This Week's ETF Launches: Vanguard (Yes, Vanguard) Launches Suite of Active-Factor ETFs

Vanguard has become a titan of the fund industry using a pretty simple strategy – focus on straightforward and really cheap products for investors. For the most part, that has meant plain vanilla index ETFs with some of the lowest costs in the industry. It wasn’t long before the idea of Vanguard joining the actively managed ETF business was unthinkable – yet, here we are. Here are this week’s new fund launches: