CRM Magazine Ranks Maximizer a Leader for Small Business CRM

Maximizer Software Inc. (TSX: MAX), the world's leading provider of affordable, easy-to-use Customer Relationship Management (CRM) software applications, today announced that it has been named a CRM Leader best serving the requirements of small businesses in CRM Magazine's 2007 CRM Market Awards. The awards, based on each vendor's reputation for company direction, customer satisfaction and depth of functionality, were presented during CRM Magazine's annual DestinationCRM industry conference in New York City, Aug. 21 - 22, 2007.

As part of CRM Magazine's annual evaluation, a panel of distinguished CRM software analysts, journalists and luminaries ranked the industry's leading vendors, where Maximizer Software received leading rankings across all evaluation criteria in the "Small Business Suite CRM" category.

"The exploding demand for customer management technologies among small and medium-sized businesses (SMBs) has resulted in a well-developed and proven group of CRM software options designed specifically to address the segment's requirements," said David Myron, Editorial Director, CRM magazine. "For the second year in a row, Maximizer Software has demonstrated its long-time commitment to serving SMBs with a growing reputation for strong products and satisfied customers."

"It is a tremendous honor to be recognized as a leader by CRM Magazine," said John Caputo, President, Maximizer Software Inc. "Our focus on delivering the products and services required to make CRM strategies a reality is legendary. Always evolving with the needs of this segment, we will continue to make CRM accessible to SMBs."

Additional details on Maximizer Software's "CRM Market Leader" awards are available in the September 2007 issue of CRM magazine and at

About Maximizer Software

Maximizer Software is the world's leading provider of affordable and easy-to-use Customer Relationship Management (CRM) software applications. The Maximizer line of products help companies develop more responsive, personalized and profitable customer experiences. Built on a modern, Web-based architecture, Maximizer is easily integrated with existing corporate systems and features the latest in sales force automation, marketing automation, email marketing and customer service technologies in a single mobile-accessible business management system. Maximizer Software has sold more than 1 million licenses of its award-winning software solutions to companies ranging in size from entrepreneurs to multi-national organizations. Customers include: Siemens, Playground - an Intrawest Company, HSBC, Cathay Pacific, TD Securities, Brian Tracy International, South Carolina Department of Commerce and Lockheed Martin.

Maximizer Software is a global business with an ecosystem of more than 8,000 corporate customers, 400 business partners and offices in the Americas, Europe/Middle East/Africa and Asia Pacific. For more information, or to request a free trial please visit:

This release may contain certain forward-looking statements reflecting Maximizer Software Inc.'s current expectations. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company's financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada. All trademarks or registered trademarks stated herein are properties of their respective owners.

Maximizer Software Inc.
Angie Hirata
Media contact
Direct: (604) 601-8044

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