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                     U.S. SECURITIES AND EXCHANGE COMMISSION

                              WASHINGTON, DC 20549

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                                   FORM 12B-25

                           Notification of Late Filing

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   |_| Form 10-KSB |_| Form 11-K |_| Form 20-F |X| Form 10-QSB |_| Form N-SAR


                       FOR YEAR ENDED: SEPTEMBER 30, 2004


Nothing  in this  Form  shall be  construed  to imply  that the  Commission  has
verified any information contained herein.

If the notification  relates to a portion of the filing checked above,  identify
the Item(s) to which the notification relates:

                                       N/A

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PART I - REGISTRANT INFORMATION
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                           MARKETSHARE RECOVERY, INC.
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               (Exact Name of Registrant as Specified in Charter)


                               95 BROADHOLLOW ROAD
                                    SUITE 101
                            MELVILLE, NEW YORK 11747
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                     (Address of Principal Executive Office)


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PART II - RULES 12B-25 (B) AND (C)

If the subject report could not be filed without  unreasonable effort or expense
and the registrant seeks relief pursuant to Rule 12b-25(b), the following should
be completed. (Check box if appropriate)

      (a)   The reasons  described in reasonable detail in Part III of this form
            could not be eliminated without unreasonable effort or expense;

|X|   (b)   The subject annual report or semi-annual report/portion thereof will
            be filed on or before  the  fifteenth  calendar  day  following  the
            prescribed due date; or the subject quarterly report/portion thereof
            will be filed on or before  the fifth  calendar  day  following  the
            prescribed due date; and

      (c)   The  accountant's  statement  or  other  exhibit  required  by  Rule
            12b-25(c) has been attached if applicable.

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PART III - NARRATIVE
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State below in reasonable  detail the reasons why the Form 10-KSB,  11-K,  20-F,
10-QSB or N-SAR or portion  thereof  could not be filed  within  the  prescribed
time:

      The Company is filing  this Form 12b-25  because it was unable to complete
it's Form  10-QSB for the quarter  ended  September  30, 2004 on a timely  basis
without unreasonable effort and expense.

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PART IV - OTHER INFORMATION
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(1)   Name  and  telephone  number  of  person  to  contact  in  regard  to this
      notification

         Joel C. Schneider, Esq.            (516) 228-8181

(2)   Have all other periodic reports required (under Section 13 or 15(d) of the
      Securities  and  Exchange  Act of 1934  or  Section  30 of the  Investment
      Company Act of 1940)  during the  preceding 12 months (or for such shorter
      period that the  registrant was required to file such reports) been filed?
      If answer no, identify report(s).

                  |X|   YES                     |_|   NO


(3)   Is it  anticipated  that any  significant  change in results of operations
      from the  corresponding  period for the last fiscal year will be reflected
      by the earnings  statement to be included in the subject report or portion
      thereof?

                  |_| YES                       |X| NO

      If so, attach an explanation of the anticipated  change,  both narratively
      and  quantitatively,   and;  if  appropriate,  state  the  reasons  why  a
      reasonable estimate of the results can not be made.

      110 Media  Group,  Inc. has caused this  notification  to be signed on its
behalf by the undersigned thereunto duly authorized.


Dated:  November ___, 2004               MARKETSHARE RECOVERY, INC.


                                         By: /s/ Raymond Barton
                                             -----------------------------------
                                             Raymond Barton, President


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                                    ATTENTION

   Intentional misstatements or omissions of act constitute Federal Criminal
                        Violations (See 18 U.S.C. 1001).