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Table of Contents

 
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549 
_________________________
FORM 10-Q
  _________________________
(Mark One)
x
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended October 31, 2010
OR
 
o
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from              to             
Commission file number 000-27141
 _________________________
TIVO INC.
(Exact name of registrant as specified in its charter) 
_________________________
Delaware
 
77-0463167
(State or other jurisdiction of
incorporation or organization)
 
(I.R.S. Employer
Identification No.)
2160 Gold Street, P.O. Box 2160, Alviso, CA 95002
(Address of principal executive offices including zip code)
(408) 519-9100
(Registrant's telephone number, including area code) 
Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports) and (2) has been subject to such filing requirements for the past 90 days.    YES  x    NO  o.
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate website, if any, every interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or such shorter period that the registrant was required to submit and post such files).    YES  x    NO  o.
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definition of “accelerated filer,” “large accelerated filer”, and “smaller reporting company” in Rule 12b-2 of the Exchange Act).
Large Accelerated Filer  x     Accelerated Filer   o     Non-Accelerated Filer   o     Smaller Reporting Company  o
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).    YES  o    NO  x.
The number of shares outstanding of the registrant's common stock, $0.001 par value, was 117,061,199 as of November 30, 2010.
 

Table of Contents

 
TABLE OF CONTENTS
 
 
 
 
PART I.
 
 
 
 
 
Item 1.
 
 
 
 
 
Item 2.
 
 
 
 
 
Item 3.
 
 
 
 
 
Item 4.
 
 
 
 
 
PART II.
 
 
 
 
 
Item 1.
 
 
 
 
 
Item 1A.
 
 
 
 
 
Item 2.
 
 
 
 
 
Item 3.
 
 
 
 
 
Item 4.
 
 
 
 
 
Item 5.
 
© 2010 TiVo Inc. All Rights Reserved.
Except as the context otherwise requires, the terms “TiVo,” “Registrant,” “Company,” “we,” “us,” or “our” as used herein are references to TiVo Inc. and its consolidated subsidiaries.

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CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS
This quarterly report on Form 10-Q contains certain forward-looking statements within the meaning of section 27A of the Securities Act of 1933, as amended, and section 21E of the Securities Exchange Act of 1934, as amended. These statements relate to, among other things:
 
•    
our future investments in subscription acquisition activities, offers of bundled hardware and service subscriptions, future advertising expenditures, future use of consumer rebates, hardware cost and associated subsidies, and other marketing activities, including our recently announced holiday hardware and subscription pricing, and their impact on our total acquisition costs as well as sales and marketing, subscription acquisition costs, and ARPU;
 
•    
our future earnings including expected future service and technology revenues and future TiVo-Owned and multiple system operators (MSOs)/Broadcasters;
 
•    
our expectations of the growth in the future digital video recorder (“DVR”) market generally, and the high definition market specifically, including our expectations regarding competition and consumer acceptance of alternatives our products, including cable video-on-demand, streaming video-on-demand, and network DVRs;
 
•    
our expectations regarding installation and operational issues surrounding cable-operator provided CableCards and switched digital devices essential for TiVo consumer devices in cable homes;
 
•    
our expectations that in the future we may also offer services for non-DVR products such as our development of a broadband connected television incorporating the TiVo user interface and non-DVR software with Best Buy’s Insignia brand television sets and the expected timing of deployment of such offerings;
 
•    
our expectations of the growth of the TiVo service and technology outside the United States;
 
•    
our financial results, expectations of future revenues and profitability, and expectations for the future use of advertising trade credits;
 
•    
our expectations with respect to the possible future outcomes and the possible receipt of additional damages in our on-going litigation with EchoStar as well as expectations for increased legal expenses in the future;
 
•    
our intention and ability to protect our intellectual property, and the cost, and the outcome of related litigations;
 
•    
our expectations with respect to the timing of future development and deployment with our distribution partners including the ongoing development and further deployment of the TiVo service on Comcast, the ongoing development and future launch of the High Definition (“HD”) DIRECTV DVR with TiVo service; and the future development and deployment of the TiVo service and technology with Virgin Media Limited in the United Kingdom (U.K.), Suddenlink (U.S.), Cableuropa S.A.U. (“ONO”) in Spain, and with Canal Digital in Scandinavia, and the on-going development of a prototype with conditional access security provider Conax in connection with future international distribution opportunities;
 
•    
future increases in our general and administrative expenses, including expenditures related to lawsuits involving us;
 
•    
future increases in our operating expenses, including increases in research and development expenses, sales and marketing and subscription acquisition costs, including our ability to retain and hire key management employees and software engineers;
 
•    
future subscription growth or attrition of both TiVo-Owned and MSOs/Broadcasters (such as Comcast, RCN, DIRECTV, Seven/Hybrid TV (Australia), Television New Zealand (TVNZ) (New Zealand), and Cablevision (Mexico), and in the future Virgin Media (U.K.), Suddenlink (U.S.), ONO (Spain), and Canal Digital (Scandinavia)) and deployment of the service by them;
 
•    
expectation of future technology and service revenues from MSOs/Broadcasters, such as Comcast, DIRECTV, RCN, Seven/Hybrid TV (Australia), Television New Zealand (TVNZ) (New Zealand), Virgin Media (U.K.), Suddenlink (U.S.), ONO (Spain), Canal Digital (Scandinavia), and Cablevision (Mexico) and deployment of the TiVo service by them now or in the future;
 
•    
our estimates of the useful life of TiVo-enabled DVRs in connection with the recognition of revenue received from product lifetime subscriptions and the expected future increase in the number of fully-amortized TiVo-Owned product lifetime subscriptions;
 
•    
expectations regarding the seasonality of our business and subscription additions to the TiVo service;
 
•    
our intentions to continue to grow the number of TiVo-Owned subscriptions through our relationships with major

3

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retailers and our expectations for further net declines in our TiVo-Owned as well as MSOs/Broadcasters’ subscriptions in the fiscal year ending January 31, 2011;
 
•    
our expectations related to future increases in advertising and audience research measurement revenues;
 
•    
our expectations related to changes in the cost of our hardware revenues and the reasons for changes in the volume of DVRs sold to retailers;
 
•    
our ability to fund operations, capital expenditures, and working capital needs during the next year;
 
•    
our ability to raise additional capital through the financial markets in the future;
 
•    
our ability to perform or comply with laws, regulations, and requirements different than those in the United States;
 
•    
our estimates and expectations related to long-term investments and their associated carrying value;
 
•    
our ability to oversee our outsourcing of manufacturing processes and engineering work, and management of our inventory; and
 
•    
the impact of the transition to digital distribution technologies by both broadcasters and cable operators.
Forward-looking statements generally can be identified by the use of forward-looking terminology such as “believe,” “expect,” “may,” “will,” “intend,” “estimate,” “continue,” “ongoing,” “predict,” “potential,” and “anticipate” or similar expressions or the negative of those terms or expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause our actual results, performance or achievements to differ materially from those expressed or implied by such forward-looking statements. Such factors include, among others, the information contained under the caption Part I, Item 1A. “Risk Factors” in our most recent annual report on Form 10-K. The reader is cautioned not to place undue reliance on these forward-looking statements, which reflect management's analysis only as of the date of this quarterly report and we undertake no obligation to publicly update or revise any forward-looking statements in this quarterly report. The reader is strongly urged to read the information set forth under the caption Part I, Item 2, “Management's Discussion and Analysis of Financial Condition and Results of Operations,” and Part II, Item 1A, “Risk Factors” for a more detailed description of these significant risks and uncertainties.
 

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PART I. FINANCIAL INFORMATION
ITEM 1.
FINANCIAL STATEMENTS
TIVO INC.
CONDENSED CONSOLIDATED BALANCE SHEETS
(In thousands, except per share and share amounts)
(unaudited)
 
 
October 31, 2010
 
January 31, 2010
ASSETS
 
 
 
 
CURRENT ASSETS
 
 
 
 
Cash and cash equivalents
 
$
77,281
 
 
$
70,891
 
Short-term investments
 
150,209
 
 
173,691
 
Accounts receivable, net of allowance for doubtful accounts of $500 and $409
 
17,272
 
 
16,996
 
Inventories
 
23,032
 
 
12,110
 
Deferred cost of technology revenues, current
 
10,547
 
 
441
 
Prepaid expenses and other, current
 
8,782
 
 
8,245
 
Total current assets
 
287,123
 
 
282,374
 
LONG-TERM ASSETS
 
 
 
 
Property and equipment, net of accumulated depreciation of $43,093 and $40,934, respectively
 
10,453
 
 
10,098
 
Purchased technology, capitalized software, and intangible assets, net of accumulated amortization of $14,473 and $12,501, respectively
 
7,593
 
 
9,565
 
Deferred cost of technology revenues, long-term
 
628
 
 
 
Prepaid expenses and other, long-term
 
1,222
 
 
1,263
 
Long-term investments
 
7,581
 
 
7,512
 
Total long-term assets
 
27,477
 
 
28,438
 
Total assets
 
$
314,600
 
 
$
310,812
 
LIABILITIES AND STOCKHOLDERS’ EQUITY
 
 
 
 
LIABILITIES
 
 
 
 
CURRENT LIABILITIES
 
 
 
 
Accounts payable
 
$
26,370
 
 
$
20,712
 
Accrued liabilities
 
27,824
 
 
24,786
 
Deferred revenue, current
 
32,891
 
 
38,952
 
Total current liabilities
 
87,085
 
 
84,450
 
LONG-TERM LIABILITIES
 
 
 
 
Deferred revenue, long-term
 
32,877
 
 
28,990
 
Deferred rent and other long-term liabilities
 
249
 
 
231
 
Total long-term liabilities
 
33,126
 
 
29,221
 
Total liabilities
 
120,211
 
 
113,671
 
COMMITMENTS AND CONTINGENCIES (see Note 6)
 
 
 
 
STOCKHOLDERS’ EQUITY
 
 
 
 
Preferred stock, par value $0.001: Authorized shares are 10,000,000; Issued and outstanding shares - none
 
 
 
 
Common stock, par value $0.001: Authorized shares are 275,000,000; Issued shares are 116,973,320 and 110,434,022, respectively and outstanding shares are 116,083,047 and 109,869,062, respectively
 
117
 
 
110
 
Additional paid-in capital
 
947,947
 
 
896,695
 
Treasury stock, at cost - 890,273 shares and 564,960 shares, respectively
 
(8,183
)
 
(4,325
)
Accumulated deficit
 
(744,837
)
 
(694,713
)
Accumulated other comprehensive loss
 
(655
)
 
(626
)
Total stockholders’ equity
 
194,389
 
 
197,141
 
Total liabilities and stockholders’ equity
 
$
314,600
 
 
$
310,812
 
The accompanying notes are an integral part of these condensed consolidated financial statements.

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TIVO INC.
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(In thousands, except per share and share amounts)
(unaudited)
 
 
Three Months Ended October 31,
 
Nine Months Ended October 31,
 
 
2010
 
2009
 
2010
 
2009
Revenues
 
 
 
 
 
 
 
 
Service revenues
 
$
34,298
 
 
$
37,701
 
 
$
106,196
 
 
$
121,330
 
Technology revenues
 
7,024
 
 
9,351
 
 
20,412
 
 
23,086
 
Hardware revenues
 
9,532
 
 
10,030
 
 
37,182
 
 
25,398
 
Net revenues
 
50,854
 
 
57,082
 
 
163,790
 
 
169,814
 
Cost of revenues
 
 
 
 
 
 
 
 
Cost of service revenues (1)
 
9,878
 
 
10,021
 
 
30,168
 
 
30,002
 
Cost of technology revenues (1)
 
4,172
 
 
5,924
 
 
13,404
 
 
16,269
 
Cost of hardware revenues
 
13,566
 
 
14,436
 
 
44,331
 
 
37,947
 
Total cost of revenues
 
27,616
 
 
30,381
 
 
87,903
 
 
84,218
 
Gross margin
 
23,238
 
 
26,701
 
 
75,887
 
 
85,596
 
Research and development (1)
 
20,446
 
 
15,370
 
 
58,400
 
 
44,794
 
Sales and marketing (1)
 
6,157
 
 
5,727
 
 
20,539
 
 
16,885
 
Sales and marketing, subscription acquisition costs
 
1,398
 
 
1,206
 
 
5,955
 
 
3,026
 
General and administrative (1)
 
16,162
 
 
11,165
 
 
41,962
 
 
34,634
 
Total operating expenses
 
44,163
 
 
33,468
 
 
126,856
 
 
99,339
 
Loss from operations
 
(20,925
)
 
(6,767
)
 
(50,969
)
 
(13,743
)
Interest income
 
348
 
 
287
 
 
1,098
 
 
613
 
Interest expense and other
 
 
 
9
 
 
(147
)
 
87
 
Loss before income taxes
 
(20,577
)
 
(6,471
)
 
(50,018
)
 
(13,043
)
Provision for income taxes
 
(43
)
 
24
 
 
(106
)
 
(11
)
Net loss
 
$
(20,620
)
 
$
(6,447
)
 
$
(50,124
)
 
$
(13,054
)
Net loss per common share - basic and diluted
 
$
(0.18
)
 
$
(0.06
)
 
$
(0.44
)
 
$
(0.12
)
Weighted average common shares used to calculate basic and diluted net loss per share
 
114,179,608
 
 
107,822,339
 
 
113,171,074
 
 
105,333,594
 
(1)    Includes stock-based compensation expense as follows :
 
 
 
 
 
 
 
 
Cost of service revenues
 
$
209
 
 
$
280
 
 
$
573
 
 
$
832
 
Cost of technology revenues
 
777
 
 
636
 
 
1,877
 
 
1,807
 
Research and development
 
1,935
 
 
2,001
 
 
6,250
 
 
6,452
 
Sales and marketing
 
987
 
 
664
 
 
2,670
 
 
1,899
 
General and administrative
 
2,534
 
 
2,568
 
 
7,446
 
 
8,213
 
The accompanying notes are an integral part of these condensed consolidated financial statements.

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TIVO INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(In thousands)
(unaudited)
 
 
 
Nine Months Ended October 31,
 
 
2010
 
2009
CASH FLOWS FROM OPERATING ACTIVITIES
 
 
 
 
Net loss
 
$
(50,124
)
 
$
(13,054
)
Adjustments to reconcile net loss to net cash provided by (used in) operating activities:
 
 
 
 
Depreciation and amortization of property and equipment and intangibles
 
6,824
 
 
6,859
 
Loss on disposal of fixed assets
 
42
 
 
 
Stock-based compensation expense
 
18,816
 
 
19,203
 
Amortization of discounts and premiums on investments
 
1,473
 
 
 
Utilization of trade credits
 
93
 
 
23
 
Allowance for doubtful accounts
 
323
 
 
147
 
Changes in assets and liabilities:
 
 
 
 
Accounts receivable
 
(599
)
 
(1,115
)
Inventories
 
(10,922
)
 
6,220
 
Deferred cost of technology revenues
 
(10,734
)
 
270
 
Prepaid expenses and other
 
(589
)
 
(7,612
)
Accounts payable
 
5,689
 
 
10,081
 
Accrued liabilities
 
3,038
 
 
(36
)
Deferred revenue
 
(2,174
)
 
(8,710
)
Deferred rent and other long-term liabilities
 
18
 
 
 
Net cash provided by (used in) operating activities
 
$
(38,826
)
 
$
12,276
 
CASH FLOWS FROM INVESTING ACTIVITIES
 
 
 
 
Purchases of short-term investments
 
(133,264
)
 
(268,852
)
Sales or maturities of short-term investments
 
155,175
 
 
152,931
 
Purchase of long-term investment
 
 
 
(3,400
)
Acquisition of property and equipment
 
(5,280
)
 
(5,629
)
Acquisition of capitalized software and intangibles
 
 
 
(1,532
)
Net cash provided by (used in) investing activities
 
$
16,631
 
 
$
(126,482
)
CASH FLOWS FROM FINANCING ACTIVITIES
 
 
 
 
Proceeds from issuance of common stock related to exercise of common stock options
 
30,036
 
 
36,204
 
Proceeds from issuance of common stock related to employee stock purchase plan
 
2,407
 
 
2,320
 
Treasury Stock - repurchase of stock for tax withholding
 
(3,858
)
 
(2,592
)
Payment under capital lease obligation
 
 
 
(48
)
Net cash provided by financing activities
 
$
28,585
 
 
$
35,884
 
NET INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS
 
$
6,390
 
 
$
(78,322
)
CASH AND CASH EQUIVALENTS:
 
 
 
 
Balance at beginning of period
 
70,891
 
 
162,337
 
Balance at end of period
 
$
77,281
 
 
$
84,015
 
The accompanying notes are an integral part of these condensed consolidated financial statements.
 

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TIVO INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(Unaudited)

 
1. BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
TiVo Inc. (together with its subsidiaries “the Company” or “TiVo”) was incorporated in August 1997 as a Delaware corporation and is located in Alviso, California. The condensed consolidated financial statements include the accounts of the Company and its wholly owned subsidiaries. All inter-company accounts and transactions have been eliminated in consolidation. The Company conducts its operations through one reportable segment.
The accompanying unaudited interim condensed consolidated financial statements have been prepared in accordance with: generally accepted accounting principles (“GAAP”) for interim financial information, the instructions to Form 10-Q and Article 10 of Regulation S-X. Accordingly, the unaudited interim condensed consolidated financial statements do not contain all of the information and footnotes required by generally accepted accounting principles for complete audited annual financial statements. In the opinion of management, the accompanying unaudited condensed consolidated financial statements include all adjustments necessary for the fair presentation of the Company’s financial position as of October 31, 2010 and January 31, 2010 and the results of operations for the three and nine month periods ended October 31, 2010 and 2009 and condensed consolidated statements of cash flows for the nine month periods ended October 31, 2010 and 2009 consisting of normal recurring adjustments. These unaudited condensed consolidated financial statements should be read in conjunction with the Company’s audited consolidated financial statements, including the notes thereto, included in the Company’s annual report on Form 10-K for the fiscal year ended January 31, 2010. Operating results for the three and nine month periods ended October 31, 2010 are not necessarily indicative of results that may be expected for this fiscal year ending January 31, 2011.
There have been no material changes in the Company’s significant accounting policies as compared to the significant accounting policies described in the Company’s Annual Report on Form 10-K for the year ended January 31, 2010.
Recent Accounting Pronouncements
There have been no recent accounting pronouncements or changes in accounting pronouncements during the three and nine months ended October 31, 2010, as compared to the recent accounting pronouncements described in the Company’s Annual Report on Form 10-K, that are of significance, or potential significance to the Company. The Company does not expect a significant impact from the adoption of new accounting standards which provide guidance for arrangements with multiple deliverables and revenue recognition for tangible products containing software and hardware elements on its consolidated financial statements. Both standards will be effective for TiVo in the first quarter of fiscal year 2012.
 
 

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TIVO INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(unaudited)
 

 
2. CASH AND INVESTMENTS
Cash, cash equivalents, short-term investments, and long-term investments consisted of the following:
 
 
 
As of October 31, 2010
 
As of January 31, 2010
 
 
(in thousands)
Cash and cash equivalents:
 
 
 
 
Cash
 
$
11,978
 
 
$
4,111
 
Cash equivalents:
 
 
 
 
Commercial paper
 
28,594
 
 
14,994
 
Certificate of deposit
 
9,999
 
 
 
Money market funds
 
24,110
 
 
51,786
 
Variable-rate demand notes
 
2,600
 
 
 
Total cash and cash equivalents
 
77,281
 
 
70,891
 
Marketable securities:
 
 
 
 
Certificate of deposit
 
14,509
 
 
16,401
 
Commercial paper
 
28,759
 
 
39,559
 
Corporate debt securities
 
53,177
 
 
49,833
 
US agency securities
 
26,099
 
 
26,998
 
US Treasury securities
 
15,042
 
 
15,113
 
Foreign government securities
 
10,126
 
 
25,787
 
Asset-backed securities
 
2,497
 
 
 
Current marketable securities
 
150,209
 
 
173,691
 
Auction rate securities (1)
 
4,181
 
 
4,112
 
Non-current marketable securities
 
4,181
 
 
4,112
 
Total marketable securities
 
154,390
 
 
177,803
 
Other investment securities:
 
 
 
 
Other investment securities - cost method
 
3,400
 
 
3,400
 
Total other investment securities (1)
 
3,400
 
 
3,400
 
Total cash, cash equivalents, marketable securities and other investment securities
 
$
235,071
 
 
$
252,094
 
 
(1) Auction rate securities and other investment securities are included in “Long-term investments” on the Company’s condensed consolidated balance sheets.
Marketable Securities
The Company’s investment securities portfolio consists of various debt instruments, including corporate and government bonds, asset-backed securities, and foreign corporate and government securities, all of which are classified as available-for-sale. Approximately $4.0 million of the corporate bonds are guaranteed by the full faith and credit of the United States government under the Federal Deposit Insurance Corporation’s Temporary Liquidity Guarantee program (“TLGP”).
Other Investment Securities
TiVo has an investment in a private company where the Company’s ownership is less than 20% and TiVo does not have significant influence. The investment is accounted for under the cost method.
 
 

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TIVO INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(unaudited)
 

Contractual Maturity Date
The following table summarized the estimated fair value of the Company’s debt investments, designated as available-for-sale classified by the contractual maturity date of the security:
 
 
 
October 31, 2010
 
January 31, 2010
 
 
(in thousands)
Due within 1 year
 
$
127,594
 
 
$
141,857
 
Due within 1 year through 5 years
 
22,615
 
 
31,834
 
Due within 5 years through 10 years
 
 
 
 
Due after 10 years
 
4,181
 
 
4,112
 
Total
 
$
154,390
 
 
$
177,803
 
Unrealized Gains (Losses) on Marketable Investment Securities
The following table summarizes unrealized gains and losses related to the Company’s investments in marketable securities designated as available-for-sale:
 
 
 
As of October 31, 2010
 
 
Adjusted
Cost
 
Gross
Unrealized
Gains
 
Gross
Unrealized
Losses
 
Fair
Value
 
 
(in thousands)
Certificate of deposit
 
$
14,500
 
 
$
9
 
 
$
 
 
$
14,509
 
Commercial paper
 
28,754
 
 
5
 
 
 
 
28,759
 
Corporate debt securities
 
53,088
 
 
100
 
 
(11
)
 
53,177
 
US agency securities
 
26,078
 
 
21
 
 
 
 
26,099
 
US Treasury securities
 
15,017
 
 
25
 
 
 
 
15,042
 
Foreign government securities
 
10,110
 
 
16
 
 
 
 
10,126
 
Asset-backed securities
 
2,498
 
 
 
 
(1
)
 
2,497
 
Auction rate securities
 
5,000
 
 
 
 
(819
)
 
4,181
 
Total
 
$
155,045
 
 
$
176
 
 
$
(831
)
 
$
154,390
 
 
 
 
 
 
 
 
 
 
 
 
As of January 31, 2010
 
 
Adjusted
Cost
 
Gross
Unrealized
Gains
 
Gross
Unrealized
Losses
 
Fair
Value
 
 
(in thousands)
Certificate of deposit
 
$
16,408
 
 
$
 
 
$
(7
)
 
$
16,401
 
Commercial paper
 
39,547
 
 
12
 
 
 
 
39,559
 
Corporate debt securities
 
49,743
 
 
134
 
 
(44
)
 
49,833
 
US agency securities
 
26,958
 
 
40
 
 
 
 
26,998
 
US Treasury securities
 
15,065
 
 
48
 
 
 
 
15,113
 
Foreign government securities
 
25,708
 
 
79
 
 
 
 
25,787
 
Auction rate securities
 
5,000
 
 
 
 
(888
)
 
4,112
 
Total
 
$
178,429
 
 
$
313
 
 
(939
)
 
$
177,803
 
 
 
 

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TIVO INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(unaudited)
 

The available-for-sale investments that were in an unrealized loss position as of October 31, 2010 and January 31, 2010, aggregated by length of time that individual securities have been in a continuous loss position, were as follows:
 
 
 
As of October 31, 2010
 
 
 
Less than 12 Months
 
12 Months or Greater
 
Total
 
 
 
Fair
Value
 
Gross
Unrealized
Losses
 
Fair
Value
 
Gross
Unrealized
Losses
 
Fair
Value
 
Gross
Unrealized
Losses
 
 
 
(in thousands)
 
Commercial paper
 
$
7,495
 
 
$
 
 
$
 
 
$
 
 
$
7,495
 
 
$
 
 
Corporate debt securities
 
5,020
 
 
(6
)
 
4,995
 
 
(5
)
 
10,015
 
 
(11
)
 
Asset-backed securities
 
2,497
 
 
(1
)
 
 
 
 
 
2,497
 
 
(1
)
 
Auction rate securities
 
 
 
 
 
4,181
 
 
(819
)
 
4,181
 
 
(819
)
 
 
 
$
15,012
 
 
$
(7
)
 
$
9,176
 
 
$
(824
)
 
$
24,188
 
 
$
(831
)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
As of January 31, 2010
 
 
 
Less than 12 Months
 
12 Months or Greater
 
Total
 
 
 
Fair
Value
 
Gross
Unrealized
Losses
 
Fair
Value
 
Gross
Unrealized
Losses
 
Fair
Value
 
Gross
Unrealized
Losses
 
 
 
(in thousands)
 
Certificate of deposit
 
$
6,401
 
 
$
(7
)
 
$
 
 
$
 
 
$
6,401
 
 
$
(7
)
 
Corporate debt securities
 
7,602
 
 
(44
)
 
 
 
 
 
7,602
 
 
(44
)
 
Auction rate securities
 
 
 
 
 
4,112
 
 
(888
)
 
4,112
 
 
(888
)
 
 
 
$
14,003
 
 
$
(51
)
 
$
4,112
 
 
$
(888
)
 
$
18,115
 
 
$
(939
)
 
 
As of October 31, 2010, the unrealized losses on the Company’s available-for-sale investments were insignificant in relation to its total available-for-sale portfolio. Substantially all of its unrealized losses on its available-for-sale marketable debt instruments can be attributed to fair value fluctuations in an unstable credit environment that resulted in a decrease in the market liquidity for these debt instruments. The Company is not aware of any specific factors indicating that the underlying issuers of these investments would not be able to pay interest as it becomes due or repay the principal at maturity. Therefore, the Company believes that these changes in the estimated fair values of these marketable investments securities are related to temporary market fluctuations. As of October 31, 2010, the estimated fair value of the Company’s ARS was $819,000 lower than their cost. The Company has no intent to sell and it is more-likely-than-not that the Company will not be required to sell these ARS prior to recovery. Further, the total unrealized loss is primarily due to a liquidity discount resulting from the failed auctions. Therefore, the Company will continue to treat the decline in fair values as temporary and recorded the unrealized loss to accumulated other comprehensive income on the accompanying condensed consolidated balance sheet as of October 31, 2010.
 

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TIVO INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(unaudited)
 

3. FAIR VALUE
Fair value is defined as the exit price, representing the amount that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. As such, fair value is a market-based measurement that should be determined based on assumptions that market participants would use in pricing an asset or a liability. The Company's financial instruments are measured and recorded at fair value, except for its cost method investment.
The three-tier fair value hierarchy, which prioritizes the inputs used in the valuation methodologies in measuring fair value is:
Level 1 - Observable inputs that reflect quoted prices (unadjusted) for identical assets or liabilities in active markets.
Level 2 - Include other inputs that are directly or indirectly observable in the marketplace.
Level 3 - Unobservable inputs which are supported by little or no market activity. Level 3 inputs also include non-binding market consensus prices or non-binding broker quotes that we were unable to corroborate with observable market data.
The fair value hierarchy also requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value. The Company's cash equivalents and marketable securities are classified within Level 1 or Level 2, with the exception of the investments in auction rate securities and asset-backed securities. This is because the Company values its cash equivalents and marketable securities using quoted market prices in active markets for identical assets (Level 1 inputs) or alternative pricing sources and models utilizing market observable inputs (Level 2 inputs). The valuation techniques used to measure the fair value of the Company's marketable securities having Level 2 inputs were derived from non-binding market consensus prices that are corroborated by observable market data, quoted market prices for similar instruments, or pricing models. The Company's investments in auction rate securities are classified within Level 3 because they are valued using a discounted cash flow model. The Company's asset-backed securities are classified within Level 3 because they are valued based on non-binding, broker-provided price quotes. Some of the inputs to these models are unobservable in the market and are significant.

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TIVO INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(unaudited)
 

Assets and liabilities measured and recorded at fair value on a recurring basis consisted of the following types of instruments as of October 31, 2010 and January 31, 2010.
 
 
As of October 31, 2010
 
 
Total
 
Quoted Prices
in Active
Markets for
Identical Assets
(Level 1)
 
Significant
Other
Observable
Inputs
(Level 2)
 
Significant
Unobservable
Inputs
(Level 3)
 
 
(in thousands)
Assets:
 
 
 
 
 
 
 
 
Cash equivalents:
 
 
 
 
 
 
 
 
Commercial paper
 
$
28,594
 
 
$
 
 
$
28,594
 
 
$
 
Certificate of deposit
 
9,999
 
 
9,999
 
 
 
 
 
Money market funds
 
24,110
 
 
24,110
 
 
 
 
 
Variable-rate demand notes
 
2,600
 
 
 
 
2,600
 
 
 
Short-term investments:
 
 
 
 
 
 
 
 
Certificate of deposit
 
14,509
 
 
14,509
 
 
 
 
 
Commercial paper
 
28,759
 
 
 
 
28,759
 
 
 
Corporate debt securities
 
53,177
 
 
 
 
53,177
 
 
 
US agency securities
 
26,099
 
 
 
 
26,099
 
 
 
US Treasury securities
 
15,042
 
 
15,042
 
 
 
 
 
Foreign government securities
 
10,126
 
 
 
 
10,126
 
 
 
Asset-backed securities
 
2,497
 
 
 
 
 
 
2,497
 
Long-term investments:
 
 
 
 
 
 
 
 
Auction rate securities
 
4,181
 
 
 
 
 
 
4,181
 
 
 
$
219,693
 
 
$
63,660
 
 
$
149,355
 
 
$
6,678
 
 
 
 
 
 
 
 
 
 
 
 
As of January 31, 2010
 
 
Total
 
Quoted Prices
in Active
Markets for
Identical Assets
(Level 1)
 
Significant
Other
Observable
Inputs
(Level 2)
 
Significant
Unobservable
Inputs
(Level 3)
 
 
(in thousands)
Assets:
 
 
 
 
 
 
 
 
Cash equivalents:
 
 
 
 
 
 
 
 
Commercial paper
 
$
14,995
 
 
$
 
 
$
14,995
 
 
$
 
Money market funds
 
51,786
 
 
51,786
 
 
 
 
 
Short-term investments:
 
 
 
 
 
 
 
 
Certificate of deposit
 
16,401
 
 
16,401
 
 
 
 
 
Commercial paper
 
39,559
 
 
 
 
39,559
 
 
 
Corporate debt securities
 
49,833
 
 
 
 
49,833
 
 
 
US agency securities
 
26,998
 
 
 
 
26,998
 
 
 
US Treasury securities
 
15,113
 
 
15,113
 
 
 
 
 
Foreign government securities
 
25,787
 
 
 
 
25,787
 
 
 
Long-term investments:
 
 
 
 
 
 
 
 
Auction rate securities
 
4,112
 
 
 
 
 
 
4,112
 
 
 
$
244,584
 
 
$
83,300
 
 
$
157,172
 
 
$
4,112
 

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TIVO INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(unaudited)
 

 
The following tables present reconciliations of financial assets measured at fair value using significant unobservable inputs (Level 3) during the nine months ended October 31, 2010 and October 31, 2009 (in thousands):
 
 
 
Auction Rate
Securities
 
Asset-backed
Securities
 
Total
 
 
(Nine Months Ended October 31, 2010)
Balance, January 31, 2010
 
$
4,112
 
 
$
 
 
$
4,112
 
Transfer into Level 3
 
 
 
 
 
 
Purchases
 
 
 
2,498
 
 
2,498
 
Total unrealized losses included in accumulated other comprehensive loss
 
69
 
 
(1
)
 
68
 
Balance, October 31, 2010
 
$
4,181
 
 
$
2,497
 
 
$
6,678
 
 
 
Auction Rate  Securities
 
(Nine Months Ended October 31, 2009)
Balance, January 31, 2009
$
3,944
 
Transfer into Level 3
 
Total unrealized gains included in accumulated other comprehensive loss
(208
)
 
 
Balance, October 31, 2009
$
3,736
 
 
 
Marketable securities measured at fair value using Level 3 inputs are comprised of asset-backed and auction rate securities. Asset-backed securities values are based on non-binding broker provided price quotes and may not have been corroborated by observable market data. Although auction rate securities would typically be measured using Level 2 inputs, the failure of auctions and the lack of market activity and liquidity required that these securities be measured using Level 3 inputs. The underlying assets of the Company’s auction rate securities are collateralized primarily by student loans guaranteed by the U.S. government. The fair value of its auction rate securities was determined using a pricing model that market participants would use that considered projected cash flows for the issuing trusts, underlying collateral and expected yields. Projected cash flows were estimated based on the underlying loan principal, bonds outstanding, and payout formulas. The weighted-average life over which cash flows were projected considered the collateral composition of the securities and related historical and projected prepayments. The discount rates that were applied to the pricing model were based on market conditions and rates for comparable or similar term asset-backed securities as well as other fixed income securities. There were no transfers in and out of Level 1 or 2.
TiVo also has a direct investment in a privately-held company accounted for under the cost method, which is periodically assessed for other-than-temporary impairment. If the Company determines that an other-than-temporary impairment has occurred, TiVo will write-down the investment to its fair value. The fair value of a cost method investment is not evaluated if there are no identified events or changes in circumstances that may have a significant adverse effect on the fair value of the investment. However, if such significant adverse events were identified, the Company would estimate the fair value of its cost method investment considering available information at the time of the event, such as pricing in recent rounds of financing, current cash position, earnings and cash flow forecasts, recent operational performance and any other readily available data. The carrying amount of the Company’s cost method investments was $3.4 million as of October 31, 2010 and January 31, 2010. No events or circumstances indicating a potential impairment were identified as of October 31, 2010, or January 31, 2010.
Cash equivalents and available-for-sale marketable securities (including auction rate securities and asset-backed securities) are reported at their fair value. Additionally, carrying amounts of certain of the Company’s financial instruments including accounts receivable, accounts payable, and accrued expenses approximate their fair value because of their short maturities.

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TIVO INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(unaudited)
 

4. INDEMNIFICATION ARRANGEMENTS AND GUARANTEES
Product Warranties
The Company’s standard manufacturer's warranty period to consumers for TiVo-enabled DVRs is 90 days for parts and labor from the date of consumer purchase, and from 91-365 days for parts only, also known as the Limited Warranty. Within the limited warranty period, consumers are offered a no-charge exchange for TiVo-enabled DVRs returned due to product defect, within 90 days from the date of consumer purchase. Thereafter, consumers may exchange a TiVo-enabled DVR with a product defect for a charge. As of October 31, 2010 and January 31, 2010, the accrued warranty reserve was $277,000 and $233,000, respectively. The Company’s accrued warranty reserve is included in accrued liabilities in the accompanying condensed consolidated balance sheets.
The Company also offers customers separately priced optional 2-year and 3-year extended warranties. The Company defers and amortizes cost and revenue associated with the sales of the extended warranties over the warranty period or until a warranty is redeemed. As of October 31, 2010, the extended warranty deferred revenue and cost was $738,000 and $223,000, respectively. As of January 31, 2010, the extended warranty deferred revenue and cost was $234,000 and $70,000, respectively.
 
Indemnification Arrangements
The Company undertakes indemnification obligations in its ordinary course of business. For instance, the Company has undertaken to indemnify its underwriters and certain investors in connection with the issuance and sale of its securities. The Company has also undertaken to indemnify certain customers and business partners for, among other things, the licensing of its products, the sale of its DVRs, and the provision of engineering and consulting services. Pursuant to these agreements, the Company may indemnify the other party for certain losses suffered or incurred by the indemnified party in connection with various types of claims, which may include, without limitation, intellectual property infringement, advertising and consumer disclosure laws, certain tax liabilities, negligence and intentional acts in the performance of services and violations of laws, including certain violations of securities laws with respect to underwriters and investors. The term of these indemnification obligations is generally perpetual. The Company’s obligation to provide indemnification would arise in the event that a third-party filed a claim against one of the parties that was covered by the Company’s indemnification obligation. As an example, if a third-party sued a customer for intellectual property infringement and the Company agreed to indemnify that customer against such claims, its obligation would be triggered.
The Company is unable to estimate with any reasonable accuracy the liability that may be incurred pursuant to its indemnification obligations, if any. A few of the variables affecting any such assessment include but are not limited to: the nature of the claim asserted; the relative merits of the claim; the financial ability of the party suing the indemnified party to engage in protracted litigation; the number of parties seeking indemnification; the nature and amount of damages claimed by the party suing the indemnified party; and the willingness of such party to engage in settlement negotiations. Due to the nature of the Company’s potential indemnity liability, its indemnification obligations could range from immaterial to having a material adverse impact on its financial position and its ability to continue operation in the ordinary course of business.
Under certain circumstances, the Company may have recourse through its insurance policies that would enable it to recover from its insurance company some or all amounts paid pursuant to its indemnification obligations. The Company does not have any assets held either as collateral or by third parties that, upon the occurrence of an event requiring it to indemnify a customer, the Company could obtain and liquidate to recover all or a portion of the amounts paid pursuant to its indemnification obligations.
 
5. NET LOSS PER COMMON SHARE
Basic net loss per common share is computed by dividing net loss by the weighted average number of common shares outstanding, excluding unvested restricted stock.

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TIVO INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(unaudited)
 

The following table sets forth the computation of basic and diluted earnings per common share:
 
 
 
Three Months Ended October 31,
 
Nine Months Ended October 31,
 
 
2010
 
2009
 
2010
 
2009
 
 
(In thousands, except per share amounts)
Numerator:
 
 
 
 
 
 
 
 
Net loss
 
$
(20,620
)
 
$
(6,447
)
 
$
(50,124
)
 
$
(13,054
)
Denominator:
 
 
 
 
 
 
 
 
Weighted average shares outstanding, excluding unvested restricted stock
 
114,180
 
 
107,822
 
 
113,171
 
 
105,334
 
Weighted average effect of dilutive securities:
 
 
 
 
 
 
 
 
Stock options and restricted stock
 
 
 
 
 
 
 
 
Denominator for diluted net loss per common share
 
114,180
 
 
107,822
 
 
113,171
 
 
105,334
 
Basic net loss per common share
 
$
(0.18
)
 
$
(0.06
)
 
$
(0.44
)
 
$
(0.12
)
Diluted net loss per common share
 
$
(0.18
)
 
$
(0.06
)
 
$
(0.44
)
 
$
(0.12
)
The weighted average number of shares outstanding used in the computation of basic and diluted net loss per share does not include the effect of the following potentially outstanding common stock because the effect would have been anti-dilutive:
 
 
 
As of October 31,
 
 
2010
 
2009
Unvested restricted stock
 
4,830,199
 
 
4,158,556
 
Options to purchase common stock
 
12,562,131
 
 
15,200,924
 
Potential shares to be issued from ESPP
 
210,776
 
 
203,020
 
Total
 
17,603,106
 
 
19,562,500
 
 
 
6. COMMITMENT AND CONTINGENCIES
Legal Matters
Intellectual Property Litigation. On January 5, 2004, TiVo filed a complaint against EchoStar Communications Corporation and EchoStar DBS Corporation in the U.S. District Court for the Eastern District of Texas alleging willful and deliberate infringement of U.S. Patent No. 6,233,389, entitled "Multimedia Time Warping System." The Company subsequently amended its complaint to add related entities (collectively "EchoStar"). The Company alleges that it is the owner of this patent, and further alleges that the defendants have willfully and deliberately infringed this patent by making, selling, offering to sell and/or selling digital video recording devices, digital video recording device software, and/or personal television services in the United States. On April 13, 2006, the jury rendered a verdict in favor of the Company in the amount of approximately $74.0 million dollars. The jury ruled that the Company's patent is valid and that all nine of the asserted claims in the Company's patent are infringed by each of the accused EchoStar products. The jury also ruled that the defendants willfully infringed the patent. On September 8, 2006 the district court issued an Amended Final and Permanent injunction that prohibited the defendants from, among other things, making, using, offering for sale or selling in the United States the following EchoStar DVRs: DP-501, DP-508, DP-510, DP-721, DP-921, DP-522, DP-625, DP-942, and all EchoStar Communications Corporation DVRs that are not more than colorably different from any of these products. On October 3, 2006, the United States Court of Appeals for Federal Circuit stayed the district court's injunction pending appeal. On January 31, 2008, the U.S. Court of Appeals for the Federal Circuit in Washington, D.C. unanimously ruled in favor of the Company in connection with EchoStar's appeal of the district court judgment of patent infringement against EchoStar with respect to Claims 31 and 61 of the patent (the so called software claims), upholding the full award of damages from the district court, and ordering that the stay of the district court's injunction will dissolve when the appeal becomes final. The district court's judgment of infringement by EchoStar of certain other claims of the patent (the so called hardware claims) were reversed and remanded for further proceedings. On October 6, 2008, the Supreme Court denied EchoStar's writ of certiorari. On October 8, 2008, the Company received $104.6 million from EchoStar of which approximately $87.8 million represents damages through September 8, 2006 and was recorded as litigation proceeds within the operating expense section of TiVo's statement of operations. The remaining approximately

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TIVO INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(unaudited)
 

$16.8 million was recorded as interest income and represented pre- and post-judgment interest through October 8, 2008.
With respect to the district court's injunction and damages after September 8, 2006, the district court held a hearing on EchoStar's alleged work around of the Company's patent on February 17-19, 2009. On June 2, 2009, the district court found EchoStar in contempt of its permanent injunction for violation of two separate provisions of the injunction the disablement provision (requiring EchoStar to disable the DVR functionality in the adjudicated products) and the infringement provision (barring continuing infringement). The Court also awarded TiVo an approximately $103 million plus interest for EchoStar's continued infringement for the period from September 8, 2006 to April 18, 2008. The Court deferred ruling on the issue of monetary sanctions for contempt of the permanent injunction as well as certain other damages.
On July 1, 2009, the United States Court of Appeals for the Federal Circuit stayed the district court's ruling pending EchoStar's appeal of the district court's decision finding EchoStar in contempt of the permanent injunction. On September 4, 2009, the United States District Court for the Eastern District of Texas awarded TiVo contempt damages in connection with its permanent injunction regarding EchoStar's on-going infringement of TiVo's U.S. Patent No. 6,233,389 in the form of an on-going royalty of $2.25 per subscriber per month during the contempt period of April 18, 2008 to July 1, 2009, which amounts to almost $200.0 million. The Court also awarded TiVo its attorney's fees and costs incurred during the contempt proceedings. Additionally, on September 4, 2009, the Court awarded TiVo an additional $10.6 million in prejudgment interest in connection with the stay period damages from September 8, 2006 to April 18, 2008 which was previously awarded to TiVo. Enforcement of these awards is stayed pending resolution of EchoStar's appeal of the district court's decision finding EchoStar in contempt of the permanent injunction. On February 8, 2010, the Court entered an Order quantifying the attorney's fees and costs incurred during the contempt proceedings to be $5.8 million. On March 4, 2010, the United States Court of Appeals for the Federal Circuit in Washington, D.C. fully affirmed the United States District Court for the Eastern District of Texas's finding of contempt of its permanent injunction against EchoStar, including both the disablement and infringement provisions. On March 9, 2010, EchoStar filed a motion with the District Court seeking pre-approval of a new alleged design-around for its Broadcom DVR receivers ("rework2") as well as an emergency motion for expedited resolution of its pre-approval motion. On March 25, 2010, the United States District Court for the Eastern District of Texas entered an order staying the injunction until midnight April 30, 2010. On May 10, 2010, the district court extended the stay until June 4, 2010. On May 14, 2010, the United States Court of Appeals for the Federal Circuit in Washington, D.C. granted EchoStar's request for a rehearing en banc. This order vacated the March 4, 2010 decision by the Court of Appeals to affirm the District Court's finding of contempt against EchoStar. On November 9, 2010, the en banc Federal Circuit heard oral arguments on the briefs. The Company expects the decision of the en banc panel to come most likely in the first half of 2011.
On June 4, 2010, the United States Patent and Trademark Office (the "USPTO") issued a final office action in a second reexamination filed by EchoStar preliminarily rejecting Claims 31 and 61 of the Time Warp patent as obvious in light of two references previously considered by the USPTO in the first reexamination. On October 6, 2010, the Company was notified by the USPTO that the USPTO had issued a final notice in its second reexamination of the Time Warp patent, re-confirming the validity of all the patent's claims at issue.
On May 30, 2008, Dish Network Corporation and its related entities filed a complaint against TiVo in the U.S. District Court for the District of Delaware for declaratory relief that Dish's unspecified digital video recorders do not infringe TiVo's 389 patent. On July 7, 2008, TiVo filed a motion to dismiss Dish's complaint against TiVo for declaratory relief that Dish's unspecified DVRs do not infringe TiVo's 389 patent. On March 31, 2009, the court denied TiVo's motion to dismiss. On May 28, 2009, the court ordered the action transferred to the Eastern District of Texas which stayed the action on June 19, 2009. The Company intends to defend this action vigorously; however, the Company may incur material expenses in connection with this lawsuit and in the event there is an adverse outcome, the Company's business could be harmed. No loss is considered probable or estimable at this time.
 
On April 29, 2005, EchoStar Technologies Corporation filed a complaint against TiVo and Humax USA, Inc. in the U.S. District Court for the Eastern District of Texas alleging infringement of U.S. Patent Nos. 5,774,186 ("Interruption Tolerant Video Program Viewing"), 6,529,685 B2 ("Multimedia Direct Access Storage Device and Formatting Method"), 6,208,804 B1 ("Multimedia Direct Access Storage Device and Formatting Method") and 6,173,112 B1 ("Method and System for Recording In-Progress Broadcast Programs"). The complaint alleges that EchoStar Technologies Corporation is the owner by assignment of the patents allegedly infringed. The complaint further alleges that TiVo and Humax have infringed, contributorily infringed and/or actively induced infringement of the patents by making, using, selling or importing digital video recording devices, digital video recording device software and/or personal television services in the United States that allegedly infringe the patents, and that such infringement is willful and ongoing. Under the terms of the Company's agreement with Humax governing the distribution of certain DVRs that enable the TiVo service, the Company is required to indemnify Humax against

17

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TIVO INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(unaudited)
 

any claims, damages, liabilities, costs, and expenses relating to claims that the Company's technology infringes upon intellectual property rights owned by third parties. On May 10, 2005, Humax formally notified TiVo of the claims against it in this lawsuit as required by Humax's agreement with TiVo. On July 1, 2005, the defendants filed their answer and counterclaims. On May 10, 2006, the district court dismissed with prejudice, EchoStar's claim of infringement against TiVo and Humax relating to patent 112 ("Method and System for Recording In-Progress Broadcast Programs") and claims 21-30 and 32 relating to patent '186 ("Interruption Tolerant Video Program Viewing"). A claim construction hearing was held on May 11, 2006. On July 14, 2006, the magistrate judge for the U.S. District Court for the Eastern District of Texas, issued a stay of the case pending the USPTO completion of proceedings with respect to TiVo's request for reexamination of the '186, '685, and '804 patents. On November 19, 2010, EchoStar filed a motion to lift the stay. The Company intends to defend this action vigorously; however, the Company is incurring expenses in connection with this lawsuit, which could become material in the future and in the event there is an adverse outcome, the Company's business could be harmed. No loss is considered probable or estimable at this time.
On August 26, 2009, TiVo Inc. filed separate complaints against AT&T Inc. and Verizon Communications, Inc. in the United States District Court for the Eastern District of Texas for infringement of the following three TiVo patents U.S. Patent Nos. 6,233,389 B1 ("Multimedia Time Warping System"), 7,529,465 B2 ("System for Time Shifting Multimedia Content Streams"), and 7,493,015 B1 ("Automatic Playback Overshoot Correction System"). The complaints seek, among other things, damages for past infringement and a permanent injunction, similar to that issued by the United States District Court, Eastern District of Texas against EchoStar. On January 15, 2010, Microsoft Corporation ("Microsoft") moved to intervene in the action filed against AT&T Inc., and on March 31, 2010 the district court granted Microsoft's motion. On March 28, 2010, AT&T Operations filed a motion to intervene in the action filed against AT&T; AT&T Operations and Microsoft filed a motion to transfer the proceedings to the United States District Court for the Northern District of California; and AT&T Inc., AT&T Operations, and Microsoft filed a motion to sever the claims involving Microsoft and AT&T Operations and stay the remaining proceeding involving AT&T. On September 17, 2010, the court issued an order denying AT&T's motion to transfer. The Company is incurring material expenses in connection with this litigation.
On February 24, 2010, Verizon answered TiVo's August 26, 2009 complaint and Verizon asserted counterclaims. The counterclaims seek declaratory judgment of non-infringement and invalidity of the patents TiVo asserted against Verizon in the August 26th complaint. Additionally, Verizon alleged infringement of U.S. Patents: 5,410,344 ("Apparatus and Method of Selecting Video Programs Based on Viewers' Preferences"), 5,635,979 ("Dynamically Programmable Digital Entertainment Terminal Using Downloaded Software to Control Broadband Data Operations"), 5,973,684 ("Digital Entertainment Terminal Providing Dynamic Execution in Video Dial Tone Networks"), 7,561,214 ("Two-dimensional Navigation of Multiplexed Channels in a Digital Video Distribution System"), 6,367,078 ("Electronic Program-Guide System with Sideways-Surfing Capability"). On March 15, 2010, Verizon filed an amended answer further alleging infringement of U.S. Patent No. 6,381,748 ("Apparatus And Methods For Network Access Using A Set Top Box And Television"). Verizon seeks, among other things, damages and a permanent injunction. On September 17, 2010, the court issued an order denying Verizon's motion to transfer. The Company is incurring material expenses in connection with this litigation. No loss is considered probable or estimable at this time.
On January 19, 2010, Microsoft Corporation filed a complaint against TiVo in the United States District Court for the Northern District of California for alleged infringement of the following two patents: U.S. Patent Nos. 6,008,803 ("System for Displaying Programming Information") and 6,055,314 ("System and Method for Secure Purchase and Delivery of Video Content Programs"). The complaint seeks, among other things, damages and a permanent injunction. On April 19, 2010, TiVo served its answer to the complaint, and counterclaimed seeking a declaration that TiVo does not infringe and the patents are invalid. On June 30, 2010, Microsoft filed an amended complaint alleging infringement of the following additional five patents: U.S. Patent Nos. 5,654,748 ("Interactive Program Identification System"), 5,677,708 ("System for Displaying a List on a Display Screen"), 5,896,444 ("Method and Apparatus for Managing Communications Between a Client and a Server in a Network"), 6,725,281 ("Synchronization of Controlled Device State Using State Table and Eventing in Data-Driven Remote Device Control Model"), and 5,648,824 ("Video Control User Interface for Controlling Display of a Video"). The amended complaint seeks, among other things, damages and a permanent injunction. On August 2, 2010, TiVo served its Answer to the amended complaint and counterclaimed, seeking a declaration that TiVo does not infringe and the patents are invalid. The Company is incurring material expenses in connection with this litigation. No loss is considered probable or estimable at this time.
On March 12, 2010, AT&T Intellectual Property I, L.P., and AT&T Intellectual Property II, L.P. (collectively, "AT&T") filed a complaint against TiVo Inc. in the United States District Court for the Northern District of California for infringement of the following four patents U.S. Pat Nos. 5,809,492 ("Apparatus and Method for Defining Rules for Personal Agents"),

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TIVO INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(unaudited)
 

5,922,045 ("Method and Apparatus for Providing Bookmarks when Listening to Previously Recorded Audio Programs"), 6,118,976 ("Asymmetric Data Communications System"), and 6,983,478 ("Method and System for Tracking Network Use"). The complaint seeks, among other things, damages for past infringement and a permanent injunction. On May 3, 2010, TiVo served its Answer to the complaint and counterclaimed, seeking a declaration that TiVo does not infringe and the patents are valid. The Company is incurring material expenses in connection with this litigation. No loss is considered probable or estimable at this time.
 
On August 25, 2010, Ganas, LLC ( "Ganas") filed a complaint against twenty-three defendants, including TiVo Inc., Sabre Holdings Corporation, DIRECTV, DISH DBS Corporation, The Charles Schwab Corporation, E*Trade Securities, LLC, Hewlett-Packard Corporation, Adobe Systems Incorporated, and others in the United States District Court for the Eastern District of Texas for infringement of the following four patents: U.S. Patent Nos. 7,136,913 ("Object oriented communication among platform independent systems across a firewall over the internet using HTTP-SOAP"); 7,325,053 ("Object oriented communication among platform-independent systems over networks using SOAP"); 7,734,756 ("Object oriented communication among platform independent systems over networks using SOAP"); and 7,007,094 ("Object oriented communications system over the internet"). The complaint seeks, among other things, damages for past infringement and a permanent injunction. On October 19, TiVo filed its answer to the Ganas complaint. The Company intends to defend this action vigorously; however, the Company is incurring expenses in connection with this lawsuit, which could become material in the future, and in the event there is an adverse outcome, the Company's business could be harmed. No loss is considered probable or estimable at this time.
 
On November 9, 2010, Olympic Developments AG, LLC (“Olympic”) sued TiVo and 10 other companies alleging infringement of U.S. Patent Nos. 5,475,585 (“Transactional Processing System”) and 6,246,400 (“Device for controlling Remote Interactive Receiver”). The complaint alleges that Olympic is the exclusive licensee with respect to the Defendants of the patents allegedly infringed. The complaint alleges that TiVo has infringed, contributorily infringed and/or actively induced infringement of the '400 patent by making, having made, using, importing, providing, supplying, distributing, selling and/or offering for sale products and/or systems that infringed or, when used, infringed one or more claims of the patent. Olympic has not yet served the Company with the complaint. The Company intends to defend itself vigorously in this matter. The Company may incur expenses in connection with this litigation that may become material in the future. No loss is considered probable or estimable at this time.
 
On November 11, 2010, Guardian Media Technologies sued TiVo and 35 other companies alleging infringement of U.S. Patent No. 4,930,158 (“Selective Video Playing System”) and 4,930,160 (“Automatic Censorship of Video Programs”). The complaint alleges that Guardian Media Technologies is the owner by assignment of the patents allegedly infringed. The complaint further alleges that prior to the expiration of the patents in 2007, TiVo had infringed, contributorily infringed and/or actively induced infringement of the '160 patent by making, having made, using, importing, providing, supplying, distributing, selling and/or offering for sale products and/or systems that infringed or, when used, infringed one or more claims of the patent. The Company intends to defend itself vigorously in this matter. Guardian had previously sued TiVo and 30 companies on the same patents in late 2008 in the U.S. District Court for the Central District of California. Guardian voluntarily dismissed the California complaint in late 2009. The Company may incur expenses in connection with this litigation that may become material in the future. No loss is considered probable or estimable at this time.
 
Securities Litigation. The Company and certain of its officers and directors ("TiVo defendants") were originally named as defendants in a consolidated securities class action lawsuit filed in the United States District Court for the Southern District of New York. This action, which is captioned Wercberger v. TiVo et al., also names several of the underwriters involved in the Company's initial public offering ("IPO") as defendants. This class action is brought on behalf of a purported class of purchasers of the Company's common stock from the time of the Company's IPO (October 31, 1999) through December 6, 2000. The central allegation in this action is that the underwriters in the Company's IPO solicited and received undisclosed commissions from, and entered into undisclosed arrangements with, certain investors who purchased the Company's stock in the IPO and the after-market, and that the TiVo defendants violated the federal securities laws by failing to disclose in the IPO prospectus that the underwriters had engaged in these allegedly undisclosed arrangements. More than 300 issuers have been named in similar lawsuits. In February 2003, after the issuer defendants (including the TiVo defendants) filed an omnibus motion to dismiss, the Court dismissed the Section 10(b) claim as to the Company, but denied the motion to dismiss the Section 11 claim as to the Company and virtually all of the other issuer-defendants. On October 8, 2002, the Company's executive officers who were named as defendants in this action were dismissed without prejudice.

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TIVO INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(unaudited)
 

On June 26, 2003, the plaintiffs in the suit announced a proposed settlement with the Company and the other issuer defendants. This proposed settlement was terminated on June 25, 2007, following the ruling by the United States Court of Appeals for the Second Circuit on December 5, 2006, reversing the District Court's granting of class certification in the six focus cases currently being litigated in this proceeding. The proposed settlement had provided that the insurers of all settling issuers would guarantee that the plaintiffs recover $1 billion from non-settling defendants, including the investment banks who acted as underwriters in those offerings. The maximum amount that could be charged to the Company's insurance policy under the proposed settlement in the event that the plaintiffs recovered nothing from the investment banks would have been approximately $3.9 million.
On August 14, 2007, the plaintiffs filed Amended Master Allegations. On September 27, 2007, the Plaintiffs filed a Motion for Class Certification, which was subsequently withdrawn without prejudice by the plaintiffs. Defendants filed a Motion to Dismiss the focus cases on November 9, 2007. On March 26, 2008, the Court ruled on the Motion to Dismiss, holding that the plaintiffs had adequately pleaded their Section 10(b) claims against the Issuer Defendants and the Underwriter Defendants in the focus cases. As to the Section 11 claim, the Court dismissed the claims brought by those plaintiffs who sold their securities for a price in excess of the initial offering price, on the grounds that they could not show cognizable damages, and by those who purchased outside the previously certified class period, on the grounds that those claims were time barred. This ruling, while not binding on the Company's case, provides guidance to all of the parties involved in this litigation. On April 2, 2009, the parties lodged with the Court a motion for preliminary approval of a proposed settlement between all parties to the consolidated action, including the Company and its former officers and directors, as well as numerous other companies and their officers and directors. The proposed settlement provides the plaintiffs with $586 million in recoveries from all defendants, with $100 million being paid on behalf of the Issuer Defendants and their officers and directors by the Issuers' insurers. Accordingly, any direct financial impact of the proposed settlement is expected to be borne by the Company's insurers. The proposed settlement also provides for full releases for the defendants, including the Company and its former officers and directors. On June 12, 2009, the Federal District Court granted preliminary approval of the proposed settlement. On September 10, 2009, the Federal District Court held the fairness hearing for final approval of the settlement. On October 6, 2009, the District Court issued an order granting class certification and final approval of the settlement. Several individuals or groups of individuals have filed petitions to appeal and/or notices of appeal with the United States Court of Appeals for the Second Circuit. The Second Circuit Court of Appeals has not yet addressed any of the pending petitions to appeal or notices of appeal. Therefore, the District Court's order granting class certification and final approval of the settlement may still be subject to appellate review by the Second Circuit Court of Appeals. There can be no assurance that the District Court's approval will not be overturned by the Second Circuit Court of Appeals. The Company may incur expenses in connection with this litigation that may become material in the future. No loss is considered probable or estimable at this time.
On October 3, 2007, Vanessa Simmonds filed a complaint against the Company's former lead underwriters Credit Suisse Group and Bank of America ("Lead Underwriters"), with the Company named as a nominal defendant, in the U.S. District Court for the Western District of Washington alleging violations of Section 16(b) in connection with the Company's initial public offering and associated transactions in the Company's stock in the six month period following the Company's initial public offering by the Company's Lead Underwriters. On or about December 3, 2007, Ms. Simmonds delivered a copy of the complaint to the Company. The complaint is directed solely at the initial public offering underwriters, not at the Company, and does not seek any damages or recovery from the Company. On February 25, 2008, the plaintiff filed an amended complaint which is substantially similar to the initial complaint and continues to name the Company only as a nominal defendant, but which also names Credit Suisse Securities (USA), Bank of America Corporation, and Robertson Stephens, Inc. as defendants. Ms. Simmonds filed similar actions in the same Court against various underwriters with respect to the initial public offerings of fifty-three other issuers. The fifty-four actions were coordinated by the Court. On July 25, 2008, thirty of the issuers, including the Company (collectively, the "Moving Issuers"), in the coordinated proceeding filed a Joint Motion to Dismiss. Also on July 25, 2008, all of the underwriter defendants in the coordinated proceeding filed an Omnibus Motion to Dismiss. The hearing on the motions to dismiss was held on January 16, 2009. On March 12, 2009, the Court granted both the Issuers' Joint Motion to Dismiss and the Underwriters' Omnibus Motion to Dismiss. The Court held that the plaintiff's demand letters to the Moving Issuers were legally insufficient and therefore the plaintiff lacked standing to maintain the thirty Section 16(b) suits relating to the Moving Issuers. Accordingly, the Court granted without prejudice the Moving Issuers' Joint Motion to Dismiss, and further held that it would not permit the plaintiff to amend her demand letters. In regard to the Underwriters' Omnibus Motion to Dismiss, the Court held that the remaining twenty-four Section 16(b) suits were barred by the statute of limitations, and accordingly granted with prejudice the Omnibus Motion to Dismiss as to those suits. On March 31, 2009, plaintiff filed a notice of appeal to the United States Court of Appeals for the Ninth Circuit of the District Court's dismissal of these fifty-four actions. On April 14, 2009, the underwriter defendants filed a notice of cross-appeal of that portion of the District Court's order dismissing without prejudice the thirty Section 16(b) suits relating to the Moving Issuers, on the grounds that such dismissal should be with prejudice. The hearing on plaintiff's appeal and the underwriter defendants' cross appeal was held before the

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TIVO INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(unaudited)
 

Ninth Circuit Court of Appeals on October 5, 2010.
 
