Singapore Luxury Brands Report 2019 - ResearchAndMarkets.com

The "Singapore: Luxury Report 2019" report has been added to ResearchAndMarkets.com's offering.

We will be looking at purchasing behaviour, motivations, media channels and brand preferences of the highly affluent consumers when it comes to purchasing premium and luxury products and services.

The affluent consumers in Singapore are optimistic when it comes to their wealth and spending. 1 in 2 is expressed confidence in the value of their investments. They also expect to have higher disposable income in the coming year.

Pragmatic and rational, affluent Singaporeans define luxury first and foremost as expensive', recognizing that it requires a certain level of financial capacity to be able to maintain a high standard of living.

The 2019 Luxury Study covers premium brands across the following categories:

• 112 Fashion & Accessories brands
• 81 Watch brands
• 72 Jewelry brands
• 72 Hotel brands
• 17 Cruise brands
• 60 Skincare brands
• 48 Makeup brands
• 61 Alcohol brands

Key Topics Covered:

SECTION A: Luxury Perceptions & Purchase Behaviour

• Spending Outlook, Next 12 Months
• Spending Outlook by Category, Next 12 Months
• Reasons for Spending Less on Luxury
• Next Luxury/Big Ticket Purchase
• Luxury Category Purchasing
• Share of Wallet
• What Luxury Means to Them
• Important Attributes in a Luxury Brand
• Luxury Buyer Personalities
• Expectations from Luxury Brands - Luxury and Social Media
• Buying Luxury Online
• Luxury E-Commerce Platforms
• Luxury & Social Media
• Luxury Purchase Channels
• Preferred Online Payment Methods for Luxury

SECTION B: FASHION

• Top Insights
• Luxury Purchase Channels: Fashion Clothing
• Luxury Purchase Channels: Fashion Accessories
• Buying for Gifting vs. Personal Use
• Top 10 Brands: Fashion Clothing - Total
• Top 10 Brands: Fashion Clothing - Men
• Top 10 Brands: Fashion Clothing - Women
• Brands Owned & Planned to Purchase: Fashion Clothing
• Top 10 Brands: Fashion Accessories - Total
• Top 10 Brands: Fashion Accessories - Men
• Top 10 Brands: Fashion Accessories - Women
• Brands Owned & Planned to Purchase: Fashion Accessories
• Perception of Top Brands - Overall
• Perception of Top Brands - Women
• Perception of Top Brands - Men
• Media & Info Sources: Share of Influence
• Media & Info Sources: Digital
• Media & Info Sources: Social Media
• Media & Info Sources: Social Media - KOLs
• Media & Info Sources: Traditional Media

SECTION C: WATCHES & JEWELLERY CATEGORY

SECTION D: SKINCARE & MAKEUP

SECTION E: ALCOHOL

• Top Insights - Favourite Alcohol Brands
• Types of Alcohol
• Alcohol Purchase Channels - Consumption Occasions
• Top 10 Brands: Alcohol
• Brands Owned/Consumed and Planned to Purchase: Main Alcohol Brands
• Brands Owned/Consumed and Planned to Purchase: Main Alcohol Alcohol Variants
• Perception of Top Brands
• Media & Info Sources: Share of Influence
• Media & Info Sources: Digital
• Media & Info Sources: Social Media
• Media & Info Sources: Traditional Media

SECTION F: FINANCES

• Top Insights
• Income
• Investable Assets & Source of Assets
• Portfolio Allocations
• Credit Cards Owned
• Financial Priorities
• Use of Private Banks and Property Ownership (HNWI)
• Future Overseas Property Purchase Locations
• Media & Info Sources: Share of Influence
• Media & Info Sources: Digital
• Media & Info Sources: Social Media
• Media & Info Sources: Traditional Media

SECTION G: TRAVEL

• Top Insights
• Number of Overseas Trips
• Important Accommodation Features
• Top 10 Brands - Hotels
• Hotel Brands Used & Planned to Use
• Top 10 Brands - Cruises
• Cruise Brands Used & Planned to Use
• Leisure Destinations - Travel Luxury Purchase Preferences
• Travel Purchase Channels: Airline Tickets (& Booking Sites)
• Travel Purchase Channels: Hotels/Accommodations (& Booking Sites)
• Travel Purchase Channels: Cruises (& Booking Sites)
• Travel Purchase Channels: Travel Experiences/Activities (& Booking Sites)
• Travel Activities
• Travel Luxury Shopping Influences
• Media & Info Sources: Share of Influence
• Media & Info Sources: Digital
• Media & Info Sources: Social Media
• Travel KOLs
• Media & Info Sources: Traditional Media

SECTION H: PROFILING

• Passions
• Favourite Charitable Causes
• Sports Followed
• Hobbies / Interests

For more information about this report visit https://www.researchandmarkets.com/r/jg6g6c

View source version on businesswire.com: https://www.businesswire.com/news/home/20191113005695/en/