4 SOCIAL MEDIA MARKETING TECHNIQUES THAT WORK BEST FOR SMALL BUSINESSES

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Originally Posted On: https://www.socialspheremedia.com/blog/social-media-marketing-techniques-small-businesses

You’ve seen giant corporations like Wendy’s making a serious splash on social media, and you can’t help but be envious. Your small business would thrive with that type of exposure. How can you harness the power of social media for your own business?

Before you start trying to emulate major brands, it’s important to recognize that small businesses need to use different social media marketing strategies than large businesses. Based on your business model and your budget, focus on these top four strategies first.

For many small businesses, their downfall on social media is spreading themselves too thin. You cannot be all things to all people.

Instead of trying to appeal to everyone, take a moment to think about your target audience. Depending on your product, you might be able to determine that people of specific ages, family structures, or careers are most likely to become customers.

With that in mind, focus your posts on the type of content that appeals most to that audience.

You might notice that large businesses have a presence on every social media platform you’ve heard of, plus half a dozen other platforms you didn’t know about. That is because they have the budget to establish a notable presence on all of them.

As a small business, you do not have those resources. Instead, choose one or two platforms and go all-in.

Select your platforms based on your target audience. For instance, Instagram primarily has users age 49 and under while the middle-aged and older crowds are more likely to be on Facebook.

As a small business, you may not have the budget for large-scale advertising. In most cases, your best way to attract customers is by word of mouth.

This is why engaging is so critical on social media. When you interact with your followers instead of merely posting daily, you develop a relationship with them. The more invested in you they are, the more likely they are to share your content and recommend your business.

The first step is to be vigilant about responding to comments on your posts. You can also follow and comment on your customers’ posts.

It also helps to integrate yourself with local organizations on social media. Follow other local businesses, schools, and other organizations in the area. Post about local events and topics. All of this shows followers that you’re truly a neighbor, not simply someone who works nearby.

If you’re struggling to get interaction from your followers, you can speed it up by offering an incentive. This is a low-cost way to build engagement.

For example, post about your new product line and offer a 10% discount to anyone who shares the post. You could also host flash sales that are exclusively announced on social media, so you have a way to encourage your current customers to follow you.

As any business owner or marketer knows, social media marketing is a critical way to grow your business in 2020. With a bit of planning and using the right techniques above, you can spread the word without blowing your budget.

To keep growing your customer base, explore our site to learn more about social media marketing.