On December 2, 2010, the Ninth Circuit Court of Appeals issued its ruling on plaintiff's appeal and the underwriter defendants' cross appeal. In its ruling, the Court of Appeals affirmed the District Court's conclusion that the plaintiff's demand letters to the thirty Moving Issuers (including the Company) were legally insufficient. In addition, the Court of Appeals vacated the District Court's dismissal orders as to the actions brought against the Moving Issuers, with instructions that the District Court dismiss those thirty actions with prejudice. With respect to the underwriter defendants' cross appeal, the Court of Appeals reversed the District Court's conclusion that the remaining twenty-four actions were barred by the statute of limitations, and remanded those twenty-four actions with instructions for the District Court to allow the underwriter defendants and remaining issuers to file a motion challenging the sufficiency of the plaintiff's demand letters under applicable law. The appeal and cross appeal may be subject to further proceedings, including a petition for rehearing. The Company may incur expenses in connection with this litigation that may become material in the future. No loss is considered probable or estimable at this time.
From time to time, the Company is involved in numerous lawsuits as well as subject to various legal proceedings, claims, threats of litigation, and investigations in the ordinary course of business, including claims of alleged infringement of third-party patents and other intellectual property rights, commercial, employment and other matters. The Company assesses potential liabilities in connection with these lawsuits and threatened lawsuits and accrues an estimated loss for these loss contingencies if both of the following conditions are met: information available prior to issuance of the financial statements indicates that it is probable that a liability has been incurred at the date of the financial statements and the amount of loss can be reasonably estimated. As of October 31, 2010, the Company has not accrued any liability for any lawsuits filed against the Company, as the Company has neither determined that it is probable that a liability has been incurred at the date of the financial statements nor that the amount of any loss can be reasonably estimated. The Company expenses legal costs as they are incurred.
 
7. COMCAST AGREEMENT
On March 15, 2005, the Company entered into a non-exclusive licensing and marketing agreement with Comcast STB Software DVR, LLC (“Comcast STB”), a wholly-owned subsidiary of Comcast Corporation, and Comcast Corporation, as guarantor of Comcast STB’s obligations under the agreement. The agreement was subsequently amended several times, most recently on March 27, 2008. The Company agreed to develop a TiVo service software solution for deployment on Comcast’s DVR platforms. In addition, the Company agreed to develop a TiVo Interactive Advertising Management System for deployment on Comcast platforms to enable the provision of local and national advertising to Comcast subscribers.
Acceptance of the delivery of the TiVo service software solution by Comcast occurred on June 27, 2007 and the TiVo service has launched in its initial market. Comcast accepted the TiVo advertising management system on March 31, 2008. Our statements of work with Comcast provide for continued funding for engineering services for the development of additional releases of the TiVo-branded, TiVo-service enabling software for the Comcast DVR platforms and to enable such software on other Comcast DVR platforms. Revenue from this additional engineering work is recognized using the percentage-of-completion method. During the three months ended October 31, 2010 and 2009 the Company recognized $3.4 million and $5.2 million, respectively in technology revenues and $1.1 million and $2.4 million, respectively in cost of technology revenues. During the nine months ended October 31, 2010 and 2009, the Company recognized $9.7 million and $13.8 million, respectively in technology revenues and $4.0 million and $8.6 million, respectively in cost of technology revenues.
 
8. DEVELOPMENT AGREEMENT AND SERVICES AGREEMENT WITH DIRECTV INC.
On September 3, 2008, the Company extended its current agreement with DIRECTV for the development, marketing, and distribution of a new HD DIRECTV DVR featuring the TiVo ® service. Under the terms of this non-exclusive arrangement, TiVo is developing a version of the TiVo service for DIRECTV’s broadband-enabled HD DVR. TiVo is working with DIRECTV to deploy this product in the future. DIRECTV also has certain additional annual obligations to market and promote the new HD DIRECTV DVR featuring the TiVo Service once it has launched. DIRECTV, upon the deployment of high definition DIRECTV DVRs with TiVo service, is entitled to recoup, over time, a portion of certain development fees through a reduction in certain subscription fees. The new agreement also extends the mutual covenant not to sue with respect to each company’s products and services throughout the term of the new agreement.
Under this new agreement, DIRECTV will pay a substantially higher monthly fee for households using the new high definition DIRECTV DVRs with TiVo (when and if the new version of the TiVo service is deployed) than the fees for previously deployed DIRECTV DVRs with TiVo service. DIRECTV will continue to pay the current monthly fee for all households using only the previously deployed DIRECTV DVRs with TiVo service. The fees paid by DIRECTV are subject to monthly minimum payments that escalate during the term of the agreement starting in 2010 and those minimum payments are

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TIVO INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(unaudited)
 

substantially higher than in the prior agreement.
Due to uncertainties over the ultimate profit margin on the development work, the Company recognizes revenues and costs for the development of the TiVo service for DIRECTV’s broadband-enabled HD DVR based on a zero profit model, which results in the recognition of equal amounts of revenues and costs not to exceed the amount that the Company has the contractual right to bill DIRECTV upon the meeting of certain milestones. During the three months ended October 31, 2010 and 2009, the Company recognized $675,000 and $3.0 million in technology revenues and $675,000 and $3.0 million in cost of technology revenues, respectively related to the development of the TiVo service for DIRECTV’s broadband-enabled HD DVR. During the nine months ended October 31, 2010 and 2009, the Company recognized $5.8 million and $6.2 million in technology revenues and $5.8 million and $6.2 million in cost of technology revenues, respectively related to the development of the TiVo service for DIRECTV’s broadband-enabled HD DVR.
In accordance with TiVo's revenue recognition policies, the Company has deferred costs of approximately $2.0 million related to development work for DIRECTV. These costs are recorded on TiVo's balance sheet under deferred cost of technology revenues, current at October 31, 2010. These costs (up to the amount billed) will be recognized when related revenues are recognized upon billing, as specified in the agreement.
 
9. COMPREHENSIVE LOSS
The components of comprehensive loss are as follows:
 
 
 
Three Months Ended October 31,
 
Nine Months Ended October 31,
 
 
2010
 
2009
 
2010
 
2009
 
 
(In thousands)
 
(In thousands)
Net loss
 
$
(20,620
)
 
$
(6,447
)
 
$
(50,124
)
 
$
(13,054
)
Other comprehensive loss:
 
 
 
 
 
 
 
 
Unrealized gain (loss) on marketable securities
 
79
 
 
209
 
 
(29
)
 
(99
)
Comprehensive loss
 
$
(20,541
)
 
$
(6,238
)
 
$
(50,153
)
 
$
(13,153
)
 
ITEM 2.
MANAGEMENTS DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
You should read the following discussion and analysis in conjunction with the condensed consolidated financial statements and the accompanying notes included in this report and our most recent annual report on Form 10-K filed on March 31, 2010, the sections entitled “Risk Factors” in Item 1A of our most recent annual report on Form 10-K and Part II, Item 1A of this quarterly report, as well as other cautionary statements and risks described elsewhere in this report and our most recent annual report on Form 10-K filed on March 31, 2010 and subsequently filed quarterly reports on Form 10-Q, before deciding to purchase, sell, or hold our common stock.
Company Overview
We are a leading provider of technology and services for advanced television solutions, including digital video recorders and in the future non-DVR set-top boxes and connected televisions. The TiVo service redefines home entertainment by providing consumers with an easy intuitive way to record, watch, and control television and receive videos, pictures, and movies from cable, broadcast, and broadband sources. We offer features such as Season Pass™ recordings, integrated search (including content from both traditional linear television, VOD, and broadband sources in one user interface), WishList® searches, the ability to transfer content from our DVR to other consumer electronics devices, access to broadband video content (including premium content delivered from Amazon's Video On Demand service, Netflix, and Blockbuster), TiVo KidZone, and TiVo Online/Mobile Scheduling and shortly will offer an iPad application. As of October 31, 2010, there were approximately 2.3 million subscriptions to the TiVo service. We distribute the TiVo DVR through consumer electronics retailers and through our on-line store at TiVo.com and, in the future, Cox will market and provide free installation services for TiVo Premiere customers in select regions who also subscribe to Cox's television service. Additionally, we provide the TiVo service through agreements with leading satellite and cable television service providers such as DIRECTV, Comcast, RCN, Cablevision Mexico, and in the future Virgin Media (U.K.), ONO (Spain), Suddenlink (U.S.), and Canal Digital (Scandinavia), as well as broadcasters such as Seven/Hybrid TV (Australia) and Television New Zealand (TVNZ) (New Zealand). We also provide innovative marketing solutions for the television industry, including a unique platform for advertising and audience research

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measurement services and are in the process of developing a broadband connected television incorporating the TiVo user interface and non-DVR software with Best Buy’s Insignia brand television sets.
Executive Overview
Fiscal year 2011
In the fiscal year ending January 31, 2011, we have been and will continue to be focused on our efforts to build leading advanced television products, enter into new distribution agreements, engage in development work for existing distribution agreements, and commence and continue deployment activities for those distribution agreements. Additionally, we have been and will continue to actively protect our intellectual property. In our efforts to accomplish these strategies, we expect to continue to have a net loss for the fiscal year ending January 31, 2011 as we focus on the following priorities:
 
•    
We expect to continue our efforts to increase our subscription base by adding new subscriptions through our TiVo-Owned direct and retail sales with the rollout of our new products and through our expanded agreement with Best Buy and recent marketing agreement with Cox, as well as our mass distribution partnerships both in the U.S. and globally. However, we likely will experience further net losses in our overall subscription base this fiscal year. This decrease is due to continued competition and our efforts to efficiently manage the amount of retail marketing dollars we are devoting to acquisition activities. This is resulting in TiVo-Owned subscription cancellations exceeding our TiVo-Owned gross subscription additions. Additionally, we expect continued losses in our installed base of MSOs/Broadcasters subscriptions until the future launch of our distribution deals such as DIRECTV, Comcast, Virgin, ONO, Canal Digital, and Suddenlink, which are still in development and/or the early phases of deployment.
•    
As a result of our November 14, 2010 announcement of our holiday pricing options (which allow consumers to pay lower upfront costs for the TiVo box with higher monthly subscription fees), we expect to have near-term decreases in TiVo Hardware revenue leading to near term increases in total acquisition costs, subscription acquisition costs, and total net loss. However, we expect that this holiday pricing will have a positive impact on our TiVo-Owned ARPU and Service revenues leading to a positive impact to our financial results as we start realizing higher monthly subscription fees.
 
•    
We believe that investments in research and development are critical to remaining competitive and being a leader in advanced television solutions that go beyond the DVR. Therefore, we plan to increase our research and development spending from the prior year to engage in these new technological and product developments such as but not limited to development to integrate the TiVo service onto non-DVR set-top boxes and connected televisions.
 
•    
During the first quarter of fiscal year ending January 31, 2011, we launched our next generation TiVo Premiere and TiVo Premiere XL boxes which go beyond traditional DVR functionality by merging linear television and broadband delivered content together. The cost to produce these new boxes is lower than our previous HD DVR offering and this has positively benefited not only our cost of hardware but also our subscription acquisition costs.
 
•    
In fiscal year ending January 31, 2011, we have and will continue our efforts to protect our technological innovations and intellectual property. As a result, we expect our litigation expenses for our ongoing patent infringement lawsuits, which include our ongoing litigation with Dish (EchoStar) as well as our lawsuits involving AT&T, Verizon, and Microsoft, to increase significantly from our most recent fiscal year ended January 31, 2010.
Key Business Metrics
Management periodically reviews certain key business metrics in order to evaluate our operations, allocate resources, and drive financial performance in our business. Management monitors these metrics together and not individually as it does not make business decisions based upon any single metric.
Subscriptions. Management reviews this metric, and believes it may be useful to investors, in order to evaluate our relative position in the marketplace and to forecast future potential service revenues. Below is a table that details the change in our subscription base during the last eight quarters. The TiVo-Owned lines refer to subscriptions sold directly or indirectly by TiVo to consumers who have TiVo-enabled DVRs and for which TiVo incurs acquisition costs. The MSOs/Broadcasters lines refer to subscriptions sold to consumers by MSOs/Broadcasters such as DIRECTV, Cablevision Mexico, Seven/Hybrid TV (Australia), Television New Zealand (TVNZ) (New Zealand), RCN, and Comcast and for which TiVo expects to incur little or no acquisition costs. Additionally, we provide a breakdown of the percent of TiVo-Owned subscriptions for which consumers pay recurring fees, including on a monthly and a prepaid one, two, or three year basis, as opposed to a one-time prepaid product lifetime fee.
 

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Three Months Ended
(Subscriptions in thousands)
 
Oct 31,
2010
 
Jul 31,
2010
 
Apr 30,
2010
 
Jan 31,
2010
 
Oct 31,
2009
 
Jul 31,
2009
 
Apr 30,
2009
 
Jan 31,
2009
TiVo-Owned Subscription Gross Additions:
 
35
 
 
32
 
 
33
 
 
46
 
 
34
 
 
31
 
 
37
 
 
59
 
Subscription Net Additions/(Losses):
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
TiVo-Owned
 
(45
)
 
(48
)
 
(51
)
 
(72
)
 
(45
)
 
(42
)
 
(30
)
 
(4
)
*MSOs/Broadcasters
 
(67
)
 
(77
)
 
(45
)
 
(59
)
 
(269
)
 
(104
)
 
(109
)
 
(121
)
Total Subscription Net Additions/(Losses)
 
(112
)
 
(125
)
 
(96
)
 
(131
)
 
(314
)
 
(146
)
 
(139
)
 
(125
)
Cumulative Subscriptions:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
TiVo-Owned
 
1,321
 
 
1,366
 
 
1,414
 
 
1,465
 
 
1,537
 
 
1,582
 
 
1,624
 
 
1,654
 
MSOs/Broadcasters
 
951
 
 
1,018
 
 
1,095
 
 
1,140
 
 
1,199
 
 
1,468
 
 
1,572
 
 
1,681
 
Total Cumulative Subscriptions
 
2,272
 
 
2,384
 
 
2,509
 
 
2,605
 
 
2,736
 
 
3,050
 
 
3,196
 
 
3,335
 
Fully Amortized Active Lifetime Subscriptions
 
282
 
 
280
 
 
282
 
 
279
 
 
237
 
 
219
 
 
215
 
 
225
 
% of TiVo-Owned Cumulative Subscriptions paying recurring fees
 
56
%
 
56
%
 
57
%
 
58
%
 
58
%
 
59
%
 
59
%
 
59
%
  * MSOs/Broadcasters Subscription Net Additions/(Losses) in the third quarter ended October 31, 2009 would have been a loss of (123,000) subscriptions, excluding a one time reduction of (146,000) subscriptions associated with a subscription over-reporting error by DIRECTV, as reported on our Form 10-Q for the quarter ended October 31, 2009.
We define a “subscription” as a contract referencing a TiVo-enabled DVR for which (i) a consumer has committed to pay for the TiVo service and (ii) service is not canceled. We count product lifetime subscriptions in our subscription base until both of the following conditions are met: (i) the period we use to recognize product lifetime subscription revenues ends; and (ii) the related DVR has not made contact to the TiVo service within the prior six month period. Product lifetime subscriptions past this period which have not called into the TiVo service for six months are not counted in this total. We amortize all product lifetime subscriptions over a 60 month period. We are not aware of any uniform standards for defining subscriptions and caution that our presentation may not be consistent with that of other companies. Additionally, the subscription fees that our MSOs/Broadcasters pay us are typically based upon a specific contractual definition of a subscriber or subscription which may not be consistent with how we define a subscription for our reporting purposes nor be representative of how such subscription fees are calculated and paid to us by our MSOs/Broadcasters.
TiVo-Owned subscriptions declined by 45,000 subscriptions decreasing the TiVo-Owned installed subscription base to approximately 1.3 million subscriptions as of October 31, 2010 as compared to July 31, 2010. We believe this decrease in total TiVo-Owned subscriptions was largely due to continued pressure on subscription gross additions resulting from increased competition from DVRs distributed by cable and satellite as we continued to have fewer TiVo-Owned subscription gross additions than we had TiVo-Owned subscription cancellations. As a result of this continued competition and current economic conditions, we likely will experience further net losses in our TiVo-Owned subscription base in the fiscal year ending January 31, 2011 even with the introduction of our new TiVo Premiere box.
 
MSOs/Broadcasters installed subscription base decreased by 67,000 subscriptions to 951,000 subscriptions as of October 31, 2010 as compared to July 31, 2010. The decrease in subscriptions is due to DIRECTV’s promotion of a competing DVR while concurrently not marketing any DVR with TiVo service, as well as the fact that our other mass distribution deals are still in the early phases of development and/or deployment. We have agreed to work with DIRECTV to develop a version of the TiVo service for DIRECTV’s broadband-enabled HD DVR platform for deployment by DIRECTV in the future. We expect current MSOs/Broadcasters trends to continue until more of our deployments commence such as DIRECTV, Virgin, and others occur and Comcast moves into additional markets.
TiVo-Owned Churn Rate per Month. Management reviews this metric, and believes it may be useful to investors, in order to evaluate our ability to retain existing TiVo-Owned subscriptions (including both monthly and product lifetime subscriptions) by providing services that are competitive in the market. Management believes factors such as service enhancements, service commitments, higher customer satisfaction, and improved customer support may improve this metric. Conversely, management believes factors such as increased competition, lack of competitive service features such as high definition television recording capabilities in our older model DVRs or access to certain digital television channels or MSO Video-on-Demand services, as well as, increased price sensitivity and installation and CableCARDTM technology limitations may cause our TiVo-Owned Churn Rate per month to increase.
We define the TiVo-Owned Churn Rate per month as the total TiVo-Owned subscription cancellations in the period divided by the Average TiVo-Owned subscriptions for the period (including both monthly and product lifetime subscriptions), which then is divided by the number of months in the period. We calculate Average TiVo-Owned subscriptions for the period by adding the average TiVo-Owned subscriptions for each month and dividing by the number of months in the period. We calculate the average TiVo-Owned subscriptions for each month by adding the beginning and ending subscriptions for the month and dividing by two. We are not aware of any uniform standards for calculating churn and caution that our presentation

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may not be consistent with that of other companies.
The following table presents our TiVo-Owned Churn Rate per month information:
 
 
 
Three Months Ended
(Subscriptions in thousands)
 
Oct 31,
2010
 
Jul 31,
2010
 
Apr 30,
2010
 
Jan 31,
2010
 
Oct 31,
2009
 
Jul 31,
2009
 
Apr 30,
2009
 
Jan 31,
2009
Average TiVo-Owned subscriptions
 
1,345
 
 
1,390
 
 
1,437
 
 
1,506
 
 
1,560
 
 
1,604
 
 
1,639
 
 
1,656
 
TiVo-Owned subscription cancellations
 
(80
)
 
(80
)
 
(84
)
 
(118
)
 
(79
)
 
(73
)
 
(67
)
 
(63
)
TiVo-Owned churn rate per month
 
(2.0
)%
 
(1.9
)%
 
(2.0
)%
 
(2.6
)%
 
(1.7
)%
 
(1.5
)%
 
(1.4
)%
 
(1.3
)%
Included in our TiVo-Owned Churn Rate per month are those product lifetime subscriptions that have both reached the end of the revenue recognition period and whose DVRs have not contacted the TiVo service within the prior six months. Conversely, we do not count as churn product lifetime subscriptions that have not reached the end of the revenue recognition period, regardless of whether such subscriptions continue to contact the TiVo service. TiVo-Owned Churn Rate per month was 2.0% for the quarter ended October 31, 2010, as compared to 1.7% for the same prior year period resulting from an increase in churn among our subscribers with older single and dual tuner model DVRs. We expect churn to increase further in the fiscal year ending January 31, 2011 as compared to the fiscal year ended January 31, 2010 as a result of a continued increase in inactive product lifetime subscriptions, competition from other providers, and the growing importance of encrypted digital and high definition television recording capabilities which can only be accessed through either a cable or satellite provided set-top box or through a box which incorporates CableCARD™ technology (which is only available through cable and some telecommunications providers) and a switched digital adapter if necessary.
Subscription Acquisition Cost or SAC. Management reviews this metric, and believes it may be useful to investors, in order to evaluate trends in the efficiency of our marketing programs and subscription acquisition strategies. We define SAC as our total TiVo-Owned acquisition costs for a given period divided by TiVo-Owned subscription gross additions for the same period. We define total acquisition costs as sales and marketing, subscription acquisition costs less net TiVo-Owned related hardware revenues (defined as TiVo-Owned related gross hardware revenues less rebates, revenue share and market development funds paid to retailers) plus TiVo-Owned related cost of hardware revenues. The sales and marketing, subscription acquisition costs line item includes advertising expenses and promotion-related expenses directly related to subscription acquisition activities, but does not include expenses related to advertising sales. We do not include third parties’ subscription gross additions, such as MSOs/Broadcasters’ gross additions with TiVo subscriptions, in our calculation of SAC because we typically incur limited or no acquisition costs for these new subscriptions, and so we also do not include MSOs/Broadcasters’ sales and marketing, subscription acquisition costs, hardware revenues, or cost of hardware revenues in our calculation of TiVo-Owned SAC. We are not aware of any uniform standards for calculating total acquisition costs or SAC and caution that our presentation may not be consistent with that of other companies.
 
 
Three Months Ended
  
 
Oct 31,
2010
 
Jul 31,
2010
 
Apr 30,
2010
 
Jan 31,
2010
 
Oct 31,
2009
 
Jul 31,
2009
 
Apr 30,
2009
 
Jan 31,
2009
 
 
(In thousands, except SAC)
Subscription Acquisition Costs
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sales and marketing, subscription acquisition costs
 
$
1,398
 
 
$
1,366
 
 
$
3,191
 
 
$
2,022
 
 
$
1,206
 
 
$
838
 
 
$
982
 
 
$
1,690
 
Hardware revenues
 
(9,532
)
 
(9,481
)
 
(18,169
)
 
(23,389
)
 
(10,030
)
 
(8,762
)
 
(6,606
)
 
(10,881
)
Less: MSOs/Broadcasters-related hardware revenues
 
3,416
 
 
1,601
 
 
5,437
 
 
12,818
 
 
190
 
 
1,516
 
 
(27
)
 
362
 
Cost of hardware revenues
 
13,566
 
 
11,546
 
 
19,219
 
 
27,962
 
 
14,436
 
 
12,935
 
 
10,576
 
 
15,764
 
Less: MSOs/Broadcasters-related cost of hardware revenues
 
(2,618
)
 
(1,222
)
 
(4,158
)
 
(12,064
)
 
(203
)
 
(1,433
)
 
(6
)
 
(385
)
Total Acquisition Costs
 
6,230
 
 
3,810
 
 
5,520
 
 
7,349
 
 
5,599
 
 
5,094
 
 
4,919
 
 
6,550
 
TiVo-Owned Subscription Gross Additions
 
35
 
 
32
 
 
33
 
 
46
 
 
34
 
 
31
 
 
37
 
 
59
 
Subscription Acquisition Costs (SAC)
 
$
178
 
 
$
119
 
 
$
167
 
 
$
160
 
 
$
165
 
 
$
164
 
 
$
133
 
 
$
111
 
 

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Table of Contents

 
 
Twelve Months Ended
  
 
Oct 31,
2010
 
Jul 31,
2010
 
Apr 30,
2010
 
Jan 31,
2010
 
Oct 31,
2009
 
Jul 31,
2009
 
Apr 30,
2009
 
Jan 31,
2009
 
 
(In thousands, except SAC)
Subscription Acquisition Costs
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sales and marketing, subscription acquisition costs
 
$
7,977
 
 
$
7,785
 
 
$
7,257
 
 
$
5,048
 
 
$
4,716
 
 
$
5,811
 
 
$
5,861
 
 
$
6,038
 
Hardware revenues
 
(60,571
)
 
(61,069
)
 
(60,350
)
 
(48,787
)
 
(36,279
)
 
(39,225
)
 
(42,313
)
 
(41,652
)
Less: MSOs/Broadcasters-related hardware revenues
 
23,272
 
 
20,046
 
 
19,961
 
 
14,497
 
 
2,041
 
 
5,190
 
 
8,608
 
 
9,333
 
Cost of hardware revenues
 
72,293
 
 
73,163
 
 
74,552
 
 
65,909
 
 
53,711
 
 
55,614
 
 
57,953
 
 
57,742
 
Less: MSOs/Broadcasters-related cost of hardware revenues
 
(20,062
)
 
(17,647
)
 
(17,858
)
 
(13,706
)
 
(2,027
)
 
(4,924
)
 
(8,015
)
 
(8,590
)
Total Acquisition Costs
 
22,909
 
 
22,278
 
 
23,562
 
 
22,961
 
 
22,162
 
 
22,466
 
 
22,094
 
 
22,871
 
TiVo-Owned Subscription Gross Additions
 
146
 
 
145
 
 
144
 
 
148
 
 
161
 
 
171
 
 
176
 
 
187
 
Subscription Acquisition Costs (SAC)
 
$
157
 
 
$
154
 
 
$
164
 
 
$
155
 
 
$
138
 
 
$
131
 
 
$
126
 
 
$
122
 
As a result of the seasonal nature of our subscription growth, total acquisition costs vary significantly during the year. Management primarily reviews the SAC metric on an annual basis due to the timing difference between our recognition of promotional program expense and the subsequent addition of the related subscriptions. For example, we have historically experienced increased TiVo-Owned subscription gross additions during the fourth quarter, however, sales and marketing, subscription acquisition activities occur throughout the year.
During the three months ended October 31, 2010, our total acquisition costs were $6.2 million, an increase of $631,000 from the same prior year period. This increase in total acquisition costs was largely related to an increase of $439,000 in our hardware sales gross margin loss, resulting primarily from price protection reserves for inventory in the retail channel on October 31, 2010, related to our new holiday pricing, since the decision was made prior to the quarter ended October 31, 2010 and was subsequently announced on November 14, 2010. Additionally, the sales and marketing subscription acquisition spending increased by $192,000. These increases in total acquisition costs resulted in a corresponding increase of $13 to TiVo-Owned subscription acquisition costs.
During the twelve months ended October 31, 2010 our total acquisition costs were $22.9 million, an increase of $747,000 compared to $22.2 million during the same prior year period. TiVo's sales and marketing, subscription acquisition costs increased by $3.3 million, as compared to the same prior year period, and these costs were partially offset by the decreases in hardware gross margin losses of $2.5 million as compared to the same prior year period. The increase in SAC of $19, for the twelve months ended October 31, 2010 as compared to the same prior year period, was a result of the increase in total acquisition costs, combined with fewer subscription gross additions during the twelve month period as compared to the same prior year period.
Average Revenue Per Subscription or ARPU. Management reviews this metric, and believes it may be useful to investors, in order to evaluate the potential of our subscription base to generate revenues from a variety of sources, including service fees, advertising, and audience research measurement. You should not use ARPU as a substitute for measures of financial performance calculated in accordance with GAAP. Management believes it is useful to consider this metric excluding the costs associated with rebates, revenue share, and other payments to channel because of the discretionary and varying nature of these expenses and because management believes these expenses, which are included in hardware revenues, net, are more appropriately monitored as part of SAC. We are not aware of any uniform standards for calculating ARPU and caution that our presentation may not be consistent with that of other companies. Furthermore, ARPU for our MSOs/Broadcasters may not be directly comparable to the service fees we may receive from these partners on a per subscription basis as the fees that our MSOs/Broadcasters pay us may be based upon a specific contractual definition of a subscriber or subscription which may not be consistent with how we define a subscription for our reporting purposes or be representative of how such subscription fees are calculated and paid to us by our MSOs/Broadcasters. For example, an agreement that includes contractual minimums may result in a higher than expected MSOs/Broadcasters ARPU if such fixed minimum fee is spread over a small number of subscriptions.
 

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Table of Contents

We calculate ARPU per month for TiVo-Owned subscriptions by subtracting MSOs/Broadcaster-related service revenues (which includes MSOs/Broadcasters’ subscription service revenues and MSOs/Broadcasters’-related advertising revenues) from our total reported net service revenues and dividing the result by the number of months in the period. We then divide by Average TiVo-Owned subscriptions for the period, calculated as described above for churn rate. The following table shows this calculation:
 
 
 
Three Months Ended
TiVo-Owned Average Revenue per Subscription
 
Oct 31,
2010
 
Jul 31,
2010
 
Apr 30,
2010
 
Jan 31,
2010
 
Oct 31,
2009
 
Jul 31,
2009
 
Apr 30,
2009
 
Jan 31,
2009
 
 
(In thousands, except ARPU)
Total service revenues
 
34,298
 
 
35,654
 
 
36,244
 
 
38,442
 
 
37,701
 
 
41,500
 
 
42,129
 
 
44,115
 
Less: MSOs/Broadcasters’-related service revenues
 
(3,670
)
 
(3,819
)
 
(3,760
)
 
(4,190
)
 
(1,893
)
 
(4,315
)
 
(4,522
)
 
(5,137
)
TiVo-Owned-related service revenues
 
30,628
 
 
31,835
 
 
32,484
 
 
34,252
 
 
35,808
 
 
37,185
 
 
37,607
 
 
38,978
 
Average TiVo-Owned revenues per month
 
10,209
 
 
10,612
 
 
10,828
 
 
11,417
 
 
11,936
 
 
12,395
 
 
12,536
 
 
12,993
 
Average TiVo-Owned per month subscriptions
 
1,345
 
 
1,390
 
 
1,437
 
 
1,506
 
 
1,560
 
 
1,604
 
 
1,639
 
 
1,656
 
TiVo-Owned ARPU per month
 
$
7.59
 
 
$
7.63
 
 
$
7.54
 
 
$
7.58
 
 
$
7.65
 
 
$
7.73
 
 
$
7.65
 
 
$
7.85
 
The decrease in TiVo-Owned ARPU per month for the quarter ended October 31, 2010 was largely due to a higher number of product lifetime subscriptions that are fully amortized, as compared to the same prior year period. For the fiscal year ending January 31, 2011, we expect TiVo-Owned ARPU per month to be relatively flat as compared to the fiscal year ended January 31, 2010.
We calculate ARPU per month for MSOs/Broadcasters’ subscriptions by first subtracting TiVo-Owned-related service revenues (which includes TiVo-Owned subscription service revenues and TiVo-Owned related advertising revenues) from our total reported service revenues. Then we divide average revenues per month for MSOs/Broadcasters’-related service revenues by the average MSOs/Broadcasters’ subscriptions for the period. The following table shows this calculation:
 
 
 
Three Months Ended
MSOs/Broadcasters’ Average Revenue per
Subscription
 
Oct 31,
2010
 
Jul 31,
2010
 
Apr 30,
2010
 
Jan 31,
2010
 
Oct 31,
2009
 
Jul 31,
2009
 
Apr 30,
2009
 
Jan 31,
2009
 
 
(In thousands, except ARPU)
Total service revenues
 
34,298
 
 
35,654
 
 
36,244
 
 
38,442
 
 
37,701
 
 
41,500
 
 
42,129
 
 
44,115
 
Less: TiVo-Owned-related service revenues
 
(30,628
)
 
(31,835
)
 
(32,484
)
 
(34,252
)
 
(35,808
)
 
(37,185
)
 
(37,607
)
 
(38,978
)
*MSOs/Broadcasters’-related service revenues
 
3,670
 
 
3,819
 
 
3,760
 
 
4,190
 
 
1,893
 
 
4,315
 
 
4,522
 
 
5,137
 
Average MSOs/Broadcasters’ revenues per month
 
1,223
 
 
1,273
 
 
1,253
 
 
1,397
 
 
631
 
 
1,438
 
 
1,507
 
 
1,712
 
Average MSOs/Broadcasters’ per month subscriptions
 
984
 
 
1,063
 
 
1,120
 
 
1,165
 
 
1,378
 
 
1,521
 
 
1,625
 
 
1,743
 
*MSOs/Broadcasters’ ARPU per month
 
$
1.24
 
 
$
1.20
 
 
$
1.12
 
 
$
1.20
 
 
$
0.46
 
 
$
0.95
 
 
$
0.93
 
 
$
0.98
 
 
* MSOs/Broadcasters-related ARPU in the third quarter ending October 31, 2009 would have been approximately $0.88, excluding the one time reduction of $1.8 million in MSOs/Broadcasters-related service revenues related to the one time reduction of 146,000 subscriptions associated with the correction of subscription over-reporting error by DIRECTV previously disclosed in the form 10-Q for the quarter ended October 31, 2009.
The MSOs/Broadcasters’ related service revenues for the quarter ended October 31, 2010 increased $0.78 per subscription to $1.24 per subscription, as compared $0.46 for the same prior year period. This fluctuation in average revenue per subscription is largely related to a one time reduction in service revenues associated with a reporting error on the part of DIRECTV, during the quarter ended October 31, 2009. DIRECTV over-reported TiVo subscriptions to us for approximately 18 months. In accordance with TiVo’s accounting policies, TiVo recorded a one-time reduction of $1.8 million in MSO Service Revenues, (predominately from prior quarters), using updated reports provided by DIRECTV. Without this reduction in service revenues, and the corresponding decrease in Average MSOs/Broadcaster per month subscriptions the MSOs/Broadcasters ARPU per month would have been approximately $0.88. The additional increase in MSOs/Broadcasters’ ARPU above this approximately $0.88 is related, in part, to DIRECTV’s fixed minimum commitment being spread over a declining subscription base and we expect this trend to continue for the remainder of the fiscal year ending January 31, 2011 as DIRECTV’s minimum commitment is fixed and the MSO/Broadcasters’ subscription base is expected to further decline until DIRECTV and other MSO/Broadcasters begin new product deployment.

27

Table of Contents

Critical Accounting Estimates
In preparing our condensed consolidated financial statements, we make assumptions, judgments and estimates that can have a significant impact on our revenue, operating income (loss) and net income (loss), as well as on the value of certain assets and liabilities on our condensed consolidated balance sheets. We base our assumptions, judgments and estimates on historical experience and various other factors that we believe to be reasonable under the circumstances. Actual results could differ materially from these estimates under different assumptions or conditions. At least quarterly, we evaluate our assumptions, judgments and estimates and make changes accordingly. Historically, our assumptions, judgments and estimates relative to our critical accounting estimates have not differed materially from actual results. For further information about our critical accounting estimates, see the discussion under the heading “Critical Accounting Estimates” in our Annual Report on Form 10-K for the fiscal year ended January 31, 2010.
Recent Accounting Pronouncements
There have been no recent accounting pronouncements or changes in accounting pronouncements during the three and nine months ended October 31, 2010, as compared to the recent accounting pronouncements described in our Annual Report on Form 10-K, that are of significance, or potential significance to TiVo. We do not expect a significant impact from the adoption of new accounting standards which provide guidance for arrangements with multiple deliverables and revenue recognition for tangible products containing software and hardware elements on our consolidated financial statements. Both standards will be effective for TiVo in the first quarter of fiscal year 2012.
 
Results of Operations
Net Revenues. Our net revenues for the three and nine months ended October 31, 2010 and 2009 as a percentage of total net revenues were as follows:
 
 
 
Three Months Ended October 31,
 
Nine Months Ended October 31,
 
 
2010
 
2009
 
2010
 
2009
 
 
(In thousands, except percentages)
Service revenues
 
$
34,298
 
 
67
%
 
$
37,701
 
 
66
%
 
$
106,196
 
 
65
%
 
$
121,330
 
 
71
%
Technology revenues
 
$
7,024
 
 
14
%
 
$
9,351
 
 
16
%
 
$
20,412
 
 
12
%
 
$
23,086
 
 
14
%
Hardware revenues
 
$
9,532
 
 
19
%
 
$
10,030
 
 
18
%
 
$
37,182
 
 
23
%
 
$
25,398
 
 
15
%
Net revenues
 
$
50,854
 
 
100
%
 
$
57,082
 
 
100
%
 
$
163,790
 
 
100
%
 
$
169,814
 
 
100
%
Change from same prior year period
 
(11
)%
 
 
 
(12
)%
 
 
 
(4
)%
 
 
 
(11
)%
 
 
Service Revenues. The decrease in TiVo-Owned service revenues of $3.4 million and $15.1 million in the three and nine months ended October 31, 2010 as compared to the same prior year period was due to a lower cumulative subscription base and an increased number of fully-amortized product lifetime subscriptions which no longer generated subscription revenues.
Technology Revenues. Technology revenues for the three and nine months ended October 31, 2010 decreased by 25% and 12%, respectively or $2.3 million and $2.7 million, respectively as compared to the prior fiscal year primarily due to the fact that some of our newer deployment arrangements such as Virgin provide for lower or later funding of the development effort and we recognize revenue in these arrangements only after we have the contractual right to invoice the customer. Also, the amounts paid by DIRECTV and attributable to development efforts are lower in fiscal year 2011 compared to the same prior year periods.
Hardware Revenues. Hardware revenues, net of allowance for sales returns and net of revenue share and marketing development fund payments for the three and nine months ended October 31, 2010, decreased by $498,000 and $11.8 million, respectively, as compared to the same prior year period. The decrease in net hardware revenues for the three months ended October 31, 2010 is largely related to a $2.1 million charge related to a change in the TiVo Premiere box holiday pricing. This charge was partially offset by increased unit sales to our MSO/Broadcasters partners as well as a change in the product mix sold resulting in a slightly higher average selling price per box. The increase in net hardware revenues for the nine months ended October 31, 2010 is largely related to the increase in the number of units sold during the period as compared to the same prior year period, as our sales volume increased due to the launch of our new TiVo Premiere boxes and purchases of the TiVo Premiere boxes by MSO/Broadcasters such as RCN and others.

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Table of Contents

Cost of service revenues.
 
 
 
Three Months Ended October 31,
 
Nine Months Ended October 31,
 
 
2010
 
2009
 
2010
 
2009
 
 
(In thousands, except percentages)
Cost of service revenues
 
$
9,878
 
 
$
10,021
 
 
$
30,168
 
 
$
30,002
 
Change from same prior year period
 
(1
)%
 
(9
)%
 
1
%
 
(10
)%
Percentage of service revenues
 
29
 %
 
27
 %
 
28
%
 
25
 %
Service gross margin
 
$
24,420
 
 
$
27,680
 
 
$
76,028
 
 
$
91,328
 
Service gross margin as a percentage of service revenues
 
71
 %
 
73
 %
 
72
%
 
75
 %
Cost of service revenues consist primarily of telecommunication and network expenses, employee salaries, service center, credit card processing fees, and other expenses related to providing the TiVo service. Cost of service revenues remained relatively flat, as compared to the same prior year periods.
 
Cost of technology revenues.
 
 
 
Three Months Ended October 31,
 
Nine Months Ended October 31,
 
 
2010
 
2009
 
2010
 
2009
 
 
(In thousands, except percentages)
Cost of technology revenues
 
$
4,172
 
 
$
5,924
 
 
$
13,404
 
 
$
16,269
 
Change from same prior year period
 
(30
)%
 
135
%
 
(18
)%
 
70
%
Percentage of technology revenues
 
59
 %
 
63
%
 
66
 %
 
71
%
Technology gross margin
 
$
2,852
 
 
$
3,427
 
 
$
7,008
 
 
$
6,817
 
Technology gross margin as a percentage of technology revenues
 
41
 %
 
37
%
 
34
 %
 
30
%
Cost of technology revenues includes costs associated with our development work primarily for Comcast, DIRECTV, Virgin, and our other international and domestic projects. The decrease of $1.8 million and $2.9 million, respectively in cost of technology revenues as compared to the same prior year periods is largely due to the fact that some of our newer deployment arrangements such as Virgin provide for lower or later funding of the development effort and we recognize cost of revenue in these arrangements only after we have the contractual right to invoice the customer and recognize the associated revenues. Also, the amounts paid by DIRECTV and attributable to development efforts are lower in fiscal year 2011 compared to the same prior year periods. In accordance with our revenue recognition policies, we have deferred costs of approximately $11.0 million related to development work, largely related to Virgin and DIRECTV and these costs are recorded on our balance sheet under deferred cost of technology revenues, current and deferred cost of technology revenues, long-term at October 31, 2010. These costs (up to the amount billed) will be recognized when related revenues are recognized upon billing our customers, as specified in the agreement.
In certain distribution deals, TiVo is not being paid in full for the upfront development cost in exchange for guaranteed financial commitments over the duration of the distribution deal. If we are reasonably assured that these arrangements as a whole will be profitable (assuming successful completion of development), we do not expense the development costs that exceed cash payable for the development work as incurred but rather we defer those costs and recognize these costs later when we receive service fees. As a result, a portion of service fees used to recover the initial development costs would be classified as technology revenues and timing of recognition of these costs and revenues may differ from when these costs are actually incurred.

29

Table of Contents

Cost of hardware revenues.
 
 
 
Three Months Ended October 31,
 
Nine Months Ended October 31,
 
 
2010
 
2009
 
2010
 
2009
 
 
(In thousands, except percentages)
Cost of hardware revenues
 
$
13,566
 
 
$
14,436
 
 
$
44,331
 
 
$
37,947
 
Change from same prior year period
 
(6
)%
 
(12
)%
 
17
 %
 
(10
)%
Percentage of hardware revenues
 
142
 %
 
144
 %
 
119
 %
 
149
 %
Hardware gross margin
 
$
(4,034
)
 
$
(4,406
)
 
$
(7,149
)
 
$
(12,549
)
Hardware gross margin as a percentage of hardware revenue
 
(42
)%
 
(44
)%
 
(19
)%
 
(49
)%
Cost of hardware revenues include all product costs associated with the TiVo-enabled DVRs we distribute and sell, including manufacturing-related overhead and personnel, warranty, certain licensing, order fulfillment, and freight costs. We sell this hardware primarily as a means to grow our service revenues and, as a result, do not intend to generate positive gross margins from these hardware sales. Our cost of hardware sales for the three months ended October 31, 2010 decreased as a result of a decreased number of units sold this quarter as compared to the same prior year period. Our cost of hardware sales for the nine months ended October 31, 2010 increased primarily because we sold significantly more TiVo units as compared to the same prior year period due to the launch of our new TiVo Premiere boxes in the first quarter of fiscal 2011.
Hardware gross margin loss for the three and nine month periods ended October 31, 2010 increased by $372,000 and $5.4 million, as compared to the same prior year period largely due to the launch and sales of our new TiVo Premiere boxes which cost less to produce than our previous model DVR offering, the TiVo HD, which was our primary DVR product sold during the same prior year period.
Research and development expenses.
 
 
 
Three Months Ended October 31,
 
Nine Months Ended October 31,
 
 
2010
 
2009
 
2010
 
2009
 
 
(In thousands, except percentages)
Research and development expenses
 
$
20,446
 
 
$
15,370
 
 
$
58,400
 
 
$
44,794
 
Change from same prior year period
 
33
%
 
(7
)%
 
30
%
 
(4
)%
Percentage of net revenues
 
40
%
 
27
 %
 
36
%
 
26
 %
 
Our research and development expenses consist primarily of employee salaries, related expenses, and consulting expenses. The increase in research and development expenses of $5.1 million for the three months ended October 31, 2010 was largely related to increased headcount and headcount related costs of $7.8 million, as we increase our staffing to accommodate our technology development work. These increases were combined with increased allocations relating to IT spending of $947,000 offset by increased allocations to cost of technology revenues and deferred costs of technology revenues of $4.7 million for utilization of our engineering staff on development projects.
The increase in research and development expenses of $13.6 million for the nine months ended October 31, 2010 was largely related to increased headcount and headcount related costs of $19.2 million and increased allocations relating to IT spending of $2.7 million. These increased costs were offset by increased allocations to cost of technology revenues and deferred costs of technology revenues of $8.6 million for utilization of our engineering staff on development projects. For the fiscal year ending January 31, 2011 we expect to continue to increase our research and development spending as we believe that investments in research and development are critical to remaining competitive and being a leader in advanced television solutions beyond the DVR.

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Table of Contents

Sales and marketing expenses.
 
 
 
Three Months Ended October 31,
 
Nine Months Ended October 31,
 
 
2010
 
2009
 
2010
 
2009
 
 
(In thousands, except percentages)
Sales and marketing expenses
 
$
6,157
 
 
$
5,727
 
 
$
20,539
 
 
$
16,885
 
Change from same prior year period
 
8
%
 
(13
)%
 
22
%
 
(8
)%
Percentage of net revenues
 
12
%
 
10
 %
 
13
%
 
10
 %
Sales and marketing expenses consist primarily of employee salaries and related expenses. The increase for the three and nine month periods ended October 31, 2010 of $430,000 and $3.7 million, respectively, as compared to the same prior year periods were primarily related to increased headcount related costs and non cash stock-based compensation expense of $483,000 and $1.9 million, respectively. Additionally, in the nine months ended October 31, 2010, we incurred approximately $1.0 million in increased channel support and other related expenses associated with the launch of our new TiVo Premiere boxes.
Sales and marketing, subscription acquisition costs.
 
 
 
Three Months Ended October 31,
 
Nine Months Ended October 31,
 
 
2010
 
2009
 
2010
 
2009
 
 
(In thousands, except percentages)
Sales and marketing, subscription acquisition costs
 
$
1,398
 
 
$
1,206
 
 
$
5,955
 
 
$
3,026
 
Change from same prior year period
 
16
%
 
(48
)%
 
97
%
 
(30
)%
Percentage of net revenues
 
3
%
 
2
 %
 
4
%
 
2
 %
Sales and marketing, subscription acquisition costs include advertising expenses and promotional expenses directly related to our efforts to acquire new TiVo-Owned subscriptions to the TiVo service. The increase for the three and nine month periods ended October 31, 2010, as compared to the same prior year period was largely related to the launch of our next generation TiVo Premiere and TiVo Premiere XL boxes in the retail channel.
General and administrative expenses.
 
 
 
Three Months Ended October 31,
 
Nine Months Ended October 31,
 
 
2010
 
2009
 
2010
 
2009
 
 
(In thousands, except percentages)
General and administrative
 
$
16,162
 
 
$
11,165
 
 
$
41,962
 
 
$
34,634
 
Change from same prior year period
 
45
%
 
8
%
 
21
%
 
10
%
Percentage of net revenues
 
32
%
 
20
%
 
26
%
 
20
%
 
General and administrative expenses consist primarily of employee salaries and related expenses for executive, administrative, accounting, information technology systems, facility costs, and legal and professional fees. During the three and nine month periods ended October 31, 2010, general and administrative expenses increased by $5.0 million and $7.3 million, respectively as compared to the same prior year periods. During the three and nine months ended October 31, 2010, legal spending related to our ongoing litigations increased by $4.2 million and $6.4 million, respectively.
Interest income. Interest income resulting from cash and cash equivalents held in interest bearing accounts and short-term investments for the three and nine months ended October 31, 2010 was $348,000 and $1.1 million, respectively compared to the $287,000 and $613,000, respectively from the same prior year periods. These increases were a result of an increase in the average interest rate earned for the three and nine months ended October 31, 2010 to approximately 0.62% from 0.55% and 0.37%, respectively in the same prior year periods as we changed our investment mix.
 

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Liquidity and Capital Resources
We have financed our operations and met our capital expenditure requirements primarily from the proceeds from the sale of equity securities and cash flows from operations. Our cash resources are subject, in part, to the amount and timing of cash received from our subscriptions, licensing and engineering services customers, and hardware customers. As of October 31, 2010, we had $227.5 million of cash, cash equivalents, and short-term investments. We believe our cash, cash equivalents and short-term investments, provide sufficient resources to fund operations, capital expenditures, and working capital needs through the next twelve months and beyond.
 
Our primary sources of liquidity are cash flows provided by operations, investing, and financing activities. Although we currently anticipate these sources of liquidity, together with cash and cash equivalents and short-term investments will be sufficient to meet our cash needs through the next twelve months and beyond, we may require or choose to obtain additional financing. Our ability to obtain financing will depend, among other things, on our development efforts, business plans, operating performance, and the condition of the capital markets at the time we seek financing. We cannot assure you that additional financing will be available to us on favorable terms when required, or at all. If we raise additional funds through the issuance of equity, equity-linked or debt securities, those securities may have rights, preferences or privileges senior to the rights of our common stock, and our stockholders may experience dilution. If we need to raise additional funds in the future and are unable to do so or are unable to obtain additional financing on acceptable terms, it is possible we would have to limit certain planned activities including sales and marketing and research and development activities. Please refer to Part II, Item 1A, “Risk Factors” for further discussion.
Statement of Cash Flows Discussion
The following table summarizes our cash flow activities:
 
 
 
Nine Months Ended October 31,
 
 
2010
 
2009
 
 
(in thousands)
Net cash provided by (used in) operating activities
 
$
(38,826
)
 
$
12,276
 
Net cash provided by (used in) investing activities
 
$
16,631
 
 
$
(126,482
)
Net cash provided by financing activities
 
$
28,585
 
 
$
35,884
 
Net Cash Provided by (Used in) Operating Activities
During the nine months ended October 31, 2010 our net cash used by operating activities was $38.8 million as compared to net cash provided by operating activities of $12.3 million during the same prior year period. This change in operating cash flow was largely attributed to our increased net loss of $50.1 million, combined with increased inventory spending as we build up inventory for our holiday season and for deployments with MSO/Broadcasters. Additionally, we increased spending on technology projects during the nine months ended October 31, 2010. In certain cases, we have deferred these cost of technology revenues and we will recognize them when related revenues are recognized upon billing our customers, as specified in the customer agreements. This has resulted in an increase in deferred costs of technology revenues of $11.0 million, as compared to the same prior year period.
Net Cash Provided by (Used in) Investing Activities
The net cash provided by investing activities for the nine months ended October 31, 2010 was approximately $16.6 million compared to net cash used in investing activities of $126.5 million for the same prior year period. The net cash provided by investing activities for the nine months ended October 31, 2010 was largely related to TiVo’s cash management process, and the purchase and sales of short-term investments resulting in a net increase in cash and cash equivalents of $21.9 million (this, along with amortization of discounts and premiums on our short-term investments resulted in a corresponding decrease in short-term investments of $23.5 million) as compared to net expenditures on the purchase and sales of short-term investments of $115.9 million for the nine months ended October 31, 2009. Additionally, during the nine months ended October 31, 2010, we acquired property and equipment of $5.3 million which is used to support our business.

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Net Cash Provided by Financing Activities
For the nine months ended October 31, 2010, the principal sources of cash generated from financing activities was related to the issuance of common stock upon exercise of stock options which generated $30.0 million combined with issuance of common stock related to our employee stock purchase plan of $2.4 million. These amounts were partially offset by the repurchase of $3.9 million in restricted stock to satisfy employee tax withholdings.
Contractual Obligations
 
 
 
Payments due by Period
Contractual Obligations
 
Total
 
Less
than 1
year
 
1-3 years
 
3-5 years
 
Over 5
years
 
 
(In thousands)
Operating leases
 
$
13,775
 
 
$
2,189
 
 
$
4,376
 
 
$
4,560
 
 
$
2,650
 
Purchase obligations
 
4,767
 
 
4,767
 
 
 
 
 
 
 
Total contractual cash obligations
 
$
18,542
 
 
$
6,956
 
 
$
4,376
 
 
$
4,560
 
 
$
2,650
 
Purchase Commitments with Contract Manufacturers and Suppliers. We purchase components from a variety of suppliers and use several contract manufacturers to provide manufacturing services for our products. During the normal course of business, in order to manage manufacturing lead times and help assure adequate component supply, we enter into agreements with contract manufacturers and suppliers that either allow them to procure inventory based upon criteria as defined by us or that establish the parameters defining our requirements. In certain instances, these agreements allow us the option to cancel, reschedule, and adjust our requirements based on our business needs prior to firm orders being placed. The table above displays that portion of our purchase commitments arising from these agreements that is firm, non-cancelable, and unconditional. If there are unexpected changes to anticipated demand for our products or in the sales mix of our products, some of the firm, non-cancelable, and unconditional purchase commitments may result in TiVo being committed to purchase excess inventory.
As of October 31, 2010, gross unrecognized tax benefits, which if recognized would affect the effective tax rate, were approximately $231,000, which are classified as long-term liabilities in the condensed consolidated balance sheet. At this time, we are unable to make a reasonably reliable estimate of the timing of payments in individual years due to uncertainties in the timing of tax audit outcomes and the related ability to use net operating loss or tax credit carryforwards; therefore, such amounts are not included in the above contractual obligation table.
Off-Balance Sheet Arrangements
As part of our ongoing business, we generally do not engage in transactions that generate relationships with unconsolidated entities or financial partnerships, such as entities often referred to as structured finance or special purpose entities. Accordingly, our operating results, financial condition, and cash flows are not generally subject to off-balance sheet risks associated with these types of arrangements. We did not have any material off-balance sheet arrangements as of October 31, 2010.
 
ITEM 3.
QUANTITATIVE AND QUALITATIVE DISCLOSURES  ABOUT MARKET RISK
Our exposure to market risk for changes in interest rates relates primarily to our investment portfolio. We do not use derivative financial instruments in our investment portfolio and we conduct transactions in U.S. dollars. We currently invest the majority of our cash in money market funds, high-grade government and corporate debt, and high-grade foreign corporate and government securities. We maintain our investments with three financial institutions with high credit ratings. As part of our cash management process, we perform periodic evaluations of the relative credit ratings of issuers of these securities. We have not experienced any credit losses on our cash, cash equivalents, or short and long-term investments. Our investment portfolio only includes instruments with original maturities of less than two years (with the exception of auction rate securities as discussed below) held for investment purposes, not trading purposes. Due to the short-term nature of our cash equivalents and short-term investments we do not anticipate any material effect on our portfolio due to fluctuations in interest rates.
As of October 31, 2010, we held approximately $5.0 million principal amount of investments with an auction reset feature (auction-rate securities), with a fair value of $4.2 million that are classified as a long-term assets. We have recorded an unrealized loss on these auction rate securities of $819,000. We have no intent to sell these securities and it is more-likely-than not that we will not be required to sell these ARS prior to recovery. Based on our expected operating cash flows, and our other

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sources of cash, we do not anticipate the potential lack of liquidity on these investments will materially affect our ability to execute our current business plan.
 
ITEM 4.
CONTROLS  AND PROCEDURES
We are committed to maintaining disclosure controls and procedures designed to ensure that information required to be disclosed in our periodic reports filed under the Securities Exchange Act of 1934, as amended (the “Exchange Act”), is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms, and that such information is accumulated and communicated to our management, including our chief executive officer and chief financial officer, as appropriate, to allow for timely decisions regarding required disclosure. In designing and evaluating our disclosure controls and procedures, management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired control objectives, and management necessarily is required to apply its judgment in evaluating the cost-benefit relationship of possible controls and procedures and implementing controls and procedures based on the application of management's judgment.
Under the supervision and with the participation of our management, including our principal executive officer and principal financial officer, we conducted an evaluation of our disclosure controls and procedures, as such term is defined under Rule 13a-15(e) promulgated under the Exchange Act. Based on this evaluation, our principal executive officer and our principal financial officer concluded that our disclosure controls and procedures, as defined above, were effective in reaching a reasonable level of assurance as of October 31, 2010 (the end of the period covered by this Report).
There have been no changes in our internal control over financial reporting during the three months ended October 31, 2010 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.
Inherent Limitations of Disclosure Controls and Procedures and Internal Control over Financial Reporting
A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. Further, the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, have been detected. These inherent limitations include the realities that judgments in decision making can be faulty, and that breakdowns can occur because of simple errors or mistakes. Additionally, controls can be circumvented or over-ridden by the individual acts of some persons, by the collusion of two or more people, or by management. The design of any system of controls is also based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions. Because of the inherent limitations in a cost-effective control system, misstatements or omissions due to error or fraud may occur and not be detected.
 
PART II. OTHER INFORMATION
 
ITEM 1.
LEGAL PROCEEDINGS
The information under the heading “Legal Matters” set forth under Note 6 of Notes to Unaudited Condensed Consolidated Financial Statements included in Part I, Item 1 of this report, is incorporated herein by reference.
 
ITEM 1A.
RISK FACTORS
Before deciding to purchase, hold or sell our common stock, you should carefully consider the risk factors described in our annual report on Form 10-K for the year ended January 31, 2010 in the section entitled “Risk Factors”, in addition to the other cautionary statements and risks described elsewhere, and the other information contained in this report and in our other filings with the SEC, including our annual report on Form 10-K for the year ended January 31, 2010 and subsequent reports on Forms 10-Q and 8-K.
We face risks in connection with our marketing and distribution agreements with our marketing partners and distributors both in the U.S. such as RCN, Suddenlink, Cox, Comcast, DIRECTV and others and outside the U.S. such as with HybridTV (Australia and New Zealand), Virgin (U.K.), ONO (Spain), Canal Digital (Scandinavia) and others for the development and deployment of TiVo-branded DVRs and services with these customers.
We face significant technological challenges in our development of the TiVo service for these marketing partners and distributors as well as dependence on certain third party technology providers to enable video on demand and other content and

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search features. If we are unable to successfully develop these products in a timely and efficient manner which includes hiring and retaining the necessary number of engineers and software developers to develop each partner's customized solution, license necessary third party technology (such as, for example, technology which enables the display of VOD content from our partners), and enable full-scale deployment of our TiVo-branded DVRs and services with these marketing partners and distributors, we may not be successful in our relationships with them and our business could be harmed. Our ability to benefit from our agreements with our customers is dependent upon the mass-deployment and adoption of the TiVo-branded DVRs by the subscribers of our distribution customers and marketing partners. Furthermore, Comcast and other partners have the right to receive certain most favored terms from us such that if we were to license similar products and services to other parties at more attractive terms than what Comcast or such other partners receive under its agreement with us, then such partner may be entitled to receive the new more favorable terms. Additionally, Comcast and other partners have the right to terminate their agreements with us in the event we are subject to certain specified change of control transactions involving companies specified in their agreements. If any of these events occurred including our inability to develop, license, and deploy in a timely, efficient, and on a full-scale basis, we would have difficulty generating revenues and new subscriptions under these agreements and our business could be harmed.
If we fail to adequately manage our increasingly complex distribution agreements, including licensing, development, and engineering services, we could be subjected to unexpected delays in the expected deployment of the TiVo service and technology, increased costs, possible penalties and adverse contractual consequences, including termination of such distribution arrangements, due to our failure to timely deliver or not at all the contracted for technology, software, and services causing us to incur losses which could adversely affect our business.
In connection with our distribution agreements, we engage in complex licensing, development, and engineering services arrangements with our customers, such as Comcast, DIRECTV, Virgin Media, ONO, and others. These types of contracts are typically long-term and very complex. The engineering services and technology we agree to provide and/or develop may be essential to the functionality of the licensed software and delivered product or such software may involve significant customization and modification for each customer. While we generally believe we will be able to deliver these engineering services, specialized software and technology with the agreed upon functionality in a timely manner and within expected cost estimates, we have experienced delays in delivery and increases in expected costs of development and performance in certain instances. If we are unable to deliver the contracted for technology, including specified customizations and modifications, and services in a timely manner or not at all, then we could face penalties such as in the form of unreimbursed engineering development work, for example, or in extreme cases the early termination of such distribution agreements. In such a case our business would be harmed.
We also are required to make cost estimates based on historical experience and various other assumptions. These estimates are assessed continually during the term of the contract and revisions are reflected when the conditions become known. Using different cost estimates related to engineering services may produce materially different results for related expenses and revenues. A favorable change in estimates in a period could result in additional profit, and an unfavorable change in estimates could result in a reduction of profit or the recording of a loss that would be borne solely by us. A material inability to properly manage, estimate, and perform these development and engineering services for our customers could cause us to incur unexpected losses and reduce or even eliminate any profit from these arrangements, and in such a case our business would be harmed.
 
ITEM 2.
UNREGISTERED SALES  OF EQUITY SECURITIES AND USE  OF PROCEEDS
None
 
ITEM 3.
DEFAULTS UPON SENIOR SECURITIES
None
 
ITEM 4.
REMOVED AND RESERVED
 
ITEM 5.
OTHER INFORMATION
 
None
 

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ITEM 6.
EXHIBITS
 
 
 
 
EXHIBIT
NUMBER
 
DESCRIPTION
 
 
 
10.1+
 
Consulting Agreement between TiVo Inc. and David Zaslav, dated as of August 4, 2010 (incorporated by referenced to Exhibit 10.1 of the registrant's Quarterly Report on Form 10-Q filed on September 9, 2010).
 
 
 
 
31.1
 
Certification of Thomas Rogers, President and Chief Executive Officer of TiVo Inc. dated December 7, 2010 pursuant to Securities Exchange Act Rules 13a-14(a) and 15d-14(a) as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 (filed herewith).
 
 
31.2
 
Certification of Anna Brunelle, Chief Financial Officer of TiVo Inc. dated December 7, 2010 pursuant to Securities Exchange Act Rules 13a-14(a) and 15d-14(a) as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 (filed herewith).
 
 
32.1*
 
Certification of Thomas Rogers, President and Chief Executive Officer of TiVo Inc. dated December 7, 2010 in accordance with 18 U.S.C. § 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (filed herewith).
 
 
32.2*
 
Certification of Anna Brunelle, Chief Financial Officer of TiVo Inc. dated December 7, 2010 in accordance with 18 U.S.C. § 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (filed herewith).
 
 
101**
 
The following financial information from TiVo Inc.'s Quarterly Report on Form 10-Q for the quarter ended October 31, 2010 filed with the SEC on December 7, 2010, formatted in XBRL includes (i) Condensed Consolidated Statements of Operations for the Three and Nine Months Ended October 31, 2010 and 2009, (ii) Condensed Consolidated Balance Sheets as of October 31, 2010 and January 31, 2010, (iii) Condensed Consolidated Statements of Cash Flows for the Nine Months Ended October 31, 2010 and 2009 and (iv) the Notes to the Condensed Consolidated Financial Statements, tagged as block of text (filed herewith).
 
+
Compensatory plan or arrangement.
*
The certifications attached as Exhibits 32.1 and 32.2 that accompany this Quarterly Report on Form 10-Q, are not deemed filed with the Securities and Exchange Commission and are not to be incorporated by reference into any filing of TiVo Inc. under the Securities Act of 1933, as amended, or the Securities Exchange Act of 1934, as amended, whether made before or after the date of this Form 10-Q, irrespective of any general incorporation language contained in such filing.
**
In accordance with Rule 406T of Regulation S-T, the information in this exhibit is furnished and deemed not filed or a part of a registration statement or prospectus for purposes of Sections 11 or 12 of the Securities Act of 1933, is deemed not filed for purposes of Section 18 of the Exchange Act of 1934, and otherwise is not subject to liability under these sections and shall not be incorporated by reference into any registration statement or other document filed under the Securities Act of 1933, as amended, except as expressly set forth by specific reference in such filing.
 

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SIGNATURES AND OFFICER CERTIFICATIONS
Pursuant to the requirements the Securities Exchange Act of 1934, the registrant has duly caused this Report to be signed on its behalf by the undersigned, thereunto duly authorized.
 
 
 
 
 
 
 
 
 
 
 
TIVO INC.
 
 
 
 
Date:
12/7/2010
 
 
By:
 
/S/    THOMAS ROGERS        
 
 
 
 
 
 
Thomas Rogers
 
 
 
 
 
 
President and Chief Executive
(Principal Executive Officer)
 
 
 
 
Date:
12/7/2010
 
 
By:
 
/S/    ANNA BRUNELLE        
 
 
 
 
 
 
Anna Brunelle
 
 
 
 
 
 
Chief Financial Officer
(Principal Financial and Accounting Officer)

37