================================================================================
                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                                 ---------------

                                    FORM 10-Q
(Mark One)
|X| QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES  EXCHANGE
ACT OF 1934

For The Quarterly Period Ended September 30, 2009
                                       or

| | TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
ACT OF 1934

For The Transition Period From _____ to _____

                                 ---------------

                        Commission File Number: 001-09293

                          PRE-PAID LEGAL SERVICES, INC.
             (Exact name of registrant as specified in its charter)

                  Oklahoma                                    73-1016728
      (State or other jurisdiction of                      (I.R.S. Employer
       incorporation or organization)                     Identification No.)

       One Pre-Paid Way, Ada, Oklahoma                        74820-5813
  (Address of principal executive offices)                     (Zip Code)

      (Registrants' telephone number, including area code): (580) 436-1234

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.
Yes  |X|   No  | |

Indicate by check mark whether the registrant has submitted  electronically  and
posted on its corporate Web site, if any, every  Interactive  Data File required
to be submitted  and posted  pursuant to Rule 405 of  Regulation  S-T during the
preceding 12 months (or for such shorter period that the registrant was required
to submit and post such files).
Yes  |X|   No  | |

Indicate by check mark whether the registrant is a large  accelerated  filer, an
accelerated filer, a non-accelerated  filer, or a smaller reporting company. See
the definitions of "large accelerated  filer,"  "accelerated filer" and "smaller
reporting company" in Rule 12b-2 of the Exchange Act.

Large accelerated filer | |   Accelerated filer |X|   Non-accelerated filer | |
Smaller reporting Company | |                         (do not check if a smaller
                                                       reporting company)

Indicate by check mark whether the registrant is a shell company (as defined in
Rule 12b-2 of the Exchange Act) Yes [ ] No |X|

The number of shares  outstanding of the  registrant's  common stock  (excluding
4,852,179 shares held in treasury) as of October 20, 2009 was 10,952,223.
================================================================================

                                       1






                                                                                            

                          PRE-PAID LEGAL SERVICES, INC.

                                    FORM 10-Q

                    For the Quarter Ended September 30, 2009


                                    CONTENTS

Part I. Financial Information                                                                  Page
                                                                                               ----
        Item 1. Financial Statements:

                a) Consolidated Balance Sheets
                   as of September 30, 2009 (Unaudited) and December 31, 2008............        3

                b) Consolidated Statements of Income (Unaudited)
                   for the three month and nine month periods ended
                   September 30, 2009 and 2008...........................................        4

                c) Consolidated Statements of Comprehensive Income (Unaudited)
                   for the three month nine month periods ended
                   September 30, 2009 and 2008...........................................        5

                d) Consolidated Statements of Cash Flows (Unaudited) for
                   the three month and nine month periods ended
                   September 30, 2009 and 2008...........................................        6

                e) Notes to Consolidated Financial Statements (Unaudited)................        7

        Item 2. Management's Discussion and Analysis of Financial Condition
                And Results of Operations................................................       15

        Item 3. Quantitative and Qualitative Disclosures About Market Risk...............       22

        Item 4. Controls and Procedures..................................................       24

Part II. Other Information

        Item 1. Legal Proceedings........................................................       24

        Item 1A.Risk Factors.............................................................       24

        Item 2. Unregistered Sales of Equity Securities and Use of Proceeds..............       25

        Item 6. Exhibits.................................................................       25

Signatures...............................................................................       28


                                       2


ITEM 1. FINANCIAL STATEMENTS
----------------------------



                          PRE-PAID LEGAL SERVICES, INC.
                           CONSOLIDATED BALANCE SHEETS
                      (Amounts in 000's, except par values)

                                     ASSETS
                                                                                           September 30,     December 31,
                                                                                               2009              2008
                                                                                          -------------     --------------
Current assets:                                                                             (Unaudited)
                                                                                                      
  Cash and cash equivalents............................................................   $     38,880      $     26,528
  Available-for-sale investments, at fair value........................................          5,605            12,812
  Membership fees receivable...........................................................          6,362             6,639
  Inventories..........................................................................          1,359             1,285
  Refundable income taxes..............................................................          4,139               687
  Deferred member and associate service costs..........................................         19,255            15,737
  Deferred income taxes................................................................          4,744             5,151
  Other assets.........................................................................          6,636             6,200
                                                                                          -------------     --------------
      Total current assets.............................................................         86,980            75,039
                                                                                          -------------     --------------
Available-for-sale investments, at fair value..........................................         29,061            20,637
Investments pledged....................................................................          4,342             4,039
Property and equipment, net............................................................         50,333            53,445
Deferred member and associate service costs............................................          1,991             2,003
Other assets...........................................................................          9,330             7,680
                                                                                          -------------     --------------
        Total assets...................................................................   $    182,037      $    162,843
                                                                                          -------------     --------------
                      LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
  Membership benefits payable..........................................................   $     11,962      $     12,013
  Deferred revenue and fees............................................................         29,531            26,556
  Current portion of capital leases payable............................................            245                24
  Current portion of notes payable.....................................................         18,241            22,408
  Accounts payable and accrued expenses................................................         18,234            16,327
                                                                                          -------------     --------------
    Total current liabilities..........................................................         78,213            77,328
                                                                                          -------------     --------------
  Capital leases payable...............................................................            892               910
  Notes payable........................................................................         23,570            37,251
  Deferred revenue and fees............................................................          1,991             2,003
  Deferred income taxes................................................................          5,741             5,646
  Other non-current liabilities........................................................          8,881             7,898
                                                                                          -------------     --------------
      Total liabilities................................................................        119,288           131,036
                                                                                          -------------     --------------
Stockholders' equity:
  Common stock, $.01 par value; 100,000 shares authorized; 15,807 and
    16,254 issued at September 30, 2009 and December 31, 2008, respectively............            158               163
  Retained earnings....................................................................        159,857           130,832
  Accumulated other comprehensive income (loss)........................................          1,762              (160)
  Treasury stock, at cost; 4,852 shares held at September 30, 2009 and
    December 31, 2008, respectively....................................................        (99,028)          (99,028)
                                                                                          -------------     --------------
      Total stockholders' equity.......................................................         62,749            31,807
                                                                                          -------------     --------------
        Total liabilities and stockholders' equity.....................................   $    182,037      $    162,843
                                                                                          -------------     --------------


   The accompanying notes are an integral part of these financial statements.
                                       3





                          PRE-PAID LEGAL SERVICES, INC.
                        CONSOLIDATED STATEMENTS OF INCOME
                  (Amounts in 000's, except per share amounts)
                                   (Unaudited)

                                                                     Three Months Ended        Nine Months Ended
                                                                       September 30,             September 30,
                                                                   ------------------------------------------------
                                                                     2009         2008         2009         2008
                                                                   ----------  ----------   ----------   ----------
Revenues:
                                                                                             
  Membership fees.............................................     $ 105,435   $ 109,268    $ 317,856    $ 327,784
  Associate services..........................................         7,624       6,236       18,814       18,582
  Other.......................................................           888       1,019        2,790        3,215
                                                                   ----------  ----------   ----------   ----------
                                                                     113,947     116,523      339,460      349,581
                                                                   ----------  ----------   ----------   ----------
Costs and expenses:
  Membership benefits.........................................        35,991      37,587      108,209      112,699
  Commissions.................................................        36,676      33,678       93,023       95,698
  Associate services and direct marketing.....................         7,827       5,358       21,132       17,991
  General and administrative..................................        12,613      12,531       38,918       38,866
  Other, net..................................................         2,361       3,043        6,495       10,136
                                                                   ----------  ----------   ----------   ----------
                                                                      95,468      92,197      267,777      275,390
                                                                   ----------  ----------   ----------   ----------

Income before income taxes....................................        18,479      24,326       71,683       74,191
Provision for income taxes....................................         7,648       9,884       27,960       28,751
                                                                   ----------  ----------   ----------   ----------
Net income....................................................     $  10,831   $  14,442    $  43,723    $  45,440
                                                                   ----------  ----------   ----------   ----------

Basic earnings per common share...............................     $     .99   $    1.23    $    3.96    $    3.77
                                                                   ----------  ----------   ----------   ----------

Diluted earnings per common share.............................     $     .99   $    1.23    $    3.95    $    3.77
                                                                   ----------  ----------   ----------   ----------


   The accompanying notes are an integral part of these financial statements.
                                       4





                          PRE-PAID LEGAL SERVICES, INC.
                 CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
                               (Amounts in 000's)
                                   (Unaudited)


                                                                     Three Months Ended        Nine Months Ended
                                                                       September 30,             September 30,
                                                                   ------------------------------------------------
                                                                     2009         2008         2009         2008
                                                                   ----------  ----------   ----------   ----------

                                                                                             
Net income.....................................................    $  10,831   $  14,442    $  43,723    $  45,440
                                                                   ----------  ----------   ----------   ----------

Other comprehensive income (loss), net of tax:
  Foreign currency translation adjustment......................          646        (265)       1,149         (529)
                                                                   ----------  ----------   ----------   ----------
  Unrealized gains (losses) on investments:
    Unrealized holding gains (losses) arising during period....          641        (357)         858         (722)
    Reclassification adjustment for realized (gains) losses
      included in net income...................................            -           -          (85)          52
                                                                   ----------  ----------   ----------   ----------
                                                                         641        (357)         773         (670)
                                                                   ----------  ----------   ----------   ----------
Other comprehensive income (loss), net of income taxes of $345
  and $(192) for the three months and $416 and $(361)
  for the nine months ended September 30, 2009 and 2008,
  respectively.................................................        1,287        (622)       1,922       (1,199)
                                                                   ----------  ----------   ----------   ----------

Comprehensive income...........................................    $  12,118   $  13,820    $  45,645    $  44,241
                                                                   ----------  ----------   ----------   ----------

   The accompanying notes are an integral part of these financial statements.
                                       5





                          PRE-PAID LEGAL SERVICES, INC.
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                               (Amounts in 000's)
                                   (Unaudited)

                                                                                              Nine Months Ended
                                                                                                September 30,
                                                                                          --------------------------
                                                                                             2009          2008
                                                                                          ------------  ------------

Cash flows from operating activities:
                                                                                                   
Net income.............................................................................   $    43,723    $  45,440
Adjustments to reconcile net income to net cash provided by operating activities:
  Provision (benefit) for deferred income taxes........................................           502         (374)
  Depreciation and amortization........................................................         6,074        6,571
  Decrease (increase) in Membership fees receivable....................................           277         (495)
  (Increase) decrease in inventories...................................................           (74)         302
  Increase in refundable income taxes..................................................        (3,452)      (1,909)
  (Increase) decrease in deferred member and associate service costs...................        (3,506)         631
  Increase in other assets.............................................................        (2,086)        (930)
  (Decrease) increase in accrued Membership benefits...................................           (51)         110
  Increase in deferred revenue and fees................................................         2,963           84
  Increase in other non-current liabilities............................................           983        1,024
  Decrease in income taxes payable.....................................................             -       (5,590)
  Increase (decrease) increase in accounts payable and accrued expenses................         3,056         (546)
                                                                                          ------------  ------------
    Net cash provided by operating activities..........................................        48,409       44,318
                                                                                          ------------  ------------
Cash flows from investing activities:
  Additions to property and equipment..................................................        (2,516)      (4,461)
  Purchases of investments - available for sale........................................       (12,609)     (49,274)
  Maturities and sales of investments - available for sale.............................        11,862       49,480
                                                                                          ------------  ------------
    Net cash used in by investing activities...........................................        (3,263)      (4,255)
                                                                                          ------------  ------------
Cash flows from financing activities:
  Proceeds from exercise of stock options..............................................           108          278
  Tax benefit on exercise of stock options.............................................            14          142
  Proceeds from issuance of debt.......................................................             -       10,000
  Decrease in capital lease obligations................................................          (243)         (16)
  Repayments of debt...................................................................       (17,848)     (17,014)
  Purchases and retirement of treasury stock...........................................       (14,825)     (36,944)
                                                                                          ------------  ------------
    Net cash used in financing activities .............................................       (32,794)     (43,554)
                                                                                          ------------  ------------

