Hollywood Media Corp.
Table of Contents

 
 
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 10-Q
     
(Mark One)
 
   
þ
  QUARTERLY REPORT UNDER SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934
 
   
 
  For the quarterly period ended June 30, 2008
 
   
o
  TRANSITION REPORT UNDER SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934
 
   
 
  For the transition period from ___to ___
Commission File No. 1-14332
HOLLYWOOD MEDIA CORP.
(Exact name of registrant as specified in its charter)
     
Florida
(State or other jurisdiction of
incorporation or organization)
  65-0385686
(I.R.S. Employer
Identification No.)
     
Boca Raton, Florida
(Address of principal executive offices)
  33431
(zip code)
(561) 998-8000
(Registrant’s telephone number)
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
Yes x     No o
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer. See definition of “accelerated filer and large accelerated filer” in Rule 12b-2 of the Exchange Act). (Check one):
 
Large accelerated filer o   Accelerated filer x   Non-accelerated filer o   Smaller reporting company o
      (Do not check if a smaller reporting company)  
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act.).
Yes o     No x
As of August 4, 2008, there were 32,095,552 shares of the registrant’s common stock, $.01 par value, outstanding.
 
 

 


 

HOLLYWOOD MEDIA CORP.
Table of Contents
             
        Page(s)
  FINANCIAL INFORMATION        
 
           
  FINANCIAL STATEMENTS        
 
           
 
  Condensed Consolidated Balance Sheets as of June 30, 2008 (unaudited) and December 31, 2007     3  
 
           
 
  Condensed Consolidated Statements of Operations (unaudited) for the Six and Three Months ended June 30, 2008 and 2007     4  
 
           
 
  Condensed Consolidated Statements of Cash Flows (unaudited) for the Six Months ended June 30, 2008 and 2007     5  
 
           
 
  Notes to Condensed Consolidated Financial Statements (unaudited)     6-18  
 
           
  MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS     18-32  
 
           
  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK     32  
 
           
  CONTROLS AND PROCEDURES     33  
 
           
  OTHER INFORMATION        
 
           
  LEGAL PROCEEDINGS     34  
 
           
  RISK FACTORS     34  
 
           
  UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS     34-35  
 
           
  EXHIBITS     36  
 Ex-31.1 Section 302 Certification of CEO
 Ex-31.2 Section 302 Certification of CFO
 Ex-32.1 Section 906 Certification of CEO
 Ex-32.2 Section 906 Certification of CFO

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PART I. FINANCIAL INFORMATION
ITEM 1. FINANCIAL STATEMENTS
HOLLYWOOD MEDIA CORP. AND SUBSIDIARIES
CONDENSED CONSOLIDATED BALANCE SHEETS
                 
    June 30,     December 31,  
    2008     2007  
    (unaudited)          
ASSETS
               
 
               
CURRENT ASSETS:
               
Cash and cash equivalents
  $ 20,946,053     $ 26,758,550  
Receivables, net
    3,051,683       3,038,711  
Inventories held for sale
    4,704,413       3,950,578  
Deferred ticket costs
    12,832,064       16,481,861  
Prepaid expenses
    1,972,518       2,290,182  
Other receivables
    1,903,537       3,873,799  
Dividend receivable
    1,311,100        
Other current assets
    143,294       629,298  
 
           
Total current assets
    46,864,662       57,022,979  
 
               
PROPERTY AND EQUIPMENT, net
    5,238,071       4,890,120  
INVESTMENTS IN AND ADVANCES TO UNCONSOLIDATED INVESTEES
    290,243       286,985  
INTANGIBLE ASSETS, net
    1,620,594       1,477,822  
GOODWILL
    29,822,422       30,237,137  
OTHER ASSETS
    54,711       63,793  
 
           
TOTAL ASSETS
  $ 83,890,703     $ 93,978,836  
 
           
 
               
LIABILITIES AND SHAREHOLDERS’ EQUITY
               
 
               
CURRENT LIABILITIES:
               
Accounts payable
  $ 4,004,313     $ 5,655,729  
Accrued expenses and other
    3,767,873       4,808,551  
Deferred revenue
    20,184,994       24,273,625  
Customer deposits
    1,432,357       1,928,357  
Current portion of capital lease obligations
    161,316       141,809  
Current portion of notes payable
    59,463       53,422  
 
           
Total current liabilities
    29,610,316       36,861,493  
 
               
DEFERRED REVENUE
    586,915       544,491  
CAPITAL LEASE OBLIGATIONS, less current portion
    223,652       255,971  
OTHER DEFERRED LIABILITY
    873,711       622,189  
NOTES PAYABLE, less current portion
    79,699       94,289  
 
               
COMMITMENTS AND CONTINGENCES
               
 
               
SHAREHOLDERS’ EQUITY:
               
Preferred stock, $.01 par value, 1,000,000 shares authorized; none outstanding
           
Common stock, $.01 par value, 100,000,000 shares authorized; 32,095,552 and 31,897,983 shares issued and outstanding at June 30, 2008 and December 31, 2007, respectively
    320,956       318,980  
Additional paid-in capital
    310,917,962       310,120,531  
Accumulated deficit
    (258,722,508 )     (254,839,108 )
 
           
Total shareholders’ equity
    52,516,410       55,600,403  
 
           
TOTAL LIABILITIES AND SHAREHOLDERS’ EQUITY
  $ 83,890,703     $ 93,978,836  
 
           
 
               
 
               
The accompanying notes to condensed consolidated financial statements
are an integral part of these condensed consolidated balance sheets.

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HOLLYWOOD MEDIA CORP. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(unaudited)
                                 
    Six Months Ended June 30,     Three Months Ended June 30,  
    2008     2007     2008     2007  
NET REVENUES
                               
Ticketing
  $ 59,062,595     $ 58,851,282     $ 33,764,778     $ 34,768,110  
Other
    6,347,644       5,786,994       3,299,472       3,148,530  
 
                       
 
    65,410,239       64,638,276       37,064,250       37,916,640  
 
                       
 
                               
OPERATING COSTS AND EXPENSES
                               
Cost of revenues — ticketing
    49,782,868       50,513,554       28,762,843       30,150,574  
Editorial, production, development and technology (exclusive of depreciation and amortization shown separately below)
    3,180,216       2,669,638       1,566,843       1,362,063  
Selling, general and administrative (exclusive of depreciation and amortization shown separately below)
    8,561,579       7,794,311       4,105,835       3,724,871  
Payroll and benefits
    8,030,321       8,074,525       4,115,078       4,120,580  
Depreciation and amortization
    1,255,694       857,446       601,040       428,125  
 
                       
 
                               
Total operating costs and expenses
    70,810,678       69,909,474       39,151,639       39,786,213  
 
                       
 
                               
Loss from operations
    (5,400,439 )     (5,271,198 )     (2,087,389 )     (1,869,573 )
 
                               
EQUITY IN EARNINGS OF UNCONSOLIDATED INVESTEES
    1,317,513       875       1,314,074       671  
 
                               
OTHER INCOME (EXPENSE)
                               
Interest, net
    300,333       (319,621 )     122,199       (138,296 )
Other, net
    (34,985     39,262       (41,186 )     37,400  
 
                       
 
                               
Loss from continuing operations before minority interest
    (3,817,578 )     (5,550,682 )     (692,302 )     (1,969,798 )
 
                               
MINORITY INTEREST IN INCOME OF SUBSIDIARIES
    (65,822 )     (382 )     (42,060 )     (10,370 )
 
                       
 
                               
Loss from continuing operations
    (3,883,400 )     (5,551,064 )     (734,362 )     (1,980,168 )
 
                               
Income from discontinued operations
          1,048,938             538,161  
 
                               
 
                       
Net loss
  $ (3,883,400 )   $ (4,502,126 )   $ (734,362 )   $ (1,442,007 )
 
                       
 
                               
Basic and diluted income (loss) per common share
                               
Continuing operations
  (0.12 )   (0.16 )   (0.02 )   (0.06 )
Discontinued operations
          0.03             0.02  
 
                       
Total basic and diluted net loss per share
  $ (0.12 )   $ (0.13 )   $ (0.02 )   $ (0.04 )
 
                       
 
                               
Weighted average common and common equivalent shares outstanding — basic and diluted
    31,909,540       33,351,780       31,964,851       33,445,413  
 
                       
The accompanying notes to condensed consolidated financial statements
are an integral part of these condensed consolidated statements of operations.

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HOLLYWOOD MEDIA CORP. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(unaudited)
                 
    Six Months Ended June 30,  
    2008     2007  
CASH FLOWS FROM OPERATING ACTIVITIES
               
Net loss
  $ (3,883,400 )   $ (4,502,126 )
Adjustments to reconcile net loss to net cash used in operating activities:
               
Income from discontinued operations
          (1,048,938 )
Depreciation and amortization
    1,255,694       857,446  
Amortization of discount on senior unsecured notes
          624,601  
401(k) stock match
    64,369       69,985  
Equity in earnings of unconsolidated investees, net of return of invested capital
    (3,258 )     (399 )
Stock option expense
    71,457       84,959  
Compensation expense on employee stock issuances
          144,403  
Amortization of deferred compensation costs
    325,000       325,000  
Provision for bad debts
    289,133       236,989  
Minority interest in earnings of subsidiaries, net of distributions to minority owners
    65,822       (59,251 )
Changes in assets and liabilities:
               
Receivables
    (302,105 )     (148,858 )
Inventories held for sale
    (753,835 )     (2,474,594 )
Deferred ticket costs
    3,649,797       113,211  
Prepaid expenses
    317,664       (227,016 )
Other receivables
    1,970,262       388,910  
Dividends receivable
    (1,311,100 )      
Other current assets
    486,004       (203,701 )
Other assets
    9,082       (14,197 )
Accounts payable
    (1,717,238 )     1,443,224  
Accrued expenses and other
    (823,044 )     (1,170,808 )
Deferred revenue
    (4,046,207 )     (613,606 )
Customer deposits
    (496,000 )     26,858  
Other deferred liability
    251,522       241,631  
 
           
Net cash used in operating activities — continuing operations
    (4,580,381 )     (5,906,277 )
Net cash provided by operating activities — discontinued operations
          1,250,220  
 
           
Net cash used in operating activities
    (4,580,381 )     (4,656,057 )
 
               
CASH FLOWS FROM INVESTING ACTIVITIES:
               
Capital expenditures
    (1,098,508 )     (629,804 )
Acquisition of businesses, net of cash acquired
    (56,045 )     (2,680,659 )
Acquisition of intangible assets
    (137,821 )     (85,283 )
Proceeds from property and equipment sales
    17,502       10,010  
Restricted cash
          90,000  
 
           
Net cash used in investing activities — continuing operations
    (1,274,872 )     (3,295,736 )
Net cash used in investing activities — discontinued operations
          (22,911 )
 
           
Net cash used in investing activities
    (1,274,872 )     (3,318,647 )
 
               
CASH FLOWS FROM FINANCING ACTIVITIES:
               
Proceeds received from exercise of stock options
    122,900       173,803  
Payments under capital lease obligations
    (71,595 )     (25,241 )
Payment of notes payable
    (8,549 )      
Extinguishment of senior unsecured notes
          (7,000,000 )
 
           
Net cash provided by (used in) financing activities — continuing operations
    42,756       (6,851,438 )
Net cash used in financing activities — discontinued operations
          (6,424 )
 
           
Net cash provided by (used in) financing activities
    42,756       (6,857,862 )
 
               
NET DECREASE IN CASH AND CASH EQUIVALENTS
    (5,812,497 )     (14,832,566 )
 
               
CASH AND CASH EQUIVALENTS, beginning of period
    26,758,550       27,448,649  
 
           
 
               
CASH AND CASH EQUIVALENTS, end of period
  $ 20,946,053     $ 12,616,083  
 
           
 
               
SUPPLEMENTAL SCHEDULE OF CASH RELATED ACTIVITIES:
               
Interest paid
  $ 36,215     $ 229,698  
 
           
Taxes paid
  $ 25,000     $ 725,446  
 
           
The accompanying notes to condensed consolidated financial statements are an integral part of these condensed consolidated statements of cash flows.

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HOLLYWOOD MEDIA CORP. AND SUBSIDIARIES
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(UNAUDITED)
(1) BASIS OF PRESENTATION AND CONSOLIDATION:
     In the opinion of management, the accompanying unaudited condensed consolidated financial statements have been prepared by Hollywood Media Corp. (“Hollywood Media” or “Company”) in accordance with accounting principles generally accepted in the United States of America for interim financial information and with the instructions to Form 10-Q and Article 10 of Regulation S-X. Certain information and footnote disclosures normally included in annual financial statements prepared in accordance with accounting principles generally accepted in the United States of America have been condensed or omitted pursuant to those rules and regulations. However, management believes that the disclosures contained herein are adequate to make the information presented not misleading. The financial statements reflect, in the opinion of management, all material adjustments (which include only normal recurring adjustments) necessary to present fairly Hollywood Media’s financial position and results of operations. The results of operations for the six and three months ended June 30, 2008 are not necessarily indicative of the results of operations or cash flows which may result for the remainder of 2008. The accompanying unaudited condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements and notes thereto included in Hollywood Media’s Annual Report on Form 10-K for the year ended December 31, 2007, as filed with the Securities and Exchange Commission.
(2) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:
     Principles of Consolidation
     Hollywood Media’s condensed consolidated financial statements include the accounts of Hollywood Media, its wholly owned subsidiaries, and its 51% owned subsidiary, Tekno Books which is a partnership. All significant intercompany balances and transactions have been eliminated in consolidation and a minority interest has been established to reflect the outside ownership of Tekno Books. Hollywood Media’s 50% and 26.2% ownership interests in NetCo Partners and MovieTickets.com, respectively, are accounted for under the equity method of accounting.
     Loss Per Common Share
     Statement of Financial Accounting Standards (“SFAS”) No. 128, “Earnings Per Share” (“SFAS No. 128”), issued by the Financial Accounting Standards Board (“FASB”) requires companies to present basic and diluted earnings per share (“EPS”). Loss per common share is computed by dividing net loss by the weighted average number of common shares outstanding during the period presented.
     The weighted average number of common shares issuable upon conversion of convertible securities and upon exercise of outstanding options and warrants covering a total of 2,642,928 shares and 2,982,053 shares for the six and three months ended June 30, 2008 and 2007, respectively, were excluded from the calculation of diluted loss per share for the six and three months ended June 30, 2008 and 2007, respectively, because their impact was anti-dilutive to the loss per share from continuing operations. Non-vested shares are not included in the basic calculation until vesting occurs. There were 50,000 and 250,000 unvested shares as of June 30, 2008 and 2007, respectively.

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     Inventories Held for Sale and Deferred Ticket Costs
     Inventories held for sale consist primarily of Broadway tickets or other live theater tickets available for sale. Deferred ticket costs consist of tickets sold (subject to the performance occurring) to groups, individuals, and travel agencies for future performances which have been delivered to the customer or held by the Company as “will call.” Both are carried at cost using the specific identification method. Ticket inventory does not include movie tickets.
     The portion of receivable and inventory balances that relate to the sales of tickets to groups, individuals and travel agencies for Broadway and other live theater shows are, with isolated exceptions, for shows or performances that take place at venues in New York, New York, a major metropolitan area reported as subject to the threat of terrorist acts from time to time by relevant United States Government agencies. Hollywood Media recognizes that the occurrence of such a terrorist act, a labor strike or dispute, or any other significant civil disturbance occurring in New York City could lead to closures of available performance venues for which Hollywood Media may not receive reimbursement of ticket costs and/or payment on outstanding receivables, and could adversely impact the normal conduct of its operations within New York City for an indefinite period of time.
     Receivables
     Receivables consist of amounts due from (a) customers who have advertised on Hollywood Media’s and MovieTickets.com’s websites, (b) customers who purchased live theater tickets, (c) box offices for commission on live theater tickets sold to groups and refunds for performances that did not occur, (d) publishers relating to signed contracts, to the extent that the earnings process is complete and amounts are realizable and (e) advertising customers relating to our plasma business.
     Allowance for Doubtful Accounts
     Hollywood Media maintains an allowance for doubtful accounts for estimated losses resulting from the inability of its customers to make required payments. The Company’s accounting for doubtful accounts contains uncertainty because management must use judgment to assess the estimated collectibility of these accounts. When preparing these estimates, management considers a number of factors, including the aging of a customer’s account, past transactions with customers, creditworthiness of specific customers, historical trends and other information. The allowance for doubtful accounts was $1,166,082 and $1,166,425 at June 30, 2008 and December 31, 2007, respectively. The allowance is primarily attributable to receivables due from customers of the U.K. based companies CinemasOnline Limited, UK Theatres Online Limited, WWW.CO.UK Limited and Spring Leisure Limited (collectively known as “Cinemas Online”). Although the Company believes its allowance is sufficient, if the financial condition of the Company’s customers were to unexpectedly deteriorate, resulting in an impairment of their ability to make payments, additional allowances may be required that could materially impact the Company’s condensed consolidated financial statements. Concentrations of credit risk with respect to accounts receivable are limited due to the large number of customers comprising the Company’s customer base and their dispersion across many different geographical regions.

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     Ticketing Revenue Recognition
     Ticket revenue is derived from the sale of live theater tickets for Broadway, off-Broadway and London shows to individuals, groups, travel agencies, tour groups and educational organizations. Proceeds from these sales received in advance of the corresponding performance of the show are included in “Deferred Revenue” in our accompanying condensed consolidated balance sheets at the time of receipt and, are recognized as revenue in the period the performance of the show occurs.
     Gift certificate revenue is derived from the sale of gift certificates, for Broadway, off-Broadway, London shows and Dinner and Show sales to individuals, groups, travel agencies, tour groups and corporate programs. Proceeds from these sales are included in “Deferred Revenue” in our accompanying condensed consolidated balance sheets at the time of receipt and, if redeemed, are recognized as revenue in the period the performance of the show occurs or upon expiration of the unredeemed gift certificate. Gift certificates issued after March 22, 2007 do not expire. Prior to March 22, 2007, gift certificates were issued with a one-year expiration from the date of issuance.
     Hotel package revenue is derived from the sale of exclusive allocation rooms provided by New York City hotels to individuals and groups. Proceeds from these sales are recorded on a net basis and are included in “Customer Deposits” in our accompanying condensed consolidated balance sheets at the time of receipt and are recognized as revenue on the day of departure from the hotel.
     Dinner voucher revenue is derived from the sale of dinner vouchers for meals at restaurants in New York City to individuals and groups. Proceeds from these sales are recorded on a net basis and are included in “Customer Deposits” in our accompanying condensed consolidated balance sheets at the time of receipt and are recognized as revenue on the date the voucher is presented or upon expiration of the voucher.
     In July 2000, the Emerging Issues Task Force (“EITF”) of the Financial Accounting and Standards Board (“FASB”) reached a consensus on EITF Issue No. 99-19, “Reporting Revenue Gross as a Principal versus Net as an Agent.” This consensus provides guidance concerning under what circumstances a company should report revenue based on (a) the gross amount billed to a customer because it has earned revenue from the sale of goods or services or (b) the net amount retained (that is, the amount billed to the customer less the amount paid to a supplier) because it has earned a commission or fee. Hollywood Media’s existing accounting policies conform to the EITF consensus. Ticket revenue and cost of revenue-ticketing are recorded on a gross basis in our accompanying condensed consolidated statements of operations. Hotel revenues packages and vouchers sold for New York restaurants are reported on a net basis and are included in “Ticketing Revenues” in our accompanying condensed consolidated statements of operations.

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     Segment Information
     Statement of Financial Accounting Standards (“SFAS”) No. 131, “Disclosures about Segments of an Enterprise and Related Information” (“SFAS No. 131”) establishes standards for reporting of selected information about operating segments in interim financial reports issued to shareholders. It also establishes standards for related disclosures about products and services, geographic areas and major customers. Disclosure regarding Hollywood Media’s business segments is contained in Note 7 in accordance with the requirements of SFAS No. 131.
     Recent Accounting Pronouncements
     In December 2007, the FASB issued SFAS No. 141 (revised 2007), “Business Combinations” (“SFAS No. 141(R)”), which amends SFAS No. 141, and provides revised guidance for recognizing and measuring identifiable assets and goodwill acquired, liabilities assumed, and any noncontrolling interest in the acquiree. It also provides disclosure requirements to enable users of the financial statements to evaluate the nature and financial effects of the business combination. SFAS No. 141(R) is effective for fiscal years beginning on or after December 15, 2008 and is to be applied prospectively. Management will adopt SFAS No. 141 (R) for businesses acquired subsequent to December 31, 2008, if any.
     In December 2007, the FASB issued SFAS No. 160, “Noncontrolling Interests in Consolidated Financial Statements, an Amendment of ARB 51” (“SFAS No. 160”). SFAS No. 160 establishes accounting and reporting standards pertaining to ownership interests in subsidiaries held by parties other than the parent, the amount of net income attributable to the parent and to the noncontrolling interest, changes in a parent’s ownership interest, and the valuation of any retained noncontrolling equity investment when a subsidiary is deconsolidated. SFAS No. 160 also establishes disclosure requirements that clearly identify and distinguish between the interests of the parent and the interests of the noncontrolling owners. SFAS No. 160 is effective for fiscal years beginning on or after December 15, 2008. Management will adopt SFAS No. 160 commencing January 1, 2009.
     On February 6, 2008, the FASB finalized FASB Staff Position (“FSP”) “Effective Date of FASB Statement No. 157” (“FSP 157-2”) which deferred the effective date of SFAS No. 157 “Fair Value Measurements” until years beginning after November 15, 2008 for certain non-financial assets and non-financial liabilities, except those that are recognized or disclosed at fair value in the financial statements on a recurring basis (at least annually). The deferral applies to the annual assessment of fair value performed for goodwill and indefinite-lived intangible assets under SFAS No. 142, “Goodwill and Other Intangible Assets”, long-lived assets measured at fair value for an impairment assessment under SFAS No. 144, “Accounting for the Impairment or Disposal of Long-Lived Assets”, asset retirement obligations accounted for under SFAS No. 143, “Accounting for Asset Retirement Obligations” and liabilities for exit or disposal activities initially measured at fair value under SFAS No. 146, “Accounting for Costs Associated with Exit or Disposal Activities”. Management is currently evaluating the impact of adopting the items deferred by FSP 157-2.
     In April 2008, the FASB issued FSP No. 142-3, “Determination of the Useful Life of Intangible Assets” (“FSP 142-3”). This FSP amends the factors that should be considered in developing renewal or extension assumptions used to determine the useful life of a recognized intangible asset under SFAS No. 142, “Goodwill and Other Intangible Assets”. The intent of this FSP is to improve the consistency between the useful life of a recognized intangible asset under SFAS No. 142 and the period of expected cash flows used to measure the fair value of the asset under SFAS No. 141(R), “Business Combinations,” and other accounting principles generally accepted in the United States of America (“US GAAP”). This FSP is effective for financial statements issued for fiscal years beginning after December 15, 2008, and interim periods within those fiscal years and early adoption is prohibited. Accordingly, this FSP is effective for the Company on January 1, 2009. Management does not expect the adoption of FSP 142-3 to have a material impact on its consolidated financial position, results of operations or cash flows.

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     In May 2008, the FASB issued SFAS No. 162, “The Hierarchy of Generally Accepted Accounting Principles” (“SFAS No. 162”). SFAS No. 162 identifies the sources of accounting principles and the framework for selecting the principles used in the preparation of financial statements of non-governmental entities that are presented in conformity with U.S. GAAP. The previous U.S. GAAP hierarchy existed within the American Institute of Certified Public Accountants’ statements on auditing standards, which are directed to the auditor rather than the reporting entity. SFAS No. 162 moves the U.S. GAAP hierarchy to the accounting literature, thereby directing it to reporting entities which are responsible for selecting accounting principles for financial statements that are presented in conformity with U.S. GAAP. The Company will adopt SFAS No. 162 when it becomes effective which is 60 days following the SEC’s approval of the Public Company Accounting Oversight Board amendments to AU Section 411, “The Meaning of Present Fairly in Conformity With Generally Accepted Accounting Principles.” Management does not expect the adoption of this standard to have a material impact on its consolidated financial position, results of operations or cash flows.
     In June 2008, the FASB issued EITF 03-6-1 “Determining Whether Instruments Granted in Share-Based Transactions are Participating Securities”, effective for financial statements issued for fiscal years beginning after December 15, 2008. Under this EITF, the FASB addresses whether instruments granted in share-based payment transactions are participating securities prior to vesting, thereby impacting the calculation of earnings per share. If it is determined that the share-based payment is a participating security, the two-class method of calculating EPS may be required. Management does not expect the adoption of this EITF to have a material impact on its consolidated financial position, results of operations or cash flows.
(3) DISCONTINUED OPERATIONS
     Pursuant to SFAS No. 144, “Accounting for the Impairment or Disposal of Long-Lived Assets,” the Company’s condensed consolidated financial statements have been reclassified for all periods presented to reflect the operations, assets and liabilities of the discontinued operations described below.
     Showtimes.com, Inc.
     On August 24, 2007, Hollywood Media Corp. entered into and simultaneously closed on a definitive asset purchase agreement with West World Media and its principal, a former employee, pursuant to which Hollywood Media sold to West World Media substantially all of the assets of its Showtimes business, for a cash purchase price of $23,000,000, subject to a working capital post-closing adjustment. The working capital post-closing adjustment was a price reduction of $114,454, which was paid by Hollywood Media to West World Media in January 2008.

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     The Showtimes business included the CinemaSource, EventSource and ExhibitorAds operations and constituted the remainder of Hollywood Media’s Data Business Division, which previously included the Baseline/StudioSystems business unit until it was sold to The New York Times in August 2006.
     The net income from discontinued operations has been classified in the accompanying condensed consolidated statements of operations as “Income from discontinued operations.” There was no income from discontinued operations for the six and three months ended June 30, 2008. The summarized results of discontinued operations for the six and three months ended June 30, 2007 were as follows:
                 
    Six months ended     Three months ended  
    June 30, 2007     June 30, 2007  
 
               
Operating revenue
  $ 3,288,016     $ 1,639,295  
 
               
Income from discontinued operations
  $ 1,048,938     $ 538,161  
(4) ACQUISITIONS AND OTHER CAPITAL TRANSACTIONS:
Showtix Acquisition
     On February 1, 2007, Hollywood Media through its wholly-owned subsidiary Theatre Direct NY, Inc. (“Theatre Direct”) entered into a definitive asset purchase agreement with Showtix LLC (“Showtix”) and each of its members for the acquisition by Theatre Direct of substantially all of the assets of Showtix. Showtix was a full service, licensed group ticketing sales agency that sells tickets for Broadway and Off-Broadway theatrical performances. The acquisition was completed and closed on February 1, 2007. The acquisition allows Theatre Direct to increase its presence in the Broadway ticketing industry. The aggregate purchase consideration was $2,738,796, including $2,600,000 in cash and $138,796 of acquisition costs. In addition, Showtix is also entitled to receive up to $370,000 in potential periodic cash earn-outs as defined in the agreement. During the first quarter of 2008, Hollywood Media paid Showtix $43,313 pursuant to the first earnout then due. During the first quarter of 2008, Hollywood Media completed its evaluation of the acquired assets and liabilities which resulted in the recording of certain intangible assets (customer lists and non-competition agreements), which are being amortized over 6 years and 5 years, respectively. The fair market value of these intangible assets on the date of acquisition was $470,760 and the reconciliation of the purchase price has been adjusted to reflect this value. A reconciliation of the purchase price is provided below:

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Purchase consideration
  $ 2,738,796  
 
     
 
       
Cash acquired
    4,824  
Accounts receivable
    368,319  
Prepaid
    11,584  
Intangibles
    470,760  
 
     
 
       
Total assets
  $ 855,487  
 
     
 
       
Current liabilities
  $ (94,167 )
 
     
 
       
Total liabilities
  $ (94,167 )
 
     
 
       
Net Assets
  $ 761,320  
 
     
 
       
Excess of the purchase consideration over fair value of
       
net assets acquired (included in Broadway Ticketing segment)
  $ 1,977,476  
 
     
     The excess of the purchase consideration over the fair value of net assets has been classified as “Goodwill” in the accompanying condensed consolidated balance sheets.
     The results of operations of Showtix have been included in Hollywood Media’s consolidated results of operations since the date of acquisition (February 1, 2007). The following are Hollywood Media’s pro forma results for the three months ended March 31, 2007.
         
    Three Months Ended  
    March 31, 2007  
    (unaudited)  
 
       
Proforma net revenues
  $ 27,457,941  
 
       
Proforma net loss
  $ (3,078,420 )
 
       
Proforma net income per share
  $ (0.09 )
 
       
Proforma weighted average common
       
and common equivalent shares
    33,257,107  
(5) DEBT:
     Senior Unsecured Notes
     On November 23, 2005, Hollywood Media issued and sold $7,000,000 aggregate principal amount of its Senior Unsecured Notes (the “Senior Notes”) for aggregate gross cash proceeds of $7,000,000. The notes carried an 8% interest rate and an initial 12 month term, on which interest was payable in quarterly installments commencing December 31, 2005. The principal was payable in cash or, at Hollywood Media’s option, in shares of Hollywood Media’s

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common stock valued on a per share basis at a 5% discount from the 20-day volume-weighted average market price per share of the common stock as of the payment date, subject to certain conditions to such option including but not limited to the requirement that the shares be registered for resale. Hollywood Media’s proceeds related to the issuance, net of issuance costs, were $6,595,690. The holders of the Senior Notes also received warrants (the “Warrants”) to purchase 700,000 shares of Hollywood Media’s common stock at an exercise price of $4.29 per share. In March 2006, Hollywood Media exercised its option under the terms of the Senior Notes to extend the maturity date of the Senior Notes to May 23, 2007 in exchange for the delivery of additional five-year Warrants to purchase an aggregate of 100,000 shares of Hollywood Media’s common stock with an exercise price per share at $4.29. The Senior Notes were not convertible at the option of the holders.
     On May 18, 2007, the $7,000,000 principal amount of the Senior Notes, together with all accrued and unpaid interest thereon, was paid in full in accordance with the provisions of the Senior Notes.
     Upon issuance, Hollywood Media recognized the value attributable to the 700,000 issued Warrants in the amount of $1,865,037 as a discount against the Senior Notes. The Company valued the Warrants using the Black-Scholes pricing model assuming a risk-free rate of 4.45%, an expected volatility of 69.4% and a five year life; the fair value of the Warrants was determined to be $2.66 per share. An additional discount of $286,000 was recorded in conjunction with the 100,000 extension Warrants issued in March of 2006. The Company valued the additional Warrants using the Black-Scholes pricing model assuming a risk-free rate of 4.73%, an expected volatility of 64.2% and an approximate five year life; the fair value of the Warrants was determined to be $2.86 per share. The debt discount attributed to the value of the Warrants issued was amortized over the life of the Senior Notes as interest expense using the effective yield method. The Company amortized the Senior Notes debt discount attributed to the value of the Warrants of $624,601 and $266,618 for the six and three months ended June 30, 2007, respectively.
     Registration Payment Arrangement
     As required by the registration rights agreement entered into in connection with the above mentioned Warrants, Hollywood Media filed a registration statement for the resale of the shares of common stock issuable upon the exercise of the Warrants that was declared effective by the SEC on March 3, 2006, and must maintain the effectiveness of such registration statement through the earlier of (a) the fifth anniversary of the effective date or (b) the date on which the holders of Warrant shares are able to resell such Warrant shares under Rule 144(k) of the Securities Act. If the registration statement ceases to be effective for any reason for more than 30 trading days during any 12-month period (the “Grace Period”) in violation of the agreement, and if there are no applicable defenses or limitations under the agreement or at law or otherwise, Hollywood Media would be required to pay to the holders of Warrant shares, in addition to any other rights such holders may have, an aggregate cash amount equal to $25,000 for each of the first three 30-day periods following the date that the Grace Period is exceeded, increasing to $70,000 for each succeeding 30-day period. As of June 30, 2008, none of the Warrants have been exercised, no Warrant shares have been issued, and the registration statement continues to be effective.

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     In accordance with EITF 00-19-2, Hollywood Media is required to calculate the maximum potential amount of consideration payable pursuant to registration payment arrangements, even if the likelihood of payments under such arrangements is remote. EITF 00-19-2 is applicable to financial statements issued for fiscal years beginning after December 15, 2006 and any interim periods therein. Assuming for purposes of this calculation that (i) all of the Warrants were exercised on June 30, 2008, (ii) the Warrant shares issued upon such exercise are available for resale under Rule 144(k) on June 30, 2009, (iii) the registration statement ceased to be effective in violation of the agreement on June 30, 2008 and does not become effective again before June 30, 2009, the remainder of the required registration period, and (iv) that there are no applicable defenses or limitations under the agreement or at law or otherwise, the maximum potential amount of consideration payable by Hollywood Media to the holders of Warrant shares would be $635,000. Management does not believe that any significant material payments are likely under this registration payment arrangement.
(6) COMMON STOCK:
     During the Six Months Ended June 30, 2008:
    On February 8, 2008, Hollywood Media issued 96,569 shares of common stock valued at the December 31, 2007 closing share price of $2.90, or $280,050, for payment of Hollywood Media’s 401(k) employer match for the calendar year 2007.
 
    On April 28, 2008, Hollywood Media issued 20,000 shares of common stock valued at $17,600 pursuant to the exercise by the Chief Accounting Officer of Hollywood Media of an employee stock option with an exercise price of $0.88 per share.
 
    On June 24, 2008, Hollywood Media issued 81,000 shares of common stock valued at $105,300, pursuant to the exercise by the Chief Executive Officer of Hollywood Media of an employee stock option with an exercise price of $1.30 per share.
     During the Six Months Ended June 30, 2007:
    On January 4, 2007, Hollywood Media issued 20,101 shares of common stock valued at $4.20 per share, which was the closing price of Hollywood Media common stock on the trading date prior to the January 1, 2007 date of grant, in payment of $84,422 of additional compensation to a non-executive employee pursuant to an employment agreement.
 
    On January 22, 2007, Hollywood Media issued 1,000 shares of common stock valued at $1,490, pursuant to the exercise of an employee stock option with an exercise price of $1.49 per share.
 
    On January 29, 2007, Hollywood Media issued 500 shares of common stock valued at $750, pursuant to the exercise of an employee stock option with an exercise price of $1.50 per share.
 
    On January 30, 2007, Hollywood Media issued 8,300 shares of common stock valued at $4.13 per share, which was the average of the closing price of Hollywood Media common stock on the five consecutive business days ending on and including the third business day immediately preceding the January 10, 2007 date of grant, in payment of $34,275 of additional compensation to a non-executive employee pursuant to an employment agreement.

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    On February 9, 2007, Hollywood Media issued 31,250 shares of common stock valued at $108,125, pursuant to the exercise of an employee stock option with an exercise price of $3.46 per share.
 
    On February 9, 2007, Hollywood Media issued 59,257 shares of common stock valued as of the December 29, 2006 closing share price of $4.20, or $248,876, for payment of Hollywood Media’s 401(k) employer match for the calendar year 2006.
 
    On February 21, 2007, Hollywood Media issued 1,992 shares of common stock valued as of the average of the ten days closing prices prior to the issuance date, or $4.02 per share, in payment of the $8,000 purchase price for the acquisition of intangible assets.
 
    On March 19, 2007, Hollywood Media issued 15,625 shares of common stock valued at $63,438, pursuant to the exercise of an employee stock option with an exercise price of $4.06 per share.
 
    On April 25, 2007, Hollywood Media issued 8,174 shares of common stock pursuant to cashless exercises of warrants with an exercise price of $2.84 per share. The warrant was issued in connection with a private placement completed in 2004.
 
    On May 2, 2007, Hollywood Media issued 5,937 shares of common stock valued at $4.33 per share, which was the average of the closing price of Hollywood Media common stock on the five consecutive business days ending on and including the third business day immediately preceding the April 10, 2007 date of grant, in payment of $25,706 of additional compensation to a non-executive employee pursuant to an employment agreement.
 
    On May 14, 2007, Hollywood Media issued 22,766 shares of common stock pursuant to the cashless exercise of a warrant with an exercise price of $3.34 per share. The warrant was issued in connection with a debt offering completed in 2002.
    On May 16, 2007, Hollywood Media issued 67,202 shares of common stock pursuant to the cashless exercise of a warrant with an exercise price of $3.34 per share. The warrant was issued in connection with a debt offering completed in 2002.
 
    On May 17, 2007, Hollywood Media issued 4,698 shares of common stock pursuant to the cashless exercise of a warrant with an exercise price of $3.34 per share. The warrant was issued in connection with a debt offering completed in 2002.
 
    On May 17, 2007, Hollywood Media issued 12,014 shares of common stock pursuant to the cashless exercise of a warrant with an exercise price of $4.00 per share. The warrant was issued in connection with a debt offering completed in 2001.
 
    On May 18, 2007, Hollywood Media issued 11,743 shares of common stock pursuant to the cashless exercise by the Chief Executive Officer and President of Hollywood Media of a warrant with an exercise price of $3.34 per share. The warrant was issued in connection with a debt offering completed in 2002.

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    On May 21, 2007, Hollywood Media issued 22,584 shares of common stock pursuant to the cashless exercise of a warrant with an exercise price of $3.34 per share. The warrant was issued in connection with a debt offering completed in 2002.
     (7) SEGMENT REPORTING:
     Hollywood Media’s reportable segments are Broadway Ticketing, Ad Sales, Intellectual Properties, Cable TV and Other. The Broadway Ticketing segment sells tickets and related hotel and restaurant packages for live theater events on Broadway, Off-Broadway and London’s West End, both online and offline, to individual consumers, groups and domestic and international travel professionals, including travel agencies, tour operators and educational institutions. This segment also generates revenue from the sale of sponsorships on Broadway.com. The Ad Sales segment sells advertising on Hollywood.com, MovieTickets.com and, through CinemasOnline, cinema and live theater websites and plasma displays in the U.K. and Ireland. The Intellectual Properties segment owns or controls the exclusive rights to certain intellectual properties created by best-selling authors and media celebrities, which it licenses across all media. This segment also includes a 51% interest in Tekno Books, a book development business. Cable TV comprises Hollywood.com Television and Broadway.com Television which offer interactive entertainment and information with on-demand video content to subscribers in certain cable TV systems of the distributing cable operators including Cablevision Systems, Cox Communications, Comcast, Insight Communications, Charter, Bresnan and Mediacom. The Other segment is comprised of payroll and benefits for corporate and administrative personnel as well as other corporate-wide expenses such as audit fees, proxy costs, insurance, centralized information technology, and includes consulting fees and other fees and costs relating to compliance with the provisions of the Sarbanes-Oxley Act of 2002 that require Hollywood Media and its Independent Registered Public Accounting Firm to make an assessment of and report on internal control over financial reporting.
     Management evaluates performance based on a comparison of actual profit or loss from operations before income taxes, depreciation, amortization, interest and nonrecurring gains and losses to budgeted amounts. There are no intersegment sales or transfers.

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     The following table provides summary financial information regarding Hollywood Media’s reportable segments.
                                 
    Six months ended June 30     Three months ended June 30,  
    (unaudited)     (unaudited)  
    2008     2007     2008     2007  
Net Revenues:
                               
Broadway Ticketing
  $ 59,062,595     $ 58,851,282     $ 33,764,778     $ 34,768,110  
Ad Sales
    5,423,012       5,192,171       2,810,525       2,828,335  
Intellectual Properties
    742,040       478,693       408,907       282,240  
Cable TV
    182,592       116,130       80,040       37,955  
Other
                       
 
                       
 
  $ 65,410,239     $ 64,638,276     $ 37,064,250     $ 37,916,640  
 
                       
 
                               
Operating Income (Loss):
                               
Broadway Ticketing
  $ 1,479,861     $ 951,754     $ 1,079,490     $ 712,302  
Ad Sales
    (1,647,003 )     (528,357 )     (689,826 )     (95,332 )
Intellectual Properties
    143,221       (121 )     86,288       22,594  
Cable TV
    (102,940 )     (271,230 )     (28,815 )     (136,873 )
Other
    (5,273,578 )     (5,423,244 )     (2,534,526 )     (2,372,264 )
 
                       
 
  $ (5,400,439 )   $ (5,271,198 )   $ (2,087,389 )   $ (1,869,573 )
 
                       
 
                               
Capital Expenditures:
                               
Broadway Ticketing
  $ 506,295     $ 156,901     $ 152,027     $ 101,716  
Ad Sales
    555,890       354,507       332,733       163,435  
Intellectual Properties
                       
Cable TV
          2,015             2,015  
Other
    36,323       116,381       24,562       36,977  
 
                       
 
  $ 1,098,508     $ 629,804     $ 509,322     $ 304,143  
 
                       
 
                               
Depreciation and
                               
Amortization Expense:
                               
Broadway Ticketing
  $ 459,520     $ 169,404     $ 195,438     $ 85,081  
Ad Sales
    581,424       450,607       299,677       229,928  
Intellectual Properties
                       
Cable TV
    661       5,439       331       2,424  
Other
    214,089       231,996       105,594       110,692  
 
                       
 
  $ 1,255,694     $ 857,446     $ 601,040     $ 428,125  
 
                       
 
                 
 
                  June 30,      
 
                  2008     December 31,  
 
                  (unaudited)     2007  
Segment Assets:
                               
Broadway Ticketing
                  $ 33,858,549     $ 40,149,871  
Ad Sales
                    30,339,308       30,188,611  
Intellectual Properties
                    846,328       739,078  
Cable TV
                    151,100       35,433  
Other
                    18,695,418       22,865,843  
 
                           
 
                  $ 83,890,703     $ 93,978,836  
 
                           
(8) CERTAIN COMMITMENTS AND CONTINGENCIES:
     Litigation
     In August 2007, a lawsuit was filed against Hollywood Media alleging, among other related items, trademark infringement. Hollywood Media has engaged counsel to represent the Company and discovery has commenced. Hollywood Media denies any wrongdoing, does not believe any monies are owed and is currently defending this case vigorously.

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     In addition to the legal proceeding described above, Hollywood Media is from time to time party to various legal proceedings, including matters arising in the ordinary course of business.
(9) MOVIETICKETS.COM:
     Hollywood Media owns 26.2% of the total equity in the MovieTickets.com, Inc. joint venture. Hollywood Media records its investment in MovieTickets.com under the equity method of accounting, recognizing its percentage interest in MovieTickets.com’s income or loss as equity in earnings of unconsolidated investees. Under applicable accounting principles, Hollywood Media has not recorded income from its investment in MovieTickets.com because accumulated losses from prior years exceed MovieTickets.com’s accumulated net income. The MovieTickets.com web site generates revenues from service fees charged to users for the purchase of movie tickets online and the sale of advertising. An accrued dividend of $1,311,100 is included in “Equity in Earnings of Unconsolidated Investees” in our accompanying condensed consolidated statement of operations, which was received by Hollywood Media in July of 2008.
(10) RECLASSIFICATION:
     Certain amounts included in and “Editorial, production, development and technology” in the accompanying 2007 and first quarter 2008 condensed consolidated statements of operations have been reclassified to “Cost of revenues — ticketing” in the accompanying 2007 and first quarter 2008 condensed consolidated statements of operations to conform to the second quarter 2008 presentation.
ITEM 2.   MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
Cautionary Note Regarding Forward-Looking Statements
     Certain statements in this Item 2 or elsewhere in this Form 10-Q, or that are otherwise made by us or on our behalf about our financial condition, results of operations and business constitute “forward-looking statements” within the meaning of federal securities laws. Hollywood Media Corp. (“Hollywood Media”) cautions readers that certain important factors may affect Hollywood Media’s actual results, levels of activity, performance or achievements and could cause our actual results, levels of activity, performance or achievements to differ materially from any future results, levels of activity, performance or achievements anticipated, expressed or implied by any forward-looking statements that may be deemed to have been made in this Form 10-Q or that are otherwise made by or on behalf of Hollywood Media. For this purpose, any statements contained in this Form 10-Q that are not statements of historical fact may be deemed to be forward-looking statements. Without limiting the generality of the foregoing, “forward-looking statements” are typically phrased using words such as “may,” “will,” “should,” “expect,” “plans,” “believe,” “anticipate,” “intend,” “could,” “estimate,” “pro forma” or “continue” or the negative variations thereof or similar expressions or comparable terminology. Factors that may affect Hollywood Media’s results and the market price of our common stock include, but are not limited to:
    our continuing operating losses,
 
    negative cash flows and accumulated deficit,
 
    the need to manage our growth,
 
    our ability to develop and maintain strategic relationships, including but not limited to relationships with the exhibitors, studios and live theater venues,
 
    our ability to compete with other media and Internet companies and other competitors,
 
    our ability to maintain and obtain sufficient capital to finance our growth and operations,
 
    our ability to realize anticipated revenues and cost efficiencies,
 
    technology risks and risks of doing business over the Internet,
    government regulation,
 
    adverse economic factors such as recession, war, terrorism, international incidents or labor strikes and disputes,
 
    our ability to achieve and maintain effective internal controls,
 
    dependence on our founders, and our ability to recruit and retain key personnel, and
    the volatility of our stock price.

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     Hollywood Media is also subject to other risks detailed herein or detailed in our Annual Report on Form 10-K for the year ended December 31, 2007 and in other filings made by Hollywood Media with the Securities and Exchange Commission.
     Because these forward-looking statements are subject to risks and uncertainties, we caution you not to place undue reliance on these statements, which speak only as of the date of this Form 10-Q. We do not undertake any responsibility to review or confirm analysts’ expectations or estimates or to release publicly any revisions to these forward-looking statements to take into account events or circumstances that occur after the date of this Form 10-Q. As a result of the foregoing and other factors, no assurance can be given as to the future results, levels of activity or achievements and neither we nor any other person assumes responsibility for the accuracy and completeness of such statements.
Overview
     Hollywood Media is a provider of information, news and other content, and ticketing to consumers and businesses covering the entertainment, Internet and media industries. We own and operate a number of business units focused on the entertainment and media industries. Hollywood Media derives a diverse stream of revenues from this array of business units, including revenue from Broadway, Off-Broadway and London’s West End ticket sales to both individuals and groups, advertising, and book development license fees and royalties. Our Broadway Ticketing business includes Broadway.com, 1-800-Broadway, Theatre Direct and Theatre.com. Hollywood Media’s businesses also include an intellectual property business, Hollywood.com, the U.K. based CinemasOnline companies and a minority interest in MovieTickets.com. In addition, Hollywood Media owns and operates the free “video on demand” (“VOD”) cable television network, Hollywood.com Television.
     Broadway Ticketing Division.
     Hollywood Media’s Broadway Ticketing Division is comprised of Broadway.com, 1-800-BROADWAY, Theatre Direct International (“TDI”) and Theatre.com (collectively called “Broadway Ticketing”). Broadway tickets are sold online through our Broadway.com website and by telephone through our 1-800-BROADWAY number. Broadway Ticketing is a live theater ticketing seller that provides groups and individuals with access to theater tickets and knowledgeable service, covering shows on Broadway, Off-Broadway and, through a partnership arrangement between Theatre.com and a London-based ticket agency, in London’s West End theatre district. Broadway.com features include shows’ opening night video and photo coverage, show reviews, celebrity interviews and theater columns, as well as show information pages, including casting, synopses and venue information.
     Ad Sales Division.
     Hollywood Media’s Ad Sales Division includes Hollywood.com and the U.K. based CinemasOnline Limited, UK Theatres Online Limited, WWW.CO.UK Limited and Spring Leisure Limited (collectively known as “CinemasOnline”). Hollywood.com, a premier online entertainment destination, generates revenue by selling advertising on its website, and commissions received for advertising sold by our ad sales team on MovieTickets.com. Hollywood.com features in-depth movie information, including movie previews, descriptions and reviews, movie showtimes listings, entertainment news, celebrity fan sites, celebrity photo

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galleries and an extensive multimedia library. Hollywood.com’s features also include audio podcasts and blogging. CinemasOnline maintains websites for cinemas and live theaters in the U.K. in exchange for the right to sell advertising on such websites. CinemasOnline also provides other marketing services, including advertising sales on plasma TV screens placed in various venues throughout the U.K. and Ireland, such as cinemas, hotels and car dealerships.
     Cable TV Division.
     Hollywood Media’s Cable TV Division includes Hollywood.com Television (“HTV”) and Broadway.com Television (“BTV”) which are free VOD channels that offer interactive entertainment and information with on-demand video content, previews, reviews, behind the scenes footage, interviews and coverage of entertainment industry events to cable company subscribers. HTV is carried on certain cable TV systems including Cablevision Systems, Cox Communications, Comcast, Insight Communications, Mediacom, Charter and Bresnan. BTV is distributed by Cablevision on its New York area systems.
     Intellectual Properties Division.
     Our Intellectual Properties Division includes a book development and book licensing business owned and operated by our 51% owned subsidiary, Tekno Books, which develops and executes book projects, frequently with best-selling authors. Tekno Books has worked with over 60 New York Times best-selling authors, including Isaac Asimov, Tom Clancy, Tony Hillerman, John Jakes, Jonathan Kellerman, Dean Koontz, Robert Ludlum, Nora Roberts and Scott Turow. Hollywood Media is also a 50% partner in NetCo Partners, a partnership that owns Tom Clancy’s NetForce. Hollywood Media also owns directly additional intellectual property created for it by various best-selling authors such as Mickey Spillane, Anne McCaffrey and others.
     MovieTickets.com, Inc.
     MovieTickets.com, Inc. is one of the two leading destinations for the purchase of movie tickets through the Internet. MovieTickets.com is an online ticketing service owned by a joint venture formed by Hollywood Media and several major movie exhibitor chains. Hollywood Media currently owns 26.2% of the equity of MovieTickets.com.
Results of Operations
     The following discussion and analysis should be read in conjunction with Hollywood Media’s Unaudited Condensed Consolidated Financial Statements and the notes thereto included in Item 1 of Part I of this report.

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     The following table summarizes Hollywood Media’s revenues, operating expenses and operating income (loss) from continuing operations by reportable segment for the six months ended June 30, 2008 (“Y2-08”) and 2007 (“Y2-07”), and the three months ended June 30, 2008 (“Q2-08”) and 2007 (“Q2-07”), respectively:
                                                 
                    Intellectual                    
    Broadway             Properties     Cable              
    Ticketing     Ad Sales     (a)     TV     Other     Total  
Y2-08
(unaudited)
                                               
 
                                               
Net Revenues
  $ 59,062,595     $ 5,423,012     $ 742,040     $ 182,592     $     $ 65,410,239  
Operating Expenses
    57,582,734       7,070,015       598,819       285,532       5,273,578       70,810,678  
 
                                   
Operating Income (Loss)
  $ 1,479,861     $ (1,647,003 )   $ 143,221     $ (102,940 )   $ (5,273,578 )   $ (5,400,439 )
 
                                   
 
                                               
% of Total Net Revenue
    90 %     9 %     1 %     0 %           100 %
 
                                               
Y2-07
                                               
(unaudited)
                                               
 
                                               
Net Revenues
  $ 58,851,282     $ 5,192,171     $ 478,693     $ 116,130     $     $ 64,638,276  
Operating Expenses
    57,899,528       5,720,528       478,814       387,360       5,423,244       69,909,474  
 
                                   
Operating Income (Loss)
  $ 951,754     $ (528,357 )   $ (121 )   $ (271,230 )   $ (5,423,244 )   $ (5,271,198 )
 
                                   
 
                                               
% of Total Net Revenue
    91 %     8 %     1 %     0 %           100 %
 
                                               
 
                                               
Q2-08
                                               
(unaudited)
                                               
 
                                               
Net Revenues
  $ 33,764,778     $ 2,810,525     $ 408,907     $ 80,040     $     $ 37,064,250  
Operating Expenses
    32,685,288       3,500,351       322,619       108,855       2,534,526       39,151,639  
 
                                   
Operating Income (Loss)
  $ 1,079,490     $ (689,826 )   $ 86,288     $ (28,815 )   $ (2,534,526 )   $ (2,087,389 )
 
                                   
 
                                               
% of Total Net Revenue
    91 %     8 %     1 %     0 %           100 %
 
                                               
 
                                               
 
                                               
Q2-07
                                               
(unaudited)
                                               
 
                                               
Net Revenues
  $ 34,768,110     $ 2,828,335     $ 282,240     $ 37,955     $     $ 37,916,640  
Operating Expenses
    34,055,808       2,923,667       259,646       174,828       2,372,264       39,786,213  
 
                                   
Operating Income (Loss)
  $ 712,302     $ (95,332 )   $ 22,594     $ (136,873 )   $ (2,372,264 )   $ (1,869,573 )
 
                                   
 
                                               
% of Total Net Revenue
    92 %     7 %     1 %     0 %           100 %
 
a.   Does not include Hollywood Media’s 50% interest in NetCo Partners which is accounted for under the equity method of accounting and Hollywood Media’s share of the income (loss) is reported as Equity in Earnings of Unconsolidated Investees (discussed below).
Composition of our segments is as follows:
    Broadway Ticketing — sells tickets and related hotel and restaurant packages via Broadway.com, 1-800-BROADWAY and TDI to live theater events on Broadway, Off-Broadway and London’s West End, to individual consumers, groups and domestic and international travel professionals, including travel agencies, tour operators, and educational institutions. Beginning in late September 2007, sales for events in London’s West End are fulfilled through a partnership arrangement between Theatre.com and a London-based ticket agency. This segment also generates revenue from the sale of sponsorships and ad sales on Broadway.com.

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    Ad Sales — sells advertising on Hollywood.com and MovieTickets.com, and includes CinemasOnline which sells advertising on cinema and live theater websites in the U.K. Hollywood.com receives commissions on the ads it sells on MovieTickets.com.
 
    Intellectual Properties — owns or controls the exclusive rights to certain intellectual properties created by best-selling authors and media celebrities, which it licenses for books and other media. This segment includes a 51% interest in Tekno Books, and a book development business, and this segment does not include our 50% interest in NetCo Partners.
 
    Cable TV — comprised of Hollywood.com Television and Broadway.com Television, free VOD channels that offer interactive entertainment information with on-demand video content to subscribers in certain cable TV systems.
 
    Other — is comprised of payroll and benefits for corporate and administrative personnel as well as other corporate-wide expenses, such as audit fees, proxy costs, insurance, centralized information technology, and includes consulting and other fees and costs relating to compliance with the provisions of the Sarbanes-Oxley Act of 2002 that require Hollywood Media to assess and report on internal control over financial reporting, and related development of controls.
NET REVENUES
     Total net revenues were $65,410,239 for Y2-08 as compared to $64,638,276 for Y2-07, an increase of $771,963 or 1%, and $37,064,250 for Q2-08 as compared to $37,916,640 for Q2-07, a decrease of $852,390 or 2%. The increase in net revenue from Y2-07 to Y2-08 was primarily due to the Broadway Ticketing, Ad Sales and Intellectual Properties divisions. The decrease in revenue in Q2-08 as compared to Q2-07 is primarily due to the change in our sales strategy at Theatre.com, as discussed below. In Q2-08 net revenues were derived 91% from Broadway Ticketing, 8% from Ad Sales and 1% from Intellectual Properties. In Q2-07 net revenues were derived 92% from Broadway Ticketing, 7% from Ad Sales and 1% from Intellectual Properties.
     Broadway Ticketing net revenues were $59,062,595 and $58,851,282 for Y2-08 and Y2-07, respectively, an increase of $211,313 or 1%, and $33,764,778 and $34,768,110 for Q2-08 and Q2-07, respectively, a decrease of $1,003,332 or 3%. The increase in Broadway Ticketing net revenues in Y2-08 from Y2-07 was primarily due to the following: (a) an increase in revenue of $211,313 attributable to (i) the purchase of Showtix on February 1, 2007, and (ii) ticket price increases by theaters, increases in services fees on individual ticket sales and changes in our marketing and advertising strategies, offset in part by (b) a decrease in revenue of $2,505,400 from Theatre.com, our London ticketing operation, primarily as a result of shifting from Theatre.com handling its own sales to an arrangement with a third party ticket agency in September 2007. As a result of this arrangement, Theatre.com now recognizes revenue based on net commissions instead of gross ticket price. The decrease in Broadway Ticketing net revenues in Q2-08 from Q2-07 is primarily due to a decrease of $1,072,274 in revenue from Theatre.com as a result of the shifting of sales to a third party ticketing agency as noted above. Broadway Ticketing net revenue is generated from the sales of live theater tickets for Broadway, off-Broadway and London’s West End both online via Broadway.com and offline via 1-800-BROADWAY to domestic and international travel professionals, group buyers, tourists and New

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York area theater patrons. Ticketing net revenue is recognized on the date of performance of the show. Ticketing net revenue received for performances yet to take place is recorded as “Deferred Revenue” in our accompanying condensed consolidated balance sheets.
     Ad Sales division net revenues were $5,423,012 for Y2-08 as compared to $5,192,171 for Y2-08, an increase of $230,841 or 4%, and such net revenues were $2,810,525 for Q2-08 as compared to $2,828,335 for Q2-07, a decrease of $17,810 or 1%. The increase in Ad Sales revenues in Y2-08 over Y2-07 is attributable primarily to increases in ad sales in CinemasOnline. The decrease in revenues in Q2-08 from Q2-07 is primarily attributable to a decrease in revenues from the Hollywood.com website. Ad sales revenues are generated from the sale of advertising and sponsorships on Hollywood.com as well as advertising sales by CinemasOnline. Hollywood Media also earns commissions on ad sales which Hollywood Media sells for placement on MovieTickets.com.
     Net revenues from our Intellectual Properties division were $742,040 for Y2-08 as compared to $478,693 for Y2-07, an increase of $263,347 or 55%, and such net revenues were $408,907 for Q2-08 as compared to $282,240 for Q2-07, an increase of $126,667 or 45%. The Intellectual Properties division generates revenues from several different activities including book development and licensing and intellectual property licensing. Revenues vary quarter to quarter depending on the timing of the delivery of the manuscripts to the publishers. Revenues are recognized when the earnings process is complete and ultimate collection of such revenues is no longer subject to contingencies. The Intellectual Properties division revenues do not include our 50% interest in NetCo Partners, which is accounted for under the equity method of accounting and under which Hollywood Media’s share of the income is reported as Equity in Earnings of Unconsolidated Investees (discussed below).
EQUITY IN EARNINGS OF UNCONSOLIDATED INVESTEES
     Equity in earnings of unconsolidated investees consisted of the following:
                                 
    Six Months Ended     Three Months Ended  
    June 30,     June 30,  
    (unaudited)     (unaudited)  
    2008     2007     2008     2007  
NetCo Partners (a)
  $ 6,413     $ 875     $ 2,974     $ 671  
MovieTickets.com (b)
  $ 1,311,100           $ 1,311,100        
 
                       
 
  $ 1,317,513     $ 875     $ 1,314,074     $ 671  
 
                       
 
(a)   NetCo Partners
     NetCo Partners owns Tom Clancy’s NetForce and is primarily engaged in the development and licensing of Tom Clancy’s NetForce. NetCo Partners recognizes revenues when the earnings process has been completed based on the terms of the various agreements, generally upon the delivery of the manuscript to the publisher and at the point where ultimate collection is substantially assured. When advances are received prior to completion of the earnings process, NetCo Partners defers recognition of revenue until the earnings process has been completed. Hollywood Media owns 50% of NetCo Partners and accounts for its investment under the equity method of accounting. Hollywood Media’s 50% share of earnings by NetCo Partners was a net gain of $6,413 for Y2-08 compared to $875 for Y2-07, an increase of $5,538. Hollywood Media’s 50% share of earnings was $2,974 for Q2-08, as compared to $671 for Q2-07 an increase of $2,303. NetCo Partners recognized $12,825 in income during Y2-08 and $5,948 for Q2-08.

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     (b) MovieTickets.com
     Hollywood Media owns 26.2% of the total equity in the MovieTickets.com, Inc. joint venture. Hollywood Media records its investment in MovieTickets.com under the equity method of accounting, recognizing its percentage interest in MovieTickets.com’s income or loss as equity in earnings of unconsolidated investees. Under applicable accounting principles, Hollywood Media has not recorded income from its investment in MovieTickets.com for Q2-08 and Q2-07 because accumulated losses from prior years exceed MovieTickets.com’s accumulated net income. The MovieTickets.com web site generates revenues from service fees charged to users for the purchase of movie tickets online and the sale of advertising. The results above include $1,311,100 in accrued dividends received by Hollywood Media in July of 2008.
OPERATING EXPENSES
     Cost of revenues — ticketing. Cost of revenues — ticketing was $49,782,868 for Y2-08 compared to $50,513,554 in Y2-07 for a decrease of $730,686 or 1%. Cost of revenues — ticketing for Q2-08 was $28,762,843 compared to $30,150,574 for a decrease of $1,387,731 or 5%. Cost of revenue consists primarily of the cost of tickets and credit card fees for the Broadway Ticketing segment, partially offset by rebates received from certain producers based on exceeding certain ticketing sales goals. As a percentage of ticketing revenue, cost of revenues — ticketing was 84% and 86% for Y2-08 and Y2-07, respectively, and 85% and 87% for Q2-08 and Q2-07, respectively. The decrease in cost of revenue as a percentage of ticketing revenue in Y2-08 compared to Y2-07 was due in large part to an increase in our service fees charged on individual ticket sales and increased sponsorships by affiliates, as well as the above-described change to a net revenue share business model in the U.K. at our Theatre.com ticketing site. This change at Theatre.com increased the profitability of the U.K. business even though Theatre.com’s revenue declined in Q2-08 compared to Q2-07 as described above. We continue to benefit from the pricing flexibility resulting from the 2007 regulatory changes in New York, which contributed to growth in our Broadway Ticketing margins. We have increased ticket pricing flexibility following the adoption of legislation in New York during 2007 that eliminated price caps on service fees on event tickets. We continue adjusting and evaluating our pricing models on our consumer sales. Our overall margin percentage on consumer ticket sales increased during Q2-08 as compared to Q2-07. The overall Broadway Ticketing segment’s gross margin percentage on ticket sales is influenced by the mix of consumer ticket sales and group sales, because group sales typically generate lower margin than consumer sales, and the consumer-to-group ratio varies from period to period.
     Editorial, production, development and technology. Editorial, production, development and technology costs include payroll and related expenses for the editorial and production staff responsible for (i) creating content and supporting ad sales on Hollywood Media’s websites, including Hollywood.com, and (ii) supporting ad sales on the MovieTickets.com website. These expenses also include Internet access and computer related expenses for the support and delivery of these information services, and fees and royalties paid to authors and co-editors for the Intellectual Properties segment. Editorial, production, development and technology costs were

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$3,180,216 for Y2-08 as compared to $2,669,638 for Y2-07, an increase of $510,578 or 19%, and $1,566,843 for Q2-08 as compared to $1,362,063 for Q2-07, an increase of $204,780 or 15%. As a percentage of revenues from our Ad Sales, Cable TV, and Intellectual Properties segments, these costs were 50% and 46% for Y2-08 and Y2-07, respectively, and 47% and 43% for Q2-08 and Q2-07, respectively. These cost increases were due in large part to increased investment in the Ad Sales segment in terms of further development of our web sites and new hires in our production and editorial staff.
     Selling, General and Administrative.
     Selling, general and administrative (SG&A) expenses consist of occupancy costs, professional and consulting service fees, telecommunications costs, provision for doubtful accounts receivable, general insurance costs and selling and marketing costs (such as advertising, marketing, promotional, business development, public relations, and commissions due to advertising agencies, advertising representative firms and other parties). SG&A expenses for Y2-08 were $8,561,579 compared to $7,794,311 for Y2-07, an increase of $767,268 or 10%. SG&A expenses for Q2-08 were $4,105,835 compared to $3,724,871 in Q2-07, an increase of $380,964 or 10%. As a percentage of net revenue, SG&A expenses were 13% for Y2-08 as compared to 12% for Y2-07, and was 11% for Q2-08 as compared to 10% for Q2-07. The increase in SG&A expenses in Y2-08 as compared to Y2-07 was due primarily to the following: (i) increases in legal, consulting, repairs and maintenance, and online communications fees offset in part by reduced expenditures for audit and review services, internal control consultants and employee recruiting, (ii) increased travel expenses of approximately $133,000, (iii) increased marketing expense of $130,000 for the Ad Sales segment, and (iv) increased office rent and occupancy expense of $91,600. These increases were offset by a reduction in marketing expense of $317,000 for Theatre.com. The increase in SG&A expenses in Q2-08 as compared to Q2-07 was due in large part to the following: (i) increased legal, consulting, repairs & maintenance and online communications fees offset in part by reduced expenditure for audit and review services, (ii) increased bad debt expense of $88,000, and (iii) increased marketing expense of $110,000 for the Ad Sales segment. These increases were offset by a reduction in marketing expense of $346,000 for Theatre.com as a result of the change in business model discussed above.
     Payroll and Benefits.
     Payroll and benefits expenses include payroll and benefits and other types of compensation expense as well as human resources and administrative functions.
     Payroll and benefits expenses for Y2-08 were $8,030,321 compared to $8,074,525 for Y2-07, a decrease of $44,204 or 1%. Payroll and benefits expenses for Q2-08 were $4,115,078 compared to $4,120,580 for Q2-07, a decrease of $5,502 or 1%. As a percentage of net revenues, payroll and benefits expenses were approximately 12% for Y2-08 and Y2-07 respectively, and 11% for Q2-08 and Q2-07, respectively.
     The decrease in payroll and benefits costs in Y2-08 as compared to Y2-07 was due in part to cost cutting measures in the Cable TV division. The decrease from Q2-07 to Q2-08 was primarily due to cost cutting measures in the Cable TV division, offset by a slight increase in the Broadway Ticketing division.

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     Depreciation and amortization.
     Depreciation and amortization expense consists of depreciation of property and equipment, furniture and fixtures, web site development, leasehold improvements, and equipment under capital leases and amortization of intangible assets. Depreciation and amortization expense was $1,255,694 for Y2-08 as compared to $857,446 for Y2-07, an increase of $398,248 or 46%. Depreciation and amortization expense was $601,040 for Q2-08 as compared to $428,125 for Q2-07, an increase of $172,915 or 40%. The increases in Y2-08 and Q2-08 as compared to Y2-07 and Q2-07 are due to investments in computer equipment and new office space in New York City for our Broadway segment, as well as amortization on intangible assets purchased as part of the acquisition of Showtix.
     Interest, net.
     Interest, net was $300,333 for Y2-08 as compared to ($319,621) for Y2-07 and $122,199 for Q2-08 as compared to ($138,296) for Q2-07. The increase in Interest, net for Y2-08 and Q2-08 as compared to Y2-07 and Q2-07 was primarily attributable to the payoff of $7,000,000 principal amount of Senior Unsecured Notes in May 2007, accretion of debt discount, and increased income from interest bearing accounts.
LIQUIDITY AND CAPITAL RESOURCES
     Hollywood Media’s cash and cash equivalents were $20,946,053 at June 30, 2008 as compared to $26,758,550 at December 31, 2007. Our net working capital (defined as current assets less current liabilities) was $17,254,346 at June 30, 2008 as compared to $20,161,486 at December 31, 2007.
     Net cash used in operating activities from continuing operations during Y2-08 was $4,580,381, which cash usage was primarily attributable to the loss from continuing operations and a $753,835 increase in ticket inventories purchased for future performances. Net cash used in operating activities from continuing operations during Y2-07 was $4,656,047.
     Net cash used in investing activities from continuing operations during Y2-08 was $1,274,872, which net cash outlays included, among other things, $1,098,508 for capital expenditures and $137,821 for the acquisition of certain domain names to be used in the Ad Sales segment. Net cash used in investing activities from continuing operations during Y2-07 was $3,295,736, which net cash outlays included, among other things, $2,680,659 for the acquisition of Showtix and $629,804 for capital expenditures.
     Net cash provided by financing activities from continuing operations during Y2-08 was $42,756, which cash usage included; proceeds received from the exercise of stock options, partially offset by payments under capital lease obligations and outstanding notes payable. Net cash used in financing activities from continuing operations during Y2-07 was $6,851,438.
Sale of Showtimes Business Unit to West World Media LLC
     On August 24, 2007, Hollywood Media and its wholly-owned subsidiary Showtimes, entered into and simultaneously closed on a definitive asset purchase agreement with Brett West and West World Media, pursuant to which Hollywood Media sold substantially all of the assets of the Showtimes business to West World Media for a cash purchase price of $23,000,000 paid to Hollywood Media on the closing date. The Showtimes business included the CinemaSource, EventSource and ExhibitorAds operations and constituted the remainder of Hollywood Media’s

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Data Business Division, which previously included the Baseline/StudioSystems business unit until it was sold to The New York Times on August 25, 2006. West World Media is controlled by Brett West, who founded the Showtimes business in 1995 and sold the business to Hollywood Media in 1999. Mr. West served as president of Hollywood Media’s Showtimes business. The purchase price was determined in an arms’ length negotiation between Hollywood Media and West World Media. The purchase price decreased due to a post-closing working capital adjustment of $114,454 paid by Hollywood Media to West World Media in January 2008. Hollywood Media’s expenditures relating to the sale include approximately $553,000 in estimated state and federal income taxes and approximately $1.7 million in fees and expenses payable to Hollywood Media’s financial and legal advisors. For additional information about this transaction, see Note 3 “Discontinued Operations” in the Notes to the Condensed Consolidated Financial Statements contained in Part I, Item 1, of this Form 10-Q Report.
Acquisition of Showtix Business
     On February 1, 2007, TDI invested approximately $2.7 million in cash to consummate its acquisition of the Broadway ticketing business of Showtix. For additional information about this transaction, see Note 4 “Acquisitions and Other Capital Transactions” in the Notes to the Condensed Consolidated Financial Statements contained in Part I, Item 1, of this Form 10-Q Report.
Sale of Baseline StudioSystems Business Unit to The New York Times Company
     On August 25, 2006, Hollywood Media entered into and simultaneously closed on a definitive stock purchase agreement (the “Purchase Agreement”) with The New York Times Company, pursuant to which The New York Times purchased all of the outstanding capital stock of Hollywood Media’s wholly-owned subsidiary, Baseline Acquisitions Corp. (“BAC”), for a cash purchase price of $35,000,000. BAC was the subsidiary of Hollywood Media that owned Hollywood Media’s Baseline business unit. Baseline constituted a portion of Hollywood Media’s Data Business division. $3,500,000 of the purchase price was held in escrow for twelve months following the closing to cover potential indemnification claims by The New York Times under the terms of the Purchase Agreement. As of September 30, 2007, Hollywood Media received the full amount of the escrow net of $700,000 for payment of previously expensed bonuses due the former division heads under preexisting agreements. The net amount of $2,800,000 of escrow, and accumulated interest, was received during the three months ended September 30, 2007.
Senior Unsecured Notes Issued in 2005
     On November 23, 2005, Hollywood Media issued and sold $7,000,000 aggregate principal amount of its Senior Unsecured Notes (the “Senior Notes”) for aggregate gross cash proceeds of $7,000,000. In May 2007, Hollywood Media paid off the Senior Notes in full, including the $7,000,000 in principal plus accrued interest, in accordance with the terms of the Senior Notes. The Senior Notes carried an 8% interest rate and an initial 12 month term, on which interest was payable in quarterly installments commencing December 31, 2005. Hollywood Media’s net cash proceeds from the issuance, net of issuance costs, were $6,595,690. The holders of the Senior Notes also received warrants to purchase 700,000 shares of Hollywood Media’s common stock at an exercise price of $4.29 per share. In March 2006, Hollywood Media exercised its option under the terms of the Senior Notes, to extend the maturity date of the Senior Notes to May 23, 2007 in exchange for the delivery of additional five-year warrants to purchase an aggregate of 100,000 shares of Hollywood Media’s common stock with exercise price per share at $4.29. The Senior Notes were not convertible at the option of the holders.

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Capital Expenditures
     Hollywood Media’s capital expenditures during Y2-08 were approximately $1.1 million. We currently anticipate additional capital expenditures during 2008 of approximately $1.0 million including but not limited to expenditures for computer equipment, servers and costs associated with web site development. These anticipated 2008 capital expenditures exclude amounts related to business acquisitions, if any.
Outlook
     Our cash and cash equivalents generated from the sales of our Baseline/StudioSystems and Showtimes businesses in fiscal 2006 and fiscal 2007, respectively, have provided substantial additional working capital for Hollywood Media, and we have utilized portions of such working capital for various corporate purposes and business activities including, among other things, the repayment of debt and the purchase of the Showtix business referenced above, improvements and investments in various aspects of our Broadway Ticketing and Ad Sales divisions, and for the repurchase of shares of Hollywood Media’s common stock pursuant to our previously announced stock repurchase program (discussed below). Our businesses have required substantial financing, and may require additional capital to fund our growth plans and for working capital, which capital requirements we contemplate will be satisfied from our cash and cash equivalents on hand. Based on our current plans and assumptions for operations and investment and financing activities, we estimate that our cash and cash equivalents on hand and anticipated cash flow from operations will be sufficient to meet our working capital and investment requirements at least through June 30, 2009. If our plans change or our assumptions prove to be inaccurate, we may need to seek further financing or curtail our growth and/or operations. We believe that our long-term financial success ultimately depends on our ability to generate enough revenue to more than offset operating expenses.
     While we continue to develop our businesses, as previously reported we have resumed our strategic review process which may help us realize the full value of our assets in the interest of our shareholders. In prior years, our strategic review process resulted in the sales of our Baseline/StudioSystems and Showtimes businesses in 2006 and 2007, respectively. We continue to explore opportunities for generating returns for Hollywood Media’s shareholders including potential dispositions or other strategic transactions. Prior to resuming our strategic review process, we had, as stated in our press release dated October 1, 2007, temporarily suspended such process when our Board of Directors approved the stock repurchase program referenced below. We cannot make assurances as to the timing or occurrence of any future strategic transactions or further stock repurchases.

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Authorization of Stock Repurchase Program
     Hollywood Media previously reported in its current report on Form 8-K filed with the SEC on October 4, 2007, that its Board of Directors authorized a stock repurchase program under which Hollywood Media may use up to $10,000,000 of its cash to repurchase shares of its outstanding common stock. As reported in Hollywood Media’s Form 10-K report for the 2007 fiscal year, the stock repurchases by Hollywood Media during the fourth quarter of fiscal 2007 resulted in the repurchase of an aggregate of 2,003,660 shares of common stock for an aggregate purchase price of $5,104,204, reflecting an average price paid per share of $2.55. There have been no repurchases since the fourth quarter of 2007. For additional information about Hollywood Media’s stock repurchase program, see Part II, Item 2, of this Form 10-Q report.
Off-Balance Sheet Arrangements
     At June 30, 2008 and December 31, 2007, we did not have any relationships with unconsolidated entities or financial partnerships, such as entities often referred to as structured finance or special purpose entities, which were established for the purpose of facilitating off-balance sheet arrangements or other contractually narrow or limited purposes of the sort contemplated by paragraph 4 of Item 303 of SEC Regulation S-K. As such, management believes that we currently do not have any disclosures to make of the sort contemplated by paragraph 4 of Item 303 regarding “off-balance sheet arrangements.”
Critical Accounting Policies
     In response to the SEC’s Release Number 33-8040 “Cautionary Advice Regarding Disclosure About Critical Accounting Policies” and SEC Release Number 33-8056, “Commission Statement about Management’s Discussion and Analysis of Financial Condition and Results of Operations,” we have identified the following critical accounting policies that affect the more significant judgments and estimates used in the preparation of our consolidated financial statements. The preparation of our financial statements in conformity with accounting principles generally accepted in the United States of America requires that we make estimates and judgments that affect the reported amounts of assets and liabilities, revenues and expenses, and related disclosures of contingent assets and liabilities. On an on-going basis, we evaluate our estimates, including those related to asset impairment, accruals for compensation and related benefits, revenue recognition, allowance for doubtful accounts, and contingencies and litigation. These estimates are based on the information that is currently available to us and on various other assumptions that we believe to be reasonable under the circumstances. Actual results could vary from those estimates under different assumptions or conditions. For additional information about our significant accounting policies, including the critical accounting policies discussed below, see Note 2 of the notes to the condensed consolidated financial statements included in this Form 10-Q, and Note 2 to the Consolidated Financial Statements included in our Form 10-K for the year ended December 31, 2007.
     Allowance for Doubtful Accounts
     Hollywood Media maintains an allowance for doubtful accounts for estimated losses resulting from the inability of its customers to make required payments. The Company’s accounting for doubtful accounts contains uncertainty because management must use judgment to assess the estimated collectibility of these accounts. When preparing these estimates, management considers a number of factors, including the aging of a customer’s account, past transactions with customers, creditworthiness of specific customers, historical trends and other information. The allowance for doubtful accounts was $1,166,082 and $1,166,425 at June 30, 2008 and December 31, 2007, respectively. The allowance is primarily attributable to receivables due from customers of CinemasOnline. Although the Company believes its allowance is sufficient, if the financial condition of the Company’s customers were to unexpectedly deteriorate, resulting in an impairment of their ability to make payments, additional allowances may be required that could materially impact the Company’s consolidated financial statements. Concentrations of credit risk with respect to accounts receivable are limited due to the large number of customers comprising the Company’s customer base and their dispersion across many different geographical regions.

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     Ticketing Revenue Recognition
     Ticket revenue is derived from the sale of live theater tickets for Broadway, off-Broadway and London shows to individuals, groups, travel agencies, tour groups and educational organizations. Proceeds from these sales received in advance of the corresponding performance of the show are included in “Deferred Revenue” in our accompanying condensed consolidated balance sheets at the time of receipt and are recognized as revenue in the period the performance of the show occurs.
     Gift certificate revenue is derived from the sale of gift certificates, for Broadway, off-Broadway, London shows and Dinner and Show sales to individuals, groups, travel agencies, tour groups and corporate programs. Proceeds from these sales are included in “Deferred Revenue” in our accompanying condensed consolidated balance sheets at the time of receipt and, if redeemed, are recognized as revenue in the period the performance of the show occurs or upon expiration of the unredeemed gift certificate. Gift certificates issued after March 22, 2007 do not expire. Prior to March 22, 2007, gift certificates were issued with a one-year expiration from the date of issuance.
     Hotel package revenue is derived from the sale of exclusive allocation rooms provided by New York City hotels to individuals and groups. Proceeds from these sales are recorded on a net basis and are included in “Customer Deposits” in our accompanying condensed consolidated balance sheets at the time of receipt and are recognized as revenue on the day of departure from the hotel.
     Dinner voucher revenue is derived from the sale of dinner vouchers for meals at restaurants in New York City to individuals and groups. Proceeds from these sales are recorded on a net basis and are included in “Customer Deposits” in our accompanying condensed consolidated balance sheets at the time of receipt and are recognized as revenue on the date the voucher is presented or upon expiration of the voucher.
     In July 2000, the Emerging Issues Task Force of the FASB reached a consensus on EITF Issue No. 99-19, “Reporting Revenue Gross as a Principal versus Net as an Agent.” This consensus provides guidance concerning under what circumstances a company should report revenue based on (a) the gross amount billed to a customer because it has earned revenue from the sale of goods or services or (b) the net amount retained (that is, the amount billed to the customer less the amount paid to a supplier) because it has earned a commission or fee. Hollywood Media’s existing accounting policies conform to the EITF consensus. Ticket revenue and cost of revenue-ticketing are recorded on a gross basis in our accompanying condensed consolidated statements of operations. Hotel revenues packages and vouchers sold for New York restaurants are reported on a net basis and are included in “Ticketing Revenues” in our accompanying condensed consolidated statements of operations.

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     Impairment of Long-Lived Assets
     Effective December 31, 2001, Hollywood Media adopted SFAS No. 144, “Accounting for the Impairment or Disposal of Long-Lived Assets” (“SFAS No. 144”). SFAS No. 144 superseded SFAS No. 121, “Accounting for the Impairment of Long-Lived Assets and for Long-Lived Assets to be Disposed Of” (“SFAS No. 121”) and the accounting and reporting provisions of APB No. 30, “Reporting the Results of Operations — Reporting the Effects of Disposal of a Segment of a Business, and Extraordinary, Unusual and Infrequently Occurring Events and Transactions,” (“APB No. 30”) for the disposal of a segment of a business. Consistent with SFAS No. 121, SFAS No. 144 requires impairment losses to be recorded on long-lived assets used in operations when indicators of impairment are present and the undiscounted cash flows estimated to be generated by those assets are less than the assets’ carrying amount.
     We evaluate the recoverability of long-lived assets not held for sale by comparing the carrying amount of the assets to the estimated undiscounted future cash flows associated with them. At the time such evaluations indicate that the future undiscounted cash flows of certain long-lived assets are not sufficient to recover the carrying values of such assets, the assets are adjusted to their fair values. We determined fair value as the net present value of future cash flows. Based on these evaluations, there were no adjustments to the carrying value of long lived assets in Q2-08 or Q2-07.
     In June 2001, the Financial Accounting Standards Board issued SFAS No. 142, “Goodwill and Other Intangible Assets” (“SFAS No. 142”). Under SFAS No. 142, goodwill and intangible assets acquired after June 30, 2001 are no longer subject to amortization. Goodwill and intangibles with indefinite lives acquired prior to June 30, 2001 ceased to be amortized beginning January 1, 2002. In addition, SFAS No. 142 changed the way we evaluated goodwill and intangibles for impairment. Beginning January 1, 2002, goodwill and certain intangibles are no longer amortized; however, they are subject to evaluation for impairment at least annually using a fair value based test. The fair value based test is a two-step test. The first step involved comparing the fair value of each of our reporting units to the carrying value of those reporting units. If the carrying value of a reporting unit exceeds the fair value of the reporting unit, we are required to proceed to the second step. In the second step, the fair value of the reporting unit would be allocated to the assets (including unrecognized intangibles) and liabilities of the reporting unit, with any residual representing the implied fair value of goodwill. An impairment loss would be recognized if and to the extent that the carrying value of goodwill exceeded the implied value.
     As prescribed by SFAS No. 142, we completed the transitional goodwill impairment test by the second quarter of 2002 which did not result in an impairment charge. Additionally, Hollywood Media established October 1 as its annual impairment test date and has conducted the required testing on that date each year commencing in 2002. As of June 30, 2008, we are not aware of any items or events that would cause us to adjust the recorded value of Hollywood Media’s goodwill for impairment. Future changes in estimates used to conduct the impairment review, including revenue projections or market values could cause the analysis to indicate that Hollywood Media’s goodwill is impaired in subsequent periods and result in a write-off of a portion or all of the goodwill. In order to evaluate the sensitivity of the fair value calculations of our reporting units on the impairment calculation, we apply a hypothetical 10% decrease to the fair values of each reporting unit. We do not believe this hypothetical decrease would result in the impairment of goodwill of any reporting unit as of June 30, 2008.

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Inflation and Seasonality
     Although we cannot accurately determine the precise effects of inflation, we do not believe inflation has a material effect on revenue or results of operations. We consider our business to be somewhat seasonal and expect net revenues to be generally higher during the second and fourth quarters of each fiscal year for our Tekno Books book licensing business as a result of the general publishing industry practice of paying royalties semi-annually. The Broadway Ticketing Business is also affected by seasonal variations with net revenues generally higher in the second quarter as a result of increased sales volumes due to the Tony Awards© and in the fourth quarter due to increased sales levels during the holiday period. In addition, although not seasonal, our Intellectual Properties division and NetCo Partners both experience fluctuations in their respective revenue streams, earnings and cash flow as a result of the amount of time that is expended in the creation and development of the intellectual properties and their respective licensing agreements. The recognition of licensing revenue is typically triggered by specific contractual events which occur at different points in time rather than on a regular periodic basis.
ITEM 3.   QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.
     Market risk is the risk of loss arising from adverse changes in our assets or liabilities that might occur due to changes in market rates and prices, such as interest or foreign currency exchange rates, as well as other relevant market rate or price changes.
     Interest rates charged on Hollywood Media’s debt instruments are primarily fixed in nature. We therefore do not believe that the risk of loss relating to the effect of changes in market interest rates is material.
     We have an investment in a subsidiary in the United Kingdom and sell our services into this foreign market. Our foreign exposures, defined as assets denominated in foreign currency less liabilities denominated in foreign currency, for the United Kingdom at June 30, 2008 and December 31, 2007 of U.S. dollar equivalents was $871,376 and $1,420,089, respectively.
     Our United Kingdom subsidiary sells services and pays for products and services in British pounds. A decrease in the British foreign currency relative to the U.S. dollar could adversely impact our margins. An assumed 10% decrease in the value of the British pound relative to the U.S. dollar (i.e., in addition to actual exchange experience) would have resulted in a translation reduction of our revenue by $136,963 for the quarter ended June 30, 2008.
     As the assets, liabilities and transactions of our United Kingdom subsidiary are denominated in British pounds, the results and financial condition are subject to translation adjustments upon their conversion into U.S. dollars for our financial reporting purposes. A 10% decrease in the British pound relative to the U.S. dollar (i.e., in addition to actual exchange experience) would have resulted in a translation gain of $87,138 for the quarter ended June 30, 2008. However, a larger decline in the British foreign currency could have a larger and possibly material affect.

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ITEM 4.   CONTROLS AND PROCEDURES
Evaluation of Disclosure Controls and Procedures
     An evaluation was performed under the supervision and with the participation of Hollywood Media’s management, including the Chief Executive Officer and the Chief Accounting Officer, of the effectiveness of Hollywood Media’s disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) as of the end of the period covered by this Form 10-Q report. Based on that evaluation and the material weakness described below, Hollywood Media’s management, including the Chief Executive Officer and Chief Accounting Officer, have concluded that Hollywood Media’s disclosure controls and procedures were not effective, as of June 30, 2008, to ensure that information required to be disclosed by Hollywood Media in reports that it files or submits under the Exchange Act is (i) recorded, processed, summarized and reported within the time periods specified in the rules and forms of the Securities and Exchange Commission and (ii) accumulated and communicated to Hollywood Media’s management, including the Chief Executive Officer and the Chief Accounting Officer, to allow timely decisions regarding required disclosure.
     As previously reported in Hollywood Media’s Annual Report on Form 10-K, which was filed with the Securities and Exchange Commission on March 17, 2008, management assessed the effectiveness of Hollywood Media’s internal control over financial reporting as of December 31, 2007 and included its Report on Internal Control Over Financial Reporting in such Form 10-K. The Report on Internal Control over Financial Reporting concluded that certain deficiencies in Hollywood Media’s Broadway Ticketing business, which are more fully described in such Form 10-K, constituted a material weakness in Hollywood Media’s internal control over financial reporting. A material weakness in internal control over financial reporting is a control deficiency (within the meaning of the Public Company Accounting Oversight Board Auditing Standard No. 5), or a combination of control deficiencies, such that there is a reasonable possibility that a material misstatement of the annual or interim financial statements will not be prevented or detected. As of June 30, 2008, Hollywood Media had not remediated this material weakness.
Changes in Internal Control over Financial Reporting
     There have been no changes in Hollywood Media’s internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) that occurred during the period covered by this Form 10-Q that have materially affected, or are reasonably likely to materially affect, Hollywood Media’s internal control over financial reporting.

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PART II — OTHER INFORMATION
ITEM 1.   LEGAL PROCEEDINGS
     None.
ITEM 1A. RISK FACTORS
     Management has not identified any material changes from the risk factors previously disclosed in Item 1A to Part I of our Annual Report on Form 10-K for the fiscal year ended December 31, 2007.
ITEM 2.   UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS
Recent Sales of Unregistered Securities
     Hollywood Media did not issue any securities during the quarter ended June 30, 2008, in transactions that were not registered under the Securities Act of 1933.
Issuer Repurchases of Equity Securities
     Hollywood Media reported in its Form 8-K report filed on October 4, 2007 that its Board of Directors authorized a stock repurchase program under which Hollywood Media Corp. may use up to $10,000,000 of its cash to repurchase shares of its outstanding common stock. This program was approved by Hollywood Media’s Board of Directors on September 28, 2007 and was initially announced via press release on October 1, 2007.
     Pursuant to the repurchase program, Hollywood Media is authorized to purchase shares of its common stock from time to time on the open market or in negotiated transactions. The purchases are to be funded from available cash and cash equivalents, and the timing and amount of any shares repurchased will be determined by Hollywood Media’s management based on its evaluation of financial and market conditions, legal requirements and other factors. The repurchase program has no time limit and may be suspended for periods or discontinued at any time, and there is no guarantee as to the number of shares or the amount of cash to be utilized for repurchases. Repurchased shares will become authorized but unissued shares of Hollywood Media’s common stock.
     The following table provides information with respect to common stock purchases by Hollywood Media during the second quarter of 2008. For additional information relating to the stock repurchase program, see “Liquidity and Capital Resources — Authorization of Stock Repurchase Program” in Part 1, Item 2 of this Form 10-Q Report.

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                            Maximum
                    Total Number of     Approximate
                    Shares Purchased     Dollar Value of Shares
                    as Part of Publicly     that May Yet Be
    Total Number of     Average Price   Announced Plans     Purchased Under the
Period   Shares Purchased     Paid Per Share   or Programs     Plans or Programs
April 1, 2008 through April 30, 2008
        $    —           $  
May 1, 2008 through May 31, 2008
                       
June 1, 2008 through June 30, 2008
                       
Total
        $           $   4,895,796 (1)
 
(1)   As of June 30, 2008, calculated by subtracting (i) the total price paid for all shares purchased under the repurchase program from inception through June 30, 2008 of $5,104,204, from (ii) the $10,000,000 potential maximum dollar value of repurchases approved under the life of the plan.

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ITEM 6. EXHIBITS
         
Exhibit   Description   Location
 
       
31.1
  Certification of Chief Executive Officer. (Section 302)   (*)
 
       
31.2
  Certification of Chief Accounting Officer (Principal financial and accounting officer). (Section 302)   (*)
 
       
32.1
  Certification of Chief Executive Officer. (Section 906)   (*)
 
       
32.2
  Certification of Chief Accounting Officer (Principal financial and accounting officer). (Section 906)   (*)

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SIGNATURES
     Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
         
  HOLLYWOOD MEDIA CORP.
 
 
Date: August 6, 2008  By:   /s/ Mitchell Rubenstein    
    Mitchell Rubenstein, Chief Executive   
    Officer (Principal executive officer)   
 
         
     
Date: August 6, 2008  By:   /s/ Scott Gomez    
    Scott Gomez, Chief Accounting Officer   
    (Principal accounting officer)   
 

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