ and then ‘Behavior’ in the drop-down menu.

You can then identify your progress by clicking on the ‘New vs Returning’ tab.

Plus, you must review your bounce rate, as an increase could be an indication that your site is failing to engage its visitors.

If you can master the above effective tactics, it might not be too long until you notice an increase in returning customers, higher email subscription rates, and more significant annual revenue.

Are you ready to increase your revenue and take your small business to the next level with a well designed, lead generating website? Contact the team at Triad Web Design Service.  Our team of custom web design experts would love to help grow your business!

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