FORM 6-K

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 Report of Foreign Issuer

 

Pursuant to Rule 13a - 16 or 15d - 16 of

the Securities Exchange Act of 1934

 

For the month of January 2010
29 January 2010
 


BRITISH SKY BROADCASTING GROUP PLC
(Name of Registrant)

 

Grant Way, Isleworth, Middlesex, TW7 5QD England
(Address of principal executive offices)

 

Indicate by check mark whether the registrant  files or will file annual reports
under cover of Form 20-F or Form 40-F
 

Form 20-F X            Form 40-F

 

Indicate by check mark whether the  registrant  by  furnishing  the  information
contained  in this  Form is  also  thereby  furnishing  the  information  to the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934
 

Yes                    No X

 

If "Yes" is marked, indicate below the file number assigned to the registrant in
connection with Rule 12g3-2(b): Not Applicable

 

EXHIBIT INDEX


Exhibit


EXHIBIT NO. 1       Press release of British Sky  Broadcasting  Group plc announcing Director/PDMR Shareholding released on 29 January 2010.

 

British Sky Broadcasting Group plc
(the "Company")


The Company announces that it received notification today, in accordance with DTR 3.1.2R and paragraph 26 of the Model Code, from the following Independent Non-Executive Directors of the Company, that they have today purchased ordinary shares in the Company at a price of 542 pence per share, pursuant to trading plans, as detailed below: 


Name of Director

Number of shares
purchased

       Date of entry into
       trading plan

       Total number of
       shares held in the
       Company following
       transaction

David Evans

157

       10 August 2009

       16,935*

Nicholas Ferguson

116

       10 August 2009

       10,692

Andrew Higginson

116

       10 August 2009

       2,922

Allan Leighton

472

       12 August 2009

       2,645

Jacques Nasser

158

       10 August 2009

       939

Dame Gail Rebuck

115

       10 August 2009

       735

Daniel Rimer

391

       10 August 2009

       2,339

Lord Wilson of Dinton       

118

       10 August 2009

       1,190


 

* 16,000 ordinary shares held in the form of 4,000 American Depositary Shares ("ADSs"), one ADS is equivalent to four ordinary shares.


Enquiries:

Alex Jones
Assistant Company Secretary
Telephone: +44 (0)870 240 3000


 


SIGNATURES

 

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the registrant  has duly  caused  this  report  to be  signed  on its  behalf by the undersigned, thereunto duly authorized.


                                         BRITISH SKY BROADCASTING GROUP PLC
 

Date: 29 January 2010                                                                                                        By: /s/ Dave Gormley
                                                           Dave Gormley
                                                       Company Secretary