Net increase (decrease) in cash and cash equivalents...................................        12,352       (3,491)
Cash and cash equivalents at beginning of period.......................................        26,528       24,941
                                                                                          ------------  ------------
Cash and cash equivalents at end of period.............................................   $    38,880    $  21,450
                                                                                          ------------  ------------

Supplemental disclosure of cash flow information:
  Cash paid for interest...............................................................   $       982    $   3,146
                                                                                          ------------  ------------
  Cash paid for income taxes...........................................................   $    32,918    $  36,318
                                                                                          ------------  ------------
  Non-cash activities - capital lease obligations incurred.............................   $       446   $         -
                                                                                          ------------  ------------


   The accompanying notes are an integral part of these financial statements.
                                       6




                          PRE-PAID LEGAL SERVICES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
           (Except for per share amounts, dollar amounts in tables are
                    in thousands unless otherwise indicated)
                                   (Unaudited)

Note 1 - Basis of Presentation

     The accompanying  consolidated  financial statements and notes thereto have
been  prepared  pursuant  to the rules and  regulations  of the  Securities  and
Exchange  Commission.  Accordingly,  certain  disclosures  normally  included in
financial statements prepared in accordance with accounting principles generally
accepted  in the  United  States of  America  ("GAAP")  have been  omitted.  The
accompanying  consolidated financial statements and notes thereto should be read
in  conjunction  with the  consolidated  financial  statements and notes thereto
included in our 2008 Annual Report on Form 10-K.  Terms such as "we",  "our" and
"us" are sometimes  used as abbreviated  references to Pre-Paid Legal  Services,
Inc.

     In our opinion,  the  accompanying  unaudited  financial  statements  as of
September  30,  2009,  and for the three  month  and nine  month  periods  ended
September  30,  2009 and  2008,  reflect  adjustments  (which  were  normal  and
recurring)  which,  in our opinion,  are necessary  for a fair  statement of our
financial  position and results of operations of the interim periods  presented.
Results for the three month and nine month periods ended  September 30, 2009 are
not necessarily indicative of results expected for the full year.

     The  preparation  of financial  statements  in conformity  with  accounting
principles  generally  accepted in the United  States of America  requires us to
make estimates and  assumptions  that affect the reported  amounts of assets and
liabilities  and disclosure of contingent  assets and liabilities at the date of
the  financial  statements  and the  reported  amounts of revenues  and expenses
during the reporting period. Actual results could differ from those estimates.

Note 2 - Contingencies

     On March 27, 2006 we received a complaint filed by Blackburn & McCune PLLC,
a former  provider  attorney law firm,  in the Second  Circuit Court of Davidson
County,  Tennessee  seeking  compensatory  and punitive  damages on the basis of
allegations  of breach of  contract  and fraud.  On May 15, 2006 the trial court
dismissed plaintiff's complaint in its entirety. Plaintiff amended the complaint
to allege fraud and breach of fiduciary duty on June 12, 2006 and filed a notice
of appeal on June 13, 2006. On August 24, 2007 the Court of Appeals reversed the
ruling of the trial court and  remanded  the suit to the trial court for further
proceedings.  On June 24, 2009,  the trial court  granted our motion for summary
judgment and dismissed plaintiff's action against us in its entirety.  Plaintiff
has  appealed  this  order.   The  ultimate   outcome  of  this  matter  is  not
determinable.

     On March 23, 2007 we received a Civil Investigative Demand ("CID") from the
Federal Trade Commission ("FTC") requesting information relating to our Identity
Theft Shield and ADRS  Program.  On April 20, 2009 we received a letter from the
FTC alleging  misrepresentations  in sales  materials used in our Identity Theft
Shield and ADRS program such that we made false and misleading  claims about the
effectiveness  of ADRS for helping  organizations  comply with  government  data
security requirements.  Revisions to the marketing materials originally provided
to the FTC have been made subsequent to the initial  communication with the FTC.
The FTC could decide to commence administrative or federal court proceedings for
purposes of  determining  whether  there has been a  violation  and might seek a
variety of remedies, including injunctive relief. We are working with the FTC to
reach a mutually  acceptable  resolution.  The ultimate outcome of the matter is
not determinable but we will vigorously defend our interests in this matter.

     On October 5, 2009 we received a subpoena from the Division of  Enforcement
of the Securities and Exchange Commission  ("SEC").  The subpoena requires us to
produce a variety of  documents  pertaining  to our  treasury  stock  repurchase
program; our ADRS program and other marketing practices;  membership statistical
information;  segment  reporting;  the FTC  contingency  disclosure;  and  other
operational practices. This investigation is a fact-finding inquiry and does not
mean that the SEC has reached any conclusions. We are cooperating with the staff
of the SEC and providing the requested  information and expect to continue to do
so. We are not able to predict what the outcome of these  inquiries and comments
may be or when they will be resolved.
                                       7


     We are a defendant in various other legal  proceedings that are routine and
incidental  to our  business.  We will  vigorously  defend our  interests in all
proceedings  in which we are  named as a  defendant.  We also  receive  periodic
complaints or requests for information  from various state and federal  agencies
relating to our business or the activities of our marketing  force.  We promptly
respond to any such  matters and provide any  information  requested.  While the
ultimate outcome of these proceedings is not  determinable,  we do not currently
anticipate that these  contingencies  will result in any material adverse effect
to our financial condition or results of operation,  unless an unexpected result
occurs in one of the cases.  The costs of the defense of these  various  matters
are  reflected as a part of general and  administrative  expense,  or Membership
benefits if fees relate to Membership issues, in the consolidated  statements of
income.  We believe that we have  meritorious  defenses in all pending cases and
will  vigorously  defend against the claims and have not  established an accrued
liability for any  estimated  damages in  connection  with these various  cases.
However,  it is possible  that an adverse  outcome in certain cases or increased
litigation  costs  could have an adverse  effect upon our  financial  condition,
operating results or cash flows in particular quarterly or annual periods.

     Canadian taxing authorities are challenging  portions of our commission and
general  and  administrative  deductions  for tax years 1999 - 2002 and have tax
assessments  which  aggregate $5.7 million.  During 2007 we reached a settlement
with  Canadian  taxing  authorities  regarding  the general  and  administrative
deductions  which would allow us to claim a deduction on the Canadian tax return
for over 70% of these items.  This settlement offer allowed us to amend our U.S.
federal tax returns and deduct the  remaining  30% of these items.  The Canadian
and U.S. tax returns have been amended to reflect the changes in our general and
administrative expense and credits/refunds for the associated taxes, penalty and
interest.  The Canadian taxing authorities contend commission  deductions should
be matched with the membership revenue as received, we contend these commissions
are deductible when paid.  Under Canadian tax laws, our commission  payments are
treated as a prepaid expense and we base our deduction of commission on the fact
that all the services (the sale of the  membership)  have been  performed by the
sales  associate  at the time of  sale,  therefore  this  prepaid  expense  (the
commission  payments) is deductible when paid.  Also, the commission  payment is
taxable to the sales  associate  when paid and each year we issue a T4 (Canadian
1099  equivalent)  to sales  associates for the total  commission  payments made
during that year.  We did not prevail on the  commission  issue on our appeal to
the  Canadian  taxing  authorities  and on December 19, 2008 filed our Notice of
Appeal with the Tax Court of Canada.  During the 3rd quarter  2009 the  Canadian
taxing authorities indicated they are amenable to a settlement. We have paid all
the assessed tax,  penalty and interest  relating to the commission issue and at
September  30, 2009 have $3 million  recorded  in Other  Assets,  Current  which
represents the amount of previously paid tax, penalty and interest for tax years
1999  through  2002 we expect to  ultimately  receive.  It is  possible  that an
adverse  outcome  could have an adverse  effect  upon our  financial  condition,
operating results or cash flows in particular quarterly or annual periods.

Note 3 - Treasury Stock Purchases

     We  announced  on  April  6,  1999,  a  treasury  stock  purchase   program
authorizing  management to acquire up to 500,000 shares of our common stock. The
Board of Directors has increased  such  authorization  from 500,000 shares to 15
million shares through  subsequent  board actions.  At September 30, 2009 we had
purchased 14.2 million  treasury shares under these  authorizations  for a total
consideration  of $422.0  million,  an average  price of $29.72  per  share.  We
purchased and formally retired 15,666 shares of our common stock during the 2009
third  quarter for $762,000,  or an average price of $48.62 per share,  reducing
our common  stock by $157 and our  retained  earnings  by  $762,000.  See Note 6
below.  Given  the  current  interest  rate  environment,  the  nature  of other
investments  available and our expected cash flows,  we believe that  purchasing
treasury shares enhances  shareholder value and may seek alternative  sources of
financing to continue or accelerate the program.  Any additional  treasury stock
purchases  will be made at prices that we consider  attractive and at such times
that we believe will not unduly impact our liquidity.
                                       8


Note 4 - Earnings Per Share

     Basic  earnings per common share are computed by dividing net income by the
weighted  average  number  of  shares of common  stock  outstanding  during  the
respective  period.  Diluted  earnings per common share are computed by dividing
net income by the weighted average number of shares of common stock and dilutive
potential common shares  outstanding  during the respective period. The weighted
average number of common shares is increased by the number of dilutive potential
common  shares  issuable on the  exercise  of options  less the number of common
shares assumed to have been purchased with the proceeds from the exercise of the
options  pursuant to the treasury stock method;  those  purchases are assumed to
have been made at the average  price of the common stock  during the  respective
period.



                                                                            Three Months         Nine Months
                                                                          Ended Sept. 30,      Ended Sept. 30,
                                                                         ------------------------------------------
Basic Earnings Per Share:                                                 2009       2008      2009       2008
                                                                         --------- ---------- ---------- ----------
Earnings:
                                                                                            
Net income...........................................................    $ 10,831  $ 14,442   $ 43,723   $ 45,440
                                                                         --------- ---------- ---------- ----------
Shares:
Weighted average shares outstanding..................................      10,967    11,746     11,048     12,039
                                                                         --------- ---------- ---------- ----------
Diluted Earnings Per Share:
Earnings:
Net income...........................................................    $ 10,831  $ 14,442   $ 43,723   $ 45,440
                                                                         --------- ---------- ---------- ----------
Shares:
-------
Weighted average shares outstanding..................................      10,967    11,746     11,048     12,039
Assumed exercise of options..........................................          16        17         13         19
                                                                         --------- ---------- ---------- ----------
Weighted average number of shares, as adjusted.......................      10,983    11,763     11,061     12,058
                                                                         --------- ---------- ---------- ----------
Shares issued pursuant to option exercises...........................           -         8          5         14
                                                                         --------- ---------- ---------- ----------


     Options  to  purchase   shares  of  common  stock  are  excluded  from  the
calculation  of diluted  earnings per share when their  inclusion  would have an
anti-dilutive effect on the calculation.  No options were excluded for the three
month and nine month periods ended September 30, 2009 and 2008.

Note 5 - Recently Issued Accounting Pronouncements

     In June 2009,  the FASB issued  guidance on the FASB  Accounting  Standards
Codification(TM)  ("Codification")  and  the  Hierarchy  of  Generally  Accepted
Accounting Principles.  This guidance establishes the Codification as the single
official  source  of  authoritative   United  States  accounting  and  reporting
standards for all  non-governmental  entities (other than guidance issued by the
SEC). The  Codification  changes the referencing  and  organization on financial
standards  and is effective  for interim and annual  periods  ending on or after
September  15,  2009.  We  have  applied  the  Codification  to our  disclosures
beginning with our third quarter of fiscal 2009. As Codification is not intended
to change the existing accounting guidance,  its adoption did not have an impact
on our financial statements.

     In September 2006, the Financial Accounting Standards Board ("FASB") issued
authoritative  guidance  which  defined fair value,  established a framework for
measuring fair value, and expanded disclosures about fair value measurements. We
adopted the guidance on January 1, 2008,  as required for our  financial  assets
and financial liabilities. However, the FASB deferred the effective date for one
year as it relates  to fair  value  measurement  requirements  for  nonfinancial
assets and nonfinancial liabilities that are not recognized or disclosed at fair
value on a recurring  basis.  The  adoption of the  guidance  for our  financial
assets  and  financial  liabilities  did  not  have  a  material  impact  on our
consolidated  financial  statements.  The  adoption  of  the  guidance  for  our
nonfinancial   assets  and  nonfinancial   liabilities  had  no  impact  on  our
consolidated financial statements.
                                       9


     In February  2007,  the FASB issued  guidance on the fair value  option for
financial assets and financial  liabilities.  This guidance permits an entity to
choose, at specified election dates, to measure eligible  financial  instruments
and  certain  other  items at fair value that are not  currently  required to be
measured at fair value. An entity reports  unrealized  gains and losses on items
for which the fair value option has been elected in earnings at each  subsequent
reporting date. Upfront costs and fees related to items for which the fair value
option is elected are  recognized in earnings as incurred and not deferred.  The
guidance also established  presentation and disclosure  requirements designed to
facilitate  comparisons  between  entities  that  choose  different  measurement
attributes  for  similar  types of assets and  liabilities.  This  guidance  was
effective  for  financial  statements  issued for fiscal years  beginning  after
November  15,  2007 and  interim  periods  within  those  fiscal  years.  At the
effective  date, an entity could elect the fair value option for eligible  items
that  existed at that date.  We did not elect the fair value option for eligible
items that existed as of January 1, 2008. As such, the adoption of this guidance
did not have any  impact on our  consolidated  financial  position,  results  of
operations or cash flows.

     In December 2007, the FASB issued guidance on business  combinations  which
establishes  principles  and  requirements  for how an acquirer  recognizes  and
measures in its financial  statements  the  identifiable  assets  acquired,  the
liabilities  assumed,  any  noncontrolling  interest  in the  acquiree  and  the
goodwill  acquired.  This guidance also establishes  disclosure  requirements to
enable  the  evaluation  of the  nature and  financial  effects of the  business
combination and is effective for us beginning January 1, 2009.

     In December 2007, the FASB issued guidance on  noncontrolling  interests in
consolidated  financial  statements which  establishes  accounting and reporting
standards for ownership interests in subsidiaries held by parties other than the
parent, the amount of consolidated net income  attributable to the parent and to
the noncontrolling  interest,  changes in a parent's ownership interest, and the
valuation of retained  noncontrolling  equity  investments  when a subsidiary is
deconsolidated.  The guidance  also  establishes  disclosure  requirements  that
clearly  identify and  distinguish  between the  interests of the parent and the
interests  of the  noncontrolling  owners.  This  guidance is  effective  for us
beginning January 1, 2009 and the adoption of this guidance had no impact on our
consolidated financial position, results of operations or cash flows.

     In May  2008,  the FASB  issued  guidance  on the  hierarchy  of  Generally
Accepted  Accounting  Principles  that  identifies  the  sources  of  accounting
principles  and  the  framework  for  selecting  the  principles   used  in  the
preparation  of  financial  statements  of  nongovernmental  entities  that  are
presented in accordance with GAAP. With the issuance of this guidance,  the FASB
concluded that the GAAP hierarchy  should be directed  toward the entity and not
its auditor, and reside in the accounting literature  established by the FASB as
opposed to the American Institute of Certified Public Accountants (AICPA).  This
guidance is effective 60 days following the SEC's approval of the Public Company
Accounting  Oversight Board. The  implementation of this guidance did not have a
significant impact on the determination or reporting of our financial results.

     In October 2008, the FASB issued  guidance on determining the fair value of
a financial  asset when the market for that asset is not active which  clarified
how to  determine  the fair value of a financial  asset when the market for that
financial  asset  is  inactive.  This  guidance  was  effective  upon  issuance,
including prior periods for which financial  statements had not been issued. The
implementation  of this  guidance  did not have an  impact  on our  consolidated
financial position, results of operations or cash flows.

     In January 2009, the FASB provided  additional guidance with respect to how
entities  determine whether an  "other-than-temporary  impairment" (OTTI) exists
for  certain  beneficial  interests  in  a  securitized  transaction,   such  as
asset-backed securities and mortgage-backed  securities,  that (1) do not have a
high quality  rating or (2) can be  contractually  prepaid or otherwise  settled
such that the holder would not recover substantially all of its investment. This
guidance  was  effective  for us  prospectively  beginning  October 1, 2008.  We
considered  this  additional  guidance when  classifying  respective  additional
impairments as "temporary" or  "other-than-temporary"  beginning with the fourth
quarter of 2008.  This  guidance  had no impact on such  classifications  on our
consolidated financial position, results of operations or cash flows.
                                       10


     On April 9, 2009, the FASB and the Accounting Principles Board (APB) issued
guidance on the interim disclosures about fair value of financial instruments to
require  disclosures  about  fair  value of  financial  instruments  in  interim
financial  statements as well as in annual  financial  statements.  The guidance
required those disclosures in all interim financial statements. This guidance is
effective for interim  periods ending after June 15, 2009 and we adopted them in
second quarter 2009. See Note 8.

     In May 2009, the FASB issued  guidance on subsequent  events which modified
the  definition  of  what  qualifies  as a  subsequent  event--those  events  or
transactions  that  occur  following  the  balance  sheet  date,  but before the
financial  statements are issued,  or are available to be  issued--and  requires
companies to disclose the date through which it has evaluated  subsequent events
and the basis for determining  that date. We adopted this guidance  beginning in
the  second  quarter  2009,  in  accordance  with the  effective  date.  We have
evaluated subsequent events through October 26, 2009.

     In June 2009,  the FASB issued a new  accounting  standard  which  provides
amendments  to previous  guidance  on the  consolidation  of  variable  interest
entities.  This standard clarifies the characteristics  that identify a variable
interest  entity (VIE) and changes how a reporting  entity  identifies a primary
beneficiary that would  consolidate the VIE from a quantitative risk and rewards
calculation to a qualitative  approach based on which variable  interest  holder
has  controlling   financial  interest  and  the  ability  to  direct  the  most
significant  activities  that  impact  the  VIE's  economic  performance.   This
statement  requires  the primary  beneficiary  assessment  to be  performed on a
continuous  basis.  It also requires  additional  disclosures  about an entity's
involvement  with a VIE,  restrictions on the VIE's assets and liabilities  that
are included in the reporting entity's  consolidated balance sheet,  significant
risk  exposures  due to the  entity's  involvement  with  the  VIE,  and how its
involvement  with a VIE impacts the reporting  entity's  consolidated  financial
statements.  The standard is effective for fiscal years beginning after November
15,  2009.  We will  adopt  the  standard  on  January  1, 2010 and have not yet
determined the impact on our consolidated financial statements.

     In  August  2009,  the FASB  further  updated  the fair  value  measurement
guidance to clarify how an entity should measure  liabilities at fair value. The
update  reaffirms fair value is based on an orderly  transaction  between market
participants,  even  though  liabilities  are  infrequently  transferred  due to
contractual or other legal restrictions.  However,  identical liabilities traded
in the active market should be used when  available.  When quoted prices are not
available,  the  quoted  price of the  identical  liability  traded as an asset,
quoted prices for similar liabilities or similar liabilities traded as an asset,
or another  valuation  approach  should be used. This update also clarifies that
restrictions  preventing the transfer of a liability should not be considered as
a separate input or adjustment in the  measurement of fair value.  We will adopt
the  provisions  of this  update  for fair  value  measurements  of  liabilities
effective  October 1, 2009,  which we do not expect to have a material impact on
our consolidated financial statements.

     In October 2009, the FASB issued an update to existing  guidance on revenue
recognition for arrangements with multiple deliverables.  This update will allow
companies to allocate consideration received for qualified separate deliverables
using  estimated  selling price for both  delivered and  undelivered  items when
vendor-specific  objective  evidence or  third-party  evidence  is  unavailable.
Additional  disclosures  discussing the nature of multiple element arrangements,
the types of deliverables  under the  arrangements,  the general timing of their
delivery,  and  significant  factors and estimates  used to determine  estimated
selling  prices  are  required.  We will  adopt  this  update  for  new  revenue
arrangements  entered into or materially  modified beginning January 1, 2011. We
have not yet determined the impact on our consolidated financial statements.

Note 6 - Notes Payable

     During 2006,  we received  $80 million of senior,  secured  financing  (the
"Senior Loan") from Wells Fargo Foothill,  Inc. ("Wells Fargo")  consisting of a
$75 million five year term loan facility (the "Term  Facility") and a $5 million
five year revolving credit facility (the "Revolving Facility"). At September 30,
2009, we had the full  Revolving  Facility  available to us. After payment of an
origination  fee of 1%, lender costs and retirement of $15.3 million of existing
bank indebtedness,  the net proceeds of the Term Facility we received were $58.8
million and used to purchase treasury stock.
                                       11


     The Term  Facility  provides  for a five-year  maturity  and  amortizes  in
monthly  installments of $1.25 million  commencing August 1, 2006, with interest
on the outstanding  balances under the Term Facility and the Revolving  Facility
payable,  at our  option,  at a rate equal to Wells Fargo base rate or at the 30
day LIBOR rate plus 150 basis  points.  The interest  rate at September 30, 2009
was 1.75%. We are also obligated to make additional  quarterly payments equal to
50% of our "excess cash flow" (as defined in the Senior Loan  agreement)  if our
Leverage  Ratio is greater than or equal to 1 to 1 at the end of a quarter.  Our
Leverage  Ratio was 0.41 to 1 at  September  30,  2009.  We expect to be able to
repay the facilities with cash flow from operations. We have the right to prepay
the Term Facility in whole or in part without penalty.

     The  Senior  Loan  is   guaranteed  by  our   non-regulated   wholly  owned
subsidiaries  and is  secured by all of our  tangible  and  intangible  personal
property  (other  than   aircraft),   including  stock  in  all  of  our  direct
subsidiaries,  and a mortgage  on a building  we  recently  acquired  in Duncan,
Oklahoma and  remodeled to relocate  and expand our  existing  customer  service
facility in Duncan.

         In addition to customary covenants for loans of a similar type, the
      principal covenants for the Senior Loan are:

     *    a limitation on incurring any  indebtedness in excess of the remaining
          existing bank  indebtedness  outstanding and $2.3 million in permitted
          capitalized leases or purchase money debt;

     *    a limitation on our ability to pay dividends or make stock  purchases,
          other  than with the net  proceeds  of the Term  Loan,  unless we meet
          certain cash flow tests;

     *    a prohibition on prepayment of other debt;

     *    a  requirement  to  maintain   consolidated  EBITDA  (Earnings  before
          Interest,  Taxes,  Depreciation and Amortization) for the twelve month
          period  ending  December  31, 2006 and each quarter  thereafter  of at
          least  $80  million  ($75  million  for us and  our  top  tier  direct
          subsidiaries);

     *    a  requirement  to maintain a quarterly  fixed charge  coverage  ratio
          (EBITDA  (with  certain  adjustments)  divided by the sum of  interest
          expense,  income taxes and scheduled  principal  payments) of at least
          1.1 to 1;

     *    a requirement to maintain at least 1.3 million members;

     *    a requirement to maintain a Leverage Ratio (funded  indebtedness as of
          the end of each  quarter  divided  by EBITDA for the  trailing  twelve
          months) of no more than 1.5 to 1;

     *    we must have availability  (unused portion of the Revolving  Facility)
          plus  Qualified  Cash  (the  amount  of  unrestricted  cash  and  cash
          equivalents) greater than or equal to $12,500,000; and,

     *    an event of  default  occurs if Harland  Stonecipher  ceases to be our
          Chairman and Chief  Executive  Officer for a period of 120 days unless
          replaced with a person approved by Wells Fargo.


     We were in compliance with these covenants at September 30, 2009.

     Our $20 million  real  estate loan was fully  funded in 2002 to finance our
new  headquarters  building in Ada,  Oklahoma and has a final maturity of August
2011.  This loan,  with  interest at the 30 day LIBOR rate plus 150 basis points
adjusted  monthly,  is secured by a mortgage on our  headquarters.  The interest
rate at  September  30,  2009 was 1.75%,  with  monthly  principal  payments  of
$191,000  plus interest  with the balance of  approximately  $2.3 million due at
maturity.  The real estate loan's  financial  covenants  conform to those of the
Senior Loan.

     During  2007,  we  entered  into a term loan  agreement  with  Wells  Fargo
Equipment Finance,  Inc. to refinance $9.6 million  indebtedness  related to our
aircraft. This loan, with interest at the 30 day LIBOR rate plus 89 basis points
adjusted  monthly,  is secured by a mortgage on the aircraft  and  engines.  The
interest rate at September 30, 2009 was 1.14%, with monthly  principal  payments
of $80,000 plus interest.
                                       12


     During June 2008 we received additional  financing from Bank of Oklahoma in
the form of an unsecured  stock  repurchase loan for $10 million on an unsecured
basis repayable in 12 equal monthly payments  beginning June 30, 2008,  together
with interest at LIBOR plus 162.5 basis points.  This loan was completely repaid
pursuant to its terms.

     A schedule of outstanding balances as of September 30, 2009 is as follows:

                      Senior loan................................   $ 27,500
                      Real estate loan...........................      6,667
                      Aircraft loan..............................      7,644
                                                                    ---------
                      Total notes payable........................     41,811
                      Less: Current portion of notes payable.....    (18,241)
                                                                    ---------
                      Long term portion..........................   $ 23,570
                                                                    ---------

     A schedule of future maturities as of September 30, 2009 is as follows:


                      Repayment Schedule commencing
                      October 2009:
                      ------------------------------------------------------
                      Year 1.....................................   $ 18,241
                      Year 2.....................................     15,741
                      Year 3.....................................      3,051
                      Year 4.....................................        956
                      Year 5.....................................        956
                      Thereafter.................................      2,866
                                                                    ---------
                      Total notes payable........................   $ 41,811
                                                                    ---------


Note 7 - Share-based Compensation

     During the nine months ended  September 30, 2009, the stock option activity
under our stock option plans was as follows:



                                                                                   Weighted
                                                                                   Average
                                                                                  Remaining
                                                      Weighted                   Contractual     Aggregate
                                                      Average      Number of         Term        Intrinsic
                                                       Price         Shares       (In Years)       Value
                                                     -----------  ------------  --------------  -----------
                                                             
Outstanding, January 1, 2009....................      $  19.70        42,500
  Granted.......................................          -                -
  Cancelled.....................................          -                -
  Exercised.....................................         23.93        (4,500)
Outstanding, September 30, 2009.................    ------------  ------------
                                                      $  19.20        38,000         1.42        $   1,201
                                                     -----------  ------------  --------------  -----------
Options exercisable as of September 30, 2009....      $  19.20        38,000         1.42        $   1,201
                                                     -----------  ------------  --------------  -----------



     Other  information  pertaining  to option  activity  during the nine months
ended September 30, 2009 and 2008 was as follows:



                                                                          September 30,          September 30,
                                                                             2009                     2008
                                                                         ----------------       ----------------

                                                                                          
Weighted average grant-date fair value of stock options granted......      Not applicable       Not applicable
Total fair value of stock options vested.............................      Not applicable       Not applicable
Total intrinsic value of stock options exercised.....................          $     40             $    363



     Under our stock  option  plan,  1,346,252  shares of our  Common  Stock are
available for issuance.  Options  outstanding and exercisable  were granted at a
stock  option  price which was not less than the fair market value of our Common
Stock on the date the option was  granted  and no option has a term in excess of
ten years.  Additionally,  options vested and became  exercisable  either on the
grant date or up to five years from the option grant date.
                                       13


Note 8 - Fair Value Measurement

     On January 1, 2008,  we adopted  SFAS No. 157,  "Fair Value  Measurements,"
which  defines  fair  value,  establishes  a  framework  for using fair value to
measure  assets  and  liabilities,  and  expands  disclosures  about  fair value
measurements.  The Statement applies whenever other statements require or permit
assets or liabilities  to be measured at fair value.  SFAS 157  established  the
following fair value hierarchy that  prioritizes the inputs used to measure fair
value:

 Level 1: Quoted  prices are  available  in active  markets for identical assets
          or liabilities as of the reporting  date.  Active markets are those in
          which  transactions  for the asset or  liability  occur in  sufficient
          frequency  and volume to  provide  pricing  information  on an ongoing
          basis.  Level 1 primarily  consists of financial  instruments  such as
          exchange-traded  derivatives,  listed  equities  and  U.S.  government
          treasury securities.

 Level 2: Pricing   inputs  are other than  quoted  prices  in  active   markets
          included  in  Level  1,  which  are  either   directly  or  indirectly
          observable as of the reporting date.  Level 2 includes those financial
          instruments   that  are  valued  using   models  or  other   valuation
          methodologies.  These models are  primarily  industry-standard  models
          that consider various assumptions, including quoted forward prices for
          commodities,  time value,  volatility factors,  and current market and
          contractual  prices for the underlying  instruments,  as well as other
          relevant economic measures. Substantially all of these assumptions are
          observable  in  the  marketplace  throughout  the  full  term  of  the
          instrument,  can be derived from  observable  data or are supported by
          observable   levels  at  which   transactions   are  executed  in  the
          marketplace. Instruments in this category include obligations of state
          and political  subdivisions,  government guaranteed bank debt, auction
          rate certificates and corporate obligations.

 Level 3: Pricing  inputs  include  significant  inputs  that are generally less
          observable  from  objective  sources.  These  inputs  may be used with
          internally  developed  methodologies  that result in management's best
          estimate  of fair value.  At each  balance  sheet date,  we perform an
          analysis  of all  instruments  subject to SFAS No. 157 and  include in
          Level  3 all of  those  whose  fair  value  is  based  on  significant
          unobservable inputs.

     The following table presents our financial assets and liabilities that were
accounted  for at fair value on a recurring  basis as of  September  30, 2009 by
level within the fair value hierarchy (in thousands):



                                                            Fair Value Measurements Using
                                                         --------------------------------------
                 September 30, 2009                      Level 1       Level 2       Level 3
                 ------------------                      -----------   ----------   -----------
                                                                            
Available for sale investments.....................      $       -     $  39,008     $       -

                 September 30, 2008
Available for sale investments.....................      $       -     $  37,408     $       -



     For securities without a readily  ascertainable  market value (Level 2), we
utilize pricing services and broker quotes.  Our pricing  service's  evaluations
are based on market data. Our pricing service utilizes  evaluated pricing models
that vary by asset class and incorporate  available  trade, bid and other market
information. Because many fixed income securities do not trade on a daily basis,
our pricing service's evaluated pricing applications apply available information
as applicable  through processes such as benchmark curves,  benchmarking of like
securities,  sector groupings, and matrix pricing, to prepare evaluations.  Such
estimated  fair values do not  necessarily  represent the values for which these
securities could have been sold at the dates of the balance sheets.
                                       14


     Our  financial  instruments  consist  primarily  of cash,  certificates  of
deposit,  short-term  investments,  debt and equity securities,  Membership fees
receivable,  Membership benefits payable, notes payable and accounts payable and
accrued  expenses.  Fair  value  estimates  have been  determined  by us,  using
available  market  information and  appropriate  valuation  methodologies.  Fair
values of inactively traded debt securities are based on quoted market prices of
identical or similar  securities  or based on  observable  inputs like  interest
rates.  The carrying value of cash,  certificates  of deposit,  Membership  fees
receivable,  Membership  benefits  payable  and  accounts  payable  and  accrued
expenses are considered to be representative of their respective fair value, due
to the short  term  nature of these  instruments.  The  carrying  value of notes
payable is considered to be representative of their respective fair values,  due
to the variable  interest rate feature of such notes. The fair value disclosures
relating to debt and equity securities are presented above.


ITEM 2.    MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
--------------------------------------------------------------------------
           RESULTS OF OPERATIONS
           ---------------------

     The  following   discussion   should  be  read  in  conjunction   with  the
Management's  Discussion  and  Analysis of  Financial  Condition  and Results of
Operations  in our  Form  10-K for the  year  ended  December  31,  2008,  which
describes,  among other things,  our basic business model,  critical  accounting
policies,  measures of Membership retention, and basic cash flow characteristics
of our  business.  The  following  tables  set forth  changes  in the  principal
categories of revenues and expenses and Membership  and recruiting  activity for
the third  quarter of 2009  compared to the third quarter of 2008 and the second
quarter of 2009  (Table  amounts in 000's).  The sum of the  percentages  in the
tables may not total due to rounding.




 Three Months Ended September 30, 2009     Three                         %        Three               Three
              compared to                 Months            % Change   Change     Months             Months
 Three Months Ended September 30, 2008     Ended     % of     from      from      Ended      % of     Ended     % of
            and compared to              Sept. 30,  Total    Prior   Sequential Sept. 30,   Total   June 30,   Total
    Three Months Ended June 30, 2009       2009    Revenue    Year     Period      2008    Revenue    2009    Revenue
--------------------------------------   --------- -------- -------- ---------- ---------- -------- --------- --------
Revenues:
                                                                                         
  Membership fees....................     $105,435    92.5     (3.5)    (0.1)    $109,268     93.8   $105,516    93.9
  Associate services.................       7,624      6.7     22.3     29.0       6,236       5.3     5,908      5.2
  Other..............................         888      0.8    (12.9)    (8.4)      1,019       0.9       969      0.9
                                         --------- -------- -------- ---------- ---------- -------- --------- --------
                                          113,947    100.0     (2.2)    (1.4)    116,523     100.0   112,393    100.0
                                         --------- -------- -------- ---------- ---------- -------- --------- --------
Costs and expenses:
  Membership benefits................      35,991     31.5     (4.2)    (0.1)     37,587      32.3    36,013     32.0
  Commissions........................      36,676     32.2      8.9     25.0      33,678      28.9    29,335     26.1
  Associate services and direct             7,827      6.9     46.1     20.4       5,358       4.6     6,502      5.8
    marketing........................
  General and administrative.........      12,613     11.1      0.7     (2.4)     12,531      10.7    12,922     11.5
  Other, net.........................       2,361      2.1    (22.4)    28.0       3,043       2.6     1,845      1.6
                                         --------- -------- -------- ---------- ---------- -------- --------- --------
                                           95,468     83.8      3.5     10.2      92,197      79.1    86,617     77.0
                                         --------- -------- -------- ---------- ---------- -------- --------- --------

Income before income taxes...........      18,479     16.2    (24.0)   (28.3)     24,326      20.9    25,776     23.0
Provision for income taxes...........       7,648      6.7    (22.6)   (23.4)      9,884       8.5     9,985      8.9
                                         --------- -------- -------- ---------- ---------- -------- --------- --------
Net income...........................     $10,831      9.5    (25.0)   (31.4)    $14,442      12.4   $15,791     14.1
                                         --------- -------- -------- ---------- ---------- -------- --------- --------

                                       15




                                                                                            Three Months Ended
New Memberships:                                                                  9/30/2009      6/30/2009      9/30/2008
----------------                                                                  ---------      ---------      ---------
                                                                                                         
New legal service membership sales..........................................        166,377        118,050        137,227
New "stand-alone" IDT membership sales......................................          8,645          4,180          7,814
                                                                                  ----------      ---------      ---------
         Total new membership sales.........................................        175,022        122,230        145,041
                                                                                  ----------      ---------      ---------

New "add-on" IDT membership sales...........................................        112,653         78,009         95,762
Average Annual Membership fee...............................................        $325.60        $328.79        $326.14
Active Memberships:
-------------------
Active legal service memberships at end of period...........................      1,455,492      1,419,092      1,488,259
Active "stand-alone" IDT memberships at end of period (see note below)......         90,063         86,779         87,634
                                                                                  ----------      ---------      ---------
         Total active memberships at end of period..........................      1,545,555      1,505,871      1,575,893
                                                                                  ----------      ---------      ---------

Active "add-on" IDT memberships at end of period (see note below)...........        710,795        670,769        681,118
New Sales Associates:
---------------------
New sales associates recruited..............................................         75,398         25,172         37,820
Average enrollment fee paid by new sales associates.........................         $79.31        $120.98         $56.17
Average Membership fee in force:
--------------------------------
Average Annual Membership fee...............................................        $302.86        $301.37        $301.40
Note - reflects 4,137 net transfers from "add-on" status to "stand-alone" status during the quarter


     Identity Theft Shield  ("IDT")  memberships  sold in  conjunction  with new
legal plan memberships or "added-on" to existing legal plan memberships sell for
$9.95 per month and are not counted as "new"  memberships  but do  increase  the
average   premium  and  related  direct   expenses   (membership   benefits  and
commissions) of our membership  base,  while "stand alone" Identity Theft Shield
memberships  are not attached to a legal plan membership and sell for $12.95 per
month.

     Recently Issued Accounting Pronouncements
     See Note 5 - Recently Issued Accounting Pronouncements in Item 1 above.

Results of Operations - Third Quarter of 2009 compared to Third Quarter of 2008
--------------------------------------------------------------------------------
     Net income  decreased  25% for the third  quarter of 2009 to $10.8  million
from  $14.4  million  for the prior  year's  third  quarter  primarily  due to a
decrease in Membership fees of $3.8 million,  an increase in commission expenses
of $3.0 million, an increase in associate services and direct marketing expenses
of $2.5  million,  a decrease in other  revenues of $131,000  and an increase in
general and administrative expenses of $82,000 partially offset by a decrease in
the  provision  for income  taxes of $2.2  million,  an  increase  in  associate
services  revenue of $1.4  million,  a decrease in  Membership  benefits of $1.6
million, and a decrease in other, net expenses of $682,000. Diluted earnings per
share decreased 20% to $0.99 per share from $1.23 per share for the prior year's
comparable  quarter due to the 25%  decrease in net income and an 8% decrease in
the weighted average number of diluted shares outstanding.

     Membership  fees  totaled  $105.4  million  during the 2009  third  quarter
compared to $109.3 million for 2008, a decrease of 4%. Membership fees and their
impact on total revenues in any period are determined  directly by the number of
active  Memberships  in force  during any such period and the monthly  amount of
such  Memberships.  The active  Memberships  in force are determined by both the
number of new  Memberships  sold in any period together with the renewal rate of
existing Memberships. New Membership sales increased 21% during the three months
ended September 30, 2009 to 175,022 from 145,041 during the comparable period of
2008. At September 30, 2009,  there were 1,545,555  active  Memberships in force
compared to  1,575,893  at  September  30,  2008,  a decrease of 2%. The average
annual fee per Membership  has increased from $301 for all  Memberships in force
at September  30, 2008 to $303 for all  Memberships  in force at  September  30,
2009,  primarily  as a result  of a  larger  number  of  Identity  Theft  Shield
memberships.
                                       16


     Associate  services revenue increased by approximately $1.4 million to $7.6
million during the third quarter of 2009 when compared to the 2008 quarter.  New
associates  enrolled  increased 99% to 75,398 during the 2009 period compared to
37,820 for the same  period of 2008.  The  average  enrollment  fees paid by new
sales associates were $79 and $56 for the respective periods.  The eService fees
decreased to $2.4 million for the third quarter of 2009 compared to $3.0 million
for the 2008  quarter.  Future  revenues  from  associate  services  will depend
primarily on the number of new  associates  enrolled,  the price charged for new
associates and the number who choose to participate in our eService program, but
we expect  that such  revenues  will  continue  to be offset by the  direct  and
indirect cost to us of training,  providing  associate services and other direct
marketing expenses.

     Other  revenue  declined  13% from  $1.0  million  for the 2008  period  to
$888,000 for the 2009 period.

     Total  revenues  decreased 2% to $113.9  million for the three months ended
September 30, 2009 from $116.5 million during the comparable  period of 2008 due
to a $3.8 million  decrease in Membership fees and a $131,000  decrease in other
revenues offset by a $1.4 million increase in associate services revenue.

     Membership  benefits,  which primarily  represent  payments to provider law
firms and Kroll Background America,  Inc., a subsidiary of Kroll Inc. ("Kroll"),
totaled $36.0 million for the three months ended  September 30, 2009 compared to
$37.6  million  for the  comparable  period  of  2008,  and  represented  34% of
Membership  fees for both periods.  This  Membership  benefit ratio  (Membership
benefits as a percentage of Membership  fees) should be reduced going forward as
substantially  all active  Memberships  provide for a capitated cost and we have
reduced the capitated cost of the Identity Theft plan benefits  effective  April
1, 2007, with an additional reduction on January 1, 2010.

     Commissions  to  associates  increased  9% to $36.7  million  for the three
months ended  September 30, 2009  compared to $33.7  million for the  comparable
period  of  2008,  and  represented  35%  and  31% of  Membership  fees  for the
respective  periods.  Commissions to associates  are primarily  dependent on the
number of new  Memberships  sold  during a period and the  average  fee of those
Memberships.  New  Memberships  sold  during the third  quarter of 2009  totaled
175,022,  a 21%  increase  from the  145,041  for  2008,  and the  "add-on"  IDT
Membership sales which are not included in these totals increased 18% to 112,653
for the  third  quarter  of 2009  from  95,762  for  2008.  Our  average  Annual
Membership  fee  written  during the  quarter of 2009 had a slight  decrease  to
$325.60 from $326.14  during the 2008 period.  Our new  Membership  fees written
during the third quarter of 2009 decreased 4% from 2008.  Average commission per
new Membership  decreased from $232 to $210 for the 2009 third quarter.  The 21%
increase  in new  Memberships  sold  resulted in an  approximate  9% increase in
commissions.  Should we add additional  commissions to our compensation  plan or
reduce the amount of  chargebacks  collected from our associates as we have from
time to time, the commission cost per new Membership will increase accordingly.

     Associate  services and direct marketing expenses increased to $7.8 million
for the  three  months  ended  September  30,  2009 from  $5.4  million  for the
comparable  period of 2008.  The  increase  was  primarily a result of increased
costs for bonuses and increased  costs for materials and related freight sent to
new  associates  due to the  increase in the number of new  associates  enrolled
during the quarter.  We offer the  Player's  Club  incentive  program to provide
additional  incentives  to our  associates as a reward for  consistent,  quality
business. Associates can earn the right to receive additional monthly bonuses by
meeting monthly qualification requirements for a 12 month period and maintaining
certain  personal  retention rates for the Memberships  sold during the 12 month
period.  These expenses also include the costs of providing  associate  services
and marketing expenses.

     General and administrative expenses during the three months ended September
30, 2009  increased  to $12.6 from $12.5 for the  comparable  period of 2008 and
represented 12% and 11%,  respectively,  of Membership fees for the two periods.
The  increase in general  and  administrative  expenses  included  bank  service
charges,  other taxes and consulting  fees associated with Payment Card Industry
compliance which were partially  offset by decreases in  depreciation,  employee
expenses and legal fees.
                                       17


     Other  expenses,   net,  which  include   depreciation  and   amortization,
litigation  accruals,  interest  expense and premium  taxes  reduced by interest
income, were $2.4 million for the three months ended September 30, 2009 compared
to $3.0 million for the 2008 comparable  period.  Depreciation  expense was $2.0
million for the three months ended  September  30, 2009 and $2.2 million for the
2008 comparable  period.  Interest expense decreased to $261,000 during the 2009
period from  $924,000  during the  comparable  period of 2008 as a result of the
reduction  in debt and  lower  interest  rates.  Premium  taxes  decreased  from
$455,000  for the three  months  ended  September  30, 2008 to $444,000  for the
comparable period of 2009. Interest income decreased from $532,000 for the three
months ended September 30, 2008 to $389,000 for the three months ended September
30, 2009, due to a decrease in interest rates.

     We have  recorded a provision  for income taxes of $7.6  million  (41.4% of
pretax  income) and $9.9 million  (40.6% of pretax  income) for the three months
ended September 30, 2009 and 2008, respectively.

Results of Operations - Third Quarter of 2009 compared to Second Quarter of 2009
--------------------------------------------------------------------------------
     Third  quarter 2009  membership  fees  decreased  approximately  $81,000 to
$105.4  million from $105.5  million for the second  quarter of 2009.  Associate
services revenues  increased during the 2009 third quarter by approximately $1.7
million to $7.6  million  from $5.9  million  for the 2009  second  quarter  and
associate  services  and direct  marketing  expenses  increased  by $1.3 million
during the same  period.  Membership  benefits  totaled  $36.0  million for both
periods and represented 34% of membership fees for the two periods.  Commissions
to associates  totaled $36.7 million in the 2009 third quarter compared to $29.3
million for the 2009 second quarter and represented  35% and 28%,  respectively,
of  membership  fees for the two periods.  General and  administrative  expenses
decreased  $309,000  during the 2009 third quarter to $12.6 million  compared to
$12.9 million for the 2009 second quarter and represented 12% of membership fees
for the two  periods.  The  decrease  in  general  and  administrative  expenses
included decreases in legal fees,  employee costs and consulting fees which were
partially offset by increases in postage and bank service charges.

Results of Operations - First Nine Months of 2009 compared to First  Nine Months
--------------------------------------------------------------------------------
 of 2008
 --------
     Membership revenues decreased 3% in the first nine months of 2009 to $317.9
million compared to $327.8 million for the first nine months of 2008. Net income
decreased  4% for the first  nine  months of 2009 to $43.7  million  from  $45.4
million for the prior year's  comparable period primarily due to the decrease of
$9.9  million in  Membership  revenues,  a $3.1  million  increase in  associate
services and direct marketing expenses, a decrease in other revenues of $425,000
and an  increase  in general and  administrative  expenses of $52,000  partially
offset by a decrease in  Membership  benefits of $4.5  million,  a $2.7  million
decrease in commissions,  a decrease in other,  net expenses of $3.6 million,  a
decrease  in the  provision  for income  taxes of  $791,000  and an  increase in
Associate services revenues of $232,000. Diluted earnings per share increased 5%
to $3.95 per share from  $3.77 per share for the prior  year's  comparable  nine
month  period.  The 5%  increase  in diluted  earnings  per share is due to a 4%
decrease in net income and an  approximate  7% decrease in the weighted  average
number of diluted shares outstanding.

     Membership  fees and  their  impact on total  revenues  in any  period  are
determined directly by the number of active Memberships in force during any such
period. The active Memberships in force are determined by both the number of new
Memberships  sold in any  period  together  with the  renewal  rate of  existing
Memberships.  New  Membership  sales  increased less than one percent during the
nine  months  ended  September  30,  2009 to  419,847  from  419,686  during the
comparable  period of 2008. At September 30, 2009,  there were 1,545,555  active
Memberships  in force compared to 1,575,893 at September 30, 2008, a decrease of
2%.  The  average  annual fee per  Membership  has  increased  from $301 for all
Memberships in force at September 30, 2008 to $303 for all  Memberships in force
at September 30, 2009.

     Associate  services  revenue  increased 1% from $18.6 million for the first
nine months of 2008 to $18.8 million during the comparable period of 2009 due to
a increase  in  associate  enrollment  fees  offset  partially  by a decrease in
eService fees. Total new associates enrolled increased 39% during the first nine
months of 2009 to 124,441  compared  to 89,722  for the same  period of 2008 and
average  enrollment fees paid by new sales associates  increased from $83 during
the 2008  period to $106  during the 2009 nine  months  due to a higher  average
enrollment fee available during the 2009 period.  The eService fees decreased to
$7.5 million  during the first nine months of 2009  compared to $9.2 million for
the comparable  period of 2008.  Future  revenues from  associate  services will
depend primarily on the number of new associates enrolled, the price charged and
the number who choose to participate in the Company's eService program,  but the
Company  expects that such revenues will continue to be offset by the direct and
indirect  cost to the Company of training  (including  training  bonuses  paid),
providing associate services and other direct marketing expenses.
                                       18


     Other  revenue  decreased  $425,000  from $3.2  million  for the nine month
period ending September 30, 2008 to $2.8 million for the same period of 2009.

     Primarily as a result of the decrease in Membership  fees,  total  revenues
decreased to $339.5  million for the nine months ended  September  30, 2009 from
$349.6 million during the comparable period of 2008, a decrease of 3%.

     Membership  benefits  totaled  $108.2  million  for the nine  months  ended
September 30, 2009 compared to $112.7 million for the comparable period of 2008,
and represented 34% of Membership fees for both periods. This Membership benefit
ratio (Membership benefits as a percentage of Membership fees) should be reduced
going forward as substantially  all active  Memberships  provide for a capitated
cost and we have reduced the capitated  cost of the Identity Theft plan benefits
effective  April 1, 2007 with  subsequent  additional  reductions  on January 1,
2010.

     Commissions to associates decreased 3% to $93.0 million for the nine months
ended September 30, 2009 compared to $95.7 million for the comparable  period of
2008, and represented  29% of Membership  fees for both periods.  Commissions to
associates are primarily  dependent on the number of new Memberships sold during
a period and the average fee of those  Memberships.  New Memberships sold during
the first nine months of 2009 increased  slightly to 419,847 for the nine months
ended September 30, 2009 from 419,686 for the comparable period of 2008, and the
"add-on" IDT Membership  sales which are not included in these totals  increased
1% to 263,512 for the third  quarter of 2009 from 259,648 for 2008.  Our average
Annual  Membership  fee written  during the first nine months of 2009  decreased
less than one percent to $324.96 from $325.80 for 2008. Our new Membership  fees
written during the first nine months of 2009  decreased 3% from 2008.  Should we
add  additional  commissions  to our  compensation  plan or reduce the amount of
chargebacks  collected  from its  associates  as it has from  time to time,  the
commission cost per new Membership will increase accordingly.

     Associate services and direct marketing expenses increased to $21.1 million
for the nine  months  ended  September  30,  2009  from  $18.0  million  for the
comparable period of 2008. The increase was primarily a result of increased cost
for Fast  Start  bonuses,  incentive  trip  expenses  and  increased  costs  for
materials and related  freight sent to new associates due to the increase in the
number of new  associates  enrolled  during  the  period  partially  offset by a
decline in direct  marketing  expenses.  We offer the  Player's  Club  incentive
program to  provide  additional  incentives  to our  associates  as a reward for
consistent,   quality  business.  Associates  can  earn  the  right  to  receive
additional monthly bonuses by meeting monthly qualification requirements for the
entire calendar year and maintaining  certain  personal  retention rates for the
Memberships sold during the calendar year. These expenses also include the costs
of providing associate services and marketing expenses.

     General and administrative  expenses during the nine months ended September
30,  2009  and 2008  were  unchanged  at $38.9  million  for  both  periods  and
represented 12% of Membership fees for the two periods.

     Other  expenses,   net,  which  include   depreciation  and   amortization,
litigation  accruals,  interest  expense and premium  taxes  reduced by interest
income,  was $6.5 million for the nine months ended  September 30, 2009 compared
to $10.1 million for the 2008 comparable period.  Depreciation decreased to $6.1
million for the first nine months of 2009 from $6.6  million for the  comparable
period of 2008.  Litigation  accruals  decreased  by $450,000 for the first nine
months of 2009 from an  increase  of  $888,000  in the 2008  period  including a
$450,000  reduction  in  previously  accrued  amounts for the nine months  ended
September  30, 2009.  Interest  expense  decreased  to $925,000  during the 2009
period from $3.1  million  during the  comparable  period of 2008 as a result of
lower indebtedness and lower interest rates. Premium taxes were $1.3 million for
the nine months ended  September  30, 2009 and $1.4  million for the  comparable
period of 2008.  Interest income decreased $248,000 to $1.5 million for the nine
months ended  September 30, 2009 from $1.8 million for the comparable  period of
2008, due to lower interest rates.
                                       19


     We have recorded a provision  for income taxes of $28.0  million  (39.0% of
pretax  income) and $28.8  million  (38.8% of pretax  income) for the first nine
months ended September 30, 2009 and 2008, respectively.

Liquidity and Capital Resources
-------------------------------
     General
     Net cash flow  provided by operating  activities  was $48.4 million for the
nine months  ended  September  30, 2009  compared to $44.3  million for the same
period in 2008.  This $4.1 million  increase was  primarily the result of a $3.4
million decrease in income tax payments, a $4.5 million decrease in cash paid to
our  providers  for the  delivery of  benefits  associates,  and a $2.2  million
decrease in cash paid for interest  reduced by a $10.1 million  decrease in cash
receipts from our members.

     Consolidated net cash used by investing activities was $3.3 million for the
first nine  months of 2009  compared  to net cash used of $4.3  million  for the
comparable  period of 2008.  This $1.0 million  change in  investing  activities
resulted from a $1.9 million decrease in additions to property and equipment and
a $36.7 million decrease in the investment  purchases  partially offset by $37.6
million in maturities and sales of investments.

     Net cash used in financing  activities during the first nine months of 2009
was $32.8 million  compared to $43.6 million for the comparable  period of 2008.
This $10.8 million change was primarily comprised of a $10.0 million decrease in
proceeds  from  issuance  of debt and an $834,000  increase  in debt  repayments
offset by a $22.1 million decreased treasury stock purchases.

     We purchased and formally retired 451,486 shares of our common stock during
the first nine months of 2009 for $14.8  million,  or an average price of $32.84
per share,  reducing  our common  stock by $4,515 and our  retained  earnings by
$14.8 million.  We had working capital of $8.8 million at September 30, 2009, an
increase of $11.1  million  compared  to our  negative  working  capital of $2.3
million at December 31, 2008.  The increase was primarily due to a $12.4 million
increase in cash and cash  equivalents,  a $3.5 million  increase in  refundable
income taxes, a $3.5 million  increase in deferred member and associate  service
costs, a $4.2 million decrease in the current portion of notes payable partially
offset by a $7.2 million  decrease in the current portion of  available-for-sale
investments,  an increase of $3.0  million in deferred  revenues  and fees and a
$1.9 million increase in accounts payable and accrued expenses. The $8.8 million
working capital at September 30, 2009 would have been a $19.0 million in working
capital  excluding the current portion of deferred revenue and fees in excess of
the current  portion of  deferred  member and  associate  service  costs.  These
amounts will be  eliminated  by the passage of time without the  utilization  of
other current assets or us incurring other current liabilities. We do not expect
any difficulty in meeting our financial obligations in the next 12 months.

     At  September  30,  2009  we  reported  $73.5  million  in  cash  and  cash
equivalents and unpledged  investments compared to $60.0 million at December 31,
2008. Our  investments  typically  consist of obligations of state and political
subdivisions, certificates of deposit and government guaranteed bank debt.

     We generally  advance  significant  commissions at the time a Membership is
sold. During the nine months ended September 30, 2009, we advanced  commissions,
net of chargebacks,  of $94.0 million on new Membership  sales compared to $94.7
million for the same period of 2008. Since  approximately 95% of Membership fees
are collected on a monthly basis, a significant  cash flow deficit is created on
a per  Membership  basis at the time a  Membership  is sold.  Since there are no
further commissions paid on a Membership during the advance period, we typically
derive  significant  positive cash flow from the  Membership  over its remaining
life.
                                       20


     We expense advance  commissions ratably over the first month of the related
Membership.  As a result of this accounting policy, our commission  expenses are
all  recognized  over the first month of a Membership and there is no commission
expense  recognized for the same Membership  during the remainder of the advance
period. We track our unearned advance commission  balances  outstanding in order
to ensure the advance  commissions are recovered before any renewal  commissions
are paid and for internal purposes of analyzing our commission  advance program.
While not  recorded  as an asset,  unearned  advance  commission  balances  from
associates  as of September  30, 2009,  and related  activity for the nine month
period then ended, were:
                                                              (Amounts in 000's)
                                                              ------------------
Beginning unearned advance commission payments (1)...........    $  174,371
Advance commission payments, net.............................        88,855
Earned commissions applied...................................       (84,109)
Advance commission payment write-offs........................        (2,995)
                                                                 ------------
Ending unearned advance commission payments before
  estimated unrecoverable payments (1).......................       176,122
Estimated unrecoverable advance commission payments (1)......       (46,130)
                                                                 ------------
Ending unearned advance commission payments, net (1).....        $  129,992
                                                                 ------------


     (1) These  amounts do not  represent  fair value,  as they do not take into
consideration timing of estimated recoveries.

     The ending unearned advance  commission  payments,  net, above includes net
unearned advance commission payments to non-vested  associates of $66.5 million.
As such, at September 30, 2009 future  commission  payments and related  expense
should be reduced as  unearned  advance  commission  payments of $64 million are
recovered.  Commissions  are earned by the associate as Membership  premiums are
earned by us, usually on a monthly basis. For additional  information concerning
these commission advances,  see our Annual report on Form 10-K under the heading
Commissions  to Associates in Item 7 -  Management's  Discussion and Analysis of
Financial Condition and Results of Operations.

     We believe  that we have the ability to finance  the next twelve  months of
operations,   anticipated  capital  expenditures  and  required  debt  repayment
obligations  based on our  existing  amount  of cash and  cash  equivalents  and
unpledged  investments  at September 30, 2009 of $73.5  million.  We believe our
long-term  liquidity needs will be met by our ability to generate cash flow from
operations  and our existing  cash and cash  equivalent  balances.  We expect to
maintain cash and investment  balances,  including  pledged  investments,  on an
on-going  basis of  approximately  $20 to $30 million in order to meet  expected
working  capital needs and  regulatory  capital  requirements.  Cash balances in
excess  of  this  amount  would  be  used  for  discretionary  purposes  such as
additional treasury stock purchases subject to limitations in the Term Facility.

     Notes Payable
     See Note 6 - Notes Payable in Item 1 above.

     Parent Company Funding and Dividends
     Although  we  are  the  operating   entity  in  many   jurisdictions,   our
subsidiaries  serve as  operating  companies  in various  states  that  regulate
Memberships  as  insurance  or  specialized  legal  expense  products.  The most
significant of these wholly owned subsidiaries are Pre-Paid Legal Casualty, Inc.
("PPLCI"),  Pre-Paid Legal Services Inc. of Florida ("PPLSIF") and Legal Service
Plans of Virginia, Inc. ("LSPV"). The ability of these entities to provide funds
to us is subject to a number of restrictions under various insurance laws in the
jurisdictions  in which they  conduct  business,  including  limitations  on the
amount of dividends and  management  fees that may be paid and  requirements  to
maintain  specified  levels of capital and reserves.  In addition  PPLCI will be
required to maintain its  stockholders'  equity at levels  sufficient to satisfy
various state or provincial  regulatory  requirements,  the most  restrictive of
which  is  currently  $3  million.  Additional  capital  requirements  of  these
entities, or any of our regulated subsidiaries, will be funded by us in the form
of capital  contributions or surplus  debentures.  During 2008, we received $4.1
million in dividends from LSPV and $14.9 million in dividends from PPLCI.
                                       21


     Contractual Obligations
     There  have been no  material  changes  outside of the  ordinary  course of
business  in our  contractual  obligations  from those  disclosed  in our Annual
Report on Form 10-K for the year ended December 31, 2008.

Critical Accounting Policies
----------------------------
     Preparing  financial  statements  requires management to make estimates and
assumptions  that affect the reported amounts of assets,  liabilities,  revenues
and expenses.  These  estimates  and  assumptions  are affected by  management's
application  of  accounting  policies.  If these  estimates or  assumptions  are
incorrect,  there  could be a  material  change in our  financial  condition  or
operating results.  Many of these "critical  accounting  policies" are common in
the  insurance  and financial  services  industries;  others are specific to our
business and operations.  Our critical  accounting  policies  include  estimates
relating  to revenue  recognition  related to  Membership  and  associate  fees,
deferral of Membership and associate related costs,  expense recognition related
to commissions to associates, accrual of incentive awards payable and accounting
for legal  contingencies.  Each of these accounting policies and the application
of critical accounting policies and estimates was discussed in our Annual Report
on Form 10-K for the year ended  December  31, 2008.  There were no  significant
changes in the application of critical  accounting  policies or estimates during
the first nine months of 2009. We are not aware of any reasonably  likely events
or  circumstances  which would result in different  amounts being  reported that
would materially affect our financial condition or results of operations.

Capital and Dividend Plans
--------------------------
     We continue to evaluate the  desirability of additional  share  repurchases
and additional cash dividends.  We declared  dividends of $0.50 per share during
2004 and $0.60 per share during 2005 and have previously  announced that we will
continue share repurchases,  pay a dividend, or both, depending on our financial
condition, available resources and market conditions, as well as compliance with
our various loan covenants  which limit our ability to repurchase  shares or pay
cash dividends. We expect to continue our repurchase program when we can acquire
shares at prices we believe are  attractive  as we have  existing  authorization
from the Board to purchase an  additional  802,774  shares.  We also continue to
evaluate  additional  sources of financing  that may enable us to accelerate the
repurchase program at prices we believe are attractive.

Forward-Looking Statements
--------------------------
     All  statements  in this report other than purely  historical  information,
including  but not  limited  to,  statements  relating  to our future  plans and
objectives,  expected  operating  results  and the  assumptions  on  which  such
forward-looking  statements are based, constitute  "Forward-Looking  Statements"
within the meaning of Section 27A of the  Securities Act of 1933 and Section 21E
of the Securities Exchange Act of 1934 and are based on our historical operating
trends and financial  condition as of September  30, 2009 and other  information
currently   available  to  management.   We  caution  that  the  Forward-Looking
Statements  are  subject  to all the risks  and  uncertainties  incident  to our
business,  including but not limited to risks described in Item 1A of our Annual
Report on Form 10-K for the year ended December 31, 2008. Moreover,  we may make
acquisitions or  dispositions of assets or businesses,  enter into new marketing
arrangements  or  enter  into  financing  transactions.  None  of  these  can be
predicted with certainty and,  accordingly,  are not taken into consideration in
any of the  Forward-Looking  Statements  made herein.  For all of the  foregoing
reasons, actual results may vary materially from the Forward-Looking Statements.
We assume no  obligation  to update the  Forward-Looking  Statements  to reflect
events or circumstances occurring after the date of the statement.

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
-------------------------------------------------------------------

     Disclosures About Market Risk
     Our  consolidated  balance  sheets  include a certain  amount of assets and
liabilities whose fair values are subject to market risk. Due to our significant
investment in  fixed-maturity  investments,  interest rate risk  represents  the
largest  market risk  factor  affecting  our  consolidated  financial  position.
Increases and decreases in prevailing  interest rates  generally  translate into
decreases and increases in fair values of those instruments.  Additionally, fair
values  of  interest  rate  sensitive   instruments   may  be  affected  by  the
creditworthiness  of  the  issuer,   prepayment  options,   relative  values  of
alternative  investments,  liquidity of the  instrument and other general market
conditions.  As  of  September  30,  2009,  our  investments  consisted  of  the
following:
                                       22





                              Description                                  Fair Value
---------------------------------------------------------------------   ----------------
                                                                        
Obligations of state and political subdivisions......................      $     32,327
Certificates of deposit..............................................             4,070
Government guaranteed bank debt......................................             1,602
Corporate obligations................................................               407
Auction Rate Securities..............................................               375
U. S. Government obligations.........................................               227
                                                                        ----------------
Total investments....................................................      $     39,008
                                                                        ----------------


     We do not hold any  investments  classified  as trading  account  assets or
derivative financial instruments.

     The table below summarizes the estimated effects of hypothetical  increases
and decreases in interest rates on our fixed-maturity  investment portfolio.  It
is assumed that the changes  occur  immediately  and  uniformly,  with no effect
given  to  any  steps  that  we  might  take  to  counteract  that  change.  The
hypothetical  changes in market interest rates reflect what could be deemed best
and worst case scenarios. The fair values shown in the following table are based
on contractual maturities. Significant variations in market interest rates could
produce changes in the timing of repayments due to prepayment options available.
The fair value of such  instruments  could be affected  and,  therefore,  actual
results might differ from those reflected in the following table:



                                                                          Hypothetical change     Estimated fair value
                                                            (in 000's)     in interest rate        after hypothetical
                                                            Fair value   (bp = basis points)      change in interest rate
                                                            -----------  ---------------------   ------------------------
                                                                                             
Fixed-maturity investments at September 30, 2009 (1)...      $  34,563     100 bp increase            $  32,942
                                                                           200 bp increase               31,405
                                                                            50 bp decrease               35,302
                                                                           100 bp decrease               36,086

Fixed-maturity investments at December 31, 2008 (1)....      $  31,360     100 bp increase            $  29,831
                                                                           200 bp increase               28,457
                                                                            50 bp decrease               32,134
                                                                           100 bp decrease               32,907
-------------------


(1)  Excluding short-term investments (certificates of deposits and auction rate
     certificates)  with a fair value of $4.4 million at September  30, 2009 and
     $6.1 million at December 31, 2008.

     The table above illustrates,  for example,  that an instantaneous 200 basis
     point increase in market  interest rates at September 30, 2009 would reduce
     the estimated fair value of our fixed-maturity investments by approximately
     $3.2 million at that date. At December 31, 2008, an instantaneous 200 basis
     point  increase in market  interest  rates would have reduced the estimated
     fair value of our fixed-maturity  investments by approximately $2.9 million
     at that  date.  The  definitive  extent  of the  interest  rate risk is not
     quantifiable  or  predictable  due to the  variability  of future  interest
     rates, but we do not believe such risk is material.

     We  primarily  manage our  exposure  to  investment  interest  rate risk by
purchasing  investments that can be readily  liquidated should the interest rate
environment begin to significantly change.

     Interest Rate Risk
     As of September 30, 2009, we had $41.8 million in notes payable outstanding
at interest  rates  indexed to the 30 day LIBOR rate that exposes us to the risk
of increased  interest costs if interest rates rise.  Assuming a 100 basis point
increase in interest rates on the floating rate debt,  annual  interest  expense
would increase by approximately  $418,000.  As of September 30, 2009, we had not
entered into any interest rate swap agreements with respect to the term loans or
our floating rate municipal bonds.
                                       23


     Foreign Currency Exchange Rate Risk
     Although we are exposed to foreign currency  exchange rate risk inherent in
revenues, net income and assets and liabilities denominated in Canadian dollars,
the potential  change in foreign  currency  exchange  rates is not a substantial
risk,  as  approximately  1% of our revenues  are derived  outside of the United
States.  As reflected in the attached  Consolidated  Statements of Comprehensive
Income,  we have recorded positive foreign currency  translation  adjustments of
$1.1 million for the nine months ended  September 30, 2009 and have a cumulative
positive  foreign  currency  translation   adjustment  balance  of  $724,000  at
September  30,  2009.  These  amounts  are  subject  to  change  dynamically  in
conjunction with the relative values of the Canadian and U.S. dollars.

ITEM 4.    CONTROLS AND PROCEDURES
----------------------------------

     Under  the  supervision  and  with  the  participation  of our  management,
including  our Chief  Executive  Officer and Chief  Financial  Officer,  we have
evaluated  the  effectiveness  of the design  and  operation  of our  disclosure
controls  and  procedures  (as defined in Rule  13a-15(e)  under the  Securities
Exchange Act of 1934). Based on that evaluation, our Chief Executive Officer and
Chief  Financial  Officer have  concluded  that, as of September  30, 2009,  our
disclosure  controls and procedures  were  effective to ensure that  information
required  to be  disclosed  by us in  reports  that we file or submit  under the
Securities Exchange Act of 1934 is recorded, processed,  summarized and reported
within the time periods  specified in Securities and Exchange  Commission  rules
and forms.

     There were no changes in our internal control over financial  reporting (as
defined in Rule 13a-15(f) under the Securities  Exchange Act of 1934) during the
quarter  ended  September  30,  2009  that  have  materially  affected,  or  are
reasonably  likely to materially  affect,  our internal  control over  financial
reporting.



                           PART II. OTHER INFORMATION

ITEM 1.  LEGAL PROCEEDINGS.
---------------------------

     See Note 2 of the Notes to Consolidated  Financial  Statements  included in
Part I, Item 1 of this report for information with respect to legal proceedings.


ITEM 1A.      RISK FACTORS
--------------------------

     There  are a  number  of risk  factors  that  could  affect  our  financial
condition  or results  of  operations.  See Note 2 of the Notes to  Consolidated
Financial  Statements  included in Part I, Item 1 of this report for information
with respect to legal  proceedings,  any of which could have a material  adverse
effect on our  financial  condition and results of  operations.  Please refer to
pages 15 - 17 of our 2008 Annual Report on Form 10-K for a description  of other
risk  factors.  There  has not been any  material  changes  in the risk  factors
disclosed in the Annual Report.
                                       24


ITEM 2.  UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS.
---------------------------------------------------------------------

     Issuer Purchases of Equity Securities

     The  following  table  provides  information  about our  purchases of stock
during the third quarter of 2009.



                                                             Total Number of       Maximum Number of
                                                           Shares Purchased as    Shares that May Yet
                         Total Number                        Part of Publicly     Be Purchased Under
                           of Shares      Average Price     Announced Plans or       the Plans or
        Period             Purchased      Paid per Share         Programs            Programs (1)
----------------------  ---------------  ----------------  --------------------  ----------------------
                                                                          
July 2009.............         8,274         $  48.82                8,274               810,166
August 2009...........         3,756            47.57                3,756               806,410
September 2009........         3,636            49.28                3,636               802,774
                        ---------------  ----------------  --------------------
Total.................        15,666         $  48.62               15,666
                        ---------------  ----------------  --------------------
-----------


(1)  We  announced  on  April  6,  1999,  a  treasury  stock  purchase   program
     authorizing management to acquire up to 500,000 shares of our common stock.
     The Board of Directors has  subsequently  from time to time  increased such
     authorization  from 500,000  shares to 15 million  shares.  The most recent
     authorization was for 1 million  additional shares on February 18, 2009 and
     there has been no time limit set for completion of the repurchase program.

     See Part I, Item 2,  "Management's  Discussion  and  Analysis of  Financial
Condition  and  Results of  Operation-Liquidity  and  Capital  Resources"  for a
description of loan  covenants  that limit our ability to repurchase  shares and
pay dividends.




ITEM 6.    EXHIBITS.
--------------------

(a) Exhibits:

  Exhibit No.                    Description
  -----------                    -----------
       
3.1       Amended and Restated Certificate of Incorporation of the Company, as amended  (Incorporated by reference to Exhibit 3.1 of
          the Company's Report on Form 8-K dated June 27, 2005)

3.2       Amended and Restated  Bylaws of the Company (Incorporated by reference to Exhibit 3.1 of the Company's Report on Form 10-Q
          for the period ended June 30, 2003)

*10.1     Employment  Agreement  effective January 1, 1993 between the Company and Harland C. Stonecipher (Incorporated by reference
          to Exhibit 10.1 of the Company's  Annual  Report on Form  10-KSB for the year ended  December  31, 1992)

*10.2     Agreements between Shirley  Stonecipher,  New York Life Insurance Company and the Company regarding life insurance  policy
          covering Harland C. Stonecipher (Incorporated  by reference to Exhibit  10.21 of the Company's Annual Report on Form  10-K
          for the year ended December 31, 1985)

*10.3     Amendment dated January 1, 1993 to Split Dollar Agreement  between Shirley  Stonecipher  and the  Company  regarding l ife
          insurance policy covering Harland C. Stonecipher (Incorporated by reference to Exhibit 10.3 of the Company's Annual Report
          on Form  10-KSB for the year ended  December  31, 1992)
                                       25


*10.4     Form of New Business Generation Agreement Between the Company and  Harland C. Stonecipher (Incorporated  by  reference  to
          Exhibit 10.22 of the Company's Annual Report on Form 10-K for the year ended December 31, 1986)

*10.5     Amendment to New  Business  Generation  Agreement  between the Company and Harland C. Stonecipher  effective January, 1990
          (Incorporated by reference to Exhibit 10.12 of the Company's Annual Report on Form 10-KSB for the year ended  December 31,
          1992)

*10.6     Amendment No. 2 to New Business  Generation  Agreement between the Company and  Harland  C. Stonecipher effective January,
          1990  (Incorporated  by reference to  Exhibit 10.13  of  the Company's  Annual  Report on  Form  10-K for  the  year ended
          December 31, 2002)

*10.7     Stock Option Plan, as amended  effective  May  2003  (Incorporated  by reference to Exhibit 10.7 of the  Company's  Annual
          Report on Form 10-K for the year ended December 31, 2004)

10.8      Loan agreement dated June 11, 2002 between Bank of Oklahoma,  N.A. and the Company (Incorporated by  reference to  Exhibit
          10.1  of the  Company's Quarterly Report on Form 10-Q for the six-months ended June 30, 2002)

10.9      Form of Mortgage dated July 23, 2002 between Bank of Oklahoma, N.A. and the Company  (Incorporated by reference to Exhibit
          10.3  of the  Company's Quarterly Report on Form 10-Q for the six months ended June 30, 2002)

*10.10    Deferred  compensation  plan  effective  November 6, 2002  (Incorporated  by reference  to  Exhibit 10.14 of the Company's
          Annual Report on Form 10-K for the year ended December 31, 2002)

*10.11    Amended   Deferred   Compensation   Plan   effective  January  1,  2005 (Incorporated by reference to Exhibit 10.16 of the
          Company's Report on Form 10-K for the year ended December 31, 2004)

10.12     Credit  Agreement dated June 23, 2006 among Pre-Paid Legal Services,  Inc, the lenders  signatory  thereto and Wells Fargo
          Foothill,  Inc. as Arranger and  Administrative  Agent  and Bank of Oklahoma,  N.A. (Incorporated by  reference to Exhibit
          10.1 of the Company's Current Report on Form 8-K filed June 27, 2006)

10.13     Security Agreement dated June 23, 2006 between Pre-Paid Legal Services, Inc  and  certain of  its subsidiaries  and  Wells
          Fargo Foothill, Inc., as Agent (Incorporated by reference to Exhibit 10.2 of the  Company's  Current  Report  on  Form 8-K
          filed June 26, 2006)

10.14     Guaranty Agreement  dated  June 23,  2006  between certain  subsidiaries  of Pre-Paid Legal Services, Inc. and Wells Fargo
          Foothill, Inc., as Agent (Incorporated  by  reference to  Exhibit 10.3 of the Company's  Current Report on  Form 8-K filed
          June 27, 2006)

10.15     Mortgage, Assignment of Rents and Leases and Security Agreement by Pre-Paid Legal Services, Inc. in   favor of Wells Fargo
          Foothill, Inc  as  Agent (Incorporated by reference to Exhibit 10.4 of the Company's Current Report on Form 8-K filed June
          26, 2006)

10.16     First Amendment to Loan Agreement dated June 23, 2006 between Pre-Paid Legal Services, Inc. and     Bank of Oklahoma, N.A.
          (Incorporated by reference to Exhibit 10.5 of  the  Company's of the  Company's  Current Report on Form 8-K filed June 26,
          2006)

10.17     First Amendment to Credit Agreement  dated  September 10, 2007 between Pre-Paid Legal Services, Inc. and the lenders named
          therein and Wells Fargo Foothill, Inc. as administrative agent (Incorporated by reference to Exhibit 10.1 of the Company's
          of the Company's Current Report on Form 8-K filed September 10, 2007)

10.18     Term Loan Agreement dated September 28, 2007 between Pre-Paid Legal Services, Inc. and Wells Fargo  Equipment Finance, LLC
          (Incorporated  by  reference to Exhibit 10.1 of the Company's of the Company's Current Report on Form 8-K filed October 2,
          2007)
                                       26


10.19     Form of Aircraft Mortgage and Security Agreement between Pre-Paid Legal Services, Inc. and Wells  Fargo Equipment Finance,
          LLC (Incorporated by reference to Exhibit 10.2 of the Company's of the Company's Current Report on Form 8-K filed  October
          2, 2007)

10.20     Second Amendment to Credit Agreement dated February 22, 2008 between Pre-Paid Legal Services, Inc. and  the  lenders named
          therein and Wells Fargo Foothill, Inc. as administrative agent (Incorporated by reference to Exhibit 10.20 of  our  Annual
          Report on Form 10-K for the year ended December 31, 2007)

10.21     Third Amendment to Credit Agreement dated June 5, 2008 between Pre-Paid Legal Services, Inc. and the lenders named therein
          and Wells Fargo Foothill, Inc. as administrative  agent  (Incorporated  by  reference  to Exhibit 10.21 of  the  Company's
          Quarterly Report on Form 10-Q for the six-months ended June 30, 2008)

10.22     Second Amendment to Loan Agreement dated June 6, 2008 between Pre-Paid  Legal  Services, Inc.  and  Bank of Oklahoma, N.A.
          (Incorporated by reference to Exhibit 10.22 of the Company's Quarterly Report on Form 10-Q for  the  six-months ended June
          30, 2008)

31.1      Certification of Harland C. Stonecipher, Chairman, Chief Executive Officer and President, Pursuant to Rule 13a-14(a) under
          the Securities Exchange Act of 1934

31.2      Certification of Steve Williamson, Chief Financial Officer, Pursuant to Rule 13a-14(a) under the  Securities  Exchange Act
          of 1934

32.1      Certification of Harland  C. Stonecipher,  Chairman,  Chief Executive Officer and President, Pursuant to 18 U.S.C. Section
          1350

32.2      Certification of Steve Williamson, Chief Financial Officer, Pursuant to 18 U.S.C. Section 1350
-------------------
* Constitutes a management contract or compensatory plan or arrangement required
to be filed as an exhibit to this report.

                                       27


                                  SIGNATURES

Pursuant to the  requirements  of the  Securities  and Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.

                                  PRE-PAID LEGAL SERVICES, INC.
                                  (Registrant)


Date: October 26, 2009            /s/ Harland C. Stonecipher
                                  ----------------------------------------------
                                      Harland C. Stonecipher
                                      Chairman, Chief Executive
                                      Officer and President
                                      (Principal Executive Officer)

Date: October 26, 2009            /s/ Randy Harp
                                  ----------------------------------------------
                                      Randy Harp
                                      Chief Operating Officer
                                      (Duly Authorized Officer)

Date: October 26, 2009            /s/ Steve Williamson
                                  ----------------------------------------------
                                      Steve Williamson
                                      Chief Financial Officer
                                      (Principal Financial and
                                       Accounting Officer)

                                       28