Newswire's Financial Distribution Helps Medical Companies Amplify Go-to-Market Strategy

Medical products ranging from vaccines to personal protective equipment are projected to fly off the shelves during Q4.

NEW YORK - August 11, 2020 - (

With the second wave of the coronavirus pandemic in the U.S. expected to spike in the fall of 2020, medical manufacturers and pharmacies are anticipating a rise in demand for essential items in the months to come. By leveraging Newswire’s financial distribution, medical companies can gain access to enhanced digital marketing channels that can maximize market presence and increase brand awareness. Companies can distribute relevant medical content through Newswire’s financial network to engage new audiences and improve go-to-market strategies in the marketplace. 

From respirators, to sanitizers, to disinfectant sprays, and beyond, the demand for essential items come flu season will only be compounded by the continuation of the COVID-19 pandemic. Medical brands will need efficiency and transparency for the upcoming fall and winter seasons as they attempt to resonate and communicate with their target audiences to promote new product launches, announce new shipments, and distribute alerts regarding supply chain updates. Newswire’s financial distribution helps companies share their pertinent company news with targeted financial portals and media outlets, in turn providing a multitude of channels for brands to connect with consumers, investors, and stakeholders.

“Medical manufacturers and pharmacies are in a unique situation, as it appears as though generating demand won’t be the primary issue come this fall,” said Charlie Terenzio, Newswire’s VP of Earned Media Advantage Business.

“Rather, medical companies will be faced with issues regarding communications with their customers and coordinating an efficient supply chain. Newswire’s financial distribution network is a tool that can be used by brands to distribute meaningful content that keeps the flow of information and updates often to ensure critical supplies reach those who need them most. Stress and confusion are anticipated to be common during the second wave; this was made clear during the initial spike. This presents a key opportunity for brands to establish themselves as authorities in the space and lead the field through consistent and informative campaigns.”

Newswire’s Financial Distribution provides channels that cover industry trends on a daily basis. Because this virus will continue to impact millions of Americans for the remainder of the year, medical brands can use media and marketing communications campaigns to demonstrate their expertise and promote their unique value proposition. Newswire’s Guided Tour programs continue to help companies better position their communications for growth and better ROI. 

“We are committed to helping our customers get their content in front of the right audiences at the right time, and our financial distribution networks allow our customers to share their news to the financial and business community,” said Anthony Santiago, Newswire’s VP of Marketing. 

Newswire’s Financial Distribution services can help improve the valuation of medical companies as they improve go-to-market strategies through strategic media and marketing communications campaigns. 

Interested in improving your go-to-market strategy? Find out how Newswire’s Financial Distribution can help.

About Newswire​

Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.​

To learn more about how Newswire can help you, visit

Contact Information

Charlie Terenzio
VP of Earned Media Advantage Business 
Office: 813-480-3766

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Original Source: Newswire's Financial Distribution Helps Medical Companies Amplify Go-to-Market Strategy
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