The "Korea: Luxury Report 2019" report has been added to ResearchAndMarkets.com's offering.
We will be looking at purchasing behaviour, motivations, media channels and brand preferences of the highly affluent consumers when it comes to purchasing premium and luxury products and services.
Brand selection: For past purchase/ownership and future purchase plan questions, we have selected brands that are well-known luxury brands and/or are part of the competitive set of our subscribers' brands. For brand image questions, we include subscriber brands, as well as, a sub-set of high-end luxury brands that have shown to be the most popular in our research.
Affluent South Koreans show some optimism when it comes to their outlook on future spend, 89% of them reported to be rather confident in the coming year. Positive shifts are expected across categories, but travel is the area that is expected to benefit the most. Outbound tourism in South Korea has been steadily growing in the past 3 years.
According to the Korea Tourism Organization, the number of Korean outbound travellers increased by 8.3% in 2018 compared to the previous year. Five in 10 affluent Koreans plan to increase their spending on travel, while 4 in 10 looks at making more trips abroad. On the other hand, the amount that they plan to spend on luxury goods is expected to generally stay the same in the coming year.
The 2019 Luxury Study covers premium brands across the following categories:
- 112 Fashion & Accessories brands
- 81 Watch brands
- 72 Jewelry brands
- 72 Hotel brands
- 17 Cruise brands
- 60 Skincare brands
- 48 Makeup brands
- 61 Alcohol brands
Key Topics Covered:
SECTION A: LUXURY PERCEPTIONS AND PURCHASE BEHAVIOUR
- Spending Outlook, Next 12 Months
- Spending Outlook by Category, Next 12 Months
- Reasons for Spending Less on Luxury
- Next Luxury/Big Ticket Purchase
- Share of Wallet
- Luxury Category Purchasing
- What Luxury Means to Them
- Important Attributes in a Luxury Brand
- Expectations from Luxury Brands - Luxury and Social Media
- Luxury E-Commerce Platforms - Buying Luxury Online
- Luxury Purchase Channels
- Preferred Online Payment Methods for Luxury
- Luxury & Social Media
SECTION B: FASHION
- Top Insights
- Luxury Purchase Channels: Fashion Clothing
- Luxury Purchase Channels: Fashion Accessories
- Buying for Gifting vs. Personal Use
- Top 10 Brands: Fashion Clothing - Men
- Top 10 Brands: Fashion Clothing - Women
- Brands Owned & Planned to Purchase: Fashion Clothing
- Top 10 Brands: Fashion Accessories - Women
- Top 10 Brands: Fashion Accessories - Men
- Brands Owned & Planned to Purchase: Fashion Accessories
- Perception of Top Brands - Overall
- Perception of Top Brands - Women
- Perception of Top Brands - Men
- Media & Info Sources: Share of Influence
- Media & Info Sources: Digital
- Media & Info Sources: Social Media
- Media & Info Sources: Social Media - KOLs
- Media & Info Sources: Traditional Media
SECTION C: WATCHES & JEWELLERY CATEGORY
SECTION D: SKINCARE & MAKEUP
SECTION E: ALCOHOL
SECTION F: FINANCES
- Top Insights
- Income
- Investable Assets & Source of Assets
- Portfolio Allocations
- Credit Cards Owned
- Financial Priorities
- Use of Private Banks and Property Ownership (HNWI)
- Future Overseas Property Purchase Locations
- Media & Info Sources: Share of Influence
- Media & Info Sources: Digital
- Media & Info Sources: Social Media
- Media & Info Sources: Traditional Media
- Favourite Charitable Causes
SECTION G: TRAVEL
- Top Insights
- Number of Overseas Trips
- Important Accommodation Features
- Top 10 Brands - Hotels
- Hotel Brands Used & Planned to Use
- Top 10 Brands - Cruises
- Cruise Brands Used & Planned to Use
- Leisure Destinations - Travel Luxury Purchase Preferences
- Travel Purchase Channels: Airline Tickets (& Booking Sites)
- Travel Purchase Channels: Hotels/Accommodations (& Booking Sites)
- Travel Purchase Channels: Cruises (& Booking Sites)
- Travel Purchase Channels: Travel Experiences/Activities (& Booking Sites)
- Travel Activities
- Travel Luxury Shopping Influences
- Media & Info Sources: Share of Influence
- Media & Info Sources: Digital
- Media & Info Sources: Social Media
- Media & Info Sources: Traditional Media
- Travel KOLs
SECTION H: PROFILING
- Passions
- Hobbies/Interests
- Sports Followed
For more information about this report visit https://www.researchandmarkets.com/r/huu2a5
View source version on businesswire.com: https://www.businesswire.com/news/home/20191113005691/en/
Contacts:
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900