UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM 8-K


                                 CURRENT REPORT



     Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

         Date of Report (Date of earliest event reported): May 22, 2003


                        ADVANCED MARKETING SERVICES, INC.
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             (Exact name of registrant as specified in its charter)


                                    DELAWARE
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                 (State or other jurisdiction of incorporation)

                0-16002                                 95-3768341
    -------------------------------          --------------------------------
       (Commission File Number)              (IRS Employer Identification No.)


                 5880 OBERLIN DRIVE, SAN DIEGO, CALIFORNIA 92121
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                    (Address of principal executive offices)


       Registrant's telephone number, including area code: (858) 457-2500


                                       NA
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          (Former name or former address, if changed since last report)



ITEM 9.  REGULATION FD DISCLOSURE

     The following  information is furnished under Item 12 of Form 8-K, "Results
of Operations and Financial Condition."

     On May 22, 2003, the registrant issued a press release including  financial
information  concerning the quarter and year ended March 31, 2003. The full text
of the press  release,  which shall not be deemed filed under the Securities and
Exchange Act of 1934, is attached hereto as Exhibit 99.


                                    SIGNATURE

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.


                                        ADVANCED MARKETING SERVICES, INC.
                                        (Registrant)


         May 22, 2003                   By:/S/ MICHAEL M. NICITA
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             Date                          Michael M. Nicita
                                           President and Chief Executive Officer