Strengthening Relationships with your Grandparent Clients

There is truly nothing like the relationship between a grandparent and a grandchild. The role of a grandparent in a grandchild’s life is irreplaceable. Most grandchildren respect and listen to their grandparents in a way that will never compare to their parents. Grandparent/grandchild relationships are truly special. What many grandparents fail to realize is that they have a huge influence over their grandchildren in more ways than they know. Research indicates only 30 percent of grandparents believe they can influence their grandchildren’s financial decisions; however, 73 percent of young adult grandchildren say their grandparents can influence their money habits. Herein lies a huge opportunity as their trusted financial advisor. By encouraging your grandparent clients to educate their grandchildren fiscally, you will be strengthening your ties to them in a meaningful way while also financially empowering another generation. Not to mention the significant relationships you may be developing with the grandchildren in the process.