- Major CPG brands Kraft and Sun-Maid partner with SRAX through BIGtoken platform
- BIGtoken continues global expansion, entering the EU market
- SRAX is building what it hails as the most valuable opted-in data set in the world
SRAX Inc. (NASDAQ: SRAX) is a digital marketing and consumer data management technology company that integrates all aspects of the advertising experience, including verified consumer participation, to deliver a digital competitive advantage for brands across multiple industries. The company is building additional value by empowering consumers to own and earn from their data through its consumer data management and distribution system, BIGtoken. Recently, major consumer packaged goods (CPG) brands Kraft (NASDAQ: KHC) and Sun-Maid launched programs on the BIGtoken platform, validating that marketers are interested in reaching consumers who have opted into being rewarded for their data. Both marketers are gifting consumers with BIGtoken points for making purchases of their products at Walmart (NYSE: WMT).
In a revolutionary new way to reward consumers, BIGtoken poses a few survey questions and then asks customers to scan their receipt with image recognition technology, which is built into the BIGtoken platform. Once this is done, the consumer is rewarded, and the marketer has…
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