Iteris ClearAg Chosen by RiceTec for Advanced Proprietary Rice Model Development

Iteris, Inc. (NASDAQ: ITI), the global leader in applied informatics for transportation and agriculture, and RiceTec, a leader in hybrid rice seed development and production, today announced that RiceTec’s rice modeling research and development (R&D) operations will utilize ClearAg®’s artificial intelligence (AI)-based platform to develop advanced rice growth models.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190220005304/en/

Iteris ClearAg Chosen by RiceTec for Advanced Proprietary Rice Model Development (Photo: Business Wire)

The integration of ClearAg’s modeling capabilities with RiceTec’s deep expertise and global field trial data represents an industry first in the advancement of rice seed production technology. Additionally, RiceTec’s R&D operations will benefit from access via the software-as-a-service agreement to ClearAg’s smart content, including field-level current, forecast, and historical soil and weather intelligence.

“We are thrilled to work with Iteris to integrate ClearAg’s AI-powered rice seed models into RiceTec’s R&D operations,” said Jeff Belding, business excellence champion at RiceTec. “Using ClearAg’s industry-leading crop growth models to advance the development of RiceTec’s hybrid rice technologies will take us one step further to improving the sustainability of agricultural systems around the world.”

“We are excited that RiceTec selected ClearAg’s AI-based platform for the development of advanced rice growth models,” said Jim Chambers, senior vice president and general manager, Agriculture and Weather Analytics at Iteris. “RiceTec is a true innovator in the advancement of hybrid rice seed production and I am proud that ClearAg’s industry-first custom growth models will support RiceTec’s efforts to develop more sustainable rice production to ultimately help feed the world.”

RiceTec has been developing hybrid rice seed since 1988, offering the first commercial hybrid rice seed product in 1999. RiceTec was founded on the premise that modern, technology-based breeding techniques – combined with a broad, diverse germplasm collection – allow for efficient development and economical production of superior hybrid seed products.

About Iteris, Inc.

Iteris is the global leader in applied informatics for transportation and agriculture, turning big data into big breakthrough solutions. We collect, aggregate and analyze data on traffic, roads, weather, water, soil and crops to generate precise informatics that lead to safer transportation and smarter farming. Municipalities, government agencies, crop science companies, farmers and agronomists around the world use our solutions to make roads safer and travel more efficient, as well as farmlands more sustainable, healthy and productive. Visit www.iteris.com for more information and join the conversation on Twitter, LinkedIn and Facebook.

Iteris Forward-Looking Statements

This release may contain forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as "believes," "anticipates," "expects," "intends," "plans," “feels,” “plans,” "seeks," "estimates," "may," “could,” “should,” "will," "can," and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about the anticipated benefits and success of our agreement, and capabilities and impacts in using the ClearAg solution. Such statements are not guarantees of future performance and are subject to certain risks, uncertainties, and assumptions that are difficult to predict, and actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various factors.

Important factors that may cause such a difference include, but are not limited to, our ClearAg solution‘s ability to integrate and provide critical field-level soil and weather intelligence on a cost-effective basis; our ClearAg solution’s modeling capabilities’ ability to support advancements for plant and seed technologies, such as advanced crop-specific growth models to further improve sustainability; the future adoption of the ClearAg solution in the agribusiness markets; customer’s dedication of resources and ability to achieve market acceptance for its own products and services; our ability to gain additional patent protection for our technologies and products; and the potential impact of product and service offerings from competitors and such competitors’ patent coverage and claims. Further information on Iteris, Inc., including additional risk factors that may affect our forward-looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K, and our other SEC filings that are available through the SEC’s website (www.sec.gov).

View source version on businesswire.com: https://www.businesswire.com/news/home/20190220005304/en/