SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT

                       Pursuant to Section 13 or 15(d) of
                       the Securities Exchange Act of 1934

        Date of Report (Date of earliest event reported): April 14, 2004

                              BULL RUN CORPORATION
             (Exact name of registrant as specified in its charter)

    GEORGIA                         0-9385                     58-2458679
    -------                         ------                     ----------
(State or other                (Commission File              (IRS Employer
jurisdiction of                    Number)                 Identification No.)
incorporation)

                   4370 PEACHTREE ROAD, ATLANTA, GEORGIA 30319
                   -------------------------------------------

               (Address of principal executive offices) (Zip Code)

                                 (404) 266-8333
                                 --------------
              (Registrant's telephone number, including area code)




Item 7. Financial Statements, Pro Forma Financial Information and Exhibits

     (c) Exhibits -
             Exhibit 99 - Press release dated April 14, 2004

Item 12. Results of Operations and Financial Condition

On April 14, 2004,  Bull Run  Corporation  issued a press release  reporting its
financial  results for the second quarter ended February 29, 2004. A copy of the
press release is hereby attached hereto as Exhibit 99 and incorporated herein by
reference.

The information in this Report,  including the Exhibit attached hereto, is being
furnished  and shall not be deemed  "filed"  for  purposes  of Section 18 of the
Securities Exchange Act of 1934, as amended, nor shall it be deemed incorporated
by reference in any filing under the Securities Act of 1933,  except as shall be
expressly set forth by specific reference in such filing.

                                     SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

Date: April 14, 2004                 BULL RUN CORPORATION

                                     By: /s/ FREDERICK J. ERICKSON
                                         ---------------------------------------
                                         Frederick J. Erickson
                                         Vice President - Finance,
                                         Chief Financial Officer, Treasurer and
                                         Assistant Secretary